THE EDITORIAL DESIGN OF PME MAGAZINE

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1 2016 MEDIA DATA

2 THE EDITORIAL DESIGN OF PME MAGAZINE THE INDISPENSIBLE ECONOMICS MAGAZINE 1. ACTUALITÉS This section contains information on the current activities of small to medium-sized enterprises and their leaders in the French-speaking part of Switzerland. It contains brief articles that get straight to the point and don t beat about the bush. All decision-makers 2. ENTREPRISES The western part of Switzerland is an exceptionally dynamic economic area. There globally active businesses with successful track records. Here PME Magazine portrays several small and mediumsized enterprises from the area together with their business lished businesses to the most innovative ones. This section is the heart of the magazine, and sets us apart from the rest of the competition. 3. MANAGEMENT This contains practical advice for management at all levels in the French-speaking part of Switzerland. This is one of the sections responsible for PME s success and high reputation. It also contains contributions from the prestigious Harvard Business Review. 4. FINANCES Our readers have above-average incomes that they want to portant investment-related advice that takes into consideration the on-going climate at international stock exchanges. 5. LOISIRS This section invites the reader to browse among some desirable products, and contains stimulating articles on travel, gastronomy, fashion and cars. Thierry Vial Editor-in-chief For many years, PME Magazine has been recommended reading for all levels of management in the Frenchspeaking part of Switzerland. It has become more important than ever to provide concrete solutions and practical advice to enable managers to understand the daily challenges facing the economy, and deal with them as soon as possible. Every month, PME Magazine contains many practical tips, analytical articles and examples of best practice. It sets high standards and can be used as a reference work. The magazine s precise editorial design targets a clearly de- PME Magazine has become increasingly important for managers at all levels in the French-speaking part of Switzerland. FIVE SECTIONS, FIVE OPPORTUNITIES FOR IMAGE APPROPRIATE PREMIUM POSITIONING ACTUALITÉS ENTREPRISES MANAGEMENT FINANCES LOISIRS

3 PUBLICATION DATES & KEY FOCUS TOPICS Issue Key focus topic Specials Special issue Publi-Forum / Publi-Reportage Publication date Advert deadline Print material deadline 01/16 IT / Travel Who is Who** Lawyers 02/16 Energy / Finance 16 / Motors - Telephony - Cleaning Businesses 03/16 IT for SMEs 2 - Education / Further education 04/16 Financing, Leasing / Travel - Commercial vehicles 1* - Export 1* SMEs in the Romandy to sell 05/16 Auditing & consultance* Cars 2016** 06/16 ETF / Sustainability / Motors Training & Education 07/16 Succession Plans / Riskmanagement / Travel Health 08/16 Switzerland as a Financial Centre*** - IT Outsourcing - Time recording - Logistics - Business Travel - Business Centers - Online Shopping 09/16 Telecom / Structured Products / Motors Special Finance II 2 - IT-Security - Leasing 10/16 Banks and companies / Travel Export 2 (Europe)* Top100 Start-ups* - Facility Management - Mobile payments systems - Risk Management - Trading - Accounting Software - Safety /16 Investment Strategy / Sustainable Development / Motors Business insurance* The 200 most innovative SMEs in the Romandy 1 Fleetmanagement / Financial Planning / 12/16 Commercial vehicles 2* 01/17 Who is Who** - Pension Planning - Tax & Accounting - Digital Business - Asset Management - Multifunction printers Our special dossier is published in the editions from February to October, and is dedicated this year to the most successful women entrepreneurs of SMEs in the Romandy. 2 Special off asset management (ie Real Estate, Pension Funds, Private Pensions Plans, etc.) * Specials in cooperation with «Handelszeitung» ** Specials in cooperation with «BILANZ» *** Specials in cooperation with «Handelszeitung», «Schweizer Versicherung» and «Schweizer Bank»

4 Supplément gratuit, Mars 2014 Ne peut être vendu séparément Ne peut être vendu séparément Retrouvez le listing du Top 100 des start-up sur startup.ch Novembre 2015, en collaboration avec le Centre Patronal M A G A Z I N E SPECIAL PUBLICATIONS PME M A G A Z I N E Mieux gérer votre argent PME à vendre PME CARS M A G A Z I N E Place financière suisse Pourquoi le secteur bancaire doit se réinventer Le Top 15 des leaders dans la banque et l assurance Le poids des centres financiers par région Comment choisir sa banque? Les atouts de la banque en ligne SPECIAL FINANCE I Asset Management, Investment funds, Pension funds, etc. Publication Date: SMEs FOR SALE Facts and advice on the purchase or sale of SMEs. Publication Date: CARS The most beauiful cars, the best motors are covered by Cars. Publication Date: SWITZERLAND S FINANCIAL CENTRES Perspectives, trends and rankings of the most important local stakeholders. Publication Date: Prévoyance des cadres Les nouvelles solutions Tout savoir sur les changements Conseils et précautions pour les trois piliers Bien choisir ses fonds de prévoyance LE TOP 100 DES MEILLEURES START-UP DE SUISSE RANG 1: L.E.S.S. Simon Rivier (l.) et Yann Tissot avec leur nouvelle technologie d éclairage. 150 femmes qui font les PME de Suisse romande PME who is who 2015 Les 100 personnalités les plus importantes de l économie suisse SPECIAL FINANCE II Asset Management, Investment funds, Pension funds, etc. Publication Date: TOP 100 START-UPS Exclusive: the 100 best Start-ups (in cooperation with IFJ/Venturelab). Publication Date: MOST INNOVATIVE SMEs SMEs in the Romandy. Publication Date: WHO IS WHO The 100 most important personalities in the Swiss economy. Publication Date:

5 FORMATS & PRICES 1/1 PAGE CHF Type area: 180 x 252 mm Full bleed: 210 x 280 mm 1/4 PAGE LANDSCAPE* CHF Type area largeur: 180 x 62 mm Full bleed: 210 x 70 mm 2/3 PAGE LANDSCAPE CHF Type area: 180 x 166 mm Full bleed: 210 x 180 mm 1/4 PAGE BLOCK* CHF Type area island: 88 x 124 mm Full bleed: 102 x 140 mm 1/2 PAGE LANDSCAPE* CHF Type area: 180 x 124 mm Full bleed: 210 x 140 mm 1/2 PAGE PORTRAIT CHF Type area: 88 x 252 mm Full bleed: 102 x 280 mm ONLY IN ACTUALITÉS 1/3 PAGE LANDSCAPE* CHF Type area: 180 x 82 mm Full bleed: 210 x 94 mm 1/3 PAGE PORTRAIT* CHF Type area: 57 x 252 mm Full bleed: 70 x 280 mm 2/1 PAGE PANORAMA CHF Index: CHF Type area: 390 x 252 mm Full bleed: 420 x 280 mm 1/2 PAGE PANORAMA* : CHF Type area: 390 x 124 mm Full bleed: 420 x 140 mm 1/3 PAGE PANORAMA* : CHF Type area: 390 x 82 mm Full bleed: 420 x 94 mm 1/4 PAGE PANORAMA* : CHF Type area: 390 x 60 mm Full bleed: 420 x 70 mm * Text follow-on NATIONAL BUSINESS PUBLICATION FROM AXEL SPRINGER SCHWEIZ The successful business publications BILANZ and PME Magazine from Axel Springer Schweiz together reach readers throughout Switzerland of which are leaders and top leaders. Thus, these two titles combined account for the largest number of top leaders of all the publication in the business Sources: MACH Basic / MA Leader 2015 TEXT FOLLOW-ON / DISPLAY ADS Ads with text follow-on border on editorial content on one side at least. The number of ads per issue with text follow-on is limited. Please reserve as early as possible! Display ads are placed on an editorial page.

6 N 11 Novembre 2013 CHF 9.80 assez tôt et ne plus avoir de problèmes. RAS-LE-BOL FISCAL: En Suisse romande aussi, les impôts écrasent les entreprises. PUBLICITÉ: Comment parler de sa PME? Notre dossier répond à toutes vos questions. SPECIAL FORMATS & POSITIONS PME M A G A Z I N E Six secrets pour convaincre PERFORATED CUSTOMER COVER (2 pages - abo circulation) Front page: 210 x 227 mm Back page: 210 x 280 mm technical costs excluded GATEFOLDER 2 PAGES (FOLDS OUTWARDS) : CHF Page size: 404 x 280 mm COVER WITH FLAP : CHF Page size: 165 x 185 mm Technical costs included. 2nd INSIDE FRONT COVER / 4th OUTSIDE BACK COVER : CHF rd INSIDE BACK COVER : CHF VIS-À-VIS COMMUNAUTÉ : CHF a b d c COVERSPREAD : CHF Page size: 420 x 280 mm «PAPILLON» : CHF a: 120 mm. b: 207 mm c: 120 mm. d: 280 mm BANDEROLE * : CHF Circulation: copies Price excl. cost for bandeloring. Separate cost of approx. CHF 300. per thousand. Price excl. printing costs for banderole. ISLAND ADVERTISEMENT : CHF Page size: 40 x 50 mm IN ACTUALITÉS OR TRAJECTOIRE SPECIAL BANDEAU IN TRAJECTOIRE : CHF Page size: 180 x 40 mm (centered) BANDEROLE / SPECIAL FORMAT Special formats as possible. Advance reservation and review are essential. Special formats and banderoles must be submitted two weeks before the print material deadline. Banderole: The banderole must be present in advance for checking by the editorial team. SPECIAL FOCUS EDITIONS The prices and formats except otherwise noted for regular issues are applicable. INFOMERCIALS / ADVERTORIALS editorial team. Amplitude) as PME Magazine. The name «Infomercial/ Advertorial» must be displayed in the upper section of the page. CONDITIONS Orders: The cancellation or deferral of orders placed can only suspended, PME Magazine has the right to charge for the advert. Reservations: in writing by the customer or publisher are cancelled after the deadline, the advert will likewise be charged for. VIS-À-VIS EDITO / SOMMAIRE : CHF VIS-À-VIS INDEX / ACTUALITÉS / 1st RIGHT PAGE IN EACH SECTION : CHF All print ads are for free linked to ipad REMARQUES on the process colours, cyan, magenta, yellow and black.

7 INSERTS & GLUED INSERTS LOOSE INSERTS Weight Costs Standard issue up to 15 g CHF up to 25 g CHF up to 35 g CHF up to 50 g CHF up to 75 g CHF up to 100 g CHF up to 125 g CHF ENCART PRESTIGE (1 page 250g/m 2 up to 15 g CHF incl. printing Standard issue copies BOUND INSERTS Weight Costs Standard issue up to 15 g CHF up to 25 g CHF up to 35 g CHF up to 50 g CHF up to 75 g CHF up to 100 g CHF ADVERT WITH GLUED INSERTS* Post-It: 3 pages + carrier CHF Size: 75 x 75 mm Postcard glued: CHF Up to 10 g: CHF Up to 25 g: CHF Other weights on demand * Plus advert price for carrier advertising min. 1/1 page. Plus technical costs LOOSE INSERTS Miscellaneous Price incl. Technical costs and postage, excludes 8% VAT. Page size min.: 105 x 148 mm Page size max.: 200 x 270 mm BOUND INSERTS Miscellaneous Price incl. Technical costs and postage, excludes 8% VAT. Technical requirements Format min./max.: 140 x 140 mm / 210 x 280 mm Head trimming: 10 mm Face and foot trimming: 5 mm AGENCY DISCOUNT/JUP FOR INSERTS, POST-ITS AND GLUED CARDS Agency discount: 5% JUP: 5% up from CHF gross Inserts, bound inserts etc. are entitled to agency discount/jup. DELIVERY ADDRESS Insert PME Magazine (No...), Sample copies: Send 5 mandatory samples direct to the publishers before the advertisement deadline. : copies Delivery date: 12 days before publication date

8 DISCOUNTS AND SURCHARGES REVENUE DISCOUNT Valid for a period of 12 months Discout Amount 2% from CHF % from CHF % from CHF % from CHF % from CHF % from CHF % from CHF AGENCY COMMISSION / JUP FOR ADVERTS Agency discount: 15% JUP: 15% from CHF gross, from 3 pages per year Discount (revenue and repeat) are eligible for contract and agency discount CLASSIFIED ADVERTISING STANDARD REPEAT ADVERTISING DISCOUNT* Repeats 3 x 2% 6 x 5% 12 x 7% Discount * accumulated with closure in Swiss Francs. SPECIAL DISCOUNT Charitable discount in accordance with the list: 50% reduction on the gross price. Not eligible for contractual and agency commission. JOBS TOURISM PROPERTY LEISURE TRAINING AND DEVELOPMENT CULTURE ADVERTS Follow-up advertisements plus 30% positioning surcharge on the gross price. but cannot be guaranteed. Positioning orders will only be accepted from 1/2 page with a 25% surcharge. Box number (chiffre) charges: domestic CHF 20.-, international CHF INSERT Brochures with third-party adverts: 30% of the gross price of a one page PME Magazine advert. Split surcharge: CHF Piggyback surcharge: /2 PAGE LANDSCAPE : CHF Type area: 180 x 120 mm 1/4 PAGE LANDSCAPE : CHF Type area: 180 x 56 mm 1/8 PAGE BLOCK : CHF 650. Type area: 88 x 56 mm 1/2 PAGE PORTRAIT : CHF Type area: 88 x 250 mm 1/4 PAGE BLOCK : CHF Type area: 88 x 120 mm REPEAT ADVERTISING DISCOUNT* CLASSIFIED ADVERTISING Repeats Discount 3 x 5% 6 x 10% 12 x 15% * Contract discounts valid. No agency commission or JUP II on

9 READERSHIP DATA PME MAGAZINE, AN INDISPENSABLE TITLE Since its launch in 1989, PME Magazine which is the only Switzerland has proved that is an indispensable tool in the commercial world. This title designed for fastidious readers is a reference in terms of it involving business issues and A source of important information which is directed at established and future decision makers. The philosophy of PME Magazine: reliable, competent and practical. First published in: 1989 Ø production run: copies Readers: readers (MACH Basic ) Coverage Leader: 16,4% and Coverage Top-Leader 22,0% (MA Leader 2015) Collaborations with Bilanz, Handelszeitung, Harvard Business Review and The New York Times Percentage of subscribers: 92% Subscription price print Switzerland 1 year: CHF 126., 2 years: CHF 227. Unit price: CHF 9.80 incl. VAT 2.5% Subscription price Digital/e-paper 1 year: CHF 75., 2 years: CHF 120. Unit price: CHF 6. incl. VAT 8% MACH BASIC Structure Gender Male 64% 131 Female 36% 70 Age % % % 103 Gross household income up to CHF % 33 CHF to % 79 over CHF % 161 Education Compulsory basic education 14% 53 College education 39% 93 47% 150 Employment Highest management levels 11% 408 Middle management 24% 200 Self-employed 7% 203 Director/Owner 7% 246 MA LEADER 2015 Structure Leader/TopLeader TopLeader altogether 49% 134 Board of Management Members of the Board of Management 46% 166 Supervisory Board Member of a supervisory board 41% 162 Personal income per annum CHF to % 67 CHF to % 111 CHF to % 165 CHF and over 11% 148 Decision making powers 39% 173 Credit, leasing 34% 166 Financial Institutes, banks 43% 160 Insurance 50% 155 Company management 71% % 149 Transports, Freight forwarding 39% 148 Human ressources, education 72% 132 ITC 52% 125

10 TECHNICAL SPECIFICATIONS PME MAGAZINE IS PRODUCED USING THE COMPUTER-TO-PLATE SYSTEM Magazine fornat: Type area format: Full bleed format 210 x 280 mm 1/1 page (180 x 252 mm) 2/1 page (390 x 252 mm) 1/1 page (210 x 280 mm) 2/1 page (420 x 280 mm) For full bleed adverts, the text must be at least 5mm from the side margin. Trim must be at least 8 mm (5 mm + 3 mm) away. will be used for binding in the middle. Please deliver all material with crop marks. FTP data transfert: Print Online data transfer: Information through POLDIRECT: FTP-guest account ftp.swissprinters.ch Username: pme-annonces Password: an,15,pe At no additional cost to the data transmitter. or tel. +41 (0) Printing methods: Screen ruling: 60 Density: For full tone and tonal value increase, ISO standard applies. ISO-standard, EURO-standard: see auf Paper: Inner pages: coated matt, white, containing wood 70 g/m 2 Cover: coated satin, white, wood free 250 g/m 2 Cover: Inner pages: Print proof: Programmes: ISO-Coated the proof to be on paper similar to the paper used to print the magazine or a proof. be integrated. All usual graphics and layout programmes Data transfer on data carrier: Data correction / editing: Data management: Preferred data carriers: CD-ROM. Other data carriers are print proof) Data carriers must be labelled with the following: etc) with the data supplied in each case. If this is not supplied in time, we do not take any responsibility for the correct appearance. The cost for typesetting, copies, amendments etc. are charged separately in accordance with the hourly rate.. Data carriers are deleted and appropriately destroyed 3 months after the last appearance. Remise matériel: PDF 300 dpi to

11 ONLINE Run of Site Run of Network** Fullbanner IAB Leaderboard* IAB Rectangle* IAB Skyscraper* Maxiboard* / Megabanner Halfpage Ad* Monstersky Monsterboard Billboard Banderole LayerAd Teaser Teaser und Advertorial Expandable Leaderboard Expandable Sky Expandable Rectangle Expandable Maxiboard Expandable Halfpage T * Expandable Format available for a CHF 10.- CPT premium Sticky Sky left: 1 year presence netto/netto CHF ** Run of Network business net: Bilanz, Handelszeitung and Finanzen.ch incl. PME Magazine PME MAGAZINE ON ipad / E-PAPER Regular issues CHF Ad linked 1000 Splash-Screen 70 CPD DISCOUNTS From CHF % From CHF % From CHF % From CHF % From CHF % From CHF % From CHF % From CHF % From CHF % From CHF % Delivery of data: Please send the advertising material with details of the click-through-url to Information For further information on positioning please contact Sabrina Barretto

12 Broad product range for cross-media concept Print / Online / Mobile / Events 360 Whether print, online or mobile print and digital channels can be optimally linked with each other using Axel Springer Wirtschaftsmedien. For your innovative cross-media concept, each channel offers various creative special advertising formats plus possibilities for integration and cooperation through which opinion-leading target group with purchasing power can be attracted effectively and with pinpoint accuracy. We would be happy to provide you with any advice you need.

13 GENERAL TERMS AND CONDITIONS 1 Legal norms applicable The contractual agreement is regulated primarily by the terms Code of Obligations. 2 Transactions made in francs and repeat advertising orders 2.1 Transactions and their duration The amount agreed on for the transaction must in principle be the agreements and repeat advertising orders commences at the was determined at the time the agreement was made. This term is 12 months and cannot generally be altered. If the agreement commences up to and including the 15th of any month, it will run until the end of the previous month of the following year. 3 Rates and rate changes One transaction agreement is made per publication at the basic the different advert categories, according to the rate valid at the time. Changes in price, discounts and VAT will be applicable immediately, even in the case of agreements already running. The advertiser has the right to withdraw from the contract within two weeks of being informed of the new price. In this case, he only has the right to the discount that corresponds to the effective 4 Discounts 4.1 Discount for transactions in francs right to the appropriate discount stipulated by the discount rates Retrospective discount If the volume of adverts submitted exceeds the amount agreed upon within one year, then the discount is calculated according to the actual, total volume. The advertiser is then accorded a retrospective discount at the end of the settlement period, according to the discount rate Discount for repeat advertising orders The discount for repeat advertising orders is given where the number of adverts placed and scheduled at the same time (within a maximum of 12 months) corresponds to the number given in the discount rate. The size may not be altered; texts or images may only be altered in the case of ready-to-use artwork. A repeat advertising order may be extended or renewed as long as the (in the previously mentioned forms) and within a time-span of 12 months. The discount will be calculated retrospectively, according to the new total volume and according to the appropriate discount rate, taking into consideration the adverts already billed. Repeat advertising orders are to be restricted to those publications whose tariffs foresee this possibility. 5 Reduced discounts If the amount received does not reach the amount agreed upon by the end of its term, the advertiser s discount will be reduced, corresponding to the discount rate. Such an additional charge is usually not made if the missing volume does not exceed more than 3% of the amount agreed upon. In the event of the conditions of payment not being met, any adviser s commission fee or annual turnover bonus will be demanded back. 6 Premature termination of the contract 6.1 Suspension by the advertiser accepted up to the deadline for submitting adverts, even if there are compelling reasons. 6.2 Cancellation of contract by the publisher Should a publication be cancelled during the duration of a contract, the publisher can withdraw from the contract without any obligation to provide compensation. The advertiser is in such a case not released from the obligation to pay for adverts that have already been published. In the case of a premature cancellation of contract by the publisher, the discount conditions remain, based 7 Conditions of payment 7.1. Payment deadline As long as no other agreement is made, invoices are to be paid within 30 days without any deductions. In the case of legal collection, every right to discount is annulled for all bills not yet paid. For such discounts, a retrospective invoice will be made. 7.2 Default interest If invoices are not paid within 30 days, default interest may be charged. The default interest is 5% (Article 104 of the Swiss Code of Obligations). 7.3 Del credere risk The del credere risk of a third party is to be borne by the advertiser. I.e. the contractual partner of the publisher commits himself liability in appropriate fashion. 7.4 Rejection of adverts reasons. The publication of editorial content cannot be made a condition of submitting adverts. 8 Observance of the legal regulations The advertiser has sole responsibility towards the publisher, the authorities and the readership for the content of his adverts. If the magazine is made liable by any third party, the advertiser is obliged to free the magazine of any and all such claims. Criminal the advertiser carries the sole responsibility (and must bear the costs) if the publication of his advert infringes any legal regulations. He undertakes to free the publisher completely from any and all claims of third parties in connection with the content of unfair competition: The advertiser ensures that his adverts do not contravene the law against unfair competition. In the case of an infringement of this law, the advertiser bears full responsibility the advertiser commits himself to take on any expenses that might arise to the publisher from any legal action pertaining to the law against unfair competition. Adverts whose design means by the addition of the word «Publicité» («Advert»). For adverts designed by the editorial team, neither the basic font of the magazine nor the magazine title may be used (neither font nor publisher s mark). 9 Intangible transfer of printing media Any and every liability is denied for data supplied by the advertiser (via data carriers, modem or ISDN) that is inaccurate in content if data delivered cannot be processed or used in the standard Any further work that thereby arises will be billed according to effective expenses. The publisher is only liable in the case of mistakes he has made that have resulted from gross negligence on his part. 10 Place of jurisdiction excerpt from the conditions for publication of advertisements. These are valid as of and replace all earlier versions.

14 PUBLISHERS TEAM Förrlibuckstrasse 70, Postfach 8021 Zurich Tel. +41 (0) Fax +41 (0) PUBLISHING HOUSE MANAGER Ralph Büchi SALES DIRECTOR ECONOMICS MEDIA Michael Ebnöther HEAD OF SALES / PRODUCT MANAGER Förrlibuckstr. 70, Postfach, 8021 Zürich Tel. +41 (0) Fax +41(0) SALES GERMAN-SPEAKING SWITZERLAND Area Sales Manager - German part of Switzerland Förrlibuckstr. 70, Postfach, 8021 Zürich Tel. +41 (0) , Fax +41(0) SALES FRENCH-SPEAKING SWITZERLAND Servais Micolot, Area Sales Manager - French part of Switzerland Sabrina Barretto, Axel Springer Suisse SA Pont Bessières 3, C.P. 7289, 1003 Lausanne Tel. +41 (0) EDITOR-IN-CHIEF Thierry Vial Pont Bessières 3, C.P. 7130, 1003 Lausanne Tel. +41 (0) READER MARKETING Product Manager Sabine Carrieu Tel. +41 (0) , Fax +41 (0) INTERNATIONAL SALES Axel Springer Media France / Julie Farsky Tel. +33 (0) , Fax: +33 (0) Axel Springer Media Italia / Christiano Merlo Via Leopardi 21, I Milano Tel. +39 (02) , Fax +39 (02) Hauptstrasse 29, D Starnberg Tel , Fax Charing Cross Road Tel , Fax Axel Springer Switzerland Pont Bessières 3, 1005 Lausanne

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