Leveraging Agency Services to increase Recruitment Revenue

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1 Leveraging Agency Services to increase Recruitment Revenue November 2013, Chicago Shannon Kinney Founder, Client

2 Poll How have your online recruiting revenues changed in the past 3 years?

3 Online Recruitment $ for Newspapers If budget forecasts hold true, online recruitment revenue for 154 newspaper sites will have declined 38% since Source: Borrell Associates Inc. local media revenue database, July 2012

4 Job Openings, , in Millions Source: Bureau of Labor Statistics, JOLTS Data Base, Borrell Associates Inc.; 2012

5 Recruitment adv. spending, $10.3 Newspapers Online $8.4 $7.8 $ in Billions $7.7 $5.5 $4.9 $5.1 $5.4 $5.3 $5.0 $6.0 $5.7 $5.3 $3.5 $4.4 $3.3 $1.0 $1.1 $1.3 $1.6 $2.0 $2.4 $1.4 $1.5 $1.3 $ (F) Source: Borrell Associates Inc., 2012

6 Recruitment Spending, Source: U.S. Bureau of Labor Statistics, Borrell Associates Inc.; 2012.

7 Spending by Category, Source: Dun & Bradstreet, Bureau of Labor Statistics, Borrell Associates Inc.; 2012

8 Not all sites suffered declines 11 of these 25 sites experienced online recruitment revenue gains since The losers lost a lot. Source: Borrell Associates Inc. local media revenue database, July 2012

9 Spending by Category, 2012 Source: Dun & Bradstreet, Bureau of Labor Statistics, Borrell Associates Inc.; 2011

10 2012 Forecast: Seekers vs. Openings 23 Million Job Seekers 2.2 Million Openings Average 11 Seekers Per Opening Construction Workers Fare the Worst 1.7 Million seekers for 30,000 openings Government Jobs Look Good 3-1 odds for seekers Source: U.S. Bureau of Labor Statistics; Scarborough Research, 2011 Release 1; Borrell Associates Inc.; 2012.

11 Social Media is Changing Hiring LinkedIn YouTube Twitter Facebook The new word of mouth >> referrals, passive job seekers

12 The REAL meaning of Agency Based Services

13 Agency Services in Recruitment Job listings distribution on social channels Candidate matching, sourcing, screening Referral programs SEO SEM with custom landing pages Blog development, content development Video Mobile sites

14 Solution Components Core Offering Online marketing strategy development Social Media channel design and ongoing management Reputation Management and SEO marketing Web site development Blog posting management Optional Video editing, optimization, distribution, marketing Mobile marketing solutions (sites, promotions) PR SEO / SEM Agency level service (media planning, etc) Event promotion (flyers, etc)

15 Aggressive in social media since 2009 We may have been a bit early More than 40 Twitter accounts niche categories Niches built on most-searched words, most jobs in certain categories Uses one master account to be indexed on Twitter search engines All listings Tweeted to appropriate account About 10 Tweets per day, based on research of most effective posting strategies Also using Facebook and LinkedIn, but is most aggressive on Twitter

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24 Digital Agency Summit

25 RealMatch Empowers Your Company by Increasing job ad performance through higher candidate Reach and Quality Increasing Revenue through better and more competitive recruitment advertising products while saving your clients time and money Single Source Agency Model for Recruitment ads 25

26 The New Era of Online Recruitment Advertising How to Embrace a Digital World Engagement Network Reach Visibility Overall Make it easy! Real-time Matching Mobile Friendly One-click applications

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31 Immediate Impact On Site Traffic The Concord Monitor, New Hampshire Launch (Source: Compete.com) Digital Agency Summit

32 Immediate Impact On Site Traffic Steamboat Pilot & Today, Colorado Launch Consistent Traffic Digital Agency Summit

33 Job Distribution Proof Report

34 What Are You Going to Deliver For Your Clients? Delivers 4x Better response to job postings than Matches 14x More Effective engagement than any other Job Search Engine Reaches More job seekers than + Average 133% Revenue Growth in 2012 with the 10 largest publishers Digital Agency Summit

35 What does the future hold? How can Agencies get started?

36 #THANKYOU! For LMA attendees: A free evaluation of your options:

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