The Business Face of Social Networking
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1 The Business Face of Social Networking How Online Communities Can Affect Your Business Max Haroon, president Society of Internet Professionals (SIP) & Alexa Clark, Managing Partner Plethora Press Sept SIP
2 Description Social networking has revolutionized the way we communicate and share information with one another in today's society. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday personal and business lives. B2 Max Haroon
3 1. Introduction From Web 1.0 to Web 2.0 What and Why of Social Networking Sites B3 Max Haroon
4 Advancing from Web 1.0 to Web 2.0 Static Websites: Web 1.0 B4 Max Haroon
5 Advancing from Web 1.0 to Web 2.0 Dynamic & Interactive Websites: Web 2.0 B5 Max Haroon
6 Web 2.0 Platforms Social Networking Sites & Social Book Marking Sites Blogging Collaboration/Wiki RSS Podcasting Interactive Communication B6 Max Haroon
7 Examples of Some Web 2.0 Websites B7 Max Haroon
8 Examples of Some Web 2.0 Websites B8 Max Haroon
9 Man is a Social Animal Aristotle B9 Max Haroon
10 Social Networking Sites fulfills all and more B10 Max Haroon
11 What is a Social Networking Site? It provides people the power to share and make the world more open and connected Mark Zuckerberg, Facebook B11 Max Haroon
12 Why are we attracted? Visibility Profile Connections links Groups facilitate discovery or creation of ties Communicate Chat, conferencing, Share photos/video/audio, files, newsfeeds, bookmarks, B12 Max Haroon
13 Examples of Some Social Networking Websites B13 Max Haroon
14 Types of Social Networking Sites Personal Professional Business-Oriented Socially-Oriented Bookmarks Sharing Corporate Public but privately-owned. Private B14 Max Haroon
15 2. Leveraging Social Networking For Business Sept Alexa Clark
16 The Power of Social Networking People Community Conversations Relationships B16 Alexa Clark Plethora Press
17 How Connected Are You? B17 Alexa Clark Plethora Press
18 Where Are You Connected? B18 Alexa Clark Plethora Press
19 What Industries Can You Reach? B19 Alexa Clark Plethora Press
20 In every business people are less and less able to differentiate themselves on product. So you have one of two options: differentiate on price or relationship. Anthony Lye, Senior VP, Relationship Management Software,Oracle B20 Alexa Clark Plethora Press
21 What Social Networking Can Do FOR Your Business B21 Alexa Clark Plethora Press
22 Social Networking is Great For Recruiting & Hiring Business Development Collaboration Reputation Management B22 Alexa Clark Plethora Press
23 Recruiting & Hiring Spreading the Word Employee Referrals Prescreening Background checks Targeting future employees & Building Relationship B23 Alexa Clark Plethora Press
24 Who s Using It? B24 Alexa Clark Plethora Press
25 Business Development Visibility & Awareness Brand Building & Marketing Lead Generation & Prospecting Promotion B25 Alexa Clark Plethora Press
26 Example: TD Money Lounge B26 Alexa Clark Plethora Press
27 Collaboration Foster innovation through team & customer collaboration Internal & external Impromptu Consultation & Problem solving B27 Alexa Clark Plethora Press
28 Example: Idea Storm B28 Alexa Clark Plethora Press
29 Example: My Starbucks Idea B29 Alexa Clark Plethora Press
30 Introducing Breakfast Sandwiches B30 Alexa Clark Plethora Press
31 Collaboration - Team Foster innovation through team & customer collaboration Collaborative Working spaces Development teams Shared working space Problem solving B31 Alexa Clark Plethora Press
32 Reputation Management Monitor & Participate in Conversations Build direct relationships through conversation with your clients & customers Responsiveness & flexibility Enable advocates to speak for you. B32 Alexa Clark Plethora Press
33 Reputation Management It was about whose advertiser told the best story, these days it s about whose customer tells the best story. Douglas Rushkoff B33 Alexa Clark Plethora Press
34 What Social Networking Can Do TO Your Business B34 Alexa Clark Plethora Press
35 WoM isn t always good B35 Alexa Clark Plethora Press
36 Social Networking Exposes Bad decisions Criticism Pissed off employees Pissed of clients B36 Alexa Clark Plethora Press
37 Who Is The Face Of Your Business? In Social Networking, every employee becomes the face of your business. This guy and this guy. B37 Alexa Clark Plethora Press
38 Loss of Productivity/Security Goofing off Noise-to-signal ratio Public Conversations about Private Topics B38 Alexa Clark Plethora Press
39 Using Social Networks Sept Alexa Clark
40 Chosing The Right Sandbox B40 Alexa Clark Plethora Press
41 Who Do You Want To Reach? Réseaux sociaux : des audiences différentes selon les continents LEMONDE.FR B41 Alexa Clark Plethora Press
42 Things To Consider First Commitment time, money, resources Objective Strategy What do you bring to the community? B42 Alexa Clark Plethora Press
43 Rules of the Game Community before commerce Credibility through authenticity Be a part of the community B43 Alexa Clark Plethora Press
44 Consider The balance between authenticity and professionalism Links to your business & professional activities (personal can come later if you want) B44 Alexa Clark Plethora Press
45 Everything you do is permanent B45 Alexa Clark Plethora Press
46 Summary B46 Max Haroon
47 Ideas Social Capital: Value of Social networks Social Graph: Global mapping of everybody and how they're related on Social Networking Sites Six Degree of Separation B47 Max Haroon
48 B48 Max Haroon Three Degree of Separation
49 Hierarchical Vs Organic Structures Courtesy of the Network Roundtable ( B49 Max Haroon
50 Summary Using Social Networking Sites for Career/Business Create a Good (Impressive) Profile Maintain & Update Public Profile and Private Profile Expand Your Group/Network. B50 Max Haroon
51 Summary Using Social Networking Sites for Career/Business Use Signature Get and Give References. B51 Max Haroon
52 Summary Using Social Networking Sites for Career/Business Promote Yourself and Your Organization Humanizing our Connections. B52 Max Haroon
53 Summary What do you think is the best development of 20 th Century?. B53 Max Haroon
54 Summary What do you think is the best development of 21 st Century?. B54 Max Haroon
55 Resources B55 Max Haroon
56 Resources from SIP Web site (now open to all) Web 2.0, Wiki and Social Networking Resource Directory Friends of Heart A meetup group Articles and presentations related to SIP are available at: Bookmarks of Useful Webpages of SIP Webpages B56 Max Haroon
57 Max Haroon, President, SIP Phone:(416) B57 Max Haroon
58 Alexa Clark, Managing Partner Plethora Press Plethora Press plethorapress.com Toronto CheapEatsToronto.com & CETOblog.com Ottawa CheapEatsOttawa.com & CEOTblog.com Blogging on: One Degree onedegree.ca/alexa_clark Mini Book Expo minibookexpo.com You can find Alexa being social on: LinkedIn, Facebook & Twitter twitter.com/alexaclark Flickr flickr.com/photos/lexnger B58 Max Haroon
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