AGENDA. Organized by Plannova Co., Ltd.

Transcription

1 AGENDA Registration Welcoming remarks SESSION 1. INNOVATIVE USE OF BIG DATA IN DIGITAL MARKETING - How big is big data? - General trends about big data in marketing Bonnington's Irish Moss Flu Tracker - Winner of Festival of Media Asia Pacific Awards (Australia) Pharma/Innovative use of data Bonnington s Irish Moss decided to outsmart (or rather out-target) its competitors by developing a one-of-a-kind Flu tracker which allowed the brand to target people who were most likely to be sick or at a risk of becoming sick. BGH s My Home is an Oven - Winner of El Ojo de Iberoamérica 2014 (Argentina) Home appliances/innovative use of geolocation BGH, an air conditioner brand from Argentina, decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshinehour based discount system together with Google Maps and the Buenos Aires Ministry of Urban Development. Red Roof Inn "Flight Cancellation" - Winner of OMMA Awards 2014, MIXX Awards (USA) Travel/Search campaign In the midst of the harshest winter in decades, Red Roof Inn found a clever way to make use of the flight cancellations. Their hyper-targeted mobile search strategy led to remarkable results. Australian Bureau of Statistics "Run That Town" - Winner of Creative Data Gold Lion at Cannes Lions 2015 (Australia) Public Service/Innovate Use of Data Australian Bureau of Statistics created a location-based mobile game that got Australians more involved with Census data by letting players take control of any town in Australia Coffee break SESSION 2. MOBILE MARKETING - General trends in Mobile Marketing globally in Case study examples of successful mobile marketing campaigns McDonald's Surprise Alarm - Winner of Singapore Effie Awards 2015 (Singapore) Retail/Mobile app McDonald's wanted a campaign that would take them from food delights to delighting the consumer. So they created an app that made consumers look forward to waking up to a new surprise every morning. Sunsilk/Elidor Unilever "Catch Pink if You Can" - Winner of MMA Smarties 2014 (Turkey) FMCG/Innovative use of mobile Elidor took its sponsorship of a popular TV show in Turkey to the next level with a mobile gaming integration. The integration had strong engagement, helped increase the product line s share of Elidor s total sales, and became one of the most socially connected TV show campaigns in Turkey. McDonald s Emlings app - Winner of Award Awards 2015 (Australia) Retail/Innovative use of mobile/gaming McDonald s wanted to bring back some magic into the iconic Happy Meal and create an engaging environment for the restaurant s little visitors. The new mobile and tablet app revealed a world of cute little creatures.

2 L Oreal Paris "Makeup Genius" - Winner of Mobile Gold Lion at Cannes Lions 2015 (France) Beauty/Mobile/Branded Content Beauty marketer L Oreal Paris launched a new mobile application Makeup Genius that allows consumers to virtually test beauty products SESSION 3. BUSINESS TO BUSINESS DIGITAL MARKETING - General trends in B2B digital marketing Advocard "Angry Germans" - Winner of Digital Communication Awards 2014 (Germany) Financial services/content marketing Advocard analysed over 1 million litigation cases and mapped them on a digital atlas. A unique demonstration that shows the necessity of legal costs insurance. Within a remarkably short period of time, the litigation atlas became the most successful PR promotion in Advocard s history. Emirates NBD Bank "Rise - The Power of Small" - Winner of MENA Cristal Festival Awards 2015 (UAE) Financial services/content marketing Emirates NBD Bank created a unique platform - RISE - to support local SMEs and celebrate their entrepreneurial spirit. Volvo Trucks "Live Test Series" - Winner of Creative Effectiveness Grand Prix at Cannes Lions 2015 (Sweden) B2B/Effectiveness Learn more about the long-term effectiveness of the well-known Volvo Trucks B2B marketing campaign LUNCH SESSION 4. CONTENT MARKETING Ume.net's "Living with Lag" - Winner of The Lovie Awards 2014 (Sweden) Telecommunications/Viral campaign Swedish energy company and internet provider Umea Energi created an oculus rift experiment video to show what living with lag would be like. Sting Launch campaign - Winner of Dubai Lynx 2015 (Egypt) Food/Consumer generated content Energy drinks have long associated themselves with extreme sports, but in Egypt, there is no sport as extreme as the challenges people face everyday. That is why Pepsi s new energy drink Sting decided to associate itself with the extreme sport of Everyday Egyptian Life ad build its campaign around this idea. Gillete Scandal Shave - Winner of Appies 2014 (China) How Gillette used unbranded video to reframe wet shaving from inconvenient to sexy. Campaign resulted in the highest launch sales month in Gillette s history in China. Geico Insurance "Unskippable" - Winner of Cyber Lion Gold at Cannes Lions 2015 (USA) Financial Services/Content Marketing How US car insurance firm Geico generated 725,000 unaided YouTube views in one day with its unskippable pre-roll ads Coffee Break

3 SESSION 5. SOCIAL MEDIA & REAL TIME MARKETING - Planning and implementation of strategic KPI frameworks - Creation and delivery of reporting, insights and dashboards - Real time marketing: how to measure the ROI of it? 7-Eleven's Slurpee Xpandinator - Winner of Mobius Awards 2015 (Australia) Retail/Social media 7 Eleven's Slurpee needed to win back frozen drink lovers, who were being seduced by competitors' discount prices. This audience is young, fickle and living their lives online. So, they created the Xpandinator a device that was designed to socially engage fans in a way their competitors simply couldn t. Kotak Mahindra Bank s World s First Twitter Banking - Winner of EMVIE 2014 (India) Financial services/social media Since 2013, social media banking has been a huge focus for financial players. Kotak Mahindra Bank in India took a brave step forward and opened the first Twitter banking service in the world. It s called Jifi and has been rapidly growing its client base since launch in late spring Under Armour "I Will What I Want" - Winner of Cyber Lion Grand Prix at Cannes Lions 2015 (USA) Retail/Social Media/Real Time Marketing Under Armour s campaign I Will What I Want combined video with real time comments from social media, creating a new experience with each view Digital marketing case studies from Thailand by Saharath Sawadatikom Conclusions, Conference ends

4 SPEAKER HANDO SINISALU CEO & Founder Best Marketing International (Estonia) Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He has presented digital marketing case studies to the digital marketing practitioners from all over the World: from Shanghai to Amsterdam, from Cape Town to Moscow. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies, he is producer of The Best of Global Digital Marketing Show and author of The Best of Global Digital Marketing: The Storybook. Hando is member of EPICA Jury and represents Cannes Lions in Estonia. Hando has MA degree in Communications from Ohio University (USA). SPEAKER VESA TUJUNEN Executive Creative Director TBWA\Helsinki (Finland) Vesa Tujunen works as an Executive Creative Director at TBWA\Helsinki, #9 Digital Agency in the world by the Gunn Report After graduating from the University of Turku in 1996, Vesa began his career in advertising as a Copywriter in a small direct marketing company. After that he worked in local Bozell, FCB and Grey agencies, and in 2007 he moved to DDB Helsinki. There, after four years as a Senior Copywriter Vesa was promoted to Creative Director. In DDB he played a key role in lifting DDB to one of the country s top agencies and McDonald s to Finland s most award winning client. In March 2014 Vesa started in TBWA\Helsinki as an Executive Creative Director. Vesa has won more than 80 international and national awards, including Cannes Lions, Eurobest, New York Festivals, Cresta and Golden Drum. In 2012 Vesa brought the first ever Epica Grand Prix to Finland SPEAKER SAHARATH SAWADATIKOM Managing Director + Creative + Partner CJWORX (Thailand) In 1989, Saharath joined OgilvyOne Bangkok, where he became the pioneer of direct marketing in Thailand. He joined one of Thailand's most awarded agency named Results Advertising, spent 5 years with Wunderman before moving to OgilvyOne and turn DM company to Thailand's most digital awarded agency. For two consecutive years at Thailand Direct Marketing Awards, Saharath swept more than 60% of the total awards. In 2008, he ranked number one digital in Bangkok Art Director awards by swept 37%. In 2010, he swept 57% from digital; earn number one ranking digital again in Bangkok Art Director awards. He also earned Cannes Lions Awards, Spikes, ADFEST, The Cup, Times Asia-Pacific, AME New York, Asian Brand Marketing Effectiveness, Digital Marketing Awards, New York Festival Awards, London International Advertising Awards, One Show and he was invited to judge numerous local, international awards shows which include Cannes direct Lions. In 2012 and 2013 for 2 consecutive years, he was invited to serve as a Cannes Cyber Lions jury. In his last ten years, he earns more than 200 awards tally. In 2011, he open his owns digital agency named CJWORX and digital media agency named SPORE. Now his group of company becomes one of the largest digital agency in Thailand with 100 staff.

5 6 AUGUST 2015, ARNOMA GRAND BANGKOK ALL DELEGATES WILL GET A FREE COPY OF THE NEW CASE-STUDY BOOK!