Understanding the Role of Social Media in Business. Corie Martin WKU Public
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1 Understanding the Role of Social Media in Business Corie Martin WKU Public
2 Agenda Overview of Social Media in Business Resource Issues Impact Importance Activities Questions
3 History Emerged in the mid-2000s Adopted by business as a trend in late 2000s Essential part of outreach strategies today Has revolutionized communication as we know it especially when combined with mobile devices
4 A Business Resource Relationship Marketing Built on trust A business is only as strong as its customer base Excellent product Excellent service Strong vision and strategic plan
5 Social Media Ties us to the brands we love/hate Demographics MATTER Consumers have POWER What you say and where you post it can influence other buyers
6
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8 Who uses social media?
9 Demographics Matter! highest use across most platforms and close behind 55 + consistently fastest growing
10 Youth = Consumer Power Millennials igeneration 18-29; customized content on the go Concerned with privacy Must have a vested interest to engage with brands
11 Business Use of Social Media Invites a dialogue Customer Service New Product Releases Exclusive Opportunities ALL to connect brands with YOU
12 Poll Results How many times per day do you use social media? Which social media do you use the most? How do you use it? Do you write product reviews? Do you READ product reviews?
13 How social media has changed the landscape: Real time engagement Customer involvement Increased competition Crowdsourcing
14 Personal communication Status updates/ photos/video/news Share / Like
15 Real-time updates Low-commitment Wide demographic range +News/-Gossip Hashtags/Lists Retweet / Favorite
16 Photo sharing / comments Hashtags to curate content Video sharing MOBILE Brands use for promotions
17 95% of year olds online have watched/ downloaded a video 54% post and share videos of events they have attended 50% have watched educational videos Source: Pew Research Center s Internet & American Life Project; July 2013
18 Brand Awareness
19 Activity Search for a brand 1. What social media do they use? 2. How do they use it? 1. Photos / Videos 2. Events 3. Conversation 4. Customer Service 5. Contests 3. What do you think their goal is? 1. Who is their audience? 2. What are they selling? 4. What would you do differently?
20 Customer Service
21 What is a Hashtag? A hashtag (#), is a label applied to a word or series of words that are used to aggregate Web content by topic enabling Web users to search by #. #wku18, #wku, #fail, #nomnom, vs. #
22 Twitter as a Listening Tool Listening Tools: HootSuite TweetDeck Sprout Social Conversations: Twitter Chats Lists
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24 A Strong Social Media Presence Offers customer service Twitter chats Asks for feedback Shares Listens Takes Action Always has a GOAL
25 Rising Stars
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27
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29 Issues In Social Media Privacy Honesty Damage Control Social as be-allend-all
30 Meaningful relationships Listen Respond Take Action
31 To be successful in any business Understand Your product or service Your vision Your strategic plan Your customer Who are they? What are their habits? What do they want?
32 Building a social outreach plan Define audience, message, timeline Create relevant content Cross-market GOAL Measure Rinse, Repeat
33 The Mix An updated website A mobile-friendly website (responsive) An communications platform Social media Humans to maintain them Hard data
34 What can measurement tell us? Customer engagement Hot topics / FAQ Geo/Demographic data Frequency of use Hard data
35 What do you need to know? How to protect yourselves (and each other) How to professionally present yourselves What/how to share SOCIAL IS FOREVER! How to leverage social media for networking purposes How to protect your privacy Employers are watching. Because they CAN.
36 Thank you! Corie Martin WKU Creative Web Questions?
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