Course Change Request. New Course Proposal. In Workflow. Viewing: MKTG 4333 : Retail Management. Last edit: 11/06/15 5:06 pm.

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1 Course Change Request Date Submitted: 10/13/15 11:25 am New Course Proposal Viewing: MKTG 4333 : Retail Last edit: 11/06/15 5:06 pm Changes proposed by: GODWINH In Workflow 1. MKTG Chair 2. BU Undergraduate Curriculum Committee Chair 3. BU Associate Dean 4. Biggio Center 5. Office of the Provost 6. Coordinator Curriculum 7. University Curriculum Committee Chair 8. Coordinator Curriculum Approval Path 1. 10/13/15 3:11 pm KTS0004: Approved for MKTG Chair 2. 10/13/15 4:55 pm GODWINH: Approved for BU Undergraduate Curriculum Committee Chair 3. 10/13/15 8:41 pm GODWINH: Approved for BU Associate Dean 4. 10/14/15 9:50 am BMG0017: Approved for Biggio Center 5. 10/14/15 4:19 pm ALIASIM: Approved for Office of the Provost 6. 10/15/15 10:35 am KTS0004: Approved for Coordinator Curriculum 7. 10/27/15 1:56 pm KTS0004: Rollback to BU Associate Dean for University Curriculum Committee Chair 1/6

2 8. 11/09/15 2:18 pm GODWINH: Approved for BU Associate Dean 9. 11/09/15 3:51 pm BMG0017: Approved for Biggio Center /11/15 5:34 pm ALIASIM: Approved for Office of the Provost /12/15 11:32 am KTS0004: Approved for Coordinator Curriculum Submitter: User ID: KMD0027 Phone: Proposing College/School: Department: College of Business Marketing Effective Term: Fall 2016 Subject Code: Marketing (MKTG) Course Number: 4333 Justification for new course: This is an online version of an existing course. This course will be part of the online BSAD program in order to meet the strategic goal for offering a fully online undergraduate completer program at Auburn University. Course Title: Abbreviated Title: Course Credit: Retail Retail Schedule Type Distance Learning Can the course be repeated? Contact/Group Hours No 45 Weekly or Per Term? Per Term Total Credit Hours: 3 Credit Hours Anticipated Enrollment 3 40 Grading Type: Standard Grades 2/6

3 Prerequisites: Grade of C or better in MKTG 3313 Prerequisite Courses: MKTG 3313 Principles of Marketing Corequisites: Restrictions: Exclude Freshman Exclude Sophomore Admin Restrictions: Course Description: Principles of retail operation: facility location, layout, purchasing, pricing and merchandise control. May Count Either: Affected Program(s): Program Type Major Program Title Business Administration Online Requirement or Elective? Elective Overlapping or Duplication of Other Units' Offerings: No Resources Existing resources will be adequate. Non academic support will be coordinated through the Office of the Provost and provided by a contracted distance learning partner. Retail examines the management of retailing institutions. In the course, students will be expected to: Course Objectives/Outcomes Understand the necessity of holistic (i.e., strategic) decision making, Understand the financial aspects of retail organizations, Identify key marketing activities associated with many entry level marketing positions, Understand how inter organizational and intraorganizational management is essential to high performance results, Identify the facets of retailing that lead to long term differential advantage, and Learn about current issues concerning the topics under discussion. Is this course considered University Core? No 3/6

4 Week 1 Introduction to Retail Strategy Week 2 Managing a Retailer s Finances & Retail Math Week 3 Reframing Retail Strategy Week 4 Strategic Planning and Operations, Exam 1 Week 5 Competition in Retailing & Retail Math Week 6 The Retailer s Role Within the Channel Course Content Outline Week 7 Week 8 The Retailer s Role Within the Channel Retail Math Week 9 Merchandise, Exam 2 Week 10 Retail Pricing Week 11 Retail Pricing Week 12 Retail Selling and Services Week 13 Retail Selling and Services, Exam 3 Week 14 Week 15 Outside Material Store Layout and Design Final Exam Assignments / Projects There will be three (3) exams and one (1) final exam (comprehensive). Exams will be a combination of multiple choice, true/false, short answer, essay, and math problems. Students will be told the general makeup of test questions prior to each exam. Rubric and Grading Scale Each exam will be worth 100 points. Final grades will be determined by summing the grades received on the four (4) exams, plus any additional bonus points (e.g., participation), and divided by : A : B 4/6

5 : C : D : F Supplemental Information For Addition Of Distance Education Course Justification for DE Delivery Students enrolled in the online BSAD program will take online courses to meet degree completion requirements. This course is part of the online BSAD program. College facilities are fully equipped for delivery of distance courses. The HCOB has dedicated IT personnel available to assist with distance delivery. Additional resources are available on line through the library and OIT HelpDesk (334) Access to Resources Library resources can be accessed using this link: Information about the OIT HelpDesk can be found here: Course Content Delivery The course will be delivered via Canvas using a combination of instructional techniques including recorded video, text, interactive simulations, narrated video. The instructor will utilize Canvas and be available for asynchronous discussion and also have established synchronous discussion times throughout the term. The course will also use virtualization software allowing students to run software on their computers in order to meet course objectives. Course Interaction The instructor will have three virtual office hours each week. The instructor will be available for asynchronous discussion and will also have established synchronous discussion times to allow discussion of course content and answer any student questions. Examinations will be proctored through the testing center. Information related to proctored testing through the testing center can be found here: proctoring/ Attachments Course reviewer KTS0004 (10/27/15 1:56 pm): Rollback: As per UCC action, 5/6

6 comments 10/22/2015. POLICY STATEMENTS Attendance: Although attendance is not required, students are expected to attend all classes, and will be held responsible for any content covered in the event of an absence. Preview Bridge Key: Preview Bridge Excused Absences: Students are granted excused absences from class for the following reasons: illness of the student or serious illness of a member of the student's immediate family, the death of a member of the student's immediate family, trips for student organizations sponsored by an academic unit, trips for university classes, trips for participation in intercollegiate athletic events, subpoena for a court appearance, and religious holidays. Students who wish to have an excused absence from class for any other reason must contact the instructor in advance of the absence to request permission. The instructor will weigh the merits of the request, and render a decision. When feasible, the student must notify the instructor prior to the occurrence of any excused absences, but in no case shall such notification occur more than one week after the absence. Appropriate documentation for all excused absences is required. Please consult the Student Policy ehandbook for more information on excused absences. Make Up Policy: Arrangement to make up a missed major examination (e.g.:hour exams, mid term exams) due to properly authorized excused absences must be initiated by the student within one week of the end of the period of the excused absence(s). Except in unusual circumstances, such as the continued absence of the student or the advent of university holidays, a make up exam will take place within two weeks of the date that the student initiates arrangements for it. Except in extraordinary circumstances, no make up exams will be arranged during the last three days before the final exam period begins. Academic Honesty Policy: All portions of the Auburn University student academic honesty code (Title XII) found in the Student Policy ehandbook will apply to university courses. All academic honesty violations or alleged violations of the SGA Code of Laws will be reported to the Office of the Provost, which will then refer the case to the Academic Honesty Committee. Disability Accommodations: Students who need accommodations are asked to electronically submit their approved accommodations through AU Access and to arrange a meeting during office hours the first week of classes, or as soon as possible if accommodations are needed immediately. If you have a conflict with my office hours, an alternate time can be arranged. To set up this meeting, please contact me by e mail. If you have not established accommodations through the Office of Accessibility, but need accommodations, make an appointment with the Office of Accessibility, 1228 Haley Center, (V/TT). 6/6