Reducing Customer Acquisition Soft Costs through Randomized Controlled Experiments
|
|
- Job Jackson
- 8 years ago
- Views:
Transcription
1 Reducing Customer Acquisition Soft Costs through Randomized Controlled Experiments Kim Wolske, Ph.D. May 21, 2014
2 Soft Costs of Customer Acquisition: Many Opportunities for improvement Marketing and advertising Messaging Advertising channel: Direct mail, phone calls, TV/Radio ads, web Incentives Cash back Free gifts Referral programs Messaging Reward structure Program structure (how/when customers are approached) Which strategies have the biggest bang for the buck?
3 Common approach: Post-hoc evaluation Measure Conversion Rate Adopters Free ipad with sale Lost Leads Let s say conversion rate is higher than in the past. Did ipad promotion boost sales? Not necessarily.
4 Common approach: Post-hoc evaluation Measure Conversion Rate Adopters Free ipad with sale Problems with this approach: We don t know the counterfactual. People may have adopted anyway. Demand for PV may have naturally increased. Lost Leads We can t account for outside influences (new gov t incentives, media coverage of PV, etc.) Risk: May invest in costly acquisition strategies that are actually ineffective.
5 Treatment Random Assignment Control Better approach: Randomized Controlled Trial Have a comparison (control) group Randomly assign people to conditions (treatment or control) No ipad Essential step! Free ipad
6 Treatment Control Better approach: Randomized Controlled Trial Have a comparison (control) group Without random assignment, individual differences can influence outcome No ipad Measure Conversion Rate 8% adopt 12% adopt CANNOT be sure that difference is due to ipad promotion. Free ipad
7 Treatment Random Assignment Control Better approach: Randomized Controlled Trial Have a comparison (control) group Randomly assign people to conditions (treatment or control) No ipad Measure Conversion Rate 10% adopt 15% adopt Can be confident that ipad promotion caused difference Free ipad
8 Random Assignment Using RCTs: What s the best marketing strategy? Website design (A/B split testing) A Group A: Out of 500 people, 40% request free quote B Group B: Out of 500 people, 29% request free quote
9 Random Assignment Using RCTs: What s the best marketing strategy? Website design (A/B split testing) Messaging wording or framing A Reduce your monthly electric bill B Protect yourself from rising electricity prices
10 Random Assignment Using RCTs: What s the best marketing strategy? Website design (A/B split testing) Messaging wording or framing Outreach channels A B
11 Random Assignment Using RCTs: What are the best incentives? Types/value of incentives A Free ipad with sale ($400 value) B $500 cash credit
12 Random Assignment Using RCTs: How can we leverage social influence? NREL SEEDS Study Can we win back lost leads using social validation? Fact-based messaging A Solar systems have no moving parts, so there is very little ongoing maintenance required. B Normative messaging In a recent survey, 87% of current PV adopters in California said their system has required little to no maintenance.
13 Random Assignment Using RCTs: How can we leverage social influence? NREL SEEDS study Can we win back lost leads using social validation? Does social proof help generate and retain new leads? A Lead Generation Website Lead Generation Website + Facebook facepile B John Smith and 4 other friends have Solar
14 To learn more About participating in NREL SEEDS project Kim Wolske Visit project site: Project About Randomized Controlled Trials Report: Evaluation, Measurement, and Verification of Residential Behavioral-Based Energy Efficiency Programs: Issues and Recommendations
15 Extra Slides
16 Random Assignment Random Assignment Blocking A B A B
Acquiring More Residential Customers for Less
Acquiring More Residential Customers for Less James Tong VP, Strategy August 2014 Comparison of Average Prices for Residential Solar $8 System Price ($/W) $7 $6 $5 $4 $3 $2 Price Range Typical Price, Dec.
More informationResidential EE & Solar Adoption Behavior: An Online Gamification Study
Residential EE & Solar Adoption Behavior: An Online Gamification Study Workforce Training and Reinforcement: 90% engagement / 90% accuracy Multiple interactions daily Reinforce critical information without
More informationMaking the Business Case for Your Incentive Program. The content of this presentation is the property of the Incentive Marketing Association.
Making the Business Case for Your Incentive Program The content of this presentation is the property of the Incentive Marketing Association. 1 Making the Business Case for Your Incentive Program Developed
More informationConnectWise ebook Series Create a Referral Program to Grow Your IT Business
ConnectWise ebook Series Create a Referral Program to Grow Your IT Business ConnectWise.com Introduction It s no secret how referrals work. Consumers talk to each other about who has the best product and
More informationThe Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns
The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns About Us SocialTwist is a powerful, easy-to-use referral marketing platform that drives customer acquisition strategies for businesses,
More informationRelationship Marketing
Relationship Marketing How to replace outdated, ineffective marketing with simple, proven techniques. Compliance rules can be difficult and complex to navigate. Traditional marketing techniques are no
More informationBuilding-Integrated Photovoltaics (BIPV) in the Residential Section: An Analysis of Installed Rooftop Prices
Building-Integrated Photovoltaics (BIPV) in the Residential Section: An Analysis of Installed Rooftop Prices Ted James, Alan Goodrich, Michael Woodhouse, Robert Margolis, and Sean Ong World Renewable Energy
More informationSOLARIZE BOSTON COMMUNITY OUTREACH PLAN
SOLARIZE BOSTON COMMUNITY OUTREACH PLAN INTRODUCTION In 2007, as a part of the US Department of Energy s Solar America Cities program, City of Boston Mayor Thomas M. Menino set the ambitious goal of siting
More informationMoving Members to Action: A Benchmarking Study on Member Referral Programs. October 2010
Ave M. A Benchmarking Study by Moving Members to Action: A Benchmarking Study on Member Referral Programs October 2010 100 Associations Participate in Major Benchmarking Study on Member Referral Programs
More informationThe 9 Most Expensive Mistakes Found in AdWords Audits
The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the
More informationExpanding Your Digital Audience
Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationPerformance Marketing. Creative Principles. A Performance Marketing Agency
Performance Marketing Creative Principles Introduction Merkle s unique, highly disciplined creative approach is at the core of everything we do. It s what allows us to build on our unmatched track record
More informationPROFITABLE CUSTOMER ENGAGEMENT Concepts, Metrics & Strategies
PROFITABLE CUSTOMER ENGAGEMENT Concepts, Metrics & Strategies V. Kumar Dr V.Kumar Chapter 6 Customer Referrals Instructor s Presentation Slides 2 Word of Mouth Marketing Word of mouth marketing is a way
More informationSocial Gaming: Creating Communities Identifying Influencers Measuring Impact. James Lowery
Social Gaming: Creating Communities Identifying Influencers Measuring Impact James Lowery Who am I? James Lowery Head of SEO + Social Media Latitude Digital Marketing We do gaming! 11 Years in Search 5
More informationCOMMUNICATING B2B SERIES. Bb 2 I N S I G H T ISSUE 3. What are the best lead generation techniques? www.kompass.co.uk
Bb 2 ISSUE 3 What are the best lead generation techniques? The number of lead generation techniques available in the B2B marketers toolbox is continually increasing, but which methods are still generating
More informationClient Information. Terms & Conditions. www.nockolds.co.uk
Client Information Terms & Conditions? www.nockolds.co.uk 1. Introduction As from 1 June 2012 all work we do for you is governed by these terms of business. Attached to these terms is a letter that contains
More informationHow to Use Easyhits4U
How to Use Easyhits4U Table of Contents 1. What are Traffic Exchanges? 1a. What Makes a Good Traffic Exchange? 2. How to use EasyHits4U 2a. Surfing to Earn Credits 2b. Adding a New Site 2c. Assign Credits
More informationCelebrus for Telecommunications: Deepening customer intelligence with individual-level digital data
SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very
More informationReferral Marketing. Why Promote Referrals? 4-Steps to Successful Sales-Based Referrals. Referral Resources. Referral Tools
Referral Marketing Why Promote Referrals? 4-Steps to Successful Sales-Based Referrals Referral Resources Referral Tools Why Market for Referrals? Referral or Word-of-Mouth Marketing = people making purchase
More informationPR Primer for Solar Panel Installers
Info@Identity3.com www.identity3.com PR Primer for Solar Panel Installers PR Tips to Build Your Solar Company By Glenna Wiseman Founder, Identity3 Over the last nearly 6 years in the solar industry I ve
More informationEditor Customer Service Newsletter www.customerservicegroup.com
The following document offers advice that might be useful to any organization thinking about implementing an incentive program. Editor Customer Service Newsletter www.customerservicegroup.com Incentive
More informationMarketing Tools. September 2014
Marketing Tools September 2014 Ryan Thompson Creative Services Manager What will you learn today? 1. Benefits of using of using e-mail marketing 2. Ideas for getting e-mail addresses 3. E-mail marketing
More informationSolar in New York City
Solar in New York City Managing Lean and Green April 5, 2011 Pratt Center for Community Development Photo: Solar Energy Systems Solar America Cities Program A brief history 2007-2009: Accomplishments NYC
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationFeeley & Driscoll, P.C. Certified Public Accountants / Business Consultants
Law Firm MANAGEMENT Are you quoting your firm out of business? Balance profitability with client demands Marketing like a big firm on a small firm budget Management reports The next best thing to a crystal
More informationWHAT CAN YOU LEARN FROM A/B TESTING?
MARKETING ADVISOR COMMUNICATIONS GROUP ISSUE FORTY-SIX WHAT CAN YOU LEARN FROM A/B TESTING? ALSO IN THIS ISSUE: DO YOU KNOW YOUR CUSTOMERS CHANNEL PREFERENCES? GETTING THE MOST OUT OF YOUR ONLINE PRINT
More informationwww.customusb.com 55 E Hintz Rd. Wheeling, IL 800/447.0149 +1 847/205.5200 Promotional Marketing Guide
www.customusb.com 55 E Hintz Rd. Wheeling, IL 800/447.0149 +1 847/205.5200 Promotional Marketing Guide CustomUSB Promotional Marketing Guide R.O.I. Tracking The biggest benefit of using USB drives is the
More informationGuide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals
Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page
More informationAdvertising Rates Effective January 2016. Recruitment. The New York Times
2016 Advertising Rates Effective January 2016 Recruitment 1 The New York Times RC 2016 Recruitment Advertising Rates & Units New York Times Unit Size Contract % Broadsheet Advertising Special Size Number
More informationSpreading the word through smart communications :: How to write a press release
Spreading the word through smart communications :: How to write a press release Version 1.0 March 2012 How to write a press release A press release (or media release, media alert) is the most basic and
More informationThe Referral Blueprint
The Referral Blueprint Your path to success has never been so clear. Our Referral Blueprint has been designed to help you get more referrals by building a business Powered by Referrals. Our goal is to
More informationppliconic About us Content Writing
About us Mobile App Advertising We have access to hundred of web and mobile advertising channels where we can get your marketing messages directly to the audience your app best serves. We offer a blended
More informationCultivating a Holistic Marketing Campaign Continuous Customer Engagement Beyond the Printed Page. Debra Z. Rizzi Partner/President, Rizco
Cultivating a Holistic Marketing Campaign Continuous Customer Engagement Beyond the Printed Page Debra Z. Rizzi Partner/President, Rizco Experience the Process Through My Brand (Yes, it is fake!) About
More informationIncorporating Solar into Residential New Construction. Solar Decathlon Building Industry Day
Incorporating Solar into Residential New Construction Solar Decathlon Building Industry Day Presentation Objectives Highlight the benefits of solar energy for homebuyers (photovoltaics or PV) Highlight
More informationIs your business reaching its digital marketing potential?
10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,
More informationZero Emission MAP. New Vehicle Dealerships and Plug-in Vehicles: Workshop Summary & Insights Summary Report. Edited by Gustavo Collantes
UNIVERSITY OF CALIFORNIA POLICY INSTITUTE FOR ENERGY, ENVIRONMENT AND THE ECONOMY Leveraging university expertise to inform better policy Zero Emission MAP event report New Vehicle Dealerships and Plug-in
More informationSMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
More informationGridParity TM Finance Open Access to Financing + Solar Hosting Ivan La Frinere-Sandoval Ted Feierstein Robert Metcalf Stefan Kratz
GridParity TM Finance Open Access to Financing + Solar Hosting Ivan La Frinere-Sandoval Ted Feierstein Robert Metcalf Stefan Kratz The GridParity TM Finance Era Has Arrived The Dawn of Grid Parity Stanford
More informationThe time is right for Solar!
The time is right for Solar! Why Solar Locks in electricity costs for the life of the system, typically 25+ years Usually cash positive from day one when rolled into a refinance or home equity loan Federal
More informationDriver Recruiting. Trucking Owners Business Roundtable August 19, 2014. Presented by: Steve Prelipp Prelipp Consulting.
Driver Recruiting Trucking Owners Business Roundtable August 19, 2014 Presented by: Steve Prelipp Prelipp Consulting 2014 Prelipp Consulting Overview/Purpose Discuss how you can set yourself up to win
More informationWashington, D.C. Why care about the cost of renewable energy and energy efficiency? Want the United States to have
Why care about the cost of renewable energy and energy efficiency? Want the United States to have Cleanest power generation possible. Most efficient energy consumption possible. Clean energy must be cheaper
More informationSolar Solutions Survey
Solar Solutions Survey 1 Introduction Solar Solutions Survey Overview Lumeta, LLC. conducted the following survey to query homeowners in select states regarding their views on key features and benefits
More informationFive Email Campaigns to Improve Subscriber b Loyalty
Five Email Campaigns to Improve Subscriber b Loyalty Michelle Novak Manager, Client Sales & Services Presslaff Interactive Revenue 203 857 4277 mnovak@presslaff.com PRESSLAFF INTERACTIVE REVENUE Company
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More informationWhat do you do well? What relevant resources do you have?
SWOT Analysis - Understanding Strengths, Weaknesses, Opportunities and Threats by James Manktelow MBA, an experienced business strategist specializing in helping start-ups and small and medium-sized companies
More informationIntegration Guide. Integrating Extole with Adobe Target. Overview. Before You Begin. Advantages of A/B Testing
Integrating Extole with Adobe Target Overview Extole partners with Adobe Target so that marketers can easily deploy Extole tags and test your referral program to improve its performance. A/B testing will
More information90% of home buyers searched online during their real estate process
90% of home buyers searched online during their real estate process Source: 2012 Profile of Home Buyers and Sellers; Google Internal Data, Q3 2012 52% of first time home buyers start online Source: 2012
More informationAnnuities: Basics You Need to Know Last update: May 14, 2014
Summary Annuities: Basics You Need to Know Last update: May 14, 2014 The key feature of most annuities is the promise to provide you an income for life, no matter how long you live. This paper explains
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More information50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
More informationLEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION
ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run
More informationHOW TO PRODUCE DIRECT MAIL
HOW TO PRODUCE DIRECT MAIL A SIMPLE GUIDE TO SUCCESSFUL DIRECT MAIL SEPTEMBER 2015 CONTENTS INTRODUCTION 02 STRATEGY 03 AUDIENCE 05 CREATIVE 07 PRODUCTION 10 FINANCE 12 EVALUATION 13 REGULATION 15 HELP
More informationA COMPLETE CONSUMER MARKETING SOLUTION
A COMPLETE CONSUMER MARKETING SOLUTION Create a Positive Consumer Experience Think about all the different ways that your store brand makes an impression upon your customers, your channel partners, your
More information10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel
10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than
More informationPOS Systems & Software
ipad VERSION GATEWAY INFORMATION SUPPORT ipad VERSION GATEWAY INFORMATION SUPPORT Online Service PROVIDER INFORMATION PROVIDER INFORMATION SUPPORT (Taxi and related) PROVIDER INFORMATION SUPPORT TRANSACTION
More informationSmall Business Primer: Strategies for Success
Small Business Primer: Strategies for Success Text file Slide 1 Small Business Primer: Strategies for Success The Business Primer: Strategies for Success Presented by the Office of Native American Affairs
More informationKey Barriers under Local Government Jurisdiction:
Key Barriers under Local Government Jurisdiction: Permitting Streamline solar permitting, train code officials Solar Access Strengthen solar access and solar rights ordinances Infrastructure Planning and
More informationA New Market Paradigm for Zero-Energy Homes: The Comparative San Diego Case Study. B. C. Farhar and T. C. Coburn. December 2006.
A New Market Paradigm for Zero-Energy Homes: The Comparative San Diego Case Study B. C. Farhar and T. C. Coburn December 2006 Executive Summary NREL Technical Report in Two Volumes Volume 1: NREL/TP-550-38304-01
More informationTRANSCRIPTION: Xerox Thought Leadership Podcast Series. Document Outsourcing. Interview with Bryan Baker Xerox Global Services
TRANSCRIPTION: Xerox Thought Leadership Podcast Series Document Outsourcing. Interview with Bryan Baker Xerox Global Services 1 GM: BB: Gabriele McLaughlin Bryan Baker GM: I am Gabriele McLaughlin from
More information15 Marketing Must-Haves for Professional Services Companies
15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing
More informationQuestions you might ask for your not-for-profit
Questions you might ask for your not-for-profit Here are some questions we ve been asked as we prepared to launch ROC the Day. We hope they help you, whether you re a local not-for-profit representative,
More informationBusiness Development Consultancy
Business Development Consultancy 1-855 UTRADE2 (887 2332) bartercardusa.com bdc@bartercardusa.com Business Development Consultancy About Bartercard Since launching in Australia in 1991 Bartercard has offered
More informationTOP 10 TIPS. to identify High-Performance App Discovery incent networks
TOP 10 TIPS to identify High-Performance App Discovery incent networks Not All App Discovery Incent Networks Are Alike. They may seem similar on the surface, but when you peel back the top layer you ll
More informationPUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness
PUTTING SCIENCE BEHIND THE STANDARDS A scientific study of viewability and ad effectiveness EXECUTIVE SUMMARY The concept of when an ad should be counted as viewable, what effects various levels of viewability
More informationXenesta International Brand Partner Compensation Plan
Xenesta International Brand Partner Compensation Plan Welcome to the Xenesta International Family Xenesta International exists for a single purpose: to enhance the health and wellbeing of individuals around
More informationSelling Life Insurance to Your Prospects and Clients
Selling Life Insurance to Your Prospects and Clients 1 The Value of Growing Life Sales Maximizing overall sales Growing new sales rather than shifting sales Further strengthen the agent/client relationship
More informationExtracts from: Residential Solar Marketing Effectiveness
M a n a g e m e nt C o n s u l t i n g Extracts from: Residential Solar Marketing Effectiveness March 2012 (First Revised Edition, Mk II) For more information or to purchase the full version of this report,
More informationSTRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app
STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough
More informationDeveloping a Step-by-Step Email Marketing Campaign. Email still gives you the biggest marketing bang for the smallest buck
Developing a Step-by-Step Email Marketing Campaign Email still gives you the biggest marketing bang for the smallest buck INTRODUCTION: A Valuable Marketing Tool You Already Use Wouldn t it be wonderful
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationUS DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016
December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics
More informationAn in-depth look into how today s cloud solution providers create and sustain successful partnerships while empowering customers to move to the cloud.
Partnering in the Cloud 2015 ISV REPORT An in-depth look into how today s cloud solution providers create and sustain successful partnerships while empowering customers to move to the cloud. Partnering
More informationCustomer Success Programs: Tools to Close Deals
Customer Success Programs: Tools to Close Deals Integratedcreativecommunications Integratedcreativecommunications contents: CUSTOMER SUCCESS LEADS TO MORE SUCCESS...4 SUCCESS PROGRAM BENEFITS...4 CENTRALIZED
More informationFINANCING HOME ENERGY EFFICIENCY UPGRADES
FINANCING HOME ENERGY EFFICIENCY UPGRADES Program Management Option or Customer Imperative? Colorado Utility Efficiency Exchange October 15 17, 2008 EGIA Brings All Facets Of The Home Improvement Market
More informationBuilding the Next Solar Powerhouse. Solar3D - Company Presentation April 2015
Building the Next Solar Powerhouse Solar3D - Company Presentation April 2015 Forward Looking Statements This presentation contains forward-looking statements that involve risks and uncertainties, including
More informationBusiness Development Consultancy
Business Development Consultancy 1300 BARTER bartercard.com.au bdc@bartercard.com.au Business Development Consultancy About Bartercard Since launching in Australia in 1991 Bartercard has offered an alternative
More informationSocial Media Marketing - A strategic Perspective
DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho
More informationCopyright 2014, Thinkstock.com 16 ABA BANK MARKETING AND SALES DECEMBER 2014
16 ABA BANK MARKETING AND SALES DECEMBER 2014 Copyright 2014, Thinkstock.com Attracting Quality Customers Here are 10 steps for successfully obtaining profitable clients, especially those who view you
More informationCLIENT INSTRUCTIONS FOR IRREVOCABLE LIFE INSURANCE TRUSTS, ANNUAL EXCLUSION GIFTS & ADMINISTRATION
CLIENT INSTRUCTIONS FOR IRREVOCABLE LIFE INSURANCE TRUSTS, ANNUAL EXCLUSION GIFTS & ADMINISTRATION In General Life insurance ownership through an Irrevocable Life Insurance Trust ( ILIT ) can remove the
More informationResponsive Web Design for ecommerce. Presented by Mediachase and Sparkbox
Responsive Web Design for ecommerce Presented by Mediachase and Sparkbox Agenda What is Responsive Web Design? Future Proofing Your Website What it means to have a true ecommerce platform How to leverage
More informationSTATE OF DIGITAL MARKETING REPORT
2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization
More informationTele2 s Share Redemption Program. March 27, 2013
Tele2 s Share Redemption Program March 27, 2013 Tele2 s Share Redemption Program Through the sale of Tele2 Russia, if the deal is completed, Tele2 will receive capital that will be partly distributed directly
More informationBest Practices in Managing the Investment Tax Credit Expiration
Best Practices in Managing the Investment Tax Credit Expiration White Paper April, 2015 MERCATUS, INC. 1735 TECHNOLOGY DRIVE, SUITE 250 SAN JOSE, CA 95110 408.796.3140 GOMERCATUS.COM The ITC Handbook:
More informationMemorandum of Understanding
Memorandum of Understanding between Name of Company: Owner/Principal: As a Solar Santa Monica Preferred Contractors And the Solar Santa Monica Program of the City of Santa Monica (Last edited July 2, 2015)
More informationTHE FUNDAMENTALS. Milestones. Registration VISIT CALIFORNIA 2
RESTAURANT WEEK BEST PRACTICES THE FUNDAMENTALS Milestones Recruiting / The Pitch Registration VISIT CALIFORNIA 2 MILESTONES Enrollment Deadline Creation of Assets (logo, webpage/s, print ads, collateral)
More informationEnergy Action Plan II
California Solar Initiative The CPUC Portion of a Robust State Incentive Program California Solar Initiative Go Solar California! Polly Shaw, Senior Regulatory Analyst California Public Utilities Commission
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationNuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
More information4Local, Social and Mobile Marketing Solutions
The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)
More informationTHE CONCERTO CLOUD SERVICES CHANNEL PARTNER PROGRAM
THE CONCERTO CLOUD SERVICES CHANNEL PARTNER PROGRAM Accelerate Your Business TO THE CLOUD 99.99 % AVAILABILITY 24/ 7 SUPPORT INTEGRATION & CONSULTING SECURITY & CONVENIENCE APPLICATIONS - MICROSOFT & ENTERPRISE
More informationLow-Cost, High-Impact Marketing Secrets to Ramp Up Your Biz
Low-Cost, High-Impact Marketing Secrets to Ramp Up Your Biz Rosalie Marcus, The Promo Biz Coach Tuesday, July 13 11:00 a.m.-noon Room 183A Sponsored by Fields Manufacturing asi/54100 All education handouts
More informationSocial Influence Benchmark Report. December 2009
Social Influence Benchmark Report December 2009 PUBLISHED BY: StrongMail Systems, Inc. StrongMail Systems UK, Ltd 1300 Island Drive, Suite 200 Prospect House, Crendon Street Redwood City, CA 94065 High
More informationNAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
More informationYevo s Revenue Sharing Plan Effective: March 1, 2016
Yevo s Revenue Sharing Plan Effective: March 1, 2016 1 Changing Compensation Plan to Revenue Sharing Plan Yevo s Current Compensation Plan: Designed by outside consultants; a typical MLM comp plan benefiting
More informationCovered California s 2014 Sliding Scale Plans Single Person
Covered California s 2014 Sliding Scale Plans Single Person Annual Income $11,490 - $17,235 $17,235 - $22,980 $22,980 - $28,725 $28,725 - $45,960 $19 - $57 $57 - $121 $121 - $193 $193 - $364 Covered California
More informationInvestigating Effective Lead Generation Techniques
Investigating Effective Lead Generation Techniques by BNET Editorial There is always some degree of turnover in any customer base. To keep a business growing, it is essential to generate new prospective
More informationWays to Leverage Social Media for your Career & Business
Ways to Leverage Social Media for your Career & Business Kaleigh Moore Founder, Lumen wearelumen.com @kaleighf Our Goal Figure out where to invest time and financial resources to dramatically impact personal
More information