FD Global Technology Marketing Internship. Global Technology Marketing Internship. Domain. Page 1 of 16. Delta Stream

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1 Domain Page 1 of 16 Global Technology Marketing Internship Delta Stream

2 Chief Executive s Welcome BRIAN CONLON CEO Welcome to an organisation full of exceptional colleagues who create new possibilities, enable innovation, deliver routine excellence and have fun in what they do. Welcome to First Derivatives plc. I invite you to explore a career at First Derivatives where we take seriously our commitment to stimulate, challenge, develop, reward and care for our employees. Whether you are a recent graduate fresh out of University with a desire to kick start your career in capital markets or seeking an exciting placement or internship, First Derivatives offers prospects to match your potential. Our growth story has been fast and dynamic yet personable and sustainable. We treat our clients as partners, our staff as family and our shareholders as friends. This has been the secret to our success in times of volatility. The opportunities are only the beginning; the demand for data is growing around the world. Demand for high capacity, high frequency, real time solutions is what we are all about. Meeting the demands for consultants that have deep domain knowledge coupled with technical expertise remains our sweet spot. So come join us, with our mix of training, recognition and exposure the opportunities are endless. This booklet is dedicated to helping you understand more about First Derivatives our history, our values, our vision, our strategy and our vision. Sincerely BRIAN CONLON FOUNDER & CEO BE A PART OF OUR SUCCESS STORY! You are a high achiever, boasting an impressive academic record and sociable personality to match. We want excellence and ambition with a thirst to succeed. We are dynamic, global and able to fulfil your career ambitions. We recognize and reward the excellence in people. At FD we take pride in hiring only the most talented of graduates. This is your opportunity to join an organisation that commits to realising your professional potential, challenging you intellectually within a team environment and commits to providing you with an enhanced career experience. We don t just offer a job, we offer an exciting career where the sky is the limit. If you want to work for an organisation with career opportunities throughout the world that counts amongst its clients Tier 1 investment banks, the worlds leading hedge funds, exchanges, foreign exchange brokers and technology companies and to work with leading edge technology then you must consider a career with FD. Be part of our success story. Page 2 of 16

3 A Career in First Derivatives FD, the largest software company in Ireland, offers attractive marketing opportunities for top graduates develop your skills and career in an exciting, fast-paced environment at the forefront of new and innovative technologies Top Tier Clients Page 3 of 16

4 Fast Moving Company Fast Moving Careers Less than a year after joining FD Kevin was reporting directly to the Chief Operating Officer in a marketing role. As First Derivatives continues to expand its global footprint I have been fortunate in my role here to work in North America, Europe and Asia. At our Headquarters in Newry I worked on several key initiatives reporting directly to our CEO Brian Conlon which was invaluable. More recently I have helped establish our presence on the ground in Asia. I predominantly work in Business Development concentrating mainly on capital markets but increasingly in other industries such as Pharma, Energy and Telecommunications. My role in Asia, based in Singapore, has given me the opportunity to travel throughout the region including Hong Kong, Tokyo and Sydney. Page 4 of 16

5 The FD Opportunity The FD Global Technology Marketing internship gives you the rare opportunity to gain practical experience across a variety of marketing communications disciplines. We are looking for graduates with a passion for marketing to promote FD s products and services across the capital markets and other industries. You will be pushed and challenged throughout the programme not least because you will work with senior management within the company, but also because you will work on live projects across multiple industries. In addition to developing your presentation and communications skills, we invest heavily in your personal development with the option to enrol on an accredited marketing qualification. You don t necessarily have to have studied marketing to get onto the Global Technology Marketing internship, you just need a 2:1 degree or higher; we re looking for enthusiasm and raw talent. What We Need Talented graduates to assist the marketing team in strategic initiatives in areas such as branding, investor relations and global event planning What You Get A first-hand opportunity to work closely with key staff members of the FD Team - and fantastic exposure to the cutting edge of HQ decision making Year 1 Reporting directly to our CEO and the VP of Marketing in our Head Office Year 2 Choose between business development or working on client sites in major financial centres PLUS: The option to enrol for an accredited marketing qualification such as the Chartered Institute of Marketing (CIM) - giving successful applicants a fully-funded postgraduate diploma during their first 12 months with FD Page 5 of 16

6 The Role Year 1 Strategic Planning Working with Senior Management to plan, implement and track the overall Marketing Strategy: Business strategy Goals and objectives Marketing plan Implementation Acquisitions Partnerships Sponsorships Branding Ensuring the FD message is clear, consistent and widely promoted: Brand awareness Consistency of message Promotion and advertising Focus and tailoring Content management Campaigns and PR Multi-media delivery Technology Marketing Technology marketing for promoting and selling FD s software suite Competitor analysis SWOT profiling Benchmarking Events, webinars, blogs USPs and market differentiators Promotions and campaigns Page 6 of 16

7 Pricing Optimising product pricing to maximise revenue and profit Cost structures Return on investment Cost of sales Total cost of ownership Buyer perspectives Licensing models Investor Relations To assist in building our FD Investor Relations Strategy Investor and shareholder communications Share price analysis Analyst updates Market and regulatory announcements Reporting obligations Regulatory compliance Market Research Evaluating Market Trends to identify market threats and opportunities Market analysis Competitor analysis Analyst projections Buying patterns RFIs/RFPs Budget Analysis Page 7 of 16

8 Global Event Management Working with Global Marketing Manager on the coordination of events from conception through to completion. Event selection and planning Budgeting and tracking Logistics and coordination Pre and post event briefings Lead generation Webinars and promotions Event ROI Social Media Assisting FD in building out its social media strategy in the following areas: Strategy and planning Digital community initiatives Communication channels Metrics and KPIs Monitoring competitors and market trends Internal education and training programmes Trend analysis & information gathering Web design and Collateral Work closely with the Marketing and Development teams to create high impact marketing collateral and promotional material. Web site design SEO optimisation Corporate positioning Inbound lead generation Collateral and content Social media Blogs Page 8 of 16

9 Year 2 - Moving Onwards and Upwards Putting what you have learned into action Working on the Front Line Driving Business Development and Exploring New Markets Working and Living in the Largest Financial Centres Worldwide All Expenses Paid Regular Flights Home Page 9 of 16

10 Profiles FD Global Technology Marketing Internship Kevin has been working in the financial industry for just over 8 years. He joined First Derivatives plc (FD) in February 2010 initially as part of its subsidiary company Market Resource Partners (MRP). After approximately a year in MRP, Kevin was reassigned to work directly for FD in a marketing capacity reporting directly to the Chief Operating Officer. In this role he was responsible for corporate communications, collateral development, website content and management of the internal CRM system that is used throughout the business. Due to the rapid growth that FD undertook within this period he joined the Finance team and managed the accounts receivable team which was responsible for generating all invoicing for the group More recently Kevin moved into a role that involved working directly for the CEO in several projects. He has been leading the development of the reporting tool that is used for analysing overall company performance allowing the Executive Management team to evaluate group, business, practice and even individual performance. Kevin is now in Asia performing a critical role for FD in further establishing its presence in Singapore, Hong Kong and Japan. He is actively involved in a business development role across the region to facilitate planned expansion in APAC. This involves working closely with the Managing Director for APAC in driving the business forward in region across both the Delta product suite and the capital markets consulting industry. Page 10 of 16

11 Profiles FD Global Technology Marketing Internship Zoe Business Development. Zoe studied Chemical Engineering at Queens University Belfast but soon realised it wasn t for her and wanted to move into finance instead. Rather than joining a bank and possibly being restricted in career options she saw the opportunity with First Derivatives to gain exposure across multiple institutions - and the opportunity to travel the world In her first few weeks in FD she was immersed in finance and technology training courses in HQ and partaking in workshops with senior consultants. Senior management soon indentified that she would be very well suited to a business development role but needed to gain the necessary skills and insight into our clients to be truly effective. She joined RBS as a Business Analyst within the risk team in London. It was a steep learning curve but FD provided excellent support and all her training material was available online. First Derivatives brand is built around the high calibre of its consultants and for that reason we are encouraged to attend conferences and networking events to represent the company. I was lucky to attend many high profile events in London ranging from Lords Cricket Club, to the top of The Gherkin and the Institute of Directors on Pal Mall. Since then my role developed into a full time Business Development role and I moved to NYC to help expand our presence here. I currently cover all of North America regularly spending time in Chicago, Boston and Toronto Zoe s job entails prospecting new clients across the sell side and buy side, account management of some of our top global accounts and sourcing/working with partners within FinTech. FD has grown five- fold since her move to New York and is working across 70% of sell side Investment Banks in North America. Page 11 of 16

12 Profiles Aoibhin: I graduated from the University of Ulster with a degree in Communications, Advertising and Marketing. I joined First Derivatives as part of the Marketing stream in their first graduate intake in There were six graduates in this stream, and immediately we were all given distinct roles and responsibilities. Initially, I worked closely with the directors on hiring and recruitment, developing software product collateral, and website design and support. I was also responsible for the review and re-design of a leading US IT company s website Later I started work as a support analyst for one of the off-shore support systems based in First Derivatives headquarter before moving to London to work on client sites directly. In those roles I have been supporting key front-to-back Interest Rate Derivatives systems and providing global operational and business support to users across all areas of the bank, First Derivatives has been a great experience after university to learn so much, meet some great people, and develop professionally. Kevin: I joined First Derivatives as part of the inaugural Options Programme in August 2009 after studying law at university. I worked initially as part of the Sales and Marketing team working closely with senior management on a wide variety of tasks such as investor presentations and competitor analysis. It was really exciting to work with such a dynamic and rapidly expanding company. Working in this capacity gave me insight into the types of markets that FD operates in and the range of innovative products within the Delta Suite. As a result I decided to embark upon a career within the Capital Markets Consulting division and received extensive and practical training in our Newry Headquarters in conjunction with increasing my financial knowledge through the Capital Markets Training Programme. I subsequently joined RBS in London helping to support and maintain their cornerstone rates trading system. This was a formative experience in my career and I gained a huge amount of technical experience as well as learning to interact with traders and working directly on a busy trading floor. After 3.5 years of this exciting and challenging work I transitioned into business analysis and began working in the regulatory field specifically Market Infrastructure Regulations and Asset Encumbrance regulations in both RBS and Morgan Stanley. Page 12 of 16 Karen: Having a business degree majoring in Marketing and a Masters in Electronic Business, the diversification that FD offered as a graduate quickly attracted my attention. Not many graduates have the opportunity to work directly with their CEO, but from the start I worked with Senior Management on the optimisation of First Derivatives website, specifying marketing collateral and helping draw together deep-dive technical documents of the expanding product suite, Delta. Through this exposure my interest in Capital Markets consulting gathered momentum and I changed streams to become a Financial Engineer. My first role as a Financial Engineer was based in NYC, working on the largest trading floor in the world! Playing to my technical strengths, I started as desktop developer responsible for creating a prototype P&L trade reconciliation tool. In an energetic environment and on what was a steep learning curve A move to London further opened up opportunities to fine tune my business analysis skills and complete my Prince2 Project Management qualification, endorsed by FD. I've had exposure to numerous areas of the bank stretching from Front Office to Prime Brokerage. Projects have varied from regulatory and legal implementations such as AIFMD to designing and leading the execution of a Client Centric portal for Risk Managers.

13 FD - A Big Data Company...and a big market to address Page 13 of 16

14 Benefits and Attractions Competitive Salary Engaged directly with Senior Management Further Professional Development Funded by FD Generous Pension Scheme Comprehensive Health Cover Global Travel Opportunities Excellent Subsistence and Expenses Policy Free Accommodation, including all utilities Capital Markets Training Programme Staff Mentoring Programme Page 14 of 16

15 Application Details #1 Online Application Form Simple, Fast & Friendly #2 Phone Interview #3 Face to Face interview #4 Offer #5 Limitless Opportunities Check out our Advice Centre Page 15 of 16

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