Together CK MBA Newsletter Issue no. 18

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1 Together CK MBA Newsletter Issue no Greetings from New Staff This is Jenny Chen, and I am the new Course Coordinator for MBA program. It is great to join such a lovely family, and I appreciated the mentoring from all the staff and support from all the students. I will try my best to improve myself as the role of MBA Course Coordinator Those who conquer themselves conquer the world. - Jenny CHEN, Teaching Assistant, Academic Operations Department This is Chen Min from Library. I graduated from China Women s University, After graduation, I had been working as admin assistant of Admissions Department for the past three years. Now I join CKGSB, which is an exciting starting point to me. I love my life and will live it to its fullest! - Min CHEN, Library Assistant CKMBA Newsletter/ Issue 18-1

2 Academic CKMBA Students MBA Academic CKMBA Academic Courses Offered in November Chinese Economy Prof. Kong-Yam TAN Customer Relations Management Prof. Jeongwen CHIANG & Prof. CHEN Professor Longwan XIANG Leadership Prof. Kenwyn SMITH Cases in Corporate Finance Prof. Eugene WONG Quantitative Tools for Economics and Management Prof. Longwan XiIANG International Business Communication Prof. Nigel EWINGTON Professor Jeongwen CHIANG Professor Nigel EWINGTON CKMBA Newsletter / Issue 18-2

3 MBA Career CKMBA Career Company Recruiting Sessions on Shanghai Campus CKMBA2005 placement season has been going on for two months since middle of September. Till end of November, totally nineteen companies have come to MBA Shanghai campus for recruiting presentation. About eighty companies have posted jobs for CKMBA recruiting and with Career Management Center s assistance; a dozen of MBA2005 students have got job offers with recruiting companies. The recruiting companies this year are mainly from sectors including industrial products, consulting, financial services, consumer goods and IT industry etc. Company demands for MBA recruiting are a bit on low side in industrial sector while consulting sector regresses this year. The campus recruiting companies this year are most MNCs including AIU, GE, Google, Amorepacific, Schindler, Accenture, Capgemini, OCBC Bank, Anherser-Busch, Cummins, LVMH, Schneider Electric, L Oreal, AC Nielson etc. We believe that we could provide the best suitable candidates to these MBA recruiting companies. With the placement processing on, the MBA Career Management Center will continuously assist business community to recruit at Cheung Kong. Please feel free to contact us for any recruiting tools including online database and printed CV book mailing. CKMBA Newsletter/ Issue 18-3

4 Marketing Marketing & Admissions CK MBA Held Another Round of Admission Info Session CKGSB hosted a new round of Admission Info Session in Shanghai on November 18, Prof. Zheng Yusheng, associate dean, Ms Zhao Lijing, associate director of MBA program and Caroline Zhou, senior manager of marketing and admissions, as well as some other CK staff and 2006 recruits were among the participants. Prof. Zheng gave a speech on Solutions of Supply Chain Management during the event, which emphasized the cooperation between all constituents in a supply chain in modern management. He held that most domestic companies needed to change their mindsets and be engaged in a cooperative competition on the basis of honesty so that a maximum profitability could be achieved and business could maintain a healthy growth. Prof. Zheng gave a speech on Solutions of Supply Chain Management Afterwards, Ms. Zhao Lijing went into detail in an introduction to CK MBA program for the benefit of prospective applicants, which included issues like application, study, exchange programs and scholarships. She also answered personal questions put forward by active audience. CKMBA Newsletter/ Issue 18-4

5 Ms. Zhao Lijing, Associate Director, introduced the CKMBA program 2003 alumni David Miao and 2005 student Jason Li shared their personal study experiences at CKGSB with the participants. Andrew Johnston, a 2006 recruit from the U.S., remarked on his decision in a mixture of fluent Chinese and English, I want to develop my future career in China. It is with careful thought that I came to CKGSB. Among the prospective applicants a Japanese lady was especially active and noticeable. She came all the way from her country to Shanghai just for this event and raised detailed questions about the education and life at CKGSB. CKGSB students and staff responded all questions with candid answers in the Q & A session. A 2006 recruit who turned down an offer from Beijing University to come to CKGSB said: Although we are yet to start our CKGSB lives, its family atmosphere has already impressed all of us. Andrew Johnston, a 2006 recruit from the U.S., remarked on his decision. CKGSB Attends QS World MBA Tour On November 13th, QS World MBA Tour made its stop at Shanghai again, featuring more than a hundred top business schools from at home and abroad such as Wharton, Darden, INSEAD, IE, CKGSB and CEIBS. The autumn tour had a much larger scale than the tour in July. Held in the exhibition hall of Regent Hotel, the tour attracted thousands of MBA applicants from across China for face-to-face communication with famous business schools. Ljing Zhao, deputy director of CK MBA program and Caroline Zhou, senior manager of marketing and admissions, together with some other CK staff and 2006 new recruits answered questions from prospective applicants keen on CK MBA program. It was especially noteworthy that those 2006 new recruits, who were yet to start their CK life, impressed lots of participants with their personal application experience. The family culture and unique education philosophy of CK MBA appealed to many prospective applicants. The 12-year old QS MBA Tour is the most influential and successful MBA tour in the world. It provides an outstanding opportunity for candidates to research business schools and make informed education and career choices, whilst offering the business schools an ideal chance to meet a highly targeted audience of world s best young professionals. CKMBA Newsletter/ Issue 18-5

6 STUDENT Student Activities CKGSB and HWPL Tied in Football Game The 2006 goodwill football match between HWPL and CKGSB was held in Jing an Workers Stadium on the sunny afternoon of November 12th. Prof. Yu-sheng Zheng, associate dean of CKGSB, Simon Shen Jibing, manager of CMC and She Yaoting, general manager of HWPL were among the chanting fans on site. CK team was supported by a large fan base made up of old and new members of CK MBA. Prof. Yu-sheng Zheng and She Yaoting kicked off the game. In the beginning, neither team was in a hurry to launch attacks and the middle field witnessed most hustling. As time wore on, HWPL team figured out CK s strategy, investing huge force in its front field, which then resulted in a successful goal. From then on, the match was vitalized with fierce exchange of shootings. HWPL took CK back fielders by surprise at the final minutes of the first half to make another score. During the half-time break, CK players reviewed the failure in first half and determined to rally up. They changed their strategy decisively as the referee whistled the beginning of the second half. A spectacular break-through earned CK a free kick, which was then beautifully transformed into a goal by 2003 alumni Micheal Xue. The following match became a tug of war amid enthusiastic cheering from the audience. Ten minutes before the end of the game, CK launched a full-range attack and finally tied the score at 2-2 by a formidable long-range missile. Both teams tried hard to notch one more goal in the final minutes, but to no avail. After the game, Simon Shen and She Yaoting presented trophies to both teams who took a picture together and exchanged goodwill gifts. CKMBA Newsletter/ Issue 18-6

7 STUDENT Student Exchange Reports Interview with Prof. David Bach Winnie He 1. There are many famous B-schools in Spain, such as IE, IESE, ESADE and LBS, INSEAD in Europe as well. What do you think about this situation, and how do you evaluate IE s development? European schools offer something different from US schools. Almost all European schools now offer one-year MBAs (as opposed to two years in the US) and their programs are much more diverse in terms of students and faculty than the ones in the US. Even the most international US programs don t reach 20 percent international students. At IE probably one of the most diverse programs in the world we now have more than 90 percent foreign students. In other European schools you also have about three foreigners for every national. This makes for a much more international experience, helping managers become truly cosmopolitan a key asset in the global economy. IE s development has been fantastic. Our emphasis on entrepreneurship and innovation, social responsibility, and diversity is really attracting top students, now from almost 60 countries. We offer a dynamic and exciting program in a great city and students seem to really like what they get. 2. What are those milestones in IE s thirty-year history? What are the Key Successful Factors? The school was created in 1973 by a group of Spanish entrepreneurs. Ever since, it has been run by business people. Even though top academics teach in our programs, the programs are really designed by business people for business people. Because we are an independent school focused only on graduatelevel management programs, we are extremely flexible and can respond very quickly to changing market needs. We are innovative and we never rest. A big milestone for the school was That year we became the first European business school to create a separate Department of Entrepreneurship. Entrepreneurship has become very fashionable especially after the dot.com boom. But we have been doing this for a long time. The same year we also launched the International MBA, our first degree program in English. Another milestone was when the International MBA grew from about 100 students to now 220 in response to growing demand. 3. Why do you choose to work as an academic director in IE to continue your career development? Is there any conflict between your roles as both an academic researcher and an administrative director? I took the job of academic Director for two reasons. First, because it was a great opportunity to learn more about the MBA market and to really get a global perspective. And secondly, because I really like working with students, alumni, and my colleagues on the faculty side in designing the best possible program. It s very gratifying. There is really no conflict with my work as a teacher and researcher, other than the fact that time is limited of course. At IE, most professors also have some managerial responsibility. We think the faculty should be involved in lots of aspects of the school and I think it really helps us deliver cutting-edge programs. CKMBA Newsletter/ Issue 18-7

8 4. What are the main responsibilities of your job? What are the most challenging things you have experienced in your job so far? As Academic Director I am the person responsible for curriculum design and development. One challenge is that I am of course not an expert on everything. So I have to rely a lot on the judgment of my colleagues who know a lot more about trends in their respective fields. A principal focus of my work is to provide students many opportunities to customize and personalize their experience at IE while at the same time being conscious of the need to use IE s resources principally the faculty effectively. I am also in charge of the integrity of the academic process. Our students come from many different countries and what might clearly be cheating in one country may well be considered acceptable in another. We have an Ethics Code here at IE that establishes clear and consistent guidelines for all. We think it s extremely important that our students conduct themselves according to the highest ethical standards. Part of our efforts has been the development training materials which we use for the Ethics Workshop, a mandatory session at the beginning of each program on the importance of professional ethics. 5. What qualifications do you think an excellent professor and an excellent academic director should have? There isn t a single right way to become a good professor, through there are a few things all good professors have in come. I think the most important thing is that you must really believe in what you do. Teaching can be hard but it is also one of the most rewarding things there is. You can t be indifferent to what you do. You must really want people to learn and when they don t you need to be conscious that at least part of the responsibility is your. Being conscious that different people learn in very different ways is also important and developing sensitivity around that. Being a good communicator is key because you have to explain often complicated things in a way that is accessible to non-experts. And you can t be afraid putting yourself in front of a group of very smart, highly motivated future business leaders can be quite scary and as a group they probably know more than you. So you have to be self-confident while knowing your limitations. Arrogance kills you. In my view, you can t be a good Academic Director without being a somewhat experienced teacher in a program. You have to understand the students and their experience in order to deliver a program that works. But you also need to do things that the students don t like because they are necessary. And then most of it is a matter of good organization and execution, looking for new ideas while making sure the basics work and run smoothly. It s really mostly about experience. 6. For a new B-school in China, one of the biggest and fastest growing markets in the world, what are your suggestions? I know very little about life and business in China, so it s hard for me to offer a lot of insight here. But my first reaction is: don t try to reinvent the wheel! When a new business school starts, it often tries to differentiate itself by doing this completely differently. But an MBA, for the most part, is a pretty standard product. You can do it well or poorly but you can t really do it in a completely different way. So what you ought to do, in my view, is get the basics right having very solid classes with up-to-date knowledge in all core areas of management, for instance and then customize and differentiate around that core. No matter how hard you may try to teach management the way it s done in the US or Europe, you will inevitably teach somewhat differently, just by virtue of being in China and having at least some Chinese faculty. So just accentuate those differences. Most students are looking for a product that is 90 percent standard and then 10 percent unique. Don t try to make it 90 percent unique. CKMBA Newsletter/ Issue 18-8

9 CKMBA Academics Courses in December CKMBA 05 Customer Relations Management Prof. Jeongwen CHIANG & Prof. Yuxin CHEN Business Simulation Prof. James STUART Valuation Prof. Darius MILLER Winning Strategy in China Prof. Jianwen LIAO Upcoming CKGSB Marketing & Admissions Round-table Meeting Date: December 3 Venue: Dehe Teahouse, Shanghai Admission Interview Date: to be decided Venue: CKGSB Shanghai Campus CKMBA 2006 Intake Opening Ceremony CKMBA 06 Quantitative Tools for Economics and Management Prof. Xiang Longwan International Business Communication Prof. Nigel Ewington Microsoft Office Skills Lecturer Hao LIU Organizational Behavior Prof. Aimin Yan Statistics for Decisionmaking Prof. Jianwen Liao Date: 15th December, 2006 (Friday) Time: 09:30 a.m. 12:00 p.m. Opening Ceremony 12:00 p.m. 13:30 p.m. Lunch Venue: Peony Hall, Cypress Hotel, 2419 Hongqiao Road, Shanghai Student Activities Outward Bound Training for CKMBA 06 students Date: December Venue: Xi Cen Outward Bound Training Center Outward Bound Training for CKMBA Alumni Date: December Venue: Feng Xian Outward Bound Training Center CKMBA Newsletter/ Issue 18-9

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