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2 CANADIAN FACTS if etional SURVEY OF AWARENESS 'OF THE GUN CONTROL LEGISLATION.' March, 978 C6288MSO'H KE 3758 N3 978

3 CANADIAN FACTS Vancouver Toronto Ottawa Montreal A division of SK/CF Inc. O Is the major supplier of marketing, social and public opinion research in Canada. Among its many resources are: O fully staffed offices across Canada; O exclusive Supervisors of interviewers in all major population centres; O a large panel of trained interviewers exclusive to Canadian Facts; O fully staffed data preparation and computer facilities; O central location telephone facilities across the country; O permanent shopping mall locations; O a permanent national diary panel; O group interviewing facilities; O a regular omnibus survey. These resources are con,trolfed;by over 30 professional research staff yvith the object of providing the b est and most efficient - solution to research needs. ' For over 30 years the companylas. been the pioneer for Canadian'reearch iiyall aspects of research methodology.. Ali projects undertaken by Canadian Facts are undertaken on the understanding that *- the services and material provicled by Canadian Facts are for the client's sole use - and benefit and that the client'shali obtain the prior written consent of Canadian Facts to any use of the Canadian Facts' name or other endorsement of the goods or services of the client published or used by the client or its agents.

4 ATIONAL SURVEY OF AWARENESS "OF THE GUN CONTROL LEGISLATI05/ March, 978 c6288/mso, H Prepared by Canadian Facts Presented to: ee- 77 /97(9 -c e c. e c "e5 e 2 et- r- cl g g c> -orl. CY> et> G G Cts (-) - -T3 k5 e CL e G CL _m to -te e ; M t E 4 ct> Q Ô z-3 a gj _ e CL CL I Ministry of the Solicitor General Ottawa, Canada Canadian Facts 60 Bloor Street East Toronto, Ontario M4W C2 (46) Canadian Facts, a division of SKJCF Inc. LIBRARY SCLICITOR GBERAL canada JUN_ 'Jut SOLLaTEUR G pj OTTAWA (ONTAR.0) KIA OP8

5 NATIONAL SURVEY OF AWARENESS OF THE GUN CONTROL LEGISLATION Prepared by Canadian Facts, Ottawa, Ontario On Behalf of the Ministry of the Solicitor General Ottawa, Ontario ABSTRACT in January and February, 978, the Working Group on Gun Control began a public information campaign to develop public awareness and understanding of the federal gun control legislation (Bill C-5). As a first step, an advertisement was placed in daily and weekly newspap.ers across Canada. In March, 978, the Ministry asked Canadian Facts to conduct a national survey to assess the extent of public awareness and knowledge of the provisions of the legislation. The survey was included in the CF MONITOR. The sample consisted of 2020 personal interviews conducted in all five regions of Canada with individuals 5 years of age and over..0f the total sample, 58X were aware of new federal laws relating to gun control. Overall awareness was higher among gun owners (70%) than among respondents who did not own guns (5 )4 X,).

6 : Only 4% of the total sample were able to correctly recall any part of the new legislation. Gun owners were only slightly more knowledgeable, 23% were able to correctly cite one or more provisions. The results of the survey indicate that there is some confusion as te the content of the legislation, particularly with regard to the distinction between registration of gun owners and the requirement to obtain a certificate from the police in order to buy a gun. Copies of the newspaper advertisement were shown to respondents and they were asked to recall if they had looked et it. Only 9% of those in the sample claimed to remember seeing the advertisement. These data suggest that the initial phase of the campaign was not effective in communicating specific information about the new laws to gun owners and other members of the general public.

7 BACKGROUND AND PURPOSE II In January and February of 978, the Working Group on Gun Control initiated the first step in a public information campaign designed to develop public awareness and understanding of the new federal gun control legislation (Bill C-5). This initial phase of the campaign consisted of an advertisement in daily and weekly newspapers across Canada. e r In March, 978, the Ministry of the Solicitor General requested Stevenson & Kellogg and Canadian Facts to undertake a national survey to assess the extent of public awareness and knowledge of the provisions of the legislation. METHOD The survey was included in the CF MONITOR', a continuing service of Canadian Facts. The sample consisted of 2,020 personal interviews conducted in all five regions of Canada with individuals 5 years of age and over. A description of the sample design and weighting procedures is included as an appendix. The distribution of the completed interviews was as follows: il I Actual Weighted Total Canada 2,020 2,020 Atlantic Quebec , Ontario Prairies British Columbia All interviewing was conducted during the first three weeks of March, 978. Copies of the questionaire in both French and English are appended. RESULTS The results of the survey are presented in the form of a summary analysis. An abstract and copies of the tabulations have been provided to the Ministry under separate cover.

8 A. GENERAL AWARENESS OF THE LEGISLATION. Respondents were asked if new federal laws have been passed in Canada in the past few years relating to capital punishment, the control of guns and wiretapping. 2'. Of the total sample, 58% stated that there were new laws relating to gun control. The levels of awareness for the five regions are shown below: Aware of new Total Atlantic Quebec Ontario Prairies B.C. gun control laws (2020) (84) (559) (732) (323) (223) fro Yes No Don't know ' aun owners are somewhat better informed about the existence of new laws than those respondents who do not own guns. As might be expected, given that the majority of gun owners are male, a higher proportion of men than women are aware of the legislation. HI. Own a Do not ' Aware of new Total gun own gun Men Women gun control laws (2020) (406) (64) (996) (024) % % Yes _ No Don't know There is relatively little difference in the levels of awareness of urban and rural respondents. 2

9 ., Aware of new Total. Nongui control laws Total Urban Rural Farm Farm (2020) (555) (465) (3) (352) % % % % %, Yes No Don't know B. KNOWLEDGE OF SPECIFIC PROVISIONS OF THE LEGISLATION. When informed that new legislation had been passed in 977. and asked to recall any part of the legislation, only 4% of the total sample were able to correctly recall any item. Total Atlantic Quebec Ontario Prairies B.C. (2020) (84) (559) (732) (323) (223). % Correctly recall one or more provisions of the new laws 2. Consistent with the finding with respect to overall awareness of the new legislation, gun owners and men are slightly more knowledgeable about specific provisions of the legislation than other members of the general public. Own a Do Not Own Total Gun A Gun Men Women (2020) (406) (64) (996) (024) Correctly recall one or more provisions of the new laws 3

10 II 3. In addition to the questions on general awareness and unended recall of specific provisions, respondents were read a series of 5 statements and asked if each was a part of the new gun 'control laws. Three of the statements described actual provisions. The other two were included in order to assess the extent of possible misconceptions about the new laws. The proportions of non-response to all of 5 items provides an indication of the lack of knowledge of the legislation. Responses to the three statements describing legislative provisions are shown below: There are penalties Total Atlantic ébec Ontario 'Prairies B.C. for unsafe handling (2020) (84) (559) (732) and storage (323) (223) of fire- ' arms. Yes No Don't know Anyone MT wants to buy a gun will have to obtain a certificate from the local police. - Yés No Dont know Anyone who uses a gun when committing a crime now receives a longer jail sentence. Yes No Don't know

11 4. While 70% of gun owners apparently believe that the penalties relating to unsafe handling and storage of firearms are included in the legislation only about one-half correctly identify the FAC requirement and penalties for criminals using guns. Own a Total ( r4g -u06 Do not own There are penajties.for the unsafe handling and storage of firearms. Yes No 2 Don't know Anyone who wants to buy a gun will have to obtain a certifkate from the local police. Yes No. Don't know Anyone who uses a gun when committing a crime now receives a longer jail sentence. Yes No Dont know C. MISINTERPRETATION OF THE LEGISLATION. Responses to the two statements about items which are not included in the legislation indicate the extent to which registration is perceived erroneously as being a part of the new laws. 5

12 All gun owners must register with the local police. Total Atlantic Quebec Ontario Prairies B.C. (2020) (84) (559) (732) (323) (232) 0/a 0/0 YeS No Don't know Anyone who wants to buy a gun will have te give character references to the local police. No Yes Don't know As shown below more than one half of the gun owners in the sample apparently believe that they will be required to register with the local police. All gun owners must register with the local police. Yes No Don't know Own a Do not own Total 922 a gun audt ( 406) Anyone who wants to buy a gun will have to give character references to the local police. Yes No Don't know

13 3. The proportions of respondents in each region who voluntarily. mentioned gun registrations as one aspect of the new laws is 5hown below: Total Atlantic Quebec Ontario Prairies B.C. (2020) (84) (559) f-im (323) (223) % % % Mention gun registrations as one provision of the new laws This interpretation of the legislation is more apparent among gun owners. Own a Do not own Total ( gun a gun Men Women (2020) 406 ) (64) (996) (024) % % % % % Mention gun registration as one pro- vision ot the new laws D. RECALL OF NEWSPAPER ADVERTISEMENT. Copies of the newspaper advertisement were shown to respondents and they were asked to recall if they had looked at it. In this situation which is more likely to result in over rather than under reporting, only 9% of those in the sample claimed to remcmber seeing the advertisement. Total Atlantic Quebec Ontario Prairies B.C. (2020 ( 303) (54T )-- (33) (307) Recall seeing the advertisement As might be expected, the levels of recall were higher among gun owners and men. Own a Do not own Total gun a gun Men wmpfl r2-62-0t (4 05) -- (64) - (996) (024) Recall seeing the advertisement ,

14 3. The majority of those who claimed to have seen the advertisement had a higher overall level of awareness of gun control laws than those who had not. Recall Ad- Correctly recall one or more provisions of the new laws Do not recall Total vertisement advertisement (2020). (38) (639) Aware of new gun control laws. % % % Yes No Don't Know Despite this general level of awareness and their greater degree of knowledge of some of the specific provisions of the legislation, respondents who had seeen the advertisement were not necessarily better informed. In particular, this group was more apt to misinterpret the new laws as containing provisions for registration. Recall Ad- Do not recall Total vertisement Advertisement (2020) DPI ' (639) % % % Mention gun registration as one provision of new laws. 9 9 Identify as a part of new laws: All gun owners must register with the local police While no attempt was made to obtain proven readership of the advertisement, the results of the survey suggest that this approach was not effective in communcating specific information about the new laws to either the gun owners or to other members of the general public. Implications of the Research The results of the survey suggest that, as of March, 978, both gun owners and other members of the general public were not familiar with the main provisions of Bill C-5. 8

15 . Although apparently the majority of gun owners were generally aware that new legislation had been passed these data suggest that this group may well be misinformed and uncertain as to the impact which the legislation will have on them personally. The low level of awareness among this group of the requirement to obtain an FAC and the possible confusion between this provision and gun registration are areas of concern. Particularly since it may be difficult in the subsequent phases of the information program to simultaneously correct misconceptions about gun registration and to provide.information about the FAC requirement. However, it should be noted that the survey was designed primarily to assess the extent of respondents' awareness of the legislation. No attempt was made to obtain information on opinions of and attitudes to the legislation in general / or to specific aspects of it. Further the survey does not provide a basis for examining public perceptions of the intent of the new laws. We understand that the remainder of the information program will. be divided into several sections. First a series of TV commercials for use as public service announcements will deal with such topics as safe handling and storage of firearms and the increased penalties for use of a firearm in connection with a crime. The information is to be directed to both gun owners and other members of the general public. In the fall a television campaign will be run for a period of 3-4 weeks. Iris will be designed to provide gun owners with information on amnesty recall. Finally, in January there will be a combined TV and print campaign dealing with the FAC requirement. It is clear that successful implementation of the new gun control laws will depend in large measure on the cooperation of gun owners as well as the support of other members of the population. In this connection we believe that it would be useful for the Working Group to consider structuring the campaign so as to capitalize on those aspects of the legislation which are most likely to be easily understood and most favourably received, for example,those which deal with safe handling and storage of firearms and competency requirements. In order to achieve this objective further research may be required into gun owners' reactions to specific aspects of the legislation and to alternative presentations. We also suggest that the objectives of each aspect of the program should be clearly defined prior to implementation of the advertising. Such direction will be a necessary precondition for any subsequent evaluations.... y 9

16 EXPLANATION OF NOTATIONS USED IN THE DETAILED TABLES. Percent <.05 Percent = 0 NOTES: Percentages derived from "actual" bases of less than 00 should be interpreted with caution. Percentages derived from "actual" bases of less than 50 should be interpreted with extreme caution. Items listed below any sub-total may not exactly add to the sub-total through computer "rounding" (applies to () weighted frequencies where decimal not shown, or (2) where percent shown without decimal). STANDARD DEVIATION ( The Standard Deviation is calculated by taking the square root of the variance around the mean. It is a summary statistic of variation printed below the mean. The Standard Deviation gives an idea of the likely variation around the mean if we are simply considering the mean as a descriptive statistic. When Standard Deviation scores are small relative to the means, means can be taken as good representations of the individual scores. STANDARD ERROR The Standard Error is calculated by dividing the Standard Deviation by the square root of the sample size. The Standard Error indicates the likely deviations that can be expected, and therefore the confidence limits. For example, mean ± 2 standard errors will include the "true mean" 95% of the time.

17 INDEX TO DETAILED TABLES Page No. Awareness Of New Federal Laws Relating To Three Topics - By Region, Community Size 2 - By Age Within Sex, Annual Family Income 3 - By Ownership Of Guns--Individual And Household 4 - By Recall Of Advertising About Gun Control Incidence Of Recalling 977 Gun Control Laws, Sections Recalled By Region, Community Size By Age Within Sex, Annual Family Income By Ownership Of Guns--Individual And Household -2 - By Recall Of Advertising Àbout Gun Control Aided Awareness Of Items Related To Gun Control By Region, Community Size By Age Within Sex, Annual Family Income By Ownership Of Guns--Individual And Household By Recall Of Advertising About Gun Control Recall Of Advertising About Gun Control 2 - By Region, Community Size 22 - By Age Within Sex, Annual Family Income 23 - OwnershiP Of Guns--Individual And Household Ownership Of Guns 24 - By Region, Community Size 25 - By Age Within Sex, Annual Family Income Sex, Age, Annual Family Income Totals Actual And Weighted Interviews Distribution Of Interviews Totals Actual And Weighted Interviews

18 raium rim rags,--evar-earramm. r-fr.- AwARENESS OF NEW FEDERAL LAWS RELATING TO 3 TOPICS 0. RASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY REGION, COMMUNITY SIZE BASE FOR PERCENTAGES-ACTUAL BASE FOR PFRCENTAGES-WEIGHTED AdARENESS OF NEW FEDERAL LAWS: CAPITAL PUNISHMENT-- YES NO REGION community SIZE urban RURAL ATLAN QUE- ONT- PRAIR over TOTAL -FIG BEC ARIO -IES B.C. TOTAL 500m 500m 00m 30m -0m TOTAL FARM FARn , YES NO DON'T KNOW CONTROL OF GUNS DON'T KNOW WIRE TAPPIMG- YES NO d DONeT KtOW C6288 CANADIAN FACTS PAGE

19 ...r- -Mr.,%- 4:,4e0ree -m4-m -Illa" -m-7m-e- - AWARENESS OF NEW FEDERAL LAWS RELATING TO 3 TOPICS 4. BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY AGE WITHIN SEX, ANNUAL FAMILY INCOmE MALES FEMALES FAMILY INCOME AGE AGE OVER OVER UNDER 0-5- AN) TOTAL TOTAL TOTAL OVER BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED AwARENESS OF NEW FEDERAL LAWS: CAPITAL PUNISHMENT-- YES NO DON'T KNOW CONTROL OF GUNS-- YES NO YES NO D0N'T KNOW ' WIRE TAPPING lea DONT KNOW e C62 88 CANADIAN FACTS PAGE 2

20 leje ei.- r. h AWARENESS OF NEW FEDERAL LAWS RELATING TO 3 TOPICS G. BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY OWNERSHIP OF SUNS--INDIVIDUAL AND HOUSEHOLD TOTAL RESPONDENT OWNS A GUN YES OTHER IN HOUSE OWNS A GUN---- NO YES NO HOUSEHOLD OWNERSHIP RESPOND RESPOND- OTHER -ENT ENT AND NONE ONLY ONLY OTHER BASE Foa PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED AwARENESS OF NEW FEDERAL LAWS: CAPITAL PUNISHMENT-- YES , NO DON'T KNOW CONTROL OF GUNS-- YES DON'T KNOW WIRE TAPPING-- YES DON'T KNOW ' ' C6288 CANADIAN FACTS PA_SE 3

21 ree Mit e,p4-. 4IIM M e- _ AIM A -.. _ -e--»-: AwARENESS OF NEW FEDERAL LAWS RELATING TO 3 TOPICS Q. BASE TOTAL RESPoNDENTS 5 YEARS OF AGE AND over BY RECALL OF ADVERTISING ABOUT GUU CONTROL TO T AL GLM CoNTROL ADVERTISING-- DO NOT RECALL RECALL BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED AwARENESS OF NEW FEDERAL LAWS: CAPITAL PUNISHMENT-- YES NO DON'T KNOW 3 0, CONTROL Of GUNS-- YES NO DON'T KNOW WIRE TAPPING YES NO D ONT KNOW C6288 CANADIAN FACTS PAGE 4

22 r7--r-uul-r-ele 7-eu--aeio--IMLPA -milk:-.-ruell ifvfa INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, G.2A/8 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY REGION, COMMUNITY SIZE REGION CoMMUNITy SIZE urban RURAL ATLAN QUE - ONT- PRAIR over TOTAL -TIC BEC ART -IES B.C. TOTAL m 00m 30m -0m TOTAL FARm FARm BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEI6HTED Do NoT RECALL NEw LEGISLATION ON GUN CONTRoL LAWS Do RECALL: DO NOT REMEMBER ANY SECTIONS DO REMEMBER ONE OR MORE: SECTIONS RECALLED LEGISLATION--ANY REGISTRATION OF CERTAIN GUNS (UNSPECIFIED) MUST HAVE A LICENSE TO BUY/OWN A GUN GUM CONTROL ' NEED A PERMIT FOR ALL IREARMS GUNS LOCKED UPIKEPT IN PLACE (CONTINUED) C6288 CANAD/AN FACTS PA;E 5

23 r.4 *AIM. $.4 FARM AIM!.MIL rant gill". well AIM c untinuly PAun ram.raim AIM - MO AIM INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, (2.24/B BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY REGION, COMMUNITY SIZE REGION C0MMUNI7Y SIZE URBAN RURAL ATLAN QUE.. ONT.. PRAIR OVER NON.. TOTAL -TIC BEC ARIO -TES B.C. TOTAL 500M 500M 00M 30 0M TOTAL FARM FARn BASE FOR PERCENTAGEs--wEIGHTED TEST/COURSE ON FIREARM HANDLING MORE SEVERE PENALITIES SOME WEAPONS ARE NOW PRoHIBITED BARREL LENGTH LESS THAN 8" RESTRICTED % POSSIBLE LEGISLATURE-ANY MUST BE A CERTAIN AGE only CERTAIN PEOPLE MAY HAVE A GUN INCORRECT--ANY GUNS HAVE TO BE REGISTERED (UNSPECIFIED) " HUNTING GUNS TO BE a REGISTERED : *.5.9 AUTOmATIcS HAVE TO RE REGISTERED rim GUNS FoR SPECIFIC REASONS TuRm THEm IN/ILLEGAL TO HAVE LEGISLATION ABOUT HAND GUNS MISCELLANEOUS C6288 CANADIAN FACTS a PAGE 6

24 ramilic...,..-,.a.,_74_rmiiiiiiij.--r:faimilr-... rein,:...2.-lig. r' INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, 0.2A/8 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OV(R BY SGE WITHIN SEX, ANNUAL FAMILY INCOME MALES FEALE3 FAMILY INCOME AG E AGE OVER OVER UNDER 0-5^ AND TOTAL TOTAL TOTAL OVER BASE FOR PER.CENTAGES--ACTUAL BASE FOR PERCENTAGES-WEIGHTED DO NOT RECALt NEW LEGISLATION ON G UN CONTRCL LAWS DO RECALL: i e DO NOT REMEMBER ANY SECTIONS DO REREMBER ONE OR MORE: SECTIONS RECALLED LEGISLATION ANY REGISTRATION OF CERTAIN GUMS (UNSPECIFIED) MUST HAVE A LICENSE TO, BUY/OUN A GUN GUN CONTROL NEED A PERMIT FOR ALL FIREARMS GUNS LOCKED UP/KEPT IN PLACE , : (CONTINUED) C6288 CANADIAN FACTS PAÇE 7

25 spa immer4mile r4 "AIM, :) f,- 8 :-. INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, (24/8 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY AGE WITHIN SFx, ANNUAL FAMILY INComE MALES* FENALES FAMILY INCOmE AGE AGE OVER OVER UNDER 0-5- AND TOTAL TOTAL TOTAL OVER BASE FO R PERCENTAGES-WEIGHTED TEST/COURSE ON FIREARM HANDLING MORE SEVERE PENALITIES SOME weapons ARE NOW PROHIBITED BARREL LENGTH LESS THAN 8" RESTRICTED , , I O POSSIBLE LEGISLATURE-ANY 'UST BE A CERTAIN AGE ONLY CERTAIN PEOPLE may HAVE A GuN INCORRECT--ANY GUNS HAVE TO BE REGISTERED (UNSPECIFIE)) HUNTING GUNS TO 9E REGISTERED AUTOmATICS HAVE TO BE REGISTERED GuNS FOR SFECIFIC REASONS TURN THEM IN/ILLEGAL TO HAVE LEGISLATION ABOUT HAND GUNS MISCELLANEOUS C6288 CANADIAN FACTS * a I t m k l' 4., ' a PAGE 8

26 INCIDENCE OF RECALLING 977 GUN CONIROL LAWS, SECTIONS RECALLED, BASE TOTAL RtSPONDENTS 5 YEAPS OF AGE AND OVER BY OWNERSHIP OF GUNS--INDIVIDUAL AND HOUSEHOLD G.24/B RESPONDENT. OTHER IN HOUSE HOUSEHOLD OWNERSHIP OWNS A GUN OUNS A GUN RESPOND RESPO\DoTHER -ENT ENT AND TOTAL YES NO YES NO NONE ONLY ONLY OTHER BASE FOR PERCENTAGES--ACTUAL BASE FOR PERCENTAGES--WEIGHTED OG NOT RECALL NEW LEGISLATION ON GUS CONTROL LAWS DO RECALL: DO NOT REMEMBER ANY secrions DO REMEM5ER ONE OR MORE: SECTIONS RECALLED LEGISLATION--?NY REGISTRATION OF CERTAIN GUNS (UNSPECIFIED) MUST HAVE A LICENSE TO BUY/OWN A GUN GUN CONTROL. NEED A PERMIT FOR ALL FIREARMS' GUNS LOCKED UP/KEPT IN PLACE ' (CONTINUED) C6288 CANADIAN FACTS PAQE 9

27 Am,alow,4.,,.- r- e-, t g- ail raw, AIR :Am :au INCIDENCE of RECALLING 977 GUN CONTRoL LAWS, SECTIONS RECALLED, BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY OWNERSHIP OF GUNS-INDIVIDUAL AND HOUSEHOLD TOTAL BASE FoR PERCENTAGES-WEIGHTED Q.2/i, RESPONDENT OTHER TN HOUSE HOUSEHOLD OWNERSHIP OWNS A GUN OWNS A GUN RESPOND RESPoND- OTHER -ENT ENT AND YES NO YES NO NONE ONLY ONLY OTHER , TEST/COURSE ON FIREARM HANDLING MORE SEVERE PENALITIES SOIE WEAPoNS ARE NOw PROHIBITED BARREL LENGTH LESS THAN " RESTRICTED POSSIBLE LEGISLATURE-ANY MUST BE A CERTAIN AGE - 2g , ONLY CERTAIN PEOPLE MAY HAVE A GUN INCORRECT-ANY GUNS HAVE TO BE REGISTERED (UNSPECIFIED) HUNTING GUNS TO BE REGISTERED AUTOMATICS HAVE TO BE REGISTERED GUNS FOR SPECIFIC REASONS TuRN THEM IN/ILLEGAL TO HAVE e LEGISLATION ABOUT NANO GUNS MISCELLANEOUS s C6288 CANADIAN FACTS '.. 'PAGE 0.

28 L ring MU-0--ealle- reellt-ruis_r-ama.., au --mu INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, Q.2A/8 BASE TOTAL RESPONDENTS 5 YEARS OF ACE AND OVER BY RECALL OF ADVERTISING ABOUT GUN CONTROL TOTAL GUN CONTROL ADVERTISING-- DO NOT RECALL RECALL BASE FOR PERCENTAGES--ACIUAL BASE FOR PERCENTAGES-WEIGHTED DO NOT RECALL NEW LEGISLATION ON GJN CONTROL LAWS DO RECALL: DO NOT REMEMBER ANY SECTIONS DO REMEMBER ONE OR MORE: SECTIONS RECALLED LEGISLATION--ANY REGISTRATION OF CERTAIN GUNS (UNSPECIFIED) MUST HAVE A LICENSE TO BUY/OWN A GUN GUM CONTROL NEED A PERMIT FOR ALL FIREARMS GUNS LOCKED UP/KEPT IN PLACE ? (CONTINUED) C628.8 CANADIAN FACTS. 'PAGE /

29 nneelellbeeeellirmelle reel' "e'en '74. '4 Amu INCIDENCE OF RECALLING 977 GUN CONTROL LAWS, SECTIONS RECALLED, BASE T3TAL RESPONDENTS 5 YEARS OF AGE AND OVER BY RECALL OF ADVERTISING ABOUT GUN CONTROL 9.2A/B TOTAL GUN CONTROL ADVERTISING-- DO NOT RECALL RECALL BASE FOR PERCENTAGES.--WEIGHTED TEST/COURSE ON FIREARM HANDLING MORE SEVERE PENALITIES SOME weapons ARE NOW 7 6 PRoHIBITED BARREL LENGTH LESS THAN " RESTRICTED POSSIBLE LEGISSATURE--ANY MUST BE A CERTAIN AGE ONLY CERTAIN PEOPLE MAY HANE A GUN.2..3 INCORRECT-ANY GUNS HAVE TO BE REGISTERED (UNSPECIFIED) HUNTING GUNS TO BE REGISTERED AUTOMATICS HAVE TO BE REGISTERED GUNS FOR SPECIFIC REASONS TURN THEM IN/ILLEGAL TO 2 a 3 HAVE LEGISWION ABOUT HAND GUNS 35 ' MISCELLANEOUS C6288 CANADIAN FACTS PAGE 2

30 9..,...Atem,-... =--, AIDED AWARENESS OF ITEMS RELATED TO GUN CONTROL Q.3 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER REGIoN, COMMU.NITY SIZE REGION COMMuNITY SIZE. URBAN RURAL ATLAN QUE- ont- PRAIR OVER NON- TpTAL -TIC BEC ARIO -IES B.C. TOTAL 500m 500M 00 30M -0m TOTAL FARm FARM RASE ToR PkRcENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED , ,0 00.Q ,0 AIDED AWARENESS OF RELATIVE I - EnS: ALI. GUN OWNERS MUST REGISTER WITH THE LOCAL POLICE-- YES NO DoN'T KNOW ANYONE WHO USES A GUN WHEN COHmITTING A CRIME NOW REC- EIVES A LONGER JAIL SENTENCE YES DONeT KNOW « (CONTINUED) C6208 CANADIAN FACTS

31 _ feuill. fmte4 ei. ov_w -.,- _ANN e, ;AM 'a... ell....re, (CONTINUE& PAGE 2)" AIDED AwARENEss OF ITEMS RELATED To GUN control 0.3 BASE TOTAL REsPoNDENTS 5 YEARS OF AGE AND over BY REGION, COMMUNITY SIZE REGION COMmUNITY SIZE URBAN RURAL ATIAN QUE- ont- PRAIR over NON- TOTAL -TIC BEC ARE() -Es B.C. To/AL 500M 500M TOTAL FARM rwm BASE FOR PERCENTAGES-wEIGHTED ANyCNE WHO wants TO BUy A GUN WILL HAVE TO GIVE CHARACTER REFERENCES To LOCAL POLICE YES NO DON I KNOW THERE ARE PENALTIES FOR THE UNsAFE HANDLING AND STORAGE OF GuNS TES No Dotes': KNOW ANYoNE WHO WANTS TO BUY A GUN will HAVE TO OBTAIN A CERTI- FIEATE FROM THE LOCAL POLICE , TES NO DON'T KNOW C6288 CANADIAN FACTS 'PAGE 4

32 r-0 ;--- rl 0- e- rears_.,-- _ -awn - ;A-roué Amu -mum AIDED AWARENESS OF ITEMS RELATED TO GUN CONTROL 0.3 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY AGE WITHIN SEX, ANNUAL FAMILY INCOME MALES FEMALEt FAMILY INCOME AGE AGE OVER OVER UNDER 0-5- AND TOTAL TOTAL TOTAL OVER BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED AIDED AWARENESS OF RELATIVE ITEMS: ALL GUN OWNERS MUST REGISTER WITH THE LOCAL POLICE-- YES NO DON'T KNOW ANYONE WHO USES A GUN WHEN COMMITTING A CRIME NOW REC- EIVES A LONGER JAIL SENTENCE YES NO 'DON'T KNOW «6? (CONTINUED) C5238 CANADIAN FACTS PAGE 5

33 an... - IMUIIU-4_,-74.-,-._,,.. ' (CONTINUED PAGE 2) MI6 _---.,* 7 AIDED AwARENESS OF ITEMS RELATED To GUN CONTROL Q.3 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND over BY AGE WITHIN SEx, 4.NNUAL FAMILY INCOME MALES-- FEMALES-- FAMILY INCOME AGE AGE OVER OVER UNDER 0-5- AND TOTAL TOTAL TOTAL OVER BASE FOR PERCENTAGES-WEIGHTED ANYoNE WHo WANTS TO BUY A GUN WILL HAVE TO GIVE CHARACTER REFERENCES TO LOCAL POLICE YES NO DON'T KNOW THERE ARE PENALTIES FOR THE UNSAFE HANDLING AND STORAGE OF GUNS , YES b NO DON'T KNOW ANYONE WHO WANTS TO BUT A GUN WILL HAVE TO OBTAIN A CERTI- FICATE FROM THE LOCAL POLICE. YES NO , ; DON'T KNOW C6288 CANADIAN FACTS PAGE 6

34 -.--- r,-,- :Alle-4-,-- AIDED AWARENESS OF ITEMS RELATED TO GUN CONTROL BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY OWNERSHIP OF GUNS--INDIVIDUAL AND HOUSEHOLD 0.3 TOTAL RESPONDENT OWNS A GUN YES OTHER IN HOUSE OWNS A SUN-- NO YES NO HOUSEHOLD OWNERSHIP RESPOM) RESPOND- OTHER -ENT ENT AND NONE ONLY ONLY 0THER BASE FOR PERCENTAGES-ACTUAL ? BASE FOR PERCENTAGES-WEIGHTED AIDED AWARENESS OF RELATIVE ITEMS: ALL GUN OWNERS MUST REGISTER WITH THE LOCAL POLICE-- YES NO DON'T KNOW ANYONE WRO USES A GUN WHEN COMMITTING A CRIME NOW REC- EIVES A LONGER JAIL SENTENCE YES NO DON'T KNOW (CONTINUED) C6288 CANADIAN FACTS PAGE 7

35 .0mo talmr - quil -- tam imet-arit -fen -4: gcontinued PAGE 2). AIDED AWARENESS OF ITEMS RELATED TO GUN control 0.3 BASE TOTAL RESPoNDENTS 5 years OF AGE AND over By ownersaip OF GUNS--INDIVIDUAL AND HoUSEHOLD BASE FOR percentages-weighted ANYONE WHO WANTS TO BUT A GUN WILL HAVE To GIVE CriARACTER RE7ERENcES TO LOCAL POLICE yes NO YES NO YES NO RESPONDENT OTHER IN HOUSE HOUSEMOLD OWNERSHIP- OWNS A GUN OWNS A GUN REsPOND REspoND- OTHER -ENT ENT AND TOTAL YES NO TES Ne NONE ONLY ONLY, OTHER : , DON'T KNOW THERE ARE PENALTIES FOR THE UNSAFE HANDLING AND STORAGE OF GUNS DON *T KNOW ÀNyoNE who"wants TO BUY A GUN WILL HAVE TO OBTAIN A CERTI- FICATE FROM THE LOCAL POLICE 0009 DON'T KNOW C6288 CANADIAN FACTS PAGE 8

36 !ale IMO_ rag_.,a, ail_. _.. - IBM MI AIDED AWARENEss OF ITEMS RELATED TO GUN CONTROL Q.3 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER By RECALL OF ADvERTISING ABOUT GUN CoNTROL TOTAL GUN CONTROL ADVERTISING-- DO NOT RECALL RECALL BASE FOR PERCENTAGES ACTUAL BASE FOR PERCENTAGES WEIGHTED AIDED AWARENESS OF RELATIVE ITEMS: ALL GUN OWNERS MUST REGISTER WITH THE LOCAL POLICE YES NO DON'T KNOw ANYONE WHO USES A GUN WHEN COMMITT/NG A CRIME NOW REC- EIVES h LONGER - JAIL SENTENCE YES / NO DONT KNOW (CONTINUED) C6288 CANADIAN FACTS PA«9

37 Ass _feas.,_ um Am am_._,_, I 2 _.. _M. / MO_ MN INN f (CoNTINUED PAGE 2) AIDED AwARENESS OF ITEMS RELATED TO GUN CONTROL 0.3 SASE TOTAL RESPONDENTS 5 YEARS OF AGE AND over BY REcALL OF ADVERTISING ABOUT GUN control TOTAL GUN CONTRoL ADVERTISING-- Do NOT RECALL RECALL.0 SASE FOR PERCENTAGES-WEIGHTED ANyoNE WHo WANTS TO BUY A GUN will HAVE TO GIVE CHARACTER REFERENCES TO LOCAL POLICE YES NO DoN'T KNOW THERE ARE PENALTIES FOR THE UNSAFE HANDLING AND STORAGE - DF GUNS YES NO DON'T KNOW _ ANyONE WHO WANTS TO BUY A GUN WILL HAVE TO OBTAIN A CERTI- FICATE FROM THE LOCAL POLICE YES NO DoN'T KNOW C62ba CANADIAN FACTS PAGE 20

38 -4- - rail- -'`. -.--lei-.il -W- -- MIL AIM _ - RECALL OF ADVERTISING ABOUT GUN CONTROL 0.4 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY REGION, COMMUNITY SIZE REGION COMMUNITY SIZE URBAN RURAL ATLAN QUE- ONT- PRAIR OVER NON- TOTAL -TIC BEC ARIO -LES B.C. TOTAL 500M 500M CM -0M TOTAL FARS FARA BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED GUN CONTROL WORKING TOGETHER TD SAVE LIVES:. RECALL ADVERTISING DO NOT RECALL C6288 CANADIAN FACTS PAGE 2

39 MIL ell _,. el._/., _L. OM_ A._ am JIM RECALL OF ADVERTISING ABOUT GUN CONTROL G.4 BASE TOTAL RESPONDENTS 5 YEARS OF AGE AND OVER BY AGE WITHIN SEX, ANNUAL FAMILY INCOME MALES- FEMALES FAMILY INCOME AGE.. AGE OVER OVER UNDER 0-5- AIN) TOTAL TOTAL TOTAL OVER BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED GUN CONTROL WORKING TOGETHER TO SAVE LIVES: RECALL ADVERTISING ? DO NOT RECALL C6288 CANADIAN FACTS PAGE 22

40 26 _.4.M RECALL OF ADVERTISING ABOUT GUN CONTROL 8.4 BASE TOTAL RESP0NDE4TS 5 YEARS GE AGE AND OVER BY OWNERSHIP OF SUNS-INDIVIDUAL AND HOUSEHOLD RESPONDENT OTHER III HOUSE HOUSENOLD OWNERSHIP OWNS A GUN OWNS A GuN RESPOND RESPoND- OTHER -ENT ENT AND TOTAL YES NO TES NO NONE ONLY ONLY OTHER BASE FOR PERCENTAGES-ACTUAL BASE FOR PERCENTAGES-WEIGHTED GUN CONTROL WORKING TOGETHER TO SAVE LIVES: RECALL ADVERTISING igu 3eu??? x ).5 5.% 3 ṙ.di 20. DO NOT RECALL c6288 canadan FAcTS. PAGE 2 3