INTEGRATED MARKETING COMMUNICATIONS
|
|
|
- Elfreda Chambers
- 8 years ago
- Views:
Transcription
1 INTEGRATED MARKETING COMMUNICATIONS What is IMC & why IMC? IMC is the concept and practice of designing marketing communications programs that coordinate all promotional activities Ad, PS, SP, PR, publicity, and direct marketing so as to provide a consistent message across all audiences of the organization. The Communications Process: Key components: * endcoding: idea symbols * decoding: reverse: interpret symbols into the original idea and meaning communication process breakdowns * poor encoding * poorly or misdirected * wrong channel * faulty decoding Integrated Marketing Communication 1
2 Field of experience: similar understanding and knowledge of both sender & receiver e.g. share similar cultural context Problematic: transplanting communication to a foreign market Promotional Mix: Advertising: paid, non-personal, targeted; sender in control of how, when, to whom Personal selling: 2-way comm., face-toface, highly focused, expensive Public relations: influence feelings, opinions, beliefs lobbying, press conferences Publicity: non-personal, indirectly paid get a favorable story out Plus: credibility believable Minus: lack of control over what is said Integrated Marketing Communication 2
3 Sales promotion: short-term inducement Coupons, rebates, samples, sweepstakes Plus: stimulates sales during promo period Minus: gains are temporary; effectiveness wear-out with repetition Direct marketing: many forms Face-to-face; direct mail; telephone solicitations; catalogs; online marketing Fastest growing forms Minuses: need comprehensive/current database very expensive & time consuming; concerns about privacy Integrated Marketing Communication 3
4 IMC Basic Issues WHO? the target audience determines the comm. vehicle & medium/media consumer vs biz; nature of products The PLC: adjustments Intro: awareness use all tools available Growth stage: persuasion consumers: ads gain brand preference; biz: channel distribution shelf space Maturity: keep buyers/loyalty repeat purchase reminders Use combination: ads, discounts, coupons, price cuts Decline: phase out very low key Integrated Marketing Communication 4
5 Product characteristics: Complexity: More complex PS Risk: greater risk PS Ancillary services: maintenance; PS Stages of the buying decision Pre-purchase: ads awareness; samples Purchase: sales promo; ad deliver coupons, deals, rebate Post-purchase: assurance ads reduce PPD Channel strategies Pull vs push Integrated Marketing Communication 5
6 IMC HOW TO? WHO: target audience Know intimately lifestyle, attitudes, values, media habits, shopping habits WHAT1: Promo objectives link to hierarchy of effects: awareness interest evaluation trial adoption WHAT2: Promo budget setting * % sales *competitive parity * affordability * objective and task WHAT3: kinds of promo Diverse audiences, tools, contexts Combinations can achieve same objective WHERE: promo design creativity Know what tools for which audience, product relate to consumer interests & buying beh Integrated Marketing Communication 6
7 WHEN: scheduling Seasonality skiing, travel Timing & sequencing of promo program esp in new product introduction EXECUTION design & use Measure effectiveness: Pre-test & post-test test result database IMC measure complicated becos different phases of campaign with different objectives Media ad awareness Sales promo generate inquiry Direct mail more info PS conclude transaction IMC goal: SYNERGY Integrated Marketing Communication 7
8 DIRECT MARKETING Direct mail & catalogs, TV, telemarketing, direct selling Explosive growth in DM Factoids: DM expenditures >$300B; Revenues > $3 trillion; Employment >20 million WHY? Increasing interest in CRM customize communication; 1-on-1 intereactions Technology: hardware and software databases; Internet: Sales. $150 billion Increasing consumer access to Internet Increasing # online biz Integrated Marketing Communication 8
9 Benefits to biz: Geographically unbounded Time unbounded Create more value guarantees Customers ready to buy Orders 24/7 Generate sales leads from info ads Traffic generation Benefits to consumers: No need to go to store 24/7 availability saves time saves money no hassles with salespeople privacy excellent customer service Integrated Marketing Communication 9
MKTG301: PRINCIPLES OF MARKETING DEFINITIONS: CHAPTER 18
MKTG301: PRINCIPLES OF MARKETING DEFINITIONS: CHAPTER 18 Communication (1) The process of conveying a message to others, which requires six elements: a source, a message, a channel of communication, a
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications Using IMC To Market Las Vegas 1 Creating a Unique Brand Identity for Las Vegas *Click outside of the video screen to advance to the next slide Taking
Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
Non-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
Marketing: Advertising and Sales Promotion
Marketing: Advertising and Sales Promotion Food Communication II Section G Communication Mix Strategies All of the information has been adapted from: Kotler P. Armstrong, G., 2004. Principles of Marketing.
Integrated Marketing Communication Strategy
Integrated Marketing Strategy Dr. Richard Sjolander 2003 The Purpose of Integrated Marketing s is to Communicate with a Target Audience Promotion: or Applied marketing communication Attempts to: Inform
Promotions: Integrated Marketing Communication Strategy
1 Marketing Communication Mix or Promotion Mix Promotions: Integrated Marketing Communication Strategy Design Stores that Sell the Product Price Package 2 The Changing Communications Environment The Need
Chapter 15: Integrated Marketing Communications
Chapter 15: Integrated Marketing Communications Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans Objectives 1. Discuss the nature of integrated
Marketing Module - Promotion Sandra Cuellar Extension Associate AEM, Cornell University
1. What is Promotion? Marketing Module - Promotion Sandra Cuellar Extension Associate AEM, Cornell University 2. The Promotional Elements 2.1 Advertising 2.2 Personal Selling 2.3 Public Relations & Publicity
Direct Marketing & Other promotional mix Methods
Direct Marketing & Other promotional mix Methods Uni.Vie.Marketing Group9:Feraldi Zahir Ilka Djajakusuma Tanja Tratting Wei Huang The Meaning of direct Marketing Definition Covers a wide array of methods
ADVERTISING IN PROMOTIONAL MIX
ADVERTISING IN PROMOTIONAL MIX 1. A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools
Power Struggles and Sales Promotion
Chapter 18 Sales Promotion Power Struggles and Sales Promotion Sales promotion plays a key strategic role in the channel of distribution Big name brands need to supported with sales promotion and POP in
MARKETING MODULES SERIES
MARKETING MODULES SERIES Marketing Module 8: Promotion Sandra Cuellar-Healey, MFS MA Charles S. Dyson School of Applied Economics & Management College of Agriculture and Life Sciences Cornell University,
MARKETING MODULES SERIES
June 2013 EB 2013-09 MARKETING MODULES SERIES Marketing Module 8: Promotion Sandra Cuellar-Healey, MFS MA Charles S. Dyson School of Applied Economics & Management College of Agriculture and Life Sciences
Principles of Marketing Lecture 13a: Promotional Mix Decisions: Advertising and Sales Promotion. The Traditional Communication Model. Noise.
Principles of Marketing Lecture 13a: al Mix Decisions: Advertising and Sales Target Market Product Place Price Personal Selling Mass Selling Sales Advertising Publicity The Traditional Communication Model
MKTG 680. Chapter 13-14 Global Marketing Communications Decisions: Advertising, Public Relations, Sales Promotion. Standardization vs.
MKTG 680 Chapter 13-14 Global Marketing Communications Decisions: Advertising, Public Relations, Sales Promotion Global Marketing Communications The primary purpose of marketing communications is to tell
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Communications The Growth of and Expenditure in Billions of Dollars U.S. U.S. Outside U.S. 2002 1980 $0 $50 $100 $150 $200 $250 $300 IMC Audience Contact Points Point of Purchase
Why do firms create new products?
Why do firms create new products? 1. Changing Customer Needs: When they add products, services, and processes to their offerings, firms can create and deliver value more effectively by satisfying the changing
Business Strategy and Initial Market Assessment for a Retail Company
Business Strategy and Initial Market Assessment for a Retail Company 1 Retail Industry According to Hoovers, the internet and mail-order retail industry in the US includes about 20,000 companies with combined
SALES PROMOTION, EVENTS, AND SPONSORSHIPS
PART FIVE: INTEGRATION AND EVALUATION Chapter 16 Wells, Moriarty, Burnett & Lwin ADVERTISING Principles and Effective IMC Practice Koekemoer L. (2004)., Marketing Communications, Juta and Company Ltd.
Chapter 11: Campaign Management
Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected
Evaluation of Effectiveness. Chapter Outline. Key Points. Chapter 19
Evaluation of Effectiveness Chapter 19 Chapter Outline I. Chapter Key Points II. Evaluating Effectiveness III. Stages of Copy Testing IV. Media Evaluation V. Campaign and IMC Evaluation Key Points Demonstrate
PROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
Marketing Management SUMMARY. Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling
Marketing Management SUMMARY Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling Chapter 14 Trade Sales Promotion: Targeting The B2B Customer Trade Promotions - Focus on members
LECTURE 1 Introduction To Integrated Marketing Communications. Marketing satisfying needs and wants through the exchange process.
LECTURE 1 Introduction To Integrated Marketing Communications Marketing satisfying needs and wants through the exchange process. The Marketing Management Process 1. Situation analysis (PESTL). 2. Objectives.
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
PROMOTION TRHOUGH THE MARKETING CHANNEL
Chapter 12 PROMOTION TRHOUGH THE MARKETING CHANNEL Chapter Objectives One of the major tools the manufacturer uses for implementing an integrated promotional program is selling support by channel members.
Marketing: Promotion Basics
Name: Class: Date Taken: Total Possible Marks: 39 Marketing: Promotion Basics Complete the following questions in the time allowed by your teacher Write a short, accurate definition for each of the following
Direct Marketing and MASB Peter A. Johnson VP, Strategic Analysis/ Senior Economist DMA August 14, 2008
Direct Marketing and MASB Peter A. Johnson VP, Strategic Analysis/ Senior Economist DMA August 14, 2008 MASB 1 What is Direct Marketing? Direct Marketing: The planned communication of marketing offers
The Art of Conversational Sales. Ron Packer www.linkedin.com/ronpacker
Social Media Marketing The Art of Conversational Sales Ron Packer www.linkedin.com/ronpacker A Quick Overview Social Media Marketing What is it? Why should you, a business owner, care? How do you create
SYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits)
SYLLABUS - DIRECT MARKETING AND SALES PROMOTION (10 Credits) This unit aims to provide candidates with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational
Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations
The best advertising is done by satisfied customers. Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations www.aenike.ub.ac.id Developing and Managing
Marketing communications: integrated marketing communications aspect. Learning outcomes
Marketing communications: integrated marketing communications aspect Lect. Indre Radaviciene E-mail: indre.radaviciene@gmail.com Vilnius University/Faculty of Economics Marketing Department Learning outcomes
CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER
CHAPTER 18: DIRECT MARKETING: THE DIALOGUE BUILDER Chapter Objective To explain the role that direct marketing can play in an overall IMC program, and to identify the strengths and weaknesses of various
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.
Media Today, 5 th Edition. Chapter Recaps & Study Guide
1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 4: Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications This chapter explores how advertising, public
THE ROLE OF THE COMMUNICATIONAL POLICY IN THE MARKETING ACTIVITY OF CONSTRUCTION ORGANIZATIONS
THE ROLE OF THE COMMUNICATIONAL POLICY IN THE MARKETING ACTIVITY OF CONSTRUCTION ORGANIZATIONS Iulian Patriche, Ph.D., ipatsib89@yahoo.com Central Office of State for Special Issues Abstract: The specific
Direct Marketing. It s a process. What is direct marketing? from Basic to Insights. 2011 Linwood Direct Communications 1
Direct Marketing from Basic to Insights Pam Linwood, PDM Linwood Direct Communications Alan Weber Data to Strategy Group, LLC Adjunct Professor, UMKC It s a process Today A proven creative strategy guide
Chapter 15 Measuring the Effectiveness of Brand Promotions
15-1 Chapter 15 Measuring the Effectiveness of Brand Promotions 15-2 1. Discuss issues that shape the evaluation of brand promotion. 2. Describe how marketers measure the effectiveness of advertising.
Using Effective Promotions
Chapter 16: Using Effective Promotions Product Place Price Promotion 48 slides 12 slides 4 slides 2 slides 2 3 1 Any of a variety of methods used to communicate with the people in your target market and
Marketing Strategy Planning Process
When we finish this lecture you should CHAPTER FOURTEEN Promotion Introduction to Integrated Marketing Communications 1. 2. 3. 4. 5. For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.
Descriptions of the Three Markets in The New Shoe Simulation Ted Mitchell The Home Market
Descriptions of the Three Markets in The New Shoe Simulation Ted Mitchell In marketing management, a market is a group of final customers who respond in a homogeneous way to a marketing mix. If two customers
BASE OFFER TERMS AUDIENCE CHANNEL STARTS ENDS CODES. New customers to CB
Q2 2012 National Offer: Best Business Bundle Offer Details 06/15/12 Revised with digital video BASE OFFER TERMS AUDIENCE CHANNEL STARTS ENDS CODES $117.99 Double Play Essentials20 Internet, 1 Business
The Communication Process - Source, Message & Channel Factors. Con Stavros. Model of Communication. A Basic Model of Communication
The Communication Process - Source, Message & Channel Factors Con Stavros A Basic Model of Communication SOURCE - person or organisation who has information to share. The source/sender encodes the message
Shopping Savvy. 2 days. What should shoppers know before they spend their hard earned money? Materials. Overview
B L A C K F R I D A Y L E S S O N Shopping Savvy L E S S O N 2 days What should shoppers know before they spend their hard earned money? Overview Students work in small groups to prepare for a news conference
Chapter One Integrated Marketing Communications
1 Chapter One Integrated Marketing Communications 1-1 1 Virgin Atlantic Still Red Hot 25 th Anniversary campaign Bold, distinctive imagery Global campaign Integrated across many platforms and channels
Direct Mail in Comparison with Other Media Channels. Date: 9 March 2012
Direct Mail in Comparison with Other Media Channels Date: 9 March 2012 Increasing Media Fragmentation 2 Survey Objectives To understand: Marketers Survey marketers perception towards different communication
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel
: Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential
Mobile Marketing for the Restaurant & Retail Industries
Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing
Assessment Vocabulary Strategies. Advertiser. Describe three types of positions typically found in an advertising agency.
What is Advertising (1-2 days) (1) The student knows business concepts and explains how business satisfies economic needs. The student is expected to: (A) Categorize business activities as production,
ADVERTISING AND SALES PROMOTION
C.B.C.S.S. B.Com Programme Semester V Complementary Course- 1 ADVERTISING AND SALES PROMOTION 1. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity
Session 7: Demand Creation and Product Promotion
Session 7: Demand Creation and Product Promotion Mimi Jenkins and Danielle Pedi SanMark COP Practitioner Training Sanitation Marketing Community of Practice WASH Reference Group 1 Step 1. Assessment and
040070307 Integrated Marketing Communication QUESTION BANK
QUESTION BANK TRUE/FALSE 1. Marketing communications play an important role for all companies. 2. According to a recent study, integrated marketing communications is seldom employed by business-to-business
Measuring the Return on Marketing Investment
Measuring the Return on Marketing Investment E. Craig Stacey, Ph.D. Outline Measuring the Return on Marketing Investment 1 The Need for Marketing Accountability 2 A Framework for Marketing Productivity
Defining integrated marketing communications
1 Chapter 1 Defining integrated marketing communications Chapter overview This chapter provides a broad understanding of what integrated marketing communications (IMC) is and why it is used. It will introduce
A Model for Making Sense Out of Marketing ROI Measurements
A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing
A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads. Defining Directions: The 7th Annual Intercompany LTCi Conference
A Current Look At Direct Mail and Advertising To Generate Local LTCi Leads Defining Directions: The 7th Annual Intercompany LTCi Conference Direct Mail and Advertising To Generate Local LTCi Leads Presenters
Determining Your Advertising Objectives
Determining Your Advertising Objectives by BNET Editorial Tags: marketing, advertising, sales Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand
Marketing planning toolkit for small business
10 Minute Guide Marketing planning toolkit for small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered
Learning Objectives 17/03/2016. Arguments for and Against Measuring Effectiveness. Chapter 18 Measuring the Effectiveness of the Promotional Program
Chapter 18 Measuring the Effectiveness of the Promotional Program Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:
STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing
An introduction to marketing automation. https://www.mautic.org
An introduction to marketing automation INTRODUCTION me, marketing automation, mautic. Jeff Seevers Marketer. Recovering Salesman, Developer and Consultant. Love helping people, help people. What is marketing
In their hands. In their home. On their time. Acquiring new customers with mail.
Inserts: Case Studies on Customer Acquisition Tips for creating an effective acquisition program. Types of customers to target: Those not aware of your product. Target prospects based on data, such as
Management Commentary. Second Quarter 2015 Results
Management Commentary Second Quarter 2015 Results The RetailMeNot, Inc. ( RetailMeNot ) earnings call will begin on August 5, 2015 at 7:00am central time (8:00am eastern time) and will include prepared
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
MBA 695 B Advertising and Promotions UNC-GREENSBORO
MBA 695 B Advertising and Promotions UNC-GREENSBORO PLACE: Joseph M Bryan School of Business Room 205 TIME: Mondays, 6:30 9:20pm INSTRUCTOR: Matt Mitchell OFFICE HOURS: If you need to meet with me feel
Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN
Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN The objective of this assignment is to develop a direct mail campaign for a Northern-VA business that
Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing
Chapter 8 Part C The Marketing Mix Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing THE PROMOTION MIX Communicating with customers will be the broad
Push & Pull Marketing
Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types
ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
Sales Promotion. The Marketers Dilemma. Sales Promotion Defined:
Sales Promotion The Marketers Dilemma Sales Promotion Defined: A direct inducement that offers extra value or incentive for the product to the salesforce, distributors, or the ultimate consumer with the
Why Market to Chinese Americans?
Chinesefn.com is a dynamic Financial Web site that caters to Chinese Investors with the best in financial commentary and analysis. We offer timely market information of US publicly traded stocks and foreign
Chapter 10 Sample Questions on Advertising, PR and Promotion
Chapter 10 Sample Questions on Advertising, PR and Promotion 1. One issue facing advertisers is that consumers screen out messages that are not relevant to them. 2. Glenn is using a push strategy to promote
Tech-level Business Scheme of Work Marketing Unit 5: Customer communications Unit type: Internally assessed
Tech-level Business Scheme of Work Marketing Unit 5: Customer communications Unit type: Internally assessed Guidance Notes: This Scheme of Work (SoW) illustrates how the unit content could be delivered
Class B.Com VI Sem. (Management) Subject Sales Promotion & Public Relation
SYLLABUS Class B.Com VI Sem. (Management) Subject Sales Promotion & Public Relation UNIT I UNIT II UNIT III UNIT IV UNIT V Nature and importance of sales promotion, its role in marketing, forms of sales
How to Land and Price the Hottest Web Writing Projects in 2010
How to Land and Price the Hottest Web Writing Projects in 2010 Rebecca Matter Managing Editor, Wealthy Web Writer Co-Managing Partner, AWAI 2010 Web Copywriting Success Copywriting vs. Web Writing Opportunities
SplitTarget 2012 Contract Marketing Organization
SplitTarget 2012 Contract Marketing Organization Split your Target and Conquer the Market. INTERNET MARKETING WEBSITE DEVELOPMENT ECOMMERCE DEVELOPMENT SEARCH ENGINE OPTIMIZATION PAY-PER-CLICK MANAGEMENT
Day Marketer. Presented by: Kara Holder
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
SPORT MARKETING MIX STRATEGIES
Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract
Diploma in Marketing
Brentwood Open Learning College Diploma in Marketing (Level 4) Course Structure & Contents Diploma in Marketing Course Structure Contents Page 1 Unit 1 to Marketing The unit 1 covers the following topics:
Writing Business documents and. All material will be adapted from Botha, D. et al. 2007. Public Relations: Fresh Perspectives. Pearson Education SA
Writing Business documents and Formal Texts All material will be adapted from Botha, D. et al. 2007. Public Relations: Fresh Perspectives. Pearson Education SA Introduction Writing business documents in
over-the-counter selling personal selling field selling network marketing telemarketing outbound telemarketing inbound telemarketing inside selling
personal selling over-the-counter selling field selling network marketing outbound telemarketing telemarketing inbound telemarketing inside selling relationship selling consultative selling cross-selling
About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform
Issue #1230b YourHotLeads.com CustomerTrack Platform Auto Leads Do you wonder where all the buyers are? Would you like to know every customer in your area who is actively looking to purchase a vehicle
CAPSIM : Introduction to Marketing Strategy. Alisara Charinsarn 22 June 2013
CAPSIM : Introduction to Marketing Strategy Alisara Charinsarn 22 June 2013 CAPSIM Marketing 4 main things to consider and Plug in in the spreadsheet Sales Forecast Sales Budget Promo Budget Price Price
Mobile Marketing Best Practices
Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile
Marketing at McDonald s
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
Media Planning. Marketing Communications 2002
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
Integrated Communication
Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing a pass in
How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.
How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.com Agenda Intro to Testing Why is it important? How to get started
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
Chapter 1. An Introduction to Integrated Marketing Communications
Chapter The Role of Marketing An Introduction to Integrated Marketing Communications - Exchange: Two or more parties give something that has value to one another and it is a way to communicate among parties.
Lecture 3: Marketing Plan, Strategies, Distribution and Channels
Lecture 3: Marketing Plan, Strategies, Distribution and Channels Dr Bernard Leong CTO & Co-founder MPS 812 Course Taught in: 1 What is Marketing? Marketing deals with identifying & meeting human and social
Shopper Marketing Excellence: Marketing effectively at the POS
Excellence: effectively at the POS Barcelona, September 2009 This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium
INBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell
20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print
qualifications syllabus 2013/2014 CAM Diploma in
qualifications syllabus 2013/2014 CAM Diploma in Digital marketing (Media and Branding) This syllabus applies for assessments from December 2013 onwards. UNITS INCLUDED: Marketing and Consumer Behaviour
Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment?
Enrollment Marketing 101 What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Upcoming ACCS Webinars 5 Ways to Increase the Number of Inquiries to Your