Placecast lands $5M more for location-triggered mobile advertisements
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1 VentureBeat Search Placecast lands $5M more for location-triggered mobile advertisements November 18, 2009 Cody Barbierri Comments Share 4 San Francisco s 1020 Placecast, a company working on new mobile advertising technology, said today it raised $5 million in more funding to continue developing its opt-in location-triggered ad service. Placecast, which previously raised $4 million, pushes advertisements from major brands to the consumer s phone depending on their physical location, but allows users to opt-in to the system. Here s a scenario: You re shopping and have opted in to receive advertisement alerts from your favorite store, say GAP (you can do this by visiting the retailers store, website, or even Facebook page). You ve parked your car and happen to be walking just a few blocks from a GAP bang your phone goes off and there s a 30 percent-off message from GAP on t-shirts. While some might think this would be annoying, remember you did opt in. For retailers, the service gives them an opportunity to combat dropping foot traffic at stores and energize regional specific marketing campaigns. Focusing on Fortune 500 retailers and brands, Placecast has several well recognized partners, including: Yellowbook, FedEx Office, Avis and Budget Rental Cars and Hyatt Hotels. Placecast recently comissioned a survey by Harris Interactive that determined that 27 percent of consumers would be somewhat interested in receiving cell phone alerts about sales, assuming it was an opt-in system. As for what alerts they would be interested in receiving, the majority noted either restaurants, events or weather. Similar companies like Useful Networks and Creativity Software are also providing global brands Burger King, BP, Samsung, Pearson and Walt Disney with location-based systems. Round two funding included Quatrex Capital and current investors Onset Ventures and Voyager Capital. 1 of 6 11/23/09 2:10 PM
2 Next Story: Modern Warfare 2 continues to blow away entertainment records Previous Story: Boston Millennia s Callow on the state of the VC industry Selected for you by a sponsor: Outbrain s New Outloud, A Powerful Paid Recirculation Tool (CEO Interview) (VC Cafe) You might also like: Dilithium ropes $8M for wireless multmedia systems (this site) QSecure raises $10M for smart payment platform (this site) 4 ways to get automatically rejected by an angel investor (this site) Placecast Watch Company Get Widget We help advertisers find and reach their target Recent News 2 of 6 11/23/09 2:10 PM
3 audiences where they live, work, and play via any device over any Internet connection. Our Placecast Advertising Network is the largest place-based ad...more» Overview LOCATION: San Francisco, CA, United States INDUSTRY: Business Internet TAGS: advertising Financials LATEST FUNDING: Series B - $5M (11/2009) INVESTORS: Voyager Capital, Onset Ventures, Quatrex Capital NOV 18, 2009 Placecast lands $5M more for location-triggered mobile advertisements OCT 16, 2009 At least a few consumers think location-based ads are useful (survey) SEP 18, 2009 Former Adobe CEO, Chizen, joins Voyager Capital NOV 18, Placecast Finds $5M NOV 18, 2009 Placecast Raises $5 Million For Location-Based Advertising Platform Tags: Placecast co:placecast, Company inv:onset-ventures, Profile powered by VentureBeat inv:quatrex Profiles. Capital, inv:voyager-capital 3 of 6 11/23/09 2:10 PM
4 Showing 1 comment Sort by Popular now Subscribe by Subscribe by RSS neelkapoor 3 days ago While this news pales in comparison to GooMob event, this is still noteworthy. In fact, as far as location-based mobile advertising goes, this probably has the same impact. It is worth noting that GooMob has no (or unused) location-based advertising. There are quite a few players, including 1020 and AdLocal ( who have done (and are doing) great things on their platform with location-targeting (on mobile devices). AdLocal even has a self-serve portal for advertisers and publishers. I have a feeling location-targeted mobile advertising is just getting warmed up! Flag Like Reply Reply Add New Comment You are commenting as a Guest. Optional: Login below. Name Website (optional) Subscribe to all comments by Subscribe to all comments by Do not subscribe to comments Post as Guest Reactions BradFranklin 5 days ago Placecast lands $5M more for location-triggered mobile advertisements #sjwhois /ygxkqol leahsoleil 5 days ago Twitter News: Placecast lands $5M more for location-triggered mobile advertisements: San Francisco of 6 11/23/09 2:10 PM
5 /N8RFp lalchetian 5 days ago Placecast lands $5M more for location-triggered mobile advertisements: San Francisco s 1020 Placecast, a.. kapoorsunny 5 days ago Placecast lands $5M more for location-triggered mobile advertisements liketrends 5 days ago Placecast lands $5M more for location-triggered mobile advertisements: San Francisco s 1020 Placecast, a.. m_click 5 days ago Placecast lands $5M more for location-triggered mobile advertisements: San Francisco s.. (from VentureBeat) emcconne_reads 5 days ago Placecast lands $5M more for location-triggered mobile advertisements: Today, San Francisco s 1020 Placecast In.. jamesmt39 5 days ago Placecast lands $5M more for location-triggered mobile advertisements TechnologyGeek 5 days ago Venturebeat - Placecast lands $5M more for location-triggered mobile advertisements CodyBarbierri 5 days ago Placecast lands $5M more for location-triggered mobile advertisements Show more reactions 5 of 6 11/23/09 2:10 PM
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