6/7 FITZROY place. Alex Lifschutz, Director Lifschutz Davidson Sandilands Architects

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2 6/7 FITZROY place floorpla NS Drawing inspiration from the local architecture, Fitzroy Place is very much in keeping with this stylish central London district and will sit handsomely within the area s famous streetscape. Alex Lifschutz, Director Lifschutz Davidson Sandilands Architects

3 The most significant development in Fitzrovia for over 50 years Fitzrovia has long been one of London s most cherished neighbourhoods. Not simply for its perfect location, within easy reach of every part of central London, but also for its unique spirit and history. Now, something new is coming to Fitzrovia that s as unique as the district itself. Fitzroy Place is a collection of prestigious new homes, enticing stores, a restaurant and extremely high quality office space, all gathered around a stunning landscaped square. At Fitzroy Place, you ll find a range of possibilities to suit your needs. From suites and one or two bedroom apartments, to duplexes with two or three bedrooms and a select number of penthouses. The duplex apartments offer stunning double height space and finely crafted feature staircases. Interior walls combine solid and glazed areas maximising light and providing walls for art.

4 FITzroy PLAce masterplan Ground Floor Unquestionably contemporary, the architecture of Fitzroy Place draws its inspiration from the rich traditions of Fitzrovia. From the generous proportions and high ceilings of the area s beautiful Edwardian mansions, to the simple lines and fresh thinking of modern design, Fitzroy Place has been conceived to integrate effortlessly with this stylish central R I D i n g h o U S E S T r e e T C L e v e L A N D S T r e e T Entrance to car park London district. The project s award-winning architects, Lifschutz Davidson Sandilands 5 and Sheppard Robson, have worked together to produce a masterplan that grows naturally from its surroundings. 1 N A S S A U S T r e e T Centred around the first new square in London W1 for over a hundred years, the development will include three new residential addresses. By bringing together a 21st century city living experience with Fitzrovia s history and creative heritage, Fitzroy Place will sit perfectly within the 2 M O R T i m e r S T r e e T B e r n e r S S T r e e T area s famous streetscape. Residential Offices Landscape Retail Courtyard

5 LG 6/7 FITzroy PLAce 7 G.04 7 G.02 7 G.01 6 G.01 6 G.02 7 FITzroy PLAce Apartment G.01 Lower Duplex 61.5sqm / 662sqft 14.9sqm / 160sqft Apartment G.01 Lower Duplex 65.1sqm / 701sqft 15.0sqm / 162sqft Apartment G.02 Lower Duplex 79.8sqm / 859sqft 18.5sqm / 199sqft Apartment G.02 Lower Duplex 94.0sqm / 1012sqft 22.8sqm / 245sqft Apartment G.04 Lower Duplex 94.4sqm / 1016sqft 36.4sqm / 392sqft Note: Lower Ground floor accommodation is accessed via the Ground floor.

6 G 6/7 FITzroy PLAce 7 G.04 7 G.03 7 G.02 7 G.01 6 G.02 6 G.01 7 FITzroy PLAce Apartment G.01 Lower Upper Total Duplex 61.5sqm / 662sqft 51.7sqm / 557sqft 113.2sqm / 1219sqft Apartment G.01 Lower Upper Total Duplex 65.1sqm / 701sqft 55.4sqm / 596sqft 120.5sqm / 1297sqft Apartment G.02 Lower Upper Total Duplex 79.8sqm / 859sqft 63.5sqm / 684sqft 143.3sqm / 1543sqft Apartment G.02 Duplex Lower 94.0sqm / 1012sqft Upper 54.8sqm / 590sqft Total 148.8sqm / 1602sqft Apartment G.03 Apartment G.04 Lower Upper Total 50.4sqm / 543sqft 13.2sqm / 142sqft Duplex 94.4sqm / 1016sqft 65.6sqm / 706sqft 160sqm / 1722sqft

7 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 627sqft 6.4sqm / 69sqft Apartment sqm / 604sqft 6.3sqm / 68sqft Apartment sqm / 1010sqft 6.2sqm / 67sqft Apartment sqm / 645sqft 6.3sqm / 68sqft Apartment sqm / 1216sqft 9.5sqm / 102sqft Apartment sqm / 643sqft 6.2sqm / 67sqft Apartment sqm / 830sqft 5.0sqm / 54sqft Apartment sqm / 705sqft 6.3sqm / 68sqft Apartment sqm / 631sqft 5.8sqm / 62sqft

8 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 619sqft 6.1sqm / 66sqft Apartment sqm / 596sqft Apartment sqm / 1001sqft 6.4sqm / 69sqft Apartment sqm / 637sqft Apartment sqm / 1199sqft 9.9sqm / 107sqft Apartment sqm / 643sqft 7.3sqm / 79sqft Apartment sqm / 830sqft 5.0sqm / 54sqft Apartment sqm / 698sqft Apartment sqm / 712sqft Apartment sqm / 629sqft 6.5sqm / 70sqft

9 3 rd 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 619sqft 6.1sqm / 66sqft Apartment sqm / 596sqft Apartment sqm / 1009sqft 6.4sqm / 69sqft Apartment sqm / 637sqft Apartment sqm / 1207sqft 9.9sqm / 107sqft Apartment sqm / 643sqft 7.3sqm / 79sqft Apartment sqm / 830sqft 5.0sqm / 54sqft Apartment sqm / 698sqft 5.0sqm / 54sqft Apartment sqm / 712sqft Apartment sqm / 629sqft 6.5sqm / 70sqft

12 6 th 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 617sqft 6.4sqm / 69sqft Apartment sqm / 603sqft Apartment sqm / 1080sqft 8.7sqm / 94sqft Apartment sqm / 1010sqft 6.4sqm / 69sqft Apartment sqm / 629sqft 6.5sqm / 70sqft Apartment sqm / 596sqft Apartment sqm / 1208sqft 9.9sqm / 107sqft Apartment sqm / 637sqft Apartment sqm / 830sqft 5.0sqm / 54sqft Apartment sqm / 643sqft 7.2sqm / 78sqft Apartment sqm / 792sqft 4.6sqm / 50sqft Apartment sqm / 698sqft Apartment sqm / 842sqft 4.8sqm / 52sqft

13 7 th 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 621sqft 6.3sqm / 68sqft Apartment sqm / 1961sqft 19.3sqm / 208sqft Apartment sqm / 1024sqft 6.4sqm / 69sqft Apartment sqm / 1320sqft 13.2sqm / 142sqft Apartment sqm / 1786sqft 37.9sqm / 408sqft Apartment sqm / 1320sqft 12.1sqm / 130sqft Apartment sqm / 1229sqft 12.4sqm / 134sqft Apartment sqm / 1237sqft 19.0sqm / 205sqft Apartment sqm / 631sqft 6.8sqm / 73sqft Apartment sqm / 1979sqft 49.9sqm / 537sqft

14 8 th 6/7 FITzroy PLAce FITzroy PLAce Apartment sqm / 1024sqft 6.4sqm / 69sqft Apartment sqm / 1942sqft 19.3sqm / 208sqft Apartment sqm / 1480sqft 21.1sqm / 227sqft Apartment sqm / 1277sqft 15.1sqm / 163sqft Apartment sqm / 1046sqft 30.4sqm / 327sqft Apartment sqm / 1134sqft 30.4sqm / 327sqft Apartment 8.04 Penthouse Lower 126.0sqm / 1356sqft 106.4sqm / 1145sqft Apartment 8.04 Apartment sqm / 1117sqft 19.9sqm / 214sqft 164.8sqm / 1774sqft 16.4sqm / 177sqft

15 9 th 6/7 FITzroy PLAce Apartment 8.04 Penthouse Lower 126.0sqm / 1356sqft Upper 136.2sqm / 1466sqft Total 262.2sqm / 2822sqft 106.4sqm / 1145sqft Note: Upper Penthouse level is accessed via the 8th floor.

16 Your new home in detail Your kitchen is available in a choice of dark or light colour palettes. Kitchen Bespoke kitchen cabinets finished in a combination of solid acrylic in a light or dark palette and natural timber veneer. Wall units in a lacquer finish to cabinet doors and feature colour display dresser, with integrated down lighting to the work surface. Solid surface worktop and splash back in technical stone or similar with undermounted stainless steel sink and single lever mixer tap (Vola or similar). Feature stone wall panel to complement selected colour palette. Integrated appliances (all Miele or similar): Fridge/freezer. Wine cooler. Multi-function electric oven and separate built-in microwave. 4-burner electric induction hob. Dishwash drawers. Extractor fan with integrated lighting. Compartmentalised waste storage. Combined washer/dryer situated within hall cupboard or utility room. Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule. From the top, left to right: Dark stone, acrylic. Light stone, acrylic. Natural timber veneer complements both palettes.

17 Bathroom shown in dark colour palette. Dark porcelain. Light porcelain. Bathrooms Continuously formed white glazed ceramic basin. Bespoke wall mounted fully mirrored cabinet with integrated lighting, shaver socket and de-mist feature. White vitrified enamel wall mounted WC with soft close seat and dual push button flush. Walls finished in panels of full height large format natural stone tiles, back painted glass and porcelain tiles in either a light or dark palette. Large format natural stone tiles to floors in a honed finish. Baths are enamelled steel. Bath panels will be in natural stone. Thermostatically controlled shower. Solid surface flush shower trays. Frameless glazed shower screens. High quality satin chrome finish brassware (Vola or similar). Electric heated wall for towel and bathrobe warming. Satin brass finish rail for towel and bathrobe. Underfloor heating. Night light function. Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule. Natural stone.

18 Floors High quality engineered timber floor finish to all rooms, except bathrooms. Doors Full height entrance door in veneered hardwood solid core with hardwood frames and high quality door furniture, including cylinder night latch and spy hole. Painted factory finish full height internal doors with painted softwood frames and high quality handles. Wardrobes Wardrobes will have bespoke timber veneer or lacquered doors, with internal fittings to include a high level shelf, hanging rail and internal lighting. Heating and cooling The building is served by the wider development s district heating and chilled water network, providing metered hot water and cooling to all apartments. Underfloor heating throughout. Comfort cooling provided by fan coil units to reception rooms and bedrooms in all apartments. Electrical 5 amp lighting and 13 amp power circuits. Lighting switch plates and socket outlets finished in satin stainless steel or similar high quality finish. Lighting Lighting will generally comprise low voltage LED luminaires throughout. Programmable mood lighting providing dimming and scene set function. Feature ceiling trough detail with concealed lighting in selected locations. Provision for table and floor lamps to be connected to a 5 amp lighting circuit in reception rooms and master bedrooms. AV, telephone and data systems Fitzroy Place will be served by a network providing a high speed internet connection*. Television (terrestrial and SkyHD) points to reception rooms and all bedrooms. Telephone and data points to all reception rooms and bedrooms. Fully terminated cabling backbone provided to enable the installation of a wide range of audiovisual and integrated control solutions. Pre-wired for multi room audio allowing for connection of speakers into backbone wiring for future AV systems. Discreet flush mounted speakers fitted as standard in living rooms. DAB aerial connection. Windows in living spaces and principal bedrooms pre-wired with power and control cabling to allow for motorised blind and curtain options. * Connection to the communications infrastructure to be arranged by the purchaser via a service provider in the normal manner. Floor to ceiling heights Entrance halls: 2.4m. Reception rooms and bedrooms: 2.6m. Bathrooms and kitchens: 2.4m. Note: the above figures are approximate and relate to the general height within each room. Balconies and Juliette balconies All balconies accessed via opening or sliding glazed doors. Hardwood decking or similar floor finish with level threshold. Frameless structural glass balustrade or bespoke powder coated metal finish with stainless steel or timber hand-rail. Enclosed glazed balcony or winter garden with temperate semi-external environment adjoining living space where applicable. Security 24/7 on-site security team. CCTV surveillance to all public areas. Security fob access control to all building entrances and car park. Video entry phone to all apartments with direct link to concierge. Mains supply smoke or heat detectors and sprinkler fire protection system. Apartment entrance doors are pre-wired for installation of an intruder alarm system. Residents amenities The residents at Fitzroy Place will benefit from a full range of lifestyle services and amenities including: Five star 24/7 concierge service. 20-seat private cinema. Business lounge. Residents lounge and Club Room. Private dining room/meeting room and kitchen. Personal training room and fully equipped gym. Lifts Two passenger lifts serve each core, all residential floors and the basement car park. Car parking and storage Car parking spaces and self-contained storage accommodation are available for purchase by separate negotiation. Secure cycle storage. Wash down facility. Charging points for electric vehicles. General All apartments benefit from a 10-year NHBC warranty. Each apartment will be sold on a 990-year lease. A Service Charge will be payable to cover the costs of estate and building management, building maintenance and insurance. Residents intranet. Please note that the apartment specification is subject to change.

19 Partners in quality Fitzroy Place is being developed by multi award-winning developers Exemplar, with the financial backing of Aviva Investors, the global asset management business of Aviva plc. A compelling partnership of proven development expertise and one of Europe s largest real estate investment managers. ExemPLAr Exemplar is well-recognised as one of London s leading property developers, responsible for more than four million square feet of projects over the past eight years. Exemplar s goal is to deliver developments that are finely crafted, where proportion and the use of authentic materials are constant, and where considered thought and quality of finish shine through in every development, from inception to completion. exemplar.co.uk Aviva InveSTors Aviva Investors is the global asset management business of Aviva plc, the UK s largest insurer and one of Europe s leading providers of life and general insurance. Aviva Investors operates in 16 countries with total assets under management of over 263 billion (at 30 December 2011). Aviva Investors are active investors/developers within the Central London market. As long-term owners and developers of real estate, Aviva Investors has an established track record in award-winning and best in class real estate projects. avivainvestors.com fitzroyplace.com

20 IMPORTANT NOTICE Savills and CBRE, their clients and any joint agents give notice that: 1. They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact. 2. Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. It should not be assumed that the property has all necessary planning, building regulation or other consents and Savills and CBRE have not tested any services, equipment or facilities. Purchasers must satisfy themselves by inspection or otherwise. 3. These particulars were prepared from preliminary plans and specifications before the completion of the properties. These particulars, together with any images that they contain, are intended only as a guide. They may have been changed during construction and final finishes could vary. Prospective purchasers should not rely on this information but must obtain independent legal advice from a properly qualified solicitor regarding the plans and specifications for the property. 4. The reference to any mechanical or electrical equipment or other facilities at the property shall not constitute a representation (unless otherwise stated) as to its state or condition or that it is capable of fulfilling its intended function and prospective purchasers/tenants should satisfy themselves as to the fitness of such equipment for their requirements. 5. Any references to travel times and distances are for guidance only and have been sourced from walkit.com and tfl.gov.uk. 6. Nothing in this publication should be deemed to imply any affiliation with or endorsement, sponsorship or support of Fitzroy Place by any person or company, including those mentioned or shown within this publication. Savills (L&P) Ltd Lansdowne House 57 Berkeley Square London W1J 6ER T +44 (0) fitzroyplace@savills.com CB Richard Ellis Ltd Henrietta House Henrietta Place London W1G 0NB T +44 (0) residential@cbre.com

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