10/6/2010. A108: Let s Talk Transfer: Strategies for Attracting and Enrolling Successful Transfer Students. University Profile.

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1 A108: Let s Talk Transfer: Strategies for Attracting and Enrolling Successful Transfer Students Laura Arbogast, Assistant Director for Strategic Recruitment SUNY Fashion Institute of Technology, NY Artis Gordon, Transfer Coordinator Virginia Commonwealth University, VA Slide 1 University Profile Virginia Commonwealth University (VCU) Richmond, Virginia State-Funded Urban Research Institution 2 Campuses-Monroe Park (Academic); MCV-Medical (Health Sciences) 22,000 undergraduates; 33,000 overall Enrolled transfer population (2009 class): 2,043 (Approx 1300 from community colleges) & 500 for Spring 2009 Received over 4,000 transfer applications per year for past 3 years Slide 2 College Profile Fashion Institute of Technology New York, New York College of the State University of New York (SUNY) offering associates, bachelors and masters degrees 10,400 Total students, 7,300 FT & 3,100 PT Transfer applications received: over 1,600 in 2008 & over 1,800 in 2009 (570 from Community Colleges) Enrolled over 500 transfer students for Fall Slide 3 1

2 Who are potential transfer students? Students transferring from a 2 year institution Students transferring from a 4 year institution Students returning from the workforce Veterans returning to school Visiting Students Continuing Education students Slide 4 Why Recruit Transfer Students? Helps diversify your student body Bolsters Enrollment in terms of cost effectiveness Maintains on-campus housing revenue Slide 5 Where do we find potential transfer students? Community College fairs High School fairs Professional Conferences Job Fairs Advising the academically unsuccessful freshman applicant On-campus events, i.e. Transfer Open House, Transfer Day Slide 6 2

3 Building Relationships Establish relationships with transfer advisors and faculty at transferring institutions-2 year, 4 year and International institutions Frequent visits to schools that serve as major feeders. Understand your demographic/market Recognize which techniques to utilize based on the nature of the transfer institution. Establish an open forum for communication with students through , phone and social networking. Create marketing materials that speak to transfer student needs Slide 7 continued Utilize current transfer students to aid in the recruitment process. Implement on campus programs specifically for transfer students transfer Open House, Information Sessions, Transfer credit advising opportunities. Be accessible to external advisors in order to establish trust and eliminate confusion. Offer scholarships specifically for transfer students. Slide 8 Degree Programs that appeal to Transfers 1 year AAS degree For students who have completed liberal arts requirements Visiting student programs 2 year BS and BFA programs - For students who have completed an AAS or 60 credits in a 4 year degree program. Evening/Weekend degree programs - Allows full time or part time study and flexible hours Slide 9 3

4 Create a smooth and seamless transition for transfers Articulation Agreements Guaranteed Admission Agreements On-the-Spot decisions Access to online transfer guides and curriculum guides Involve your faculty Remain consistent on program requirements and course suggestions Slide 10 Retaining Transfer Students Create an inclusive environment - give transfer students access to all resources on campus. Transfer-specific orientation days Transfer -specific advising Transfer Center-create a centralized hub within the university s structure that manages the articulation agreements, transferability of credits and transfer students issues Slide 11 continued Transfer Pathways Program Creating agreements that will allow dual enrollment Keep transfer students involved in activities on campus Encourage participation in student organizations, both social and academic Tau Sigma Honor Society Slide 12 4

5 The non-traditional transfer student Military students Identify someone in Admissions to handle veteran inquiries, Identify campus rep to all enrollment and recruitment staff Establish policies to award credit for on-the-job training. Involve veterans in campus student life, Veterans at FIT video s Students returning for second undergraduate degree or certificate program Not a lot of external recruitment necessary for this population Transition should be made simple Slide 13 In Summary Create and maintain relationships Create an inclusive campus environment Involve the entire institutional community Evaluate effectiveness & build on success Slide 14 Questions? Contact Us Artis Gordon Virginia Commonwealth University ajgordon@vcu.edu Laura Arbogast Fashion Institute of Technology Laura_arbogast@fitnyc.edu Slide 15 5

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