Business Analysis Value Proposition Why Business Analysis is a key success factor in complex projects

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1 Business Analysis Value Proposition Why Business Analysis is a key success factor in complex projects masventa Business GmbH, March 2014, v1.3 IIBA, the IIBA logo, BABOK and Business Analysis Body of Knowledge are registered trademarks owned by International Institute of Business Analysis. CBAP and the CBAP logo are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis. Certification of Competency in Business Analysis, CCBA and the CBAP logo are trademarks owned by International Institute of Business Analysis. PMI, PMP and PMBOK are registered trademarks of the Project Management Institute, USA. masventa is a registered trademark of masventa Business GmbH, Germany. Tel Fax

2 Agenda Brief company profile Business Analysis bridges Business and IT Solution Scope in Project Scope The Project Manager and the Business Analyst Best Practices Who benefits from certificates? The CBAP Certificate The BABOK Conclusion & Discussion Business Analysis Value Proposition 2

3 masventa Business GmbH Brief Profile Established in 2007 Located in Aachen, Germany Owner Rainer Wendt, PMP, CBAP Training and Consultancy in Business and Technology. Projects in Banking, Energy, Telecom and Hi-Tech Business Analysis Business-driven Requirements Management and Communication IIBA Endorsed Education Provider TM Business Intelligence BI-Requirements Analysis, Reporting Data Warehousing, Performance Management Project Management Successful Management of Projects by applying Best Practices Process Optimization Sustainable Process Improvements by satisfying Customer and Business Needs Business Analysis Value Proposition 3

4 Business Analysis bridges Business and IT Project Portfolio Management (PMO) Project Management Multi Projects / Programs Risk Management Financial Management Scope Management HR Management Vendor Management etc. Enterprise Strategy (Top Management, Board) Business Analysis Business Enterprise Analysis Requirements Analysis Requirements Management Communication Strategy leads to.. Need for Change leads to Requirements Business Analysis Value Proposition 4

5 Business Analysis delivers requirements for Change Change is implemented through Projects Business Analysis Project Projects change Products and Processes Projects need to be managed by a PM But, who else is involved? Product Process Business Analysis Value Proposition 5

6 Hands over to/assigns How does a Business Analyst support Change? Board controls Strategy Strategic BA as Management Consultant to support setting company strategy/goals Business needs Change BA to understand Business Requirements and deliver Business Cases (Cost/Benefit) to recommend suitable projects Sponsor provides Budget BA to support effort estimation for all product and process related changes, in order to determine required budget Project Manager manages Project BA to manage the product scope (requirements) within project scope Developer creates Product/Process BA to recommend and conceptualize solutions, interface Dev to Business e.g. as acting Product Owner Tester assure Product/Process BA to support testing and quality assurance, assess and validate the solution, support transition P r o j e c t End User use Product/Process BA to assess performance, determine delivered value - after project end. Business Analysis Value Proposition 6

7 The Project Manager and the Business Analyst The Project Manager leads a project team, and is responsible for time, budget and quality of a project The Business Analyst understands the Business and technical requirements of the stakeholders and conceptualizes solutions, which are in alignment with the company goals Project Manager and Business Analyst comprise a stronger team: Leadership skills along with analytical best practices and methodologies in requirements management ensure success Double safety for your projects Management and Scope under control! Business Analysis Value Proposition 7

8 Solution Scope in Project Scope Whole Project Scope managed by PM Risks Stakeholder Issues Time Budget Team Quality Roadblocks Solution End User COTS Design Processes Architecture Value Development Test Functionality Usability Vendors Process Assets Solution (Product) Scope managed by BA Business Analysis Value Proposition 8

9 PM and BA Best Practices and Certificates Project Management Best Practices Business Analysis Best Practices PMBOK Guide v4* issued by the BABOK Guide v2* issued by the Project Management Institute (PMI ), USA Certificates: Project Management Professional (CAPM ) International Institute of Business Analysis (IIBA ), Canada Certificates: Certified Business Analysis Professional (CCBA ) Further best practices and norms: Project Management: Prince2 (UK), GPM (Germany) Requirements Management/Business Analysis: SPICE (ISO/IEC 15504), SDLC (ISO/IEC 12207), IREB (Germany, Austria), ISEB (UK) *) PMBOK v5 has been released mid 2013, BABOK v3 is due 2014, however most companies work with PMBOK 4 and BABOK 2 as of 2013 Business Analysis Value Proposition 9

10 The BABOK Guide Standard best practise collection for modern Business Analysis 280 pages, 6 +1 knowlege areas Many techniques and best practises Integrated study with other books recommended Current Version 2.0 German Version available Part of the masventa course material Business Analysis Value Proposition 10

11 The CBAP Certificate Worldwide accepted certificate for professional Business Analysts (comparable to PMP ) Certified CBAP have 7500 h (approx. 5 years) project experience in Business Analysis, i.e., are experienced senior professionals. A CBAP has good knowledge in project management according to PMBOK, as the BABOK is based on it in many aspects. Most of the CBAP can be found in the branches of Banking, Insurances and Telecommunications. Generally independent from particular branches, strongly IT focused As of now CBAP worldwide, Growth Rate > 20% CBAP Exam: 3,5 h multiple choice with 150 questions, provided by accredited examination centers Business Analysis Value Proposition 11

12 Who benefits from certificates? Leverage project success by creating higher Business value and satisfaction Mitigate project risks of weak requirements Being able to surely select best personnel for key and risky projects Increased selfconfidence and certainty well accepted role in Business and IT Project Individual Employees can effectively negotiate about higher wages Company Benefits of CBAP and CCBA certificates Individual consultants and consultancy firms can reasonably justify higher daily rates HR Company reputation; professionalism by applying best practices Like for Project Managers, HR needs a proper career development path for Senior Business Analysts Senior Business Analysts are forced into the role of PMs - not always a good idea! Business Analysis Value Proposition 12

13 masventa & Business Analysis Experience in Business Analysis through many projects in Banking in Telecommunications Leading 1) German Provider for Business Analysis Training according to nach BABOK Network of CBAP and CCBA TM 2) certified consultants and trainers with extended masventa Know-how Further reasearch and development of the methodology, e.g. Requirements Lifecycle Management (RLM) etc. English and German Training material Founding- und board member of the IIBA Germany Chapter IIBA Endorsed Education Provider TM No. E67393 masventa Business GmbH the BABOK Experts 1) masventa has prepared most of the CBAP and CCBA in Germany for their exams 2) Like CAPM of the PMI, IIBA is offering the CCBA certificate four younger analysts. Business Analysis Value Proposition 13

14 masventa Portfolio Academia Business Solutions & Consulting Business Analysis based on IIBA Project Management based on PMI Business Intelligence, Data Warehousing Business Process Optimization Consulting and Expert Provisioning Coaching & Inhouse Trainings Public courses and Online Seminars End User Computing and Compliance Business Analysis Value Proposition 14

15 Career Matrix Business Analysis Value Proposition 15

16 The masventa BA Curriculum 1 Day Business Analysis Getting Started 2 Days Eliciting and Writing Good Requirements 2 Days Requirements Modeling 3 Days Business Analysis Fundamentals 2 Days Facilitation Skills for Project Manager and Business Analysts 3 Days Business Process Management and Modeling 3 Days Project Management Fundamentals 3 Days Agile Business Analysis and Project Management 5 Days CBAP / CCBA TM Exam Preparation Optional Junior BA Path Senior BA Path Business Analysis Value Proposition 16

17 Your contacts masventa Business GmbH Fon Fax von-blanckart-str Alsdorf Germany Sabine Ostlender Back Office & Human Resources +49 (171) Rainer Wendt, PMP, CBAP Managing Director +49 (175) Page 17 Business Analysis Value Proposition 17

18 Backup Business Analysis Value Proposition 18

19 Top 5 Business Analysis Challenges 1. Business and IT are not sufficiently collaborating 2. Projects are suffering from unclear and instable requirements 3. Projects are not aligned with the company strategy 4. Requirements and Project deliverables can rarely be used twice 5. Companies need attractive career path for Business Analysts Business Analysis Value Proposition 19

20 #1 Business and IT are not sufficiently collaborating Findings Processes to elicit requirements are not defined, Business and IT have their own way of working Business and IT are divided in two different parties with different goals and values Consequences Business communicates requirements on a face-to-face basis. Thus, requirements are insufficiently documented Play of power between customer and contractor in the same company Action / Mitigation Business Analysis bridges Business and IT. The Business Analyst understands the Business and the processes and talks IT at the same time, all using best and proven practices Business Analysis Value Proposition 20

21 #2 Projects are suffering from unclear and instable requirements Findings Requirements are not formulated and documented unambiguously Requirements are not stable but changing continuously Change processes for requirements are not defined Action / Mitigation Consequences The realization of the requirements is insufficient which makes a lot of rework necessary The realization of the requirements becomes much more expensive as initially estimated Requirements are changed without assessing the overall impact on the project With Business Analysis a clear and common understanding of the requirements can be achieved and it provides structures according to best practices like, Scrum, Kanban or traditional Waterfall Business Analysis Value Proposition 21

22 #3 Projects are not aligned with the company strategy Findings Even Business itself does not fully understand its own Business requirements Stakeholder are pushing for their own private requirements Consequences Projects fail to meet the goals set, the realized solution is not accepted or not fit-for-purpose Solution are made according to the wishes of particular stakeholder rather than satisfying the Business needs and being aligned with the company goals Action / Mitigation Enterprise Analysis as part of Business Analysis according to BABOK helps to clearly understand the Business needs und helps to conceptualize solutions which are aligned with the company goals Business Analysis Value Proposition 22

23 #4 Requirements and Project deliverables can rarely be used twice Findings Business and IT are managing their requirements according to their own procedures and tools; sometimes for each project in slightly different ways Requirements repositories cannot be accessed by colleagues from other projects Consequences Project A does not know the requirements of Project B which causes unnecessary cost lacking synergy effect between projects Re-use of requirements is sometimes difficult due to missing accessibility Action / Mitigation With well established Business Analysis in an organization, e.g. as Business Analysis Center Of Excellence (BACoE), there are BA Processes and Tools, to avoid uncontrolled growth of wild processes. Business Analysis Value Proposition 23

24 #5 Companies need attractive career path for Business Analysts Findings Most often the role Business Analyst is (still) not clearly defined Senior Business Analysts are moving into Project Manager roles as this is the only option for their next career step Action / Mitigation Consequences Those who are doing Business Analysis work, feel not sufficiently valued by others Senior Business Analysts are forced into the role of a PM which might make them uncomfortable and could in worst case make them leave the company Institutionalize Business Analysis, i.e. establish the BA roles and a career development path for Senior BAs incl. CCBA and CBAP exams and certificates, sponsored by the company. Business Analysis Value Proposition 24

25 Business Analyst and Project Manager The Business Analyst elicits business requirements understands business processes and potential improvements creates and optimizes process models aligns the business need and the requirements with the company goals creates business cases conducts vendor assessments continuously communicates requirements and solution options to gain acceptance assesses solutions and solution options The Project Manager has the accountability for Quality Cost Delivery date forms and leads the team is interface of sponsor manages vendors of the project Business Analysis Value Proposition 25

26 Business Analyst The Business Analyst elicits business requirements understands business processes and potential improvements creates and optimizes process models aligns the business need and the requirements with the company goals creates business cases conducts vendor assessments continuously communicates requirements and solution options to gain acceptance assesses solutions and solution options and System Analyst (or App.- Analyst/Requirements Engineer) The System Analyst (App.A./ RE) analyzes/gets solution requirements structures and maintains requirements creates mostly technical models, e.g. UML creates technical concepts works closely with development staff or is part of creates or contributes to test cases creates and maintains traceability Business Analysis Value Proposition 26

27 Prognosis for Business Analysis The globally accepted certificate CBAP will become an industry standard like the PMP certificate In Recruiting, CBAP will be a key advantage for Senior Consultants 2014 more than PMP world-wide Prognosis: In 10 years, there will be more than CBAP world-wide Business Analysis Value Proposition Source: masventa 27

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