Secure Messaging is far more than encryption.
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- Shanon Washington
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1 Secure Messaging is far more than encryption. 1. Product service description It s a powerful yet simple cloud-based secure communications platform that enables greater productivity and collaboration. Secure Messaging is for any type of organization that handles any type of customer information, in both regulated and non-regulated environments. 2. Features / benefits 3. Differentiators 4. Target markets 5. End user value proposition 6. Customer challenge 7. Objections
2 1. Product service description In today s data-intensive environment, encyrption and message control is critical for the protection of a company s reputation and long-term sustainability. Secure Messaging is a state-of-the-art encryption and communications solution that leads the market in reliability, simplicity and feature-rich capabilities. Secure Messaging is so much more than traditional encryption. It is a fully secure, cloud-based communications environment. Secure Messaging enables regulated and non-regulated organizations to effectively protect, control and manage their corporate messaging and the exchange of information, long after the content has left the outbox. More than 6,000 customers globally depend on Secure Messaging. Ease of use Secure Messaging has an unprecedented 92% conversion rate on an activated trail. Seamless integration Secure Messaging quickly integrates with Outlook, Office365, Gmail and other platforms to enhance user adoption. Secure Messaging also supports smartphones and tablets. Powerful control features Secure Messaging s feature-rich capabilities empower users to fully manage and control message delivery to increase productivity and collaboration. Customizable and Branded Secure Messaging provides businesses with a dedicated slice of the secure cloud that is fully customizable to match their security policies and industry regulations. The portal is also branded and encrypted for all customers and their existing environment to create a seamless user experience.
3 2. Features / benefits Offer your customers a more competitive advantage with Secure Messaging. Secure Corporate Messaging With Secure Messaging s cloudbased encryption and control, companies can easily send, receive, track and manage all of their communications using their existing infrastructure. Data Loss Prevention Custom-encrypt messages and attachments without interrupting message flow or adding a gateway. Secure Messaging s intelligent scanning feature requires users to protect sensitive information. Secure Large File Transfer Securely and quickly send, receive, track...up to 5GB file attachments directly from regular . Ensure internal and external communications are secure without added complexity. Protect, control and manage the exchange of information sent via , including any-size file attachments, long after it has left user s outbox. Ensure regulatory compliance with HIPAA, FINRA, Sarbanes- Oxley, GLB Act for organizations in healthcare, legal, finance, insurance and other industries. Ensure critical business information is protected and always under user s control based on the organization s security needs. Eliminate the risk that any employee accidentally sends sensitive information that should not be shared. Maintain productivity levels without impacting security. Ensure information securely and quickly reaches its destination regardless of the size of the file attachment. Collaborate more effectively with external audiences without clogging up inboxes, slowing down productivity or impacting cloud messaging restrictions.
4 2. Features / benefits Seamless Integration Patented Delivery Control Cloud-Based Security and Ease Customizable and Branded Easily and quickly integrates with all common platforms including Office 365, Exchange and Gmail. Secure Messaging s patented Delivery Slip provides realtime activity notifications. Know the moment a message is received and read and control reply to or forwarding capabilities. Leverage security, cost savings and other benefits of a cloud-based solution. Secure Messaging provides a dedicated slice of the secure cloud that is fully customizable and branded to the customer s environment Rapid customer deployment and end-user adoption. Ability to use existing systems and addresses to virtually eliminate learning curve. Users stay within their usual work environment and because they don t have to leave their existing to send, recieve, read and index a secure message, Secure Messaging is a tool they actually want to use. Empower users to make better business decisions with added controls and knowledge of how message is received. Control messages even after they have left outbox. Guard sensitive information with password protection. Leverage cost savings of the cloud no need to build and maintain expensive in-house solution. Secure Messaging is flexible to data jurisdiction. Data is hosted in the customer s region of choice. Secure Messaging is powerful enough for the most highly regulated secure environments, yet easy to use and affordable. Secure Messaging is fully customizable to the customer s existing security policies and industry regulations. The portal is branded and encrypted for all customers and their existing environment to create a seamless user experience. Secure Messaging s ease of use and tight integration with existing and existing data leak provention engines encourages rapid user adoption while ensuring compliance.
5 3. Differentiators What makes Secure Messaging different from other solutions? Learn how Secure Messaging sets itself apart. Secure Messaging is a simplified encryption tool that protects and controls access to corporate and all of the valuable content that flows through it. Secure Messaging allows companies to protect their valuable information and ensure controlled, secure communications. Quickly and securely send and receive large attachments up to 5GBs. Seamlessly integrates with Outlook, Office 365, Google Chrome and others. Users can send and receive secure messages as they would any other . Adding a new user is as simple as sending an . Secure Messaging is a proven, cloud-based solution that supports privacy and security requirements and ensures regulatory compliance. Cloud-based platform ensures all messages are protected by the most advanced encryption standards. Supports regulatory compliance in the cloud for healthcare, financial, insurance, legal, government and other industries. Secure Messaging is flexible to data jurisdiction. Data is hosted in customer s region of preference. Secure Messaging adapts to your companies security polices and requirements. Works on smart phones and tablets to enable secure mobile device management and bring-your-owndevice (BYOD) initiatives. Unique pre-send and post-send control features ensure content is secure and provide the ability to fix a mistake after it has happened. Full inbound and outbound content scanning that includes the subject line, message body and attachments, enables organizations to automatically encrypt, block, or route content based on their policies. Secure Messaging Data Leak Prevention is the only solution that can be deployed easily through an plugin with an optional multi-tenanted gateway that does not disrupt the customer s network architecture. Secure Messaging provides ultimate control over the messages and content: User-friendly Delivery Slip feature provides advanced message tracking and control including true message recall that is so easy to use it often requires no instruction.
6 4. Target markets Any type of organization that handles any type of customer information will benefit from Secure Messaging. Here s a closer look at how: Finance Healthcare Legal Government Non-Regulated Businesses (Enterprises and SMBs) For financial services organizations, Secure Messaging ensures sensitive customer data is safeguarded. Secure Messaging supports regulatory compliance with the Gramm-Leach-Bliley Act in the U.S., Sarbanes-Oxley, PIPEDA in Canada and other legislation. Secure Messaging proactively prevents unauthorized disclosure of sensitive company information, dramatically enhancing risk management benefits. Secure Messaging supports compliance with the US Health Insurance Portability and Accountability Act (HIPAA) and provides security of personal health information (PHI). With Secure Messaging, you can provide a secure method for gathering personal patient information and transferring large files such as x-rays and patient records. Secure Messaging s intelligent scanning feature protects against the accidental sending of sensitive information that should not be shared. Secure Messaging enables law firms to build a reputation of trust and security so that clients feel confident sharing sensitive information electronically and attorneyclient privilege is never at risk. Secure Messaging provides proof of receipt and prevents false claims of non-delivery. Secure Messaging s secure and rapid large file transfer enables legal staff to send any size of document securely using their regular system and addresses without clogging up inboxes. Secure Messaging provides a proven and secure communications platform to engage with citizens, thereby reducing the need to meet in person, fax information or send information via post. Secure Messaging is simple to use. Anyone who can send and receive an can use Secure Messaging. Secure Messaging is flexible to data jurisdiction. Data is hosted in the government agency s region of choice. Secure Messaging protects your business and its reputation through a secure and branded communications platform. You can maintain a competitive edge and build your brand as trusted, secure source. You can easily and quickly protect and control valuable business data long after it s left your outbox. Secure Messaging provides enterprise-level security at an affordable price.
7 5. End user value proposition Secure Messaging is a proven cloud solution that simplifies and secures business messaging, connectivity and external communications. Secure Messaging goes far beyond traditional encryption. Secure Messaging s advanced features enable full message and attachment control, long after messages leave the sender s outbox. Secure Messaging is easy to use and works with your existing systems using existing addresses. Secure Messaging is fully customizable to existing security policies and regulations. It provides a dedicated slice of the secure cloud branded to the customer and their . Secure Messaging is supported on smart phones and tablets. Secure Messaging is powerful enough to meet the most stringent regulatory compliance requirements, yet comes at an affordable price. Data is hosted in the customer s region of preference to ensure compliance with data jurisdiction regulations.
8 6. Customer challenge How do you identify and address your customers pain points? Customer currently has an encryption system in place, but individual users are not adopting it. Customer is in a regulated industry vertical (e.g. finance, healthcare, etc.) but is reluctant to move to a cloud-based security product. Customer is in a non-regulated industry and has no method to protect and manage all of the information that is flowing in and out of their organization. Ask your customer: What they are currently using for encryption and who in their organization is required to send and receive secure data. Why their users are not using it so you can address each reason directly. If they can send messages directly from their regular and address or if they have to use a standalone product. If their security extends to mobile devices and tablets. If they currently manage sensitive information via insecure , web forms, postal mail, courier, etc. Ask your customer: What they currently use for security. Why they are reluctant to move to the cloud so you can address the concerns. If they know when an or attachment is received and opened and if they can control how the receiver interacts with the message. What tools are they using to collaborate with their customers and share files (of any size) securely. What they do when they have to send very large files. Ask your customer: How they are protecting and controlling their company information. What security tools they have in place. If they know when an or attachment is received and opened and if they can control how the receiver interacts with the message. What tools are they using to collaborate with their customers and share large files (of any size) securely. What they do when they have to send very large files. If they need to send large files with sensitive information. How they archive sensitive content. Sales Opportunity What do you think about an easy-to-use, cloud-based secure messaging solution that s proven worldwide, supports regulatory compliance and works with your existing system. Sales Opportunity What do you think about an easy-to-use, cloud-based secure messaging solution that s proven worldwide, supports regulatory compliance and works with your existing system. Sales Opportunity If you would consider an enterprise-level security system for protecting and controlling all of the information that flows through your system at an affordable price that s so easy to use it requires very little instruction.
9 7. Objections My current encryption product is much cheaper. I don t need this. My business is not required to have additional security or encryption. encryption is too complex to deploy. I don t want to disrupt my employees. Secure Messaging is so much more than traditional encryption. It s a fully secure communications environment that s a snap to integrate and can be branded to fit with your company s look and feel. Secure Messaging s patented Delivery Slip feature gives you full control over your messages and attachments, long after they leave your outbox. No more oops. Secure Messaging s full-content scanning intelligence feature automatically protects your business from employees accidentally sharing sensitive information. How valuable is your company s data to you? How important is it to you that your company brand is trusted as a secure source of information by customers and prospects? What if you could control all of the content that flows through your system even after it has been sent? Have you considered that more than 43% of companies go out of business after a data loss (Gartner) and that 40% of the time data loss is from human error (Kroll OnTrack)? Secure Messaging is simple and fast to deploy and works on all devices from desktops and laptops to smart phones and tablets. Secure Messaging doesn t require any configuration on the server and doesn t change current user workflow. It works within existing systems using existing addresses. Secure Messaging allows administrators to easily set and enforce message and company information policies. Arrange a demo that focuses on the features that go beyond traditional encryption to highlight the full value of Secure Messaging as more than just an encryption tool. Arrange a demo that focuses on the benefits of Secure Messaging s secure messaging environment that helps companies protect and control valuable business data. Arrange a demo that focuses on Secure Messaging s ease of use along with data and content security benefits. Offer a free Secure Messaging trial: 92% of businesses buy Secure Messaging after trying it.
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