Origin. The Business Cases. LaPS. Sustainability Economic: BLM Social: Il Giardino di Luca e Viola Cultural: Confindustria Como Environmental: Lechler

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1 Origin ORGANIZATIONS Companies No profit organizations Public sector Real problems Boundary Knowledge UNIVERSITY STAFF Researchers PhD students Teachers Supporting Staff LAKE POLI SCHOOL (LaPS) 5 October 2012 Submit your cases preferences on INNOVATION Fresh ideas Competence STUDENTS Environmental engineering Management engineering Science Computing engineering 1 2 LaPS The Business Cases The Lake Poli School (LaPS) aims at becoming a meeting arena for solving real problems, connecting different disciplines and cultures The Lake Poli School develops between October 2012 and February 2013, across three activities: S1 Business Case S2 Cross Boundary Seminars S3 - Final workshop The centre is the Business case proposed by a company, which will be faces in groups of 5/6 people composed by: Management engineering students Science Computing engineering students Environmental engineering students 3 Sustainability Economic: BLM Social: Il Giardino di Luca e Viola Cultural: Confindustria Como Environmental: Lechler ICT Technology and Processes Supply Chain optimization: Best Tie Sentiment Analysis : Nextbit Network: Enterprise Clusters: Lecco Metal District Corporate networks: Textile Group Mobility: ASF Trasporti You can submit your cases preferences on (Deadline Oct 8th 2012) 4 Sustainability BLM: who we are Economic: BLM Social: Il Giardino di Luca e Viola Cultural: Confindustria Como Environmental: Lechler Corporate Headquarter Cantù (Co) Italy sqm factory Since 1960 tube bender, endformer laser cutting machines manufacturer 5 6

2 BLM: who we are BLM: who we are ADIGE ADIGE SYS Levico Terme (TN) BGS Piacenza BLMGROUP Deutschland BLMGROUP UK ltd. BLMGROUP USA Corp. BLMGROUP de Mexico BLMGROUP do Brasil BLMGROUP (SA) PTY LTD BLMGROUP (Shangai) Co. Ltd Automotive Indoor and outdoor furniture Motorcycle Industrial and agricultural vehicles Heating ventilation and air conditioning Aereospace Geographical distribution Italy: 18% Europe: 46% America: 28% Asia: 6% RoW: 2% 7 8 BLM: the case How to defend work with continuity 1. School which creates a new culture 2. The capacity to balance the demand with the offer over time 3. Fixed rules for all countries Define the lifecycle of each moveble property and real estate 1. Each movable property after 5 years must be scrapped and replaced and compensated with a tax credit (ex: cars) 2. Each real estate after 125 years must be destroyed (ex: buildings) obviously saving artistic and ecological constraints

3 Confindustria: The routes of rationalism LAPS

4 The routes of rationalism: the origin of the project The routes of rationalism: the project The project stems from the will of the partners shared in proposing a particular route, called the City of Culture" which relies on the rationalist heritage of 900. This course aims to revitalize Como s rationalist identity, and give it a new life, which is one of a kind and quite unique, through a cultural approach, based on several parallel activities of local marketing. The project for which we have involved the Polytechnic of Como, through the lake Poly School, is a business case aimed to develop the design of a management and informative system that will deal with the several paths and its various types of users who will benefit from them. We ll start with an analysis of the cultural heritage available as well as an analysis of the users in terms of culture, age and origin. The project will take care of several aspects: o Technological o Infrastructural o Amusement o Informative The routes of rationalism: the Como s Rationalism heritage The routes of rationalism: the case R Casa del Fascio A Negozio Vitrum Z Hotel Metropole Suisse I Giardini a lago O Monumento ai caduti N Novocomun A Canottieri Lario L Stadio Sinigallia I Hangar S Passeggiata Gelpi M Villa Olmo O Villa del Grumello 21 and will adopt an APP as the main instrument working on the most compatible devices and systems This APP will be able to promote and give full value to events, making them known to local community. It also will be capable to make information available regarding transportation from one P.O.I to another as well as managing online games. This project will count on the scientific cooperation of Como s order of Architects represented here by Architect Angelo Monti. They will take care of both architectural and historical appreciation of the assets that will have been identified as part of the Routes of Rationalism project. 22 The routes of rationalism : the goals Lechler: who we are Project will be endowed with a feasibility plan as to designing, managing and maintenance costs. The project is very ambitious as to goals. We strive to build an everlasting value system for the region in terms of cultural and economical aspects. We also want to promote this one-of a-kind heritage in all possible ways and directions. Our ambition is to bring the Rationalist part of Como around the world and make it known not only to be as George Clooney s nest. The challenge is to join this project, which is really about you and will be for the next twenty years

5 Lechler: the case ICT Technology and Processes BEST tie: who we are Supply Chain optimization: Best Tie Sentiment Analysis : Nextbit

6 BEST tie: the case Nextbit: who we are BEST tie key success factors are: Innovation of the production systems Flexible service to their clients Continuous improvement In this strategy the case aims at optimizing the design phase during the client acquisition, specifically: Analyzing the order acquisition cycle and the production start up Analyzing the information system and archive Identifying possible alternatives and their impact on financial performances and client service Designing in detail the chosen alternative Simulating impacts Nextbit is a consulting company focused on Data Intelligence Areas of expertise: Customer Intelligence - Understand and predict customer needs Social Intelligence - Integrate Social Media and Social CRM to create new opportunities Risk Management - Assess, monitor, and mitigate risk exposure Collection - Optimize Credit Collection Strategies and measure their effectiveness Fraud Prevention - Minimize fraud through advanced modeling and pattern analysis Nextbit: who we are Nextbit: the case We conduct data intelligence projects for: Sentiment Analysis Opinions are important, because whenever people need to make a decision they want to hear others opinions. Sentiment analysis or opinion mining is Natural Language Processing, Computational Linguistics and Text Mining Technique: the computational study of opinions, sentiments and emotions expressed in text. It aims to determine the attitude of a speaker or a writer with respect to some topic Nextbit: the case Nextbit: the case Sentiment Analysis Process (part of Social Intelligence) Social Data Sources Sources identification Sources classification Web Crawling Data aggregation Data hubs identification Data Filtering Taxonomy Definition Content Analysis Identification of the content classification models Sentiment Analysis Semantic model definition Monitoring & Reporting Data elaboration Results gathering Within the Sentiment Analysis process we want to evaluate different approaches, such as: Rule based Approach rules based on a taxonomy Semantic Tree seeks to link words based on semantic relations Entity Recognition - seeks to locate and classify atomic elements in text into predefined categories such as the name of persons, organizations, locations, expressions Using a corpus of documents we can evaluate the results of these 3 approaches in the context of Sentiment Analysis 35 36

7 Network Lecco Metal District: who we are Enterprise Clusters: Lecco Metal District Corporate networks: Textile Group Mobility: ASF Trasporti The Lecco Metal District collects more than 1,000 firm specialized in Metal processes and product, as for example: Products: Machines Chains Operations and technologies: Heating Moulding This great diversification is an opportunity but also a problem, as it is difficult to be mapped and promoted Lecco Metal District : the case In the context presented the aim of the case is designing a web system able to collect and render available Lecco s capabilities. The goal is two folded: Benchmarking Analyzing existing similar web applications Benchmarking performance according to the Lecco s aim Identify best practice and possible competitors Technology and communication Analyze possible technological solution for data collection and promotion Assess the performances of different alternatives Prototype the chosen alternative 39

8 Textile network: the case App Textile ASF Autolinee: who we are? APP TEXTILE Opportunity: improve the internal and external communication within the network Goal: defining a modular knowledge management system to fasten the supply chain and open new opportunity for clients Steps: 1. Analyzing the network processes, information flow and the customers needs (explicit and implicit) 2. Identifying the set of information to be: Shared internally Valued outside 3. Designing the system and its value to the network: Technology Economic/Financial analysis 45 ASF is a Public Transport company in Como 310 buses 500 employees 2700 rides/day 20 Mln of passangers/year. 2 trips x hab. 300 X. 13 Mln bus-km/year 46 ASF Autolinee: case ASF Autolinee: DESTINATION DESTINATION 1 HOUR PHASE 1: Data collection Identification of origin points to connect to exposition area Rho-fiera; Definition the Target customer; Classification the interest points for each target Analysis of modal choices with AS IS transport system Definition of KPI (time, costs, frequency, environmental impact, ) Test on target:1 hours of travel time PHASE 2: Analysis Solutions to improve the quality of transport service Identification of possible information supports (ex. APP, smartphone, GIS) for different target clients; Choice of efficient alternatives. RHO 47 PHASE 3: Project Identification of new transport system Choice and development of IT system Assessment of technical, economical and environmental sustainability 48

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