Analysis of the Mobile Money Market in Sub-Saharan Africa - Selected Countries

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1 Brochure More information from Analysis of the Mobile Money Market in Sub-Saharan Africa - Selected Countries Description: Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is with a base year of Key Questions This Study Will Answer - What is the current state of mobile money in Côte d'ivoire, Ghana, Kenya, Tanzania, Zambia, and Zimbabwe? - How is the market expected to evolve over the next 5 years? - What are the main factors affecting the development of the market? - How will this market influence the provision of financial services in Sub-Saharan Africa? - Who are the key providers in the market and what are their market shares? - What are the critical success factors in the market? Contents: 1. EXECUTIVE SUMMARY - Measurements - CEO s Perspective 2. MARKET OVERVIEW - Market Definitions-Terms - Market Definitions-Research Scope - Background-Geographic Coverage - Background-Mobile Subscriber and Bank Accounts - Background-Service Scope - Background-Mobile Money Services - Background-Mobile Money Ecosystem - Background-Market Evolution - Key Questions This Study Will Answer 3. DRIVERS AND RESTRAINTS-TOTAL MOBILE MONEY MARKET - Market Drivers - Drivers Explained - Market Restraints - Restraints Explained 4. FORECASTS AND TRENDS-TOTAL MOBILE MONEY MARKET - Forecast Assumptions Discussion - Revenue by Mobile Money Applications - Percent Revenue Forecast by Country - Revenue Forecast by Country - Subscriber Forecast by Country by Country Discussion

2 5. MARKET SHARE AND COMPETITIVE ANALYSIS- TOTAL MOBILE MONEY MARKET 6. CÔTE D IVOIRE ANALYSIS Discussion - Operator Profile-MTN CI 7. GHANA ANALYSIS Discussion - Key Competitive Factors - Operator Profile-Airtel Ghana 8. KENYA ANALYSIS Discussion - Operator Profile-Safaricom - Financial Services Provider Profile-Equity Bank 9. TANZANIA ANALYSIS - Operator Profile-Vodacom 10. ZAMBIA ANALYSIS Discussion

3 - Operator Profile-Airtel Zambia 11. ZIMBABWE ANALYSIS Discussion - Operator Profile-Econet 12. MEGA TRENDS AND INDUSTRY IMPLICATIONS - Impact of ICT Industry Mega Trends on the Mobile Money Market - Top Mega Trends - Impact of ICT Industry Mega Trends on the Mobile Money Market - Mega Trend Impact on the Mobile Money Market - Mega Trend-Urbanization Explained - Mega Trend-Infrastructure Development Explained - Mega Trend-Regional Integration Explained 13. THE LAST WORD - The Last Word-Predictions - The Last Word-Recommendations - Legal Disclaimer 14. APPENDIX - Methodology - Measurements - Market Definitions-Abbreviations - Additional Sources of Information on Mobile Money - List of Companies Included in Others - Learn More-Next Steps - List of Exhibits List of Exhibits: Total Mobile Money Market: Market Engineering Measurements,Sub-Saharan Africa, 2014 Total Mobile Money Market: Mobile Subscriber and Bank Account Holder Comparison, Sub-Saharan Africa, 2014 Total Mobile Money Market: Customer and Market Trend Evolution,Sub-Saharan Africa, 2014 Total Mobile Money Market: Key Market Drivers, Sub-Saharan Africa, Total Mobile Money Market: Key Market Restraints, Sub-Saharan Africa, Total Mobile Money Market: Subscriber and Revenue Forecast, Sub-Saharan Africa, Total Mobile Money Market: Market Evolution, Sub-Saharan Africa, 2014 and 2019 Total Mobile Money Market: Current and Emerging Mobile Money Applications,Sub-Saharan Africa, 2014 Total Mobile Money Market: Volume and Value Shares of Mobile Money Applications, Sub-Saharan Africa, 2014 and 2019 Total Mobile Money Market: Percent Revenue Forecast by Country, Sub-Saharan Africa, 2014 and 2019 Total Mobile Money Market: Revenue Forecast by Country, Sub-Saharan Africa, Total Mobile Money Market: Subscriber Forecast by Country, Sub-Saharan Africa, Total Mobile Money Market: Penetration Analysis, Sub-Saharan Africa, Total Mobile Money Market: Percent Revenue Breakdown, Sub-Saharan Africa, 2014 Total Mobile Money Market: Company Market Share Analysis of Top 6 Participants,Sub-Saharan Africa, 2014

4 Total Mobile Money Market: Competitive Structure, Sub-Saharan Africa, 2014 Total Mobile Money Market: SWOT Analysis, Sub-Saharan Africa, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Côte d Ivoire, Mobile Money Market: Innovations Shaping the Mobile Money Market, Côte d Ivoire, 2014 Mobile Money Market: Penetration Analysis, Côte d Ivoire, Mobile Money Market: Percent Revenue Breakdown, Côte d Ivoire, 2014 Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Côte d Ivoire, 2014 Mobile Money Market: Competitive Structure, Côte d Ivoire, 2014 Mobile Money Market: SWOT Analysis, Côte d Ivoire, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Ghana, Mobile Money Market: Innovations Shaping the Mobile Money Market, Ghana, 2014 Mobile Money Market: Penetration Analysis, Ghana, Mobile Money Market: Percent Revenue Breakdown, Ghana, 2014 Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Ghana, 2014 Mobile Money Market: Competitive Structure, Ghana, 2014 Mobile Money Market: SWOT Analysis, Ghana, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Kenya, Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Kenya, 2014 Mobile Money Market: Penetration Analysis, Kenya, Mobile Money Market: Percent Revenue Breakdown, Kenya, 2014 Mobile Money Market: Company Market Share Analysis of Top 5 Participants,Kenya, 2014 Mobile Money Market: Competitive Structure, Kenya, 2014 Mobile Money Market: SWOT Analysis, Kenya, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Tanzania, Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Tanzania, 2014 Mobile Money Market: Penetration Analysis, Tanzania, Mobile Money Market: Percent Revenue Breakdown, Tanzania, 2014 Mobile Money Market: Company Market Share Analysis of Top 4 Participants, Tanzania, 2014 Mobile Money Market: Competitive Structure, Tanzania, 2014 Total Mobile Money Market: SWOT Analysis, Tanzania, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Zambia, Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zambia, 2014 Mobile Money Market: Penetration Analysis, Zambia, Mobile Money Market: Percent Revenue Breakdown, Zambia, 2014 Mobile Money Market: Company Market Share Analysis of Top Participants, Zambia 2014 Mobile Money Market: Competitive Structure, Zambia, 2014 Mobile Money Market: SWOT Analysis, Zambia, 2014 Mobile Money Market: Subscriber and Revenue Forecast, Zimbabwe, Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zimbabwe, 2014 Mobile Money Market: Penetration Analysis, Zimbabwe, Mobile Money Market: Percent Revenue Breakdown, Zimbabwe, 2014 Mobile Money Market: Company Market Share Analysis of Participants, Zimbabwe, 2014 Total Mobile Money Market: Competitive Structure, Zimbabwe, 2014 Mobile Money Market: SWOT Analysis, Zimbabwe, 2014 Total Mobile Money Market: Impact of Mega Trends on Key Organizational Functions, Sub-Saharan Africa, 2014 Total Mobile Money Market: Mega Trend Impact, Sub-Saharan Africa, Mobile Money Market: Urban Populations, Africa, 2025 Mobile Money Market: Submarine Fibre Optic Landing Points, Africa, 2020 Total Mobile Money Market: Market Engineering Measurements, Sub-Saharan Africa, 2014 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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