White Paper Beating the Challenge What You Can Do to Reduce the Cost and Risk in Licensing Content

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1 White Paper Beating the Challenge What You Can Do to Reduce the Cost and Risk in Licensing Content

2 Cost vs. Compliance Recently, the biggest issue to cause sleepless nights for the global heads of communications is the pressure from the Risk Department to protect against copyright violations. The challenge is that overall budgets are not increasing to address compliance. Consequently, copyright compliance within a very restrictive budget is the leading issue. When interviewing global heads of communication, the concerns that surface are: How can I optimize my budget, while being compliant, and still get all the content I need? How I can share specific global news, print, broadcast and social media worldwide to employees and stay within budget and be compliant? Is there important content I m missing out on? And how long can I keep content? Questions like these are common. And the problem of obtaining copyright compliant content has motivated a growing number of communications heads to rely on a dedicated media intelligence company, such as Moreover Technologies. As a trusted platform and solution, Newsdesk takes the complexity, cost, and confusion out of monitoring, licensing, distributing, and analyzing content across all media types. The Benefits of a Single Provider Solution Using a single provider solution permits access and usage of all content news, print, broadcast, and social media through one source. Content is received in the right delivery platform for viewing on desktops computers, tablets, and mobile devices. Problems in Obtaining Legal Content Complicated Access Rights and Licensing Redistribution Rights Costly Managing Multiple Providers Paywall Restrictions Confusing Different Publishers & Providers have Different Rules Countries have Varying Regulations Archiving Rules Also Vary Newsdesk is the very same application that is used by Accenture, Deloitte, Booz Allen, Grant Thornton, Shell, and Verizon. By using this type of solution, global enterprises are able to: Transform a complex, multi-provider content acquisition and licensing process into one that is consolidated and cost-effective Be aware and in compliance with copyright developments, licensing and fee requirements, and content restrictions Eliminate the time, burden, and risks associated with obtaining and redistributing legal content 2

3 Efficiently share content via alerts and newsletters across large enterprises Create specific dashboards for multiple groups across the organization Newsdesk uses publicly available content worldwide. Plus, Moreover strives to be compliant and can assess licensing requirements/fees to deliver the content you need for brand monitoring, strategic planning, content marketing, competitive positioning, product and business development, reporting, and analysis. With Newsdesk media access, search, and analysis, our employees are better informed and prepared when it comes to marketing opportunities and weaknesses, competitive analysis, and business development. - Julian Dawson, Senior Librarian/Information Systems Manager within the Information Management Group, Arup The Case for Consolidation Whether the big challenge in your enterprise is a restrictive budget for the large amount of content required or a lack of IT resources to deploy a new application, it is imperative for communications professionals to consider consolidation to ensure efficiency and compliance. Content solutions delivered by a single provider can help enterprises in three important ways: Cost-effectively obtain virtual real-time, copyright-compliant content across all media types news, print, broadcast, and social media Ability to use different types of content in a single platform to achieve cost savings Flexibility to receive mobile content delivery, customize dashboards, and distribute targeted content via alerts and newsletters across the enterprise Using Moreover for the last 27 months has been well received within the organisation, we have received a lot of good feedback on the relevance and value of alerts and newsletters generated from the platform. - Director, one of the world s leading advisory firms Online Content and Compliance Over the past few years, the myth of online means non-compliant has grown. Today, it is widely misunderstood. The majority of content aggregators/providers are licensed to deliver online content. However, this does not mean that the enterprise is free to redistribute the content. In nearly all cases, the enterprise must obtain a direct license from the content licensing body, such as the Newspaper Licensing Agency (UK), to share content with employees and customers. 3

4 Many countries have content licensing systems in place to protect against copyright infringement and promote compliance. To ensure that online content is licensed and fits within budgets, the UK has led the way with Germany, France, Switzerland, and Australia following suit. In the US, some publishers and content distributors have exclusive agreements with content aggregators/providers to license and distribute content across the enterprise. Solutions such as Newsdesk from Moreover Technologies enable the enterprise to mix and match publicly available and licensed content across all media types. This unified, single provider solution permits access and usage of licensed and publicly available content. Content is received in the right delivery platform, including desktop, mobile, and tablet. Obtaining the Right Content The goal of a single provider solution like Moreover s Newsdesk is to cost-effectively deliver the right set of content and access rights to the enterprise. Moreover uses proprietary technology to harvest online content from 55,000 editorial managed global news sites containing publicly available, paywall and metered content; reaches out to engage content owners to purchase relevant content access rights; sources print directly from media monitoring organizations; sources broadcast/radio directly from leading and licensed provider TVEyes. With worldwide licensing arrangements across all channels, Moreover is subject to annual compliance audits and recently passed its UK audit. As a leading media intelligence company, Moreover further ensures compliance and keeps on top of the latest industry and copyright law developments by working with these leading organizations. Federation Internationale des Bureaux d Extraits de Presse The Press Database and Licensing Network The International Federation of Reproduction Rights Organisations The Newspaper Licensing Agency The Copyright Licensing Agency The Copyright Clearance Centre 4

5 Conclusion In summary, acquiring content from online conversations and RSS feeds to global newspapers and local radio stations from a multitude of sources can only lead to complexity, cost inefficiency and confusion. Instead of taking on unnecessary burden in obtaining content, you can cut through the administrative and legal inefficiencies and control costs by using a unified, single provider solution. With a solution such as Newsdesk from Moreover Technologies, heads of communications, can cost-effectively: Monitor and access all media types needed, down to specific publishers/providers and languages Validate content according to user and group preferences Enable employees and groups to search and save their own feeds, alerts and newsletters Understand licensing requirements Aggregate and distribute content across the enterprise Multiple providers for news, print, broadcast, and social media are too costly to manage and maintain relationships with, and present far too much risk compared to a single provider solution with a proven track record. The vast amount of content, the pressure to protect the organization against copyright violations, and the evolving usage laws on digital content, make consolidation the logical decision to minimize risk, optimize your budget and beat the compliance challenge. Usage of Moreover s Newsdesk and its content has been quite phenomenal. The combination of excellent content, easy-to-use interface and full integration with our intranet were key to acceptance with minimal effort - Rossen Roussev, Former Head of External Intelligence, Shell Oil About Newsdesk The award-winning Newsdesk tracks media and content worldwide, helping companies uncover intelligence and focus on markets, competitors and emerging trends. This comprehensive SaaS solution delivers instant access with full editorial control over every form of global media news, print, broadcast, and social and facilitates content distribution across the enterprise. 5

6 For more information, contact your Moreover Sales Representative at (US); +44 (0) (UK) or visit About Moreover Technologies Founded in 1998, Moreover Technologies is a leading provider of of market intelligence. Daily access to 4 million news articles and social media posts from millions editorially vetted sources across 100+ countries, 75+ languages and 800+ searchable industry categories provides consolidated access to content across all channels. Moreover Technologies client list includes Alcatel-Lucent, BBC, Citigroup, Deloitte, Grant Thornton, Reuters UK, Shell Oil, Siemens and Simon & Schuster. US: 1902 Campus Commons Drive, Suite 400 Reston, VA UK: 69 Turnmill Street London EC1M 5RR Copyright 2013, Moreover Technologies. All rights reserved. All trademarks are property of their respective holders. 6