Innovation Seminar - Business & Technology

Transcription

1 Entrepreneurship and Innovation in Silicon Valley: Best Practice and Emerging Trends 8th Annual Innovation Seminar in San Francisco, Berkeley, and Silicon Valley, CA March 31 April Presented by BI Norwegian School of Management in cooperation with Lester Center for Entrepreneurship and Innovation, Haas School of Business, University of California at Berkeley

2 PROGRAM FOCUS This year s program focuses on entrepreneurship and innovation and explores new paths to commercializa - tion. Fostering innovation and avoiding its potentially disruptive or challenging effects requires a new understanding of business models. This is true for companies whether or not they extend their business to the Internet to a large or small degree. The program consists of two parts: The plenary part of the program particularly addresses the link between ideas and their implementation. The participants will also choose one out of five main focus areas(tracks). The following subjects/tracks for the seminar are: Commercialization Strategies Service Innovation Green Business Experience Economy Integrated Multi-Channel Retailing Each day and topic includes various speakers and/or company visits. Prominent academics and practitioners from well-known companies will present common challenges, and what it takes to successfully develop, implement, and commercialize innovations and multi channel strategies. We typically have various presenters or panel discussants on the program. Days generally start with a recap session, which is held in Norwegian. During these sessions participants discuss the relevance of the individual subjects for their companies, current jobs and projects. Some days end with strike-out sessions in which the presenters of the day sit in different rooms, or at different tables, so seminar attendees can listen to the speaker of their choice according to interest. In addition to formal discussions and company visits, participants will attend informal networking events designed to share their experience. These interactive sessions will offer a valuable opportunity to network with colleagues from a broad range of industries as well as outside experts. The majority of participants in this seminar work in Scandinavia, where consumers have a very high acceptance rate of adopting new products, services, concepts and technologies. San Francisco is a show-case for a variety of industries including retail, finance, bio-tech and software, and Silicon Valley is one of the most innovative regions in the world. This location is therefore of particular interest to Scandinavian executives. We welcome you to San Francisco! Seminar organizers Peder Inge Furseth is the Conference Director. He is an Associate Professor at the Department of Innovation and Economic Organisation at BI Norwegian School of Management. Furseth has successfully presented the annual Entrepreneurship and Innovation conference in San Francisco since His focus of research is ebusiness in retailing and banking. Jerome Engel joined the University of California at Berkeley in 1991 to found the Lester Center. He serves as both the Center's Executive Director and the Director of the Haas School's Entrepreneurship Program. He is responsible for the creation of an institution that coordinates all of the university's activities in the areas of entrepreneurship and innovation. Mr. Engel is an adjunct professor at the Haas School in Entrepreneurship and instructs in both the School's MBA and Executive Education programs specializing in Entrepreneurship, New Venture Finance, Corporate Innovation, Venture Capital and Private Equity.

3 Here is a brief of the focus tracks for the 2008 Seminar (I) Commercialization Strategies. Here the best and well-proven strategies for bringing products to markets will be presented. Track chair is Jerry Engel at the Haas School of Business at UC Berkeley. (II) Service Innovation. New models for Innovation in the service sector will be presented, using discussions and company visits. Although the service sector is the largest sector in Western economies, Innovation in this sector is poorly understood. The track is lead by Tim Ogilvie, Peer Insight. (III) Green Business. In Silicon Valley and in many other parts of the world there is a strong focus on doing business in a way that is both profitable and environmentally-friendly. We will hear from some of the persons and companies leading this trend, including Sunpower, Environmental Resource Management, H-P, and Pacific Gas and Electric. Track chair is Phillip Gordon. (IV) Experience Economy. The track shows different kinds and dimensions of experiences, and we take a close look at factors that enhance customers experiences. The track also highlights tools for creating extraordinary experiences. The final day of the track in U.S. is arranged in Las Vegas. Track chair to be decided. (V) Integrated Multi-Channel Retailing. There are two main topics in this track: New channels, and New integration issues. We will use these topics to increase understanding of how to create more synergy among channels. The last part of the track is held in Las Vegas, where we find the most developed physical retailing chains in the U.S. Kirthi Kalyanam from the Santa Clara University is the track chair. Why attend this seminar: Who should attend: Get updated insights about application of technology and new models for innovation Meet managers and visit competence centers at companies like IBM in Almaden and Google s world headquarters building Googleplex i Mountain View. Experience the dynamic culture of Silicon Valley first hand. Attend s and a network event in the Haas School of Business at the University of California at Berkeley-campus Expand your social network The seminar is open for everyone, but is of particular inters to CEO\s and Vice Presidents, Directors and Managers of: Innovation Management Strategy eccommerce Business Innovation Internet Marketing Brand/Product Management Corporate Management Business Development Sales CRM

4 PROGRAM DETAILS TIMEFRAME: The seminar will be held in San Francisco, California, and will run from March 31 through April 3, However, the Integrated Multi-Channel Retailing track and the Experience Economy track lasts one day longer, and will finish in Las Vegas April 4. Some weeks after returning from the seminar there will be a meeting at Nydalen to discuss experiences from the seminar and future activities within participating companies. Seminar Fee: The Seminar Fee is NOK ,-.including one track. However, as the Experience Economy track has gatherings in Oslo both before and after the San Francisco-part, it costs NOK ,- The seminar fee covers the entire program including s and documentation, interactive sessions, ground transportation during the seminar, social programs before and during the workshop, three lunches and one dinner. The fee also includes one meeting in Oslo after the seminar. The following is covered by each participant in addition to the seminar fee: airfare, hotel, meals (breakfast, some lunches and most dinners) insurance, and transportation to and from airports. Based on experience and feedback from previous seminars, we leave all travel arrangements up to each individual participant. We have, however, selected Crowne Plaza Union Square Hotel as the conference hotel and negotiated a seminar participant price with them. The negotiated rate is as follows: Room rate: $ 159,00 single or double occupancy. Tax of about 15% and breakfast is additional to the room rate. How to register: Please fill in the registration form on the back side of this brochure or register on the seminar website: Cancellation policy: There is a 75% refund for the conference fee for a cancellation received January 1, 2008 or earlier. There is a 50% refund for a cancellation received between January 1 and February 10, 2008 There is a 10% refund for the conference fee for a cancellation received February 10, 2008 or later. Please note that each track is open for a maximum of 30 participants, and are offered at a first-come first-served basis. For further information and details please contact: Project Manager Katrine N. Sveen katrine.n.sveen@bi.no Tel: (47) Associate Professor Peder Inge Furseth peder.i.furseth@bi.no Tel: (47)

5 TRACK CHAIRS: Lester Center for Entrepreneurship & Innovation Commercialization Strategies Track Chair Jerome Engel serves as the Lester Center's Executive Director. The center is is the primary locus at the University of California, Berkeley, for the study and promotion of entrepreneurship and innovation in management and new enterprise development. Service Innovation: Track Chair is Tim Ogilvie, CEO of Peer Insight, a service innovation research and consulting firm in Washington, DC. The company has invested the past five years studying service innovation through its Global Service Innovation Consortium, an ongoing consortium including over 50 leading Global 500 corporations.peer Insight will share service innovation strategies, techniques, and insights learned from leading corporate innovators, including Bank of America, The Hartford, Siemens, and many others. Green Business: Phillip Gordon has over 25 years practical experience finding innovative solutions in the interaction between science, technology, and business - the arena in which green business solutions will be found. Experience Economy: Track chair to be decided. Integrated Multi-Channel retailing: Dr. Kirthi Kalyanam is the J. C. Penney Research Professor at the Santa Clara University. He is also the Director of Internet Retailing at the Retail Management Institute, as well as the Director of E-Business Initiatives. Kalyanam s expertise is in retailing, channel marketing, e-business, and voice-of-the-market processes. Most recently, he was a visiting professor at the Graduate School of Business at Stanford University. He has also served as Senior Vice President and Chief Marketing Office of SpinCircuit Inc. COMPANIES TO VISIT: IBM IBM strive to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. Berkeley The Haas School of Business at the University of California at Berkeley is one of the world's leading producers of new ideas and knowledge for all areas of business, and a launching point for many new businesses. Google Google's mission is to organize the world's information and make it universally accessible and useful. Google is one of the world's largest search engine - an easy-to-use free service that usually returns relevant results in fraction of a second ebay Inc ebay Inc. pioneers communities built on commerce, sustained by trust, and inspired by opportunity. ebay brings together millions of people every day on a local, national and international basis through an array of websites that focus on commerce, payments and communications. BI Norwegian School of Management BI s vision: Academic strength and relevance makes BI a leading European business school

6 COMPLETE PROGRAM Overview for March 30th April 3rd 2008: Please note that two of the tracks have a program that includes April 4th. Please see the program details. MORNING AFTERNOON LATE EVENING SESSIONS SESSIONS AFTERNOON SUN March 30th Networking event, starting 10:00am Networking event continues 6:00-8:00PM Welcome Reception MON March 31st Plenary sessions, from 8:30am. Speaker from ebay is confirmed (Rolf Skyberg, Department of Disruptive Innovation) 2:00-5:00pm, in San Francisco: Each track chair presents an overview in plenary for 10 min. Then each track meets for 2 hrs + Q&A 5:00-7:00PM: Networking event/meetings with participants for 2 hrs TUE April 1st Visit to Google, in Silicon Valley Visit to IBM, Almaden, San Jose. Dinner at IBM Almaden, Silicon Valley WED April 2nd In San Francisco: Focus track s 2,5 hrs Focus track company visits 4 hrs Meetings with participants Networking event and dinner THU April 3rd Plenary s At Haas: Presentation(s) 2,5 hrs (might include industry speaker for 1 hr) All track chairs participate in a plenary session Berkeley Entrepreneur s Forum Companies which have previous participated: Here is a list of some of the companies : 1881 Anker STI Bane Tele as Borg Innovasjon Borregaard Ind. Canal Digital Carrot Communications Cims as Color Line Dagbladet davinci Consulting Den Norske Bokhandlerforening Det Norske Veritas DnBNOR Elkjøp Ergo Group Esthetique FAST Finn.no FOBBL FotoKnudsen Gilde Gjensidige Handelshøyskolen BI Høgskolen i Molde Ideomedia Innovation Norway Jotun Lindorff Linstow Eiendom Meny Mester Grønn Moss Avis Narvesen Nera Satcom Netaxcept Netcom Nordea Bank Norway Norges Forskningsråd Norgesgruppen Norli Gruppen Norsk Romsenter Norsk Tipping Norwegian Design Council Posten Norge Samferdselsdepartementet Sandnes Sparebank SAS Scanbox Entertainment Scandinavian Retail Group Simrad Optronics Spaceworld Sparebank1 Gruppen Stig og Stein Idélab Storebrand Synergi Solutions Telenor Tid & Rom Reklamebyrå Tilde Software Tine TrygVesta University of Oslo VG Varner-Gruppen Via Gruppen Vinmonopolet Virtù Management Consulting Volvo Personbiler Norge Vrådal Panorama Skisenter WDHB Consulting Wittusen & Jensen Xerox XXL Sport og Villmark Yellow Pages Norway Østfold Fylkeskommune

7 PARALLEL TRACK OVERVIEW These activities take place on Monday, Wednesday, Thursday, and in some cases on Friday TRACK NAME: MONDAY WEDNESDAY THURSDAY FRIDAY March 31: Activities in the PM: April 2: all day + dinner event April 3 1:00-3:00pm - then a 1 hr plenary April 4 Innovation Management (for Master of Management Group only. All places in this track are taken) ; Hargadon Charron 2 hrs + Q&A in the AM. Own projects /company visit in the PM. Presenter TBA for 2 hrs before plenary 3 hrs in the AM summing up and guidance of writing of thesis Service Innovation (CITRIS) 2 hrs + Q&A in the AM. Company visit in the PM. Presenter + plenary session No program Green Business (Gordon, UCB) Gordon 2 hrs + Q&A in the AM. Company visit in the PM. Presenter + plenary session No program Commercialization Strategies (Engel, Haas) Engel 2 hrs + Q&A in the AM. Company visit in the PM. Presenter + plenary session No program Experience Economy (Haas) Zettelmyer in the AM. Company visits in the PM. Presenter + plenary session.off to the airport at 1:00PM, for Las Vegas. Company and attraction visits in Las Vegas Integrated Multi-Channel Retailing (Kalyanam, SCU) Kalyanam 2 hrs + Q&A in the AM. Company visit in the PM. Presenter + plenary session. Off to the airport at 1.00 PM. For Las Vegas. Company and store visits in Las Vegas, NevadaGerber Testimonial from a previous participant: I have attended the annual Entrepreneurship and Innovation-seminar in San Francisco from year 2004 through As an executive and a developer, I have found this seminar series to give me very good insights and competence related to both invention and innovation. The seminars have also expanded my personal network in a great way, with peers from both Europe and United States. Both the region of Østfold, Norway, and the town of Fredrikstad do benefit greatly from international impulses when we are developing and innovating. During the seminar we are introduced to persons and networks that we on several occations continue to work with when back in Norway. The social networking part brings value not only to those of us who will participate again, but also to all other attendees. I will therefore strongly recommend the 2008-version of the seminar, which this time focusses on Best Practice and Emerging Trends. Ragnar Vermedal, CEO, FOBBL

8 Registration form for Best Practice and Emerging Trends Surname: Firstname: Title: Current Employer: Billing address: Postal code: City: Country: Cell phone: Office phone: Please mark the track you want to attend: Commercialization Strategies: Service Innovation: Green Business: Experience Economy: Integrated Multi-Channel Retailing: If the marked track is fully booked, make your priority number two here: Please send this registration form by post, fax or to: BI Norwegian School of Management Katrine Sveen 0442 Oslo Fax: (47) For online registration: