Healthy Internet Video Game - Review

Transcription

1 Innovazione e valore nei "Managed Services Paolo Campoli Senior Director, Service Provider solutions and BD Cisco European Markets 1

2 Managed Services : dove ci eravamo lasciati lo scorso anno? Prospettiva Telco Industry solutions Banda Application Awareness Integrazione D/V/V/M Virtualizzazione 2

3 The challenge and opportunity in front of Carriers ADD Configurable and Adaptive Networking TRANSPORT SERVICE $/Mbps L1~L3 services ADD Tighter QoS, integrated call control Integrated network End to end QoS Network based security Dynamic call control ADD Application awareness And app. svcs Virtualization platform Rich services, hosted model Support demand of virtualization Extended mobility Application SERVICES Provisioned services, applications Application awareness Key roles in media-rich communication 10-30% 0-5% 70-90% Next level Industry Investment Focus Paolo Campoli 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

4 The Web is Evolving: Web 2.0 Participation & Collaboration 4

5 TELCOs sit in between, with different options (1) Business Consumer Web 2.0 Apps Web 2.0 Apps Core/ Edge Application visibility, dynamic QoS, security, presence, identity, mobility IP NGN CPE Business CPEs Network linkage Consumer CPEs, Connected Life 5

6 TELCOs sit in between, with different options (2) Business Consumer Core/ Edge Web 2.0 Apps Application visibility, Qos, IP NGN Web 2.0 Apps Session Control Cheap Core CPE Business CPEs Network linkage Consumer CPEs, 6

7 TELCOs sit in between, with different options (3) Business Consumer Core/ Edge Web 2.0 Apps SP DC App. Optimization Concentrators Web 2.0 Apps Session Control / Bearer Management Cheap Core CPE App. Optimization Appliance Commoditized Router Consumer CPEs, 7

8 IP Video is changing everything Billions of Streams But Experts July was predicted 8 billion in billion the US streams alonein billion video streams were served over the Internet in billion video streams were served over the Internet in 2005 That s 250 billion streams per year globally

9 Next Generation Internet Fuelled by IP Video Dominant Traffic Type Gopher, FTP Web P2P Video Content Video Communication Source: Cisco Global IP Traffic Forecast,

10 Wikis, Blogs, Mashups Browser, /IM P _05_2007 CAMPOLI Cisco Systems, Inc. All rights reserved. Cisco Public Confidential 10

11 CONSUMER SERVICE PROVIDER BUSINESS 11

12 TELCO networks must be video aware Business Consumer Core/ Edge Web 2.0 Apps SP DC App. Optimization Concentrators Web 2.0 Apps Session Control / Bearer Management Cheap Core CPE App. Optimization Appliance Commoditized Router Consumer CPEs, 12

13 Collaborazione a distanza Cisco TelePresence 13

14 Cisco TelePresence Solution Components A Complete End-to-End Solution Cisco TelePresence Solution TelePresence Endpoints HD Video Switch Management, Scheduling B2B Connectivity Service and Support Group and Executive Software and Hardware TelePresence-Enabled Multipoint Scheduling Automated Call Launch Management Video Concierge Firewall/NAT traversal Quality of Service VRF-aware SBC Readiness assessments Planning and design services Operate services 14

15 Collaborazione a distanza Meeting piu efficaci con il Video Videotelefonia MeetingPlace Video conferenza TelePresenza Funzionalità Naturalezza del meeting Benefici Chiave Progetti e decisioni più veloci Migliora l efficacia delle vendite, del supporto, dei training e delle riunioni Risparmi economici e ROI elevato 15

16 Virtualizzazione e rilevanza per SMB 16

17 Click to Chat Click to Call An SMB, with Instantaneous access to.. Business facebook Communication Information Collaboration Sell, Quote, Communicate, Collaborate and Close the Deal 17

18 SAMPLE MOBILE APPLICATIONS Order entry Sales Report KPI Dashboard CRM Sales Force Automation Inspections Financial Services Healthcare 18

19 Click to Chat Click to Call Access SMB Information Access to SMB History Workflow Business facebook Find Commercial Inspector Mobile Collaboration Win the Deal! 19

20 Collaboration All-in-One Communication Tool Voice, Video, and Presence Preferred Device Voice Mail Playback Contact lists Unified Personal Communicator Document Sharing Conferencing Directory Searches Communication Logs Mobility 20

21 PRESENCE and HOSTING create value, user-centric collaborative experience Standards- Based Video Systems Analog Phone Dual Mode Phones IP Phone with Browser Mobile Phone with Browser Mobile Data with Voice Effectively Connecting Devices Cisco IP Communicator Cisco Unified IP Phone 7985G Presence/SIP Network SIP SIMPLE Cisco Unified Presence Seamless Communications Experience to Intelligent Services in the Network Partner Apps Cisco Unity Cisco Unified Contact Center Cisco Unified MeetingPlace Cisco Unified Videoconferencing Cisco Unified Comm Mgr Express/ Cisco Unified SRST Cisco Unified Comm Mgr 21

22 TELCO application awareness : un mercato in forte accelerazione 22

23 The Wow of Optimisation! Centralize or deploy applications directly from the data center LAN-like branch user experience No changes to clients, servers, applications Preserve network and security policies 23

24 Q: How is it done? A: Cisco WAAS Advanced Compression Data Redundancy Elimination (DRE): application-agnostic compression eliminates redundant data from TCP streams providing up to 100:1 compression Persistent LZ Compression: session-based compression provides up to an additional 10:1 compression even for messages that have been optimized by DRE LZ LZ DRE DRE Synchronized DRE Context 24

25 Since last year: more application visibility Subscribers SP NOC PTM Links NME-APA SCE DC SP MPLS/IP network Site (aggregation of Subscribers) Domain (aggregation of Links) 25 DC

26 Service daily usage for Branch Office Metric: total traffic volume (Megabytes) 26

27 Example: Banking Services 27

28 Concludendo Video everywhere trasforma la Rete Convergenza Virtualizzazione Ottimizzazione applicazioni: la domanda è in crescita Telcos, da fornitori di pipe e voce a NGN per video collaboration, mobile workspace virtualization ed application acceleration Queste opportunità sono cross segment 28

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30 Innovazione e valore nei "Managed Services Paolo Campoli Senior Director, Service Provider solutions and BD Cisco European Markets 30