Professional Marketing Services for Accountancy Practices

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1 Professional Marketing Services for Accountancy Practices

2 Their mix of industry experience and creative input has been extremely beneficial to our marketing program and the results speak for themselves. Richard Hallsworth Partner, Nicholsons Chartered Accountants and Business Advisors Increase your profits Since the deregulation of marketing within the UK accountancy profession in 1985, accountancy practices have developed dramatically in the way in which services and products are provided and promoted to clients. Paradoxically, this has worked against some practices, as prospective clients are much more informed about the service they should be getting from a good accountant and what they might pay for these services. JE Consulting is an independent marketing company that specialises in marketing the services of accountancy practices. Our team can provide effective, practical marketing solutions that will: Help you to retain and sell more to your existing clients Promote your products and services to potential clients Encourage your referrers to refer more Develop your internal marketing and selling skills We work with: Start-up practices wanting to get off to a fast start Established practices who want to breathe new life into their marketing activities Successful practices who want to achieve more

3 A BREATH OF FRESH AIR...

4 As no two practices are ever the same, our services are tailored to meet your specific needs. Consulting Services We will meet you to discuss: What you want to achieve What marketing you have conducted in the past What results you have achieved How the market has changed Then we review: Which type of clients you like working with best Which are most profitable to you Where you have specialist expertise or special interests What type of businesses you want as future clients By taking this approach, we can then research and formulate your practice s marketing plan, which is built upon providing results to you as fast as possible. A plan of action is then devised to suit your budget and agreed upon before any further commitment is made. Outsourced Marketing Department If you don t have the time or manpower to manage the marketing plan, we act as your outsourced marketing department. This means we carry out the work for you in order to get results. What we don t do is provide you with all the information and then leave you to cope on your own. We don t try and sell you expensive marketing products or training courses. We work with you every step of the way, from concept to final delivery and results.

5 A PERFECT COMBINATION...

6 JE Consulting redesigned and now maintains our website. Its redevelopment has brought great benefits in both the quality of our on-line presence and in our search engine rankings. This has generated greater traffic to our website, which in turn has resulted in new clients for the practice. Martin Atkins Partner, Harris Lipman Chartered Accountants and Insolvency Practitioners Benefits to your practice By working with JE Consulting, your practice has access to highly experienced marketing people who understand the accounting profession. For practices with marketing resources in place, it means access to additional specialised knowledge when needed and for practices without any marketing resource it means a cost-effective marketing department. You will work with a team that has mature enthusiasm and originality, who can help you to achieve greater marketing success. You benefit from: Marketing skills without the employment overheads A source of greater knowledge, ideas and enthusiasm Different and objective viewpoints Proven methods and measured results

7 HELPING YOU BLOOM...

8 JE Consulting have been an integral and important part of our successful marketing effort over the past few years. They have been a huge support to us and we find them easy and enjoyable to work with, always providing a professional and personal service. Highly recommended! Russell Black Managing and Marketing Partner, Glazers Chartered Accountants Good reasons for your practice to work with JE Consulting: You have access to a complete range of proven marketing solutions that will generate new business for you You will receive the best customer service in the business You will deal with real people who care about your practice s success We provide a fixed fee consultancy service that means you don t receive any unexpected invoices for our work with you You can spread your investment with us over 12 months You have access to experienced marketing expertise

9 BURSTING AT THE SEAMS...

10 JE Consulting have helped our practice with a variety of marketing assistance to include our website, marketing literature and ongoing advice. They are professional in their field and I would recommend them to any other professional firm. Craig Reid Partner, Moore Thompson Chartered Accountants Marketing Plans Researched, bespoke marketing plans tailored to the core objectives and budgets of the practice. Press Relations Coverage for your practice in newspapers, business journals and specialist trade publications. Public Relations Structured programmes to maximise referrals from contacts and introducers. Client Satisfaction Surveys Carried out on your behalf to monitor your service delivery and maximise your client referrals. Brochure Design In-house design facilities for new marketing materials. Newsletters Bespoke newsletters, written and designed in-house, delivered to meet your deadlines. Website Design Unique web designs for every client, to suit your marketing objectives. E-marketing Programmes Tailored e-campaigns that keep your website fresh and updated, your clients informed and attract new visitors every day. Seminar Programmes Proven event programmes, fully prepared and delivered. Social Media Using platforms to engage with existing and potential clients. Pricing Solutions for Added Value Services Innovative pricing solutions that make your value-added services easier to sell. Special Interest Campaigns for Niche Markets Targeted programmes for capitalising in niche sectors.

11 BLOWING OUR OWN TRUMPET...

12 In the last 12 months, web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees. Russell Black Managing and Marketing Partner, Glazers Chartered Accountants London-based Glazers Chartered Accountants have been using JE Consulting to meet the needs of the practice s web presence for over five years. Their website is regularly reviewed and updated, both in terms of content and designs, to ensure that returning and new visitors are presented with relevant information whether, for example, they are seeking a new accountancy relationship or just information about changes to tax. Russell Black, marketing partner at Glazers comments: JE Consulting not only provides a hassle-free, cost-effective and simple solution to our practice s website needs, but also greatly enhances our marketing programme. This, he says, is due to the site search engine optimisation process provided as part of the service. Optimisation, or page ranking, is one aspect of web marketing that many firms overlook as part of their website design and management and yet it is an essential tool when it comes to drawing visitors to our site. The JE Consulting team constantly monitors this and will automatically amend and refresh the site to ensure that we appear on the first page of Google for our chosen keywords. This results in a greater number of potential new quality clients being directed to our site, while the informative content encourages them to contact us. In the last 12 months web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees, which is without question down to the professionalism with which our website is presented, managed and optimised.

13 JE Consulting are very experienced marketers with detailed knowledge of working with professional firms. They understand how we work in our profession and help us to keep on track with our marketing, including assisting us with literature, PR, website, our profile and managing events. Kate Bell Director, Rickard Keen Chartered Accountants Please contact us to arrange an informal, no obligation meeting. Telephone: Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ London Office: 1 Cornhill, London, EC3V 3ND Tel (Head Office): Tel (London Office): info@je-consulting.co.uk je-consulting.co.uk

14 je-consulting.co.uk Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ London Office: 1 Cornhill, London, EC3V 3ND Tel (Head Office): Tel (London Office):