Guanghua School of Management Peking University

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1 Guanghua School of Management Peking University July 20 th, 2011 Contents 2011 Graduation Ceremony 2011 Summer Study Trip Guanghua MBA Won Champion for First China Business Ethics Debate Bill Gates Talks with PKU Students on Philanthropy Highlights of 2011 MBA Reforms World Classroom brings world-class universities to China Young Entrepreneurs II -- Beijing Buddy Cross Culture Communication between students from GSU & GSM Meet with US in QS MBA Tours Recent Lectures 2011 Graduation Ceremony On the 6th of July, all Guanghua gathered for the graduation ceremony. It was a lot of emotion, farewells and pictures. In the centenary hall, all the MBAs, EMBAs and bachelors gathered to watch their farewell messages in video and listen to the dean of GSM. It was time to thank the MBA office for its hard work and kindness, remember all the events we did together, all the exchanges we got with professors and all the maturity we got from this unforgettable experience. So much happened during these 2 years! Some got married such as Fisher or Allen, some got a baby such as Cecilia and some of us are living together (and we will not tell any name!). Some are staying in Beijing and decided to stay in China to make their live such as Leo, Craig or Matthieu. Some are heading to other major cities in China or abroad such as Singapore or Korea. Of course, we missed those who could not come such as Marc and Kevin or Jonathan. The pictures with all the students wearing gowns were amazing and will remind us these 2 years in this great university with so much history. Two years in GSM have changed so much of our lives and hopefully we will keep in touch all together wherever we are. Thanks all of you Summer Study Trips This summer, we have two study trip groups -- heading for the USA and the UK respectively. Each group is composed of 30 MBA students along with two faculty/staff members. We believe that our Guanghua MBA students will experience an enriching learning environment by being challenged and engaged. U.K. Study Trip Partner School: Manchester Business School The University of Manchester Date: July 3rd to July 12 th U.S.A. Study Trip Partner School: Smith Business School University of Maryland Date: July 3rd to July 15th Guanghua MBA Won Champion for First China Business Ethics Debate

2 The final debate of the First China MBA Competition Debate on Business Ethics was held on May 28 at the Tsinghua University School of Economics and Management. GSM's MBA team fought all the way to the final through a series of fierce competitions in the preliminary session and semi-finals. This team was formed by students from the 2010 class. Making up the team were Liu Zhaolin, Lian Mingyu, Tong Fei, Su Qin, Cheng Chen and Li Lei. Their vigorous opponent at the final debate was the MBA team of the China University of Political Science and Law. The topic of the final debate was "whether informatization can promote business ethics". The Guanghua MBA team represented the negative position. The debaters appearing at the final contest were first debater Liu Zhaolin, second debater Tong Fei, third debater Su Qin, and the fourth debater Lian Mingyu. Their core point of view was that " informatization will not promote business ethics". After the first round of constructive speeches, rebuttal speeches and summary speeches from both sides, the two teams were tied. But the Guanghua MBA team performed better in the following free debate session, where their logical analysis, full argument, and sharp, concise expression of words helped them gradually prevail. At the last they won the debate with a perfect summary speech given by the fourth debater Lian Mingyu. The excellent performance of both sides won applauses from the audience from time to time. In this way, the Guanghua MBA team won the champion of the First China MBA Competition Debate on Business Ethics. The MBA team of the China University of Political Science and Law took second place, and a team from Beijing Normal University took third place. Lian MIngyu from the Guanghua MBA team took the prize for the Best Debater of the whole competition. Tong Fei and Liu Zhaolin received the titles of Best Debaters of the preliminary and semi-final competition, respectively. The competition also helped students to gain friendship. Eight teams took part into the competition. They were from Tsinghua University, Peking University, Renmin University of China, China University of Political Science and Law, Beijing Normal University, Communication University of China, University of Science and Technology Beijing, and Capital University of Economics and Business. Students were competitors in the contest, but friends outside the game. Indeed, our debate team slogan is "get friendship from debate; combine knowledge with action". The competition itself is merely a process and means of learning about business ethics. Students forged friendships and earned respect from other schools. At the same time, the debate helped everyone in attendance better understand business ethics. This knowledge and these ideas will be implemented in their future business career, so as to continue and enhance "Business ethics" in the education sector, business community, and the whole society. Bill Gates Talks with PKU Students on Philanthropy Peking University, June 14, 2011: Bill Gates, chairman of Microsoft, co-founder of the Bill and Melinda Gates Foundation, and honorary trustee of Peking University, paid a visit to PKU on June 11 and talked with students on philanthropy. Bill Gates mentioned in his speech Gates to Success that he has shifted his focus from software to charity work. He entered Harvard University in 1973 where he created the programming language BASIC. Later, in 1975 Mr. Gates dropped out of Harvard and established Microsoft Enterprise. In 2000, Mr. Gates and his wife founded the Bill and Melinda Gates Foundation which aims to eliminate hunger and extreme poverty in developing countries as well as enhancing health care and education. Guided by the foundation s principle We all have equal value, Mr. Gates said that he intended to help more people have access to a better life. He particularly mentioned his Grand Challenges Explorations (GCE) program, which offers US$100 million to support bold and innovative research on major diseases in developing countries. "If we look at the advances, whether in technology or medicine, we can see that it's very difficult to make sure that everybody gets the benefits of those advances. For example, vaccines, which are quite in demand, are invented and used in rich countries but delayed 20 years before they get to the children who actually need them most in countries like Kenya, Africa, Mr. Gates said. Mr. Gates added that there were a lot of differences between his current charity work and previous business, but he also said that a lot of valuable lessons he has learned from his experience in Microsoft could be applied to the foundation. Microsoft was always about bringing innovation by hiring the smartest people, leading as many changes as possible and putting together great teams, said Mr. Gates. Sometimes, it takes 10 years to make a breakthrough. That kind of patience actually characterizes what the foundation is doing. During the Q & A session, PKU students were eager to communicate with Mr. Gates. A sociology student asked how college students could contribute to charity with limited capital. Mr. Gates believed that charity doesn t simply mean donation; it is not the privilege of successful people. He said that young people can turn charity into a new social trend through study, work and volunteering with the spirit of faith in equality. Mr. Gates laid emphasis on the significance of the whole society s full participation in charity work when asked whether the foundation would offer aid to China s poverty-stricken areas. He said that it was not the government s privilege to do charity, and the foundation was willing to cooperate with China s non-governmental organizations to reduce poverty and diseases. At the end of the Q & A session, one student asked Mr. Gates opinion about seemingly impossible dreams. Mr. Gates encouraged young people to take actions and he believed many dreams may come true step by step if only youngsters try their best in everything they do persistently and bravely. Mr. Gates is an old friend of Peking University. He first visited the university in 1995 before Microsoft developed into a successful giant enterprise. In 2007, Mr. Gates received the honor of becoming a Peking University honorary trustee, and in 2008 he watched the Olympic table tennis semi-final between China and the Republic of Korea in the Peking University Gymnasium. And under his guidance, PKU School of Mathematical Science, School of Electronics Engineering and Computer Science, and School of Software and Microelectronics all have long-term cooperation with Microsoft. In addition, Bill and Melinda Gates pay close attention to China s research and prevention work on HIV/AIDS and sponsored the AIDS prevention project of Professor Deng Hongkui from the School of Life Sciences in The world is changing rapidly, and it is the younger generation who truly understands the possibility of new emerging things that can change the future, Mr. Gates said. Microsoft has excellent cooperative partners in China and many PKU graduates work in our foundation to make the world a better place. PKU invites Mr. Gates to visit the campus every year and talk to its students on a certain topic, sharing with them his life experience and encouraging them to work for a better future. Highlights of 2011 MBA Reform The MBA program of the Peking University Guanghua School of Management is committed to training senior managers and future business leaders who have a sense of social responsibility and a global vision. The so called leader here should be more cultured with: business knowledge and skills; a global vision and a sense of social responsibility; a spirit of initiative in taking active roles to solve

3 social problems; a self-consciousness and attitude of integrating what he sees and learns into practice, so as to create values not only for his own business but also for the whole society. This leader should be good at introspection, innovation and exploration. He should be a pioneer and promoter in his business field. The aim of the reform of GSM's MBA program is to cultivate talent as mentioned above, so that their efforts and contributions may help to promote the progress of the whole society. Both Humanities and Commercial War courses have been introduced to the curriculum to enrich students' ideological foundation and practical skills. 1. Humanities courses have been introduced into the MBA curriculum to enrich students' ideological background. Starting from 2011, GSM will begin to add four required Humanities courses. They are: Speculative Thinking, Leadership and Corporate Responsibility, Classical Chinese Philosophy, and Historical Perspective on Management. These four courses aim to cultivate more realistically students' sense of introspection and innovation; to develop their awareness of responsibility and a sense of taking active roles; and also to support students' knowledge, experience and behavior with more Chinese thoughts and wisdom, so that they may go further in life on the right path. These courses will serve as required courses for students enrolled in In addition, Guanghua's MBA program will allow and encourage students to take courses in other departments of Peking University (such as the Department of Philosophy, History, or International Relations, etc.). As a professional master degree MBA program, its curriculum focuses on imparting knowledge and training skills. More emphasis is given to the courses on "skills". These skills are surely important, but we are beginning to realize that a more cultured business leader can take his enterprise go further and become stronger. Therefore, we believe "Tao" should have the same importance in business school as practical skills. Aiming at cultivating future business leaders, GSM should now emphasize more of our Chinese roots and on the shaping of a humanities spirit. With a solid base of Humanities, History and Philosophy, and so many masters gathered in Peking University, GSM has a unique advantage in using these resources. 2. We have introduced the Commercial War course into the curriculum. Management is an art of practice. With experience obtained from the successful school-enterprise cooperations in the past few years, GSM will further develop its school-enterprises course model. Several courses will be opened on "Sharing Experience of Commercial War". Chief executives from well-known enterprises in various business fields will be invited to give keynote speeches. These courses may provide students with industry management experiences in all areas. At the same time, these successful businessmen will serve as examples and may influence student's attitudes towards life and business. This new measure will be a highlight in the 2012 Guanghua MBA program. Over the past few years, the Guanghua MBA program has accumulated successful experience in this area. We have set up three school-enterprise course models: the Microsoft model, the IBM model, and the Bayer model. All of the three models are generally welcomed by students. The Microsoft model: GSM and Microsoft jointly design themes and contents for this course, then jointly invite government officials or corporate guests associated with the theme. One credit is awarded for the course; the IBM model: IBM provides a number of lecture topics and speakers. GSM professors invite these speakers as guest speakers when needed. No credit is given for this course; the Bayer model: A lecture theme is set up according to the knowledge and experience of an enterprise's chief executive. One credit is awarded for the course. Introducing both Humanities Courses and courses on "Sharing Experience of Commercial War" help more closely combine ideology and practice. With these measures taken, the Guanghua MBA curriculum will become more complete. Emphasizing global perspective. Experience in international learning will become compulsory. 1. The trend of global economic integration puts a higher demand on future MBA's ability of cross-cultural exchanges and cooperation. In the near future, international learning experience will be "compulsory" for Chinese students. MBA students will need to attend at least one program from the international exchange program, the international visiting scholar program, and the dual degree program before graduation. This measure will be implemented for the 2012 enrollment. The Guanghua MBA program now has more than 80 international exchange projects, and 8 internationally cooperative dual-degree projects. Due to the fact that many working students are unable to take any of the two long-term international exchange projects, Guanghua MBAs of this type should vigorously explore the international visiting scholar program. During either summer or winter vacation, students may attend any of the two-week overseas module courses, called "The Global Business Immersion". These model courses include theme lectures on economics, management and culture given by professors from the cooperative business schools, and also include visits to international corporations and local tourist attractions. In the summer of 2011, nearly a hundred students will participate in the short-term exchange program in Britain and the United States. 2. To enhance teaching on Chinese language and culture to international students. A higher priority on Chinese language proficiency should be considered in curriculum design for international students. There need to be more courses on Chinese culture, economics, and management, and more opportunities to connect with Chinese enterprises. In this way, international students may be more interested in and have a better understanding of China's economic livelihood and Chinese culture. Innovation and entrepreneurship will become an important component of Guanghua's MBA program. 1. Based on the existing Entrepreneurship courses, and with reference to the models and experiences of many top business schools in the world, GSM will develop its innovation and entrepreneurship courses into three series. They are the Spirit Sharing course, designed and hosted by GSM professors and shared with senior innovators and entrepreneurs; the Basis of Innovation and Entrepreneurship course, taught by GSM professors; and the Practical Training course, guided by senior innovators and senior investors for a specific business or a specific project. 2. GSM has established an innovation and entrepreneurship center to integrate the networks and resources of the whole school and Peking University in the field of innovation and entrepreneurship. In this way, more complete support for teaching, research and practice will be provided. A campus incubator will also be set up, so that teachers and entrepreneurs may jointly provide guidance and assistance for students. In the Alumni Fund, an innovation and entrepreneurship fund will be created in order to give students some initial financial support on their projects. Finally, an innovation and entrepreneurship club will be organized to offer a resources sharing network to students. There will be regular innovative design and business plan competitions. These measures will be fully implemented for the 2012 MBA enrollment. The final stage of MBA training will be to implement integrated practical projects. These projects will have a practical thesis instead of the academic thesis. MBA courses designed by subjects will be set up with the perspective of a single profession in a certain field or a single functional problem. A practical management decision, however, is a comprehensive one, and demands an integration of a wide range of information before making a judgment. The set up of an integrated practical project may help train students to integrate what they learn in all subjects into a real business environment. This integrated practical project will be a capstone of the MBA program at GSM. In deail, an enterprise (or other agency) will first set up a project according to an unresolved problem. Students will then form a team. Guided by a professor, they will do research in the actual enterprise for some time, develop a solution plan, and a group advisory report. After the project is done, students need to complete a practical thesis following specified requests instead of the original academic thesis. For students enrolled in 2011, this will be a selective requirement. For students enrolled in 2012, this will be required. World Classroom brings world-class universities to China Peking University, June 8, 2011: The World Classroom teaching model, initiated by Peking University, has drawn attention from many world-class universities. The Korea Advanced Institute of Science and Technology has petitioned to take part in the project. In addition, another five leading universities in Europe, the US, and Asia have expressed a strong interest to join it. The World Classroom Project, run by the PKU College of Engineering (COE), launched its first experimental course in 2010 under the cooperation between Peking University and the University of Southern California. This year, the World Classroom Project invited Edmund S. Phelps, winner of the 2006 Nobel Prize in Economics, to assist students in conducting innovative group projects.

4 Professor Lu Zhiyang, director of the PKU Innovation Education and Research Institute and member of the US National Academy of Sciences and the National Academy of Engineering, believes that 21st-century talent cultivation should place more emphasis on broadening people's horizons than enriching their knowledge. The World-Classroom Project is aimed at helping the young from all over the world to break down geographical boundaries and freely exchange academic views with each other. Beijing Buddy (from Jeff Chien) About Jeff Chien: Born in Taiwan, Jeff was raised in the United States from a young age. With a deep interest in Chinese culture, he came to Guanghua for the first time as a semester-long exchange student back in 04. Upon graduating from the University of California, San Diego, he spent 3 years in commercial banking for Citi/HSBC. After that, Jeff decided to follow his passion for entrepreneurship not in his hometown of San Francisco, but in Beijing a place he could not forget. At the time, Jeff strongly believed that an MBA degree with Guanghua could provide him with the perfect platform to start his own business. During his time at Guanghua, he had the opportunity to serve the international community as the President of GISA (Guanghua International Student Association) and also as a Student Ambassador in promoting the IMBA program to foreign prospective students. During his study at Guanghua, Jeff frequently came across various exchange students who saw the potential in a relocation company designed for international students staying short-term in Beijing. Since no one actually came out and executed the idea, Jeff decided to give it a shot himself. Upon his MBA graduation, Jeff started Beijingbuddy - a student service company focusing on the ever-expanding international student community in Beijing. Leveraging his personal experience, Jeff decided to have For exchange students, by exchange students as the company slogan. Its comprehensive relocation service aims to assist incoming students from arrival all the way till their return to their home country. Some of its fastest growing service segments include arrival assistance, help with accommodation & finding language partners, and travel planning. Even in the company s early years, Beijingbuddy has quickly become a favorite for students and faculty alike. While the service helps the various needs of international students during their arrival in Beijing, it also alleviates the burden off the faculties shoulder and allows them to focus on enriching other aspects of the international students needs. Its mutually beneficial business model has helped it establish various connections with universities from all over the globe and become the most-referred relocation company from top business schools in Beijing. Beijingbuddy already has a core team of 10 people, and 30 associates working on a part-time basis to service the needs of international students in Beijing. It aims to expand its service to at least 15% of the 80,000 international student population in Beijing in the next 3 years. Looking back on the company s first year, Jeff believed that having chosen the Guanghua MBA program was critical to the smooth start of his business. First, the International program at Guanghua provided an ideal environment for Jeff to meet and engage with his current local business partner: Allen Lv. Finding a capable yet trustworthy Chinese business counterpart has always been a dilemma for many international entrepreneur hopefuls, and Jeff felt very fortunate to be able to find a business partner in Allen who brings the local know-how to his team. Secondly, the VIP mentorship program at Guanghua paired Jeff up with the ideal alumni CEO Mr. Yu Songling of O.C.E.G. Mr. Yu has always encouraged Jeff s passion to start his own business, and led him along the way with advice and substantive support at the early developmental stage of Beijingbuddy. Last but certainly not least, Jeff would like to thank the International Relation & MBA Office for their trust and support. The opportunity to work as GISA s president allowed him to understand the real needs of incoming international students from a personal perspective. Running and operating a fast-growing company, Jeff & his team enjoy the challenges and rewards that come with expanding in a new market in Beijing. As a proud alumnus of Guanghua, Jeff hopes that his company BeijingBuddy will become the brand name for exchange students coming to China. After all, every international student needs a buddy in Beijing. Cross Culture Communication between students from GSU & GSM April 19th was a sunny day, and I woke up very earlier because there was an interesting activity happening at Guanghua. In the Cross Culture Communication between China & United States, more than twenty foreign students from Robinson college of Georgia State University (GSU) came to talk with Guanghua students. The activity started at 9 a.m. in a class room of Guanghua s beautiful new building. First was the welcome speech from Professor Zhixue Zhang, who is famous for his extraordinary analysis and writings in social psychology. After a brief introduction of Peking University and Guanghua, Professor Zhang presented some famous Chinese faces in the economic arena, including both the most powerful reform leaders and the most successful entrepreneurs. Secondly was a speech from Li An, a professor from United States, who was old friends with Professor Zhang. She talked about cross culture communication, with the most funny part of her speech relating to the Chinese word Listen. In traditional Chinese handwriting, the character for Listen is constructed from parts of several other words including "ear", "you", "eye", "one", and "heart". In sum, this might be put together as meaning that communication needs both ears, eyes, heart and also concentration. Then, as the most important part of our activity, we started the negotiation session with our foreign partners. My partner was a girl, Madeline, a full time student from the United States with big beautiful eyes. I acted as a recruiter, while she acted as a candidate. After negotiation, we were supposed to come to an agreement on a potential job offer, which included salary, bonus, insurance, etc. Without any embarrassment, we started our negotiation very soon. I knew that this was a win-win game, so I listed the most important items for me, and asked her what she cared most about. Based on a constructive sharing of this information, we quickly reached an agreement that was satisfactory for both of us. At that time, most of the other negotiators had not finished their negotiation, so Madeline and I started to chat. We talked about the Olympic games, Xiushui Street, the traffic in our cities and also many other interesting things in our different countries. The talk was happy and both of us felt at ease. Time went by quickly though, and after a short summary and explanation about our negotiation from Professor Ma and Li An, lunch time came, and we went to the dining hall together. During lunch, I sat together with Madeline and her classmates, and we continued our discussion about the food and living arrangements in our respective countries. When our talk turned to children, I showed her my son's picture, and she loved one picture of my son with a cowboy hat and a guitar very much, and loudly introduced my son to everyone sitting round the same table. I learned during lunch that besides the United States, they once studied in Brazil, and that after the Beijing visit, they will fly to Paris. As a tour lover, I loved the idea of study via travel very much, that is a really interesting way to study! The last session of the activity was a campus tour of our school, and I wished I could have been in the tour team. It was a pity that I could not because of an important project review in the afternoon, and as a part time student, I had to go back to work in the afternoon. When I said goodbye to Madeline, she asked me whether I would mind a hug from her, and I told her that was my pleasure, I hugged with my son every day, and was so happy to have a huge with her too! So we hugged and said goodbye to each other. Though I don't know when we might meet again, we did exchange MSN numbers with each other, and with this communication method, we can keep in touch wherever we are!

5 Meet with US in QS MBA Tours We will attend the following QS tours this coming September and October. Come and join us! Seattle: Time & Date: 5:00 pm - 9:00 pm, Monday 26 September 2011, Venue: Washington State Convention & Trade Center, 800 Convention Place, Seattle, USA, Vancouver Time & Date: 5:00 pm - 9:00 pm, Tuesday 27 September 2011, Venue: The Fairmont Hotel Vancouver, 900 West Georgia Street, Vancouver, Canada, BC V6C2W6 San Francisco Time & Date: 2:00 pm - 6:00 pm, Saturday 01 October 2011, Venue: Nob Hill Masonic Center, 1111 California Street, San Francisco, CA, Los Angels Time & Date: 1:00 pm - 5:00 pm, Sunday 02 October 2011, Venue: Wilshire Grand Los Angeles, 930 Wilshire Blvd, Los Angeles, USA, Paris Time & Date: 2:00pm 6:00pm, Saturday 08 October 2011, Venue: Hotel Le Meridien Etoile, 81 Boulevard Gouvion Saint-Cyr, Metro Porte Maillot, Paris, FRANCE, Milan Time & Date: 5:00pm 9:00pm Monday 10 October 2011, Venue: The Westin Palace, Piazza della Repubblica 20, Milan, Italy, Madrid Time & Date: 5:00pm-9:00pm, Thursday 13 October 2011 Venue: Husa Princesa, C/ Princesa 40, Madrid, Spain, Recent Lectures Guanghua has established a global network of academic exchanges with various institutions. These partnerships play an essential role in GSM s academic development. We also invite esteemed professors and scholars to give lectures to our current students and faculty members. Recent seminars include the following: Title: Financialization of Commodities Speaker: Wei Xiong, Princeton University Time: 15:15-16:15 July 1 st, 2011 Title: On Inference of PSMD Estimators of Semi/Nonparametric Conditional Moment Models Speaker:Professor Xiaohong Chen, Yale University Professor Demian Pouzo, University of California, Berkeley Time: 15:15-16:15 June 30 th, 2011 Title: Financial Crisis and Dynamic Strategic Management Speaker:Prof. Steven Kim Time:10:30-11:30 June 30 th, 2011 Title:Testing Factor-Model Explanations of Market Anomalies Speaker: Sheridan Titman, University of Texas, Austin Time: 10:00-11:30 June 28 th, 2011 Title: Setting the Investment Hurdle Rate Based on Cash Flow Beta (not Market Beta): Distinguishing between Fundamental Risk and Market Risk Speaker: Guochang Zhang(Hong Kong University of Science and Technology) Time: 10:00-11:30 June 27 th, 2011 Title: Corporate Social Responsibility Reporting in China: Symbol or Substance? Speaker: Professor Chris Marquis, Harvard Business School Time: 10:00-11:30am, Tuesday, June 21, 2011 Title: A Comeback Case on Venture Failure Speaker:Dong Minghui, an alumnus enrolled in1964 at the department of Western Languages, Peking University Time:14:30-17:00pm, May 28, 2011 Venue: Rm.116, Guanghua Building 1# Title: Venue, Silicon Valley Way Speaker: Lke Lee Ignition Partners, Lee Technology Consulting CEO Time: 19:00-21:00, May 14th Venue: Rm 118, Guanghua Building 1# For more lecture information, please visit If you have an item about a recent GSM MBA event or activity that you would like to share with us, please Include the advertisement with a heading (in capital letters) in the text of the . No more than 150 words per item, please. If you wish not to receive any more , please with Unsubscribe as the subject. Guanghua School of Management, Peking University

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