E-LEADERSHIP FOR SMES THE EUROPEAN INITIATIVE

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1 E-LEADERSHIP FOR SMES THE EUROPEAN INITIATIVE FUTURE E-LEADERSHIP EDUCATION AND TRAINING FOR SMES AND START-UPS WERNER B. KORTE, EMPIRICA FIFTH EXPERT WORKSHOP E-LEADERSHIP FOR SMES 9 September 2015 Brussels

2 EUROPEAN E-LEADERSHIP INITIATIVE CIOs, large corporations January 2013 March SMEs and Start-ups January 2014 September

3 E-LEADERSHIP SKILLS DEFINITION e-leaders are people capable of driving successful innovation and capitalising on advances in information and communication technologies e-leadership skills are skills which enable people to lead staff towards identifying and designing business models and exploiting key innovation opportunities, making best use of ICT and delivering value to their organisations. 3

4 AGENDA 10:10 10:50 e-leadership training for SMEs and start-ups today and in the future: Requirements and demands 10:50 11:15 Plenary Discussion 11:15 11:30 Coffee break 11:30 12:45 - SMEs requirements: Oliver Grün, President PIN-SME, President BITMI, CEO Grün Software AG (10 ) - Young innovators and start-up requirements: Nicholas Zylberglajt, Co-Founder and Vice-President, EYIF European Young Innovators Forum, Brussels (10 ) - Venture Capitalist demands: William Stevens, CEO, Xaline Consult sprl, Founder and CEO, Europe Unlimited, Brussels (10 ) - Accelerator and Incubator demands: Francisco Palleja, CFO of Wayra (Telefonica Accelerator) in Spain (10 ) e-leadership training for SMEs and start-ups today and in the future: stakeholder offers and responses, partnerships, alliances & strategies Training provider (traditional and newly emerging ones) offers & strategies: - ISDI (Institute for the Internet Development) and internet academi (e-learning platform): Rodrigo Miranda, CEO, ISDI, Madrid (15 ) - Global Business Transformation Manager (GBTM) Master Certification: Michael von Kutzschenbach, Fachhochschule Nord- West Schweiz (15 ) - Algebra University College: e-leadership curriculum: Robert Kopal, University College Professor, Vice Dean for Research and Development, Zagreb (15 ) - SAP alliances including the Initiative for Digital Transformation (IDT): Dr. Kay P. Hradilak, Enterprise Chief Consultant, SAP (15 ) - ICT training for small and micro enterprises for raising competitiveness and productivity: Māra Jākobsone, Coordinator of the Latvian e-skills Coalition, Vice- President of LIKTA - Latvian Information and Communication Technology Association (15 ) 12:45 13:15 Plenary Discussion

5 AGENDA 14:00 14:30 e-leadership training for SMEs and start-ups today and in the future: stakeholder offers and responses, partnerships, alliances & strategies - Business schools and universities: lessons learnt from e-leadership course demonstrations and strategies for future training for SMEs: - Group presentation: IE Business School, Madrid; Henley Business School, Henley; Antwerp School of Management, Antwerp; New Bulgarian University, Sofia; Aarhus University, Aarhus 14:30 15:00 Plenary Discussion 15:00 15:15 Conclusions and recommendations from the European e-leadership for SMEs initiative - Call for Action of key stakeholders - Recommendations Werner B. Korte, empirica 15:15 16:40 Plenary Discussion 16:40 16:45 Outlook and Conclusions André Richier, European Commission Werner B. Korte, empirica

6 FIFTH EXPERT WORKSHOP E-LEADERSHIP FOR SMES 9 SEPTEMBER 2015 Brussels THANK YOU! QUESTIONS?

7 E-LEADERSHIP SME REQUIREMENTS ELICITATION Communication Customer Relations Partnership Establishment Cultures, Internationalization Strategic Leadership Organizational Change Business Development Security Social Media Cloud Computing Big Data/Data Analytics Mobile Apps Development Digital Savvy Web development Visualization ERP System IT Architecture Platform Architecture Creativity Independent Learner Team Leading Business Analytics Skills Strategic Marketing Marketing Analysis Financial Skills Sales Agile Methods Project Management Process Optimization Business Savvy

8 FEEDBACK, LESSONS LEARNT, FUTURE Course / programme description Course / programme execution Dates No of participants Participant feedback Pros + cons + highlights Lessons learnt Future

9 Labour supply impact potential: Scalability Mass market MOOCs Vendor & product training Start-Up Entrepreneurship education in initial HE Local entrepreneurship support by MSPs/accelerators/ incubators/clusters etc. Scale-Up SME Vendor & product certification Training by professional and industry bodies HE/Exec Ed short e-leadership courses Corporate Higher Ed full e-leadership programs Exec Ed full e-leadership programs Innovation vs./plus transformation: Enterprise Life Cycle Stage Venture Capitalists Coaching and Consulting Individual

10 Labour supply impact potential: Scalability Mass market MOOCs Vendor & product training Start-Up Entrepreneurship education in initial HE Local entrepreneurship support by MSPs/accelerators/ incubators/clusters etc. Scale-Up SME Vendor & product certification Training by professional and industry bodies HE/Exec Ed short e-leadership courses Corporate Higher Ed full e-leadership programs Exec Ed full e-leadership programs Innovation vs./plus transformation: Enterprise Life Cycle Stage Venture Capitalists Coaching and Consulting Individual

11 teaching teaching teaching Legend Method Duration Goal Blended learning MOOC F2F Video & F2F 1-4 weeks 1-5 months > 0.5 years 2-5 days Awareness Eye opening day Needs assessment Vision Familiarisation Direction Prospecting What education institutions offer What SME/entrepreneurs need Strategy & Prioritisation Digital Innovation: a strategic view for SMEs Business and IT alignment e-leadership: Innovation, Technology & Information Management Skills & Competences Strategy Dev mt for ICT intens. Org Planning for growth e-leadership Skills: New Technology and Business Architecture Social Media Strategy TSP Exec Strategy Winning at Customer Developme nt Sales Case studies & understanding Leading a Dev Team Cyber Security IT Marketing Expertise & mastery Management of Digital Innovation and IT Governance Business Analytics How-to s, ad hoc Trends and generalisations Exec Master IT Governance & Enterprise IT Architecture Cloud technology How-To s Hypothesizing and theory building Co-creation Education Training Knowledge base

12 FIFTH EXPERT WORKSHOP E-LEADERSHIP FOR SMES 9 SEPTEMBER 2015 Brussels THANK YOU! QUESTIONS?

13 RECOMMENDATIONS Cloud Computing IT Legacy Systems Mobile DIGITAL LEADERSHIP SKILLS Social Media Big Data Analytics Internet of Things New training programmes Stakeholder mobilisation Monitoring and benchmarking Long term policy commitment Development Adoption and scalability Promotion Coalitions at all levels Governance Communication Observatory mechanisms Best practices International cooperation European Union Member States Stakeholders

14 RECOMMENDATION 1 NEW TRAINING PROGRAMMES Research has revealed a lack of e-leadership training programmes and courses addressed to SMEs and startups in Europe. No portfolio of solutions to address the need for providing e-leadership skills in an integrated, well recognised and accredited format. Universities and business schools need to undergo a fundamental transformation as they will be expected to take on the role of academic level life-long-training providers for professionals in addition to being purely higher education institutions. Training and education providers, Chambers of Commerce, intermediaries, sectoral associations etc. to build strategic alliances with industry to design and offer suitable e-leadership programmes Build on the experiences of the European initiatives on e-leadership and the curriculum guidelines and curriculum profiles Training providers to adapt existing programmes and courses, extract topics, e-leadership modules, serving specific skills demands and meeting the appetite and shopping behaviour of this profile of learners, including hybrid learning models (such as MOOCs etc.) Universities and business schools to implement the life-long-learning paradigm, education and training programmes and courses of different type and size to an increasingly more diverse community at all working life-cycle stages Investigate opportunities and develop and implement faster third party certification and accreditations opportunities Use European funding opportunities (ERASMUS+, H2020, ESF, ERDF...) designed to provide structured partnerships for collaborative projects between higher education and the business/industrial sector

15 RECOMMENDATION 2 STAKEHOLDER COORDINATION Mobilise stakeholders to foster promotion, governance and cooperation activities on e- leadership in a coherent and efficient manner Ensure active involvement and interaction of key stakeholders Encourage action by Member State national governments, stakeholders and associations Industry to develop and work under a long-term perspective which requires partnerships and cooperation with other stakeholders, whereby also the sector associations not only from IT industry but also IT user industry should play a role Universities, business schools (including those organised in the EIT Digital), employment organisations and active employers and unions to promote widespread use of the European guidelines and profiles for new curricula for e-leadership skills and contribute to their expansion and maintenance Encourage stakeholders to become active partners in the establishment of an efficient governance structure Develop and propose a suitable governance model for digital education and training supply and move towards implementation and operation with relevant stakeholders

16 RECOMMENDATION 3 MONITORING AND BENCHMARKING Identify new data sources for information on demand and supply of e-leadership skills Ensure that definitions of e-leadership skills are adapted to new business and technological developments and remain appropriate to policy making Analyse relevant Eurostat data (project trends, ensure homogenous data across EU) Develop innovative approaches estimating e-leadership supply and demand figures for establishing pan-european and national observatory mechanisms to allow for a continuous monitoring and benchmarking Follow up regularly new activities in the field of digital leadership in the world and analyse new trends and developments and their relevance and impact for Europe Facilitate exchange of information and of best practices on a worldwide basis with the most advanced Universities, business schools, consulting organisations etc. in the field of digital leadership Continue identifying and promoting best practice policies and multi-stakeholder partnership initiatives Disseminate widely benchmarking results and best practice examples and encourage the development of (online) platforms around these for the mutual benefit of policy makers and stakeholders

17 RECOMMENDATION 4 LONG TERM POLICY COMMITMENT National policy makers and stakeholders to demonstrate a strong commitment towards e-leadership skills and digital entrepreneurship and scale up their efforts in a longer term perspective National funds and programmes to be specifically oriented towards promotion of digital transformation and the related skills required including those for digital innovation leadership EU Member States to consider using European structural and investment funds, i.e. the European Regional Development Fund and European Social Fund, to invest in training and lifelong learning projects helping SMEs to make the transition to the digital economy more quickly National governments and stakeholders to implement rapidly best practice experiences in making best use of such funds from highly successful projects Member States to streamline and build upon existing funding programmes at EU and national levels to train as well as re-train and match skilled people with companies especially SMEs in need of those skills The European Commission to gather information from relevant projects supported through these funds and showcasing best practice cases on the EUROPA web portal for others to learn from

18 FIFTH EXPERT WORKSHOP E-LEADERSHIP FOR SMES 9 SEPTEMBER 2015 Brussels THANK YOU! QUESTIONS?

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