Cash, Treasury & Risk Management in Turkey

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1 Monday 20 - Tuesday 21 April 2015 Hilton Istanbul Bosphorus Istanbul, Turkey EuroFinance s 11th annual conference on Cash, Treasury & Risk Management in Turkey Building business fit for the future Programme highlights NASA shares its risk management strategies Incentive hunting: Can you get a better deal for your company? Financial expert to business visionary: How should a CFO think? Tough talk for economic challenges ahead When risk management really is rocket science Jeevan Perera, Snr Engineer former International Space Station Risk Manager, NASA, US What is innovation and does it matter? Dr. İsmail Üstel İnovasyon Değer Zinciri Danışmanı, Turkey A virtual future: Finding the virtue in virtual accounts Mariko Yashiro F. Hoffmann-La Roche, Switzerland How to drive sales and profitability: Implementing learn to lead Şant Margos Chief Financial Officer, Volvo CE, Turkey Official lead sponsor Official sponsor Global sponsor

2 Building business fit for the future Turkey is faced with global tensions but the biggest challenge of all could come from within. Whatever happens in terms of regional geopolitics, or indeed, domestic politics, Turkish businesses must react against sluggish economic productivity and growth. To do so they will need vision, drive and innovation. Each company s finance division will be key in steering towards business models fit for future growth. New technologies to enhance and automate collections, risk management and financing will help businesses position themselves better. At a national level, that same drive is important and energy will be a pivotal issue for the country s future. Can Turkey become energy-independent, now that privatisation is near complete? Private companies are investing in the sector and much depends on it not least the worrying current account deficit. Banks will also play their part in providing partnership, advice and introducing new technology, so it s essential that stability in the sector and across the region is maintained. While financial directors and CFOs are keeping an eye on the evolving bigger picture, they also need to keep up with market developments, such as the move towards electronic accounting and invoicing, and new payments technology. The role of CFO and treasury is developing too. What does it mean to be a CFO today? This conference provides opportunities for learning, debate and questions on these topics and more besides. New for this year: Conference venue Hilton Istanbul Bosphorus Cumhuriyet Caddesi Harbiye, 34367, Istanbul T: Bedrooms are to be booked directly with the hotel. Delegates have to mention they are attending the EuroFinance Conference on April As availability is limited, we recommend you reserve your room as soon as possible. For programme and speaker updates, visit OPEN SPACES Deepen the discussion! Open Spaces is a new EuroFinance format with expert contributors, corporate presentations and discussion on elements of a single topic in an open forum. As a member of the audience you can join the discussion, or sit back and learn. It s a new way to get in-depth analysis from multiple angles. SPEAKERS CORNER Meet the speakers and carry on the conversation The all-new Speakers Corner, during refreshment breaks in the exhibition area is an opportunity to put your questions to the speakers and deepen the discussion. The leading event for treasury and finance professionals operating in Turkey EuroFinance s Turkey conference is the meeting place for highlevel, international treasurers who want to collaborate and share solutions. If you are working in cash and treasury management and need to know the latest international best practice, then this event is for you. This conference will be delivered in Turkish. English translation will be provided. Subscribe to our YouTube channel eurofinance.com/youtube Follow us on Twitter Join our LinkedIn group eurofinance.com/linkedinturkey

3 DAY 1 Monday 20 April 2015 Chaired by: Dr. Riza Kadilar, Senior Country Manager & Representative for Turkey, NATIXIS, Turkey 08:00 Registration, refreshments and exhibition opens 09:00 Opening Address: Building business fit for the future Times are changing and the risks organisations face across the region pose a real threat to business productivity. Whatever scenarios play out on the global stage, the financial community must know how to stay strong and provide the foundations for stable growth. What are the possible future scenarios that could seriously impinge on the way banks and corporates do business? And how can you ensure you have the strategies in place to buffer your company s finances from these risks? Alper H. Yüksel, Executive Vice President Corporate Banking, Akbank, Turkey 09:15 What is innovation and does it matter? What is innovation? Can companies really be cutting edge? Everyone faces challenges in being innovative whether it is treasury, tax, finance or product development. Entire corporations face a constant pressure to innovate. How can leading-edge thinking be applied to the corporate structure so that it can be the difference between thriving, surviving or failing? This speaker shares informative and entertaining insights into the importance of innovation and its impact on individuals, society and companies and how leading edge really matters. Dr. İsmail Üstel, İnovasyon Değer Zinciri Danışmanı, Turkey 10:00 Tough talk for challenges ahead As international relations feel the strain, and conflict on the doorstep is at risk of escalation, Turkey is between a rock and a hard place. That s without mentioning internal challenges. On the economic front, thorny issues need to be addressed, such as the current account deficit and sluggish growth. Economic stability will depend on how regional conflicts evolve. Eyes are also keenly fixed on the US Federal Reserve, which will determine the path for global liquidity. With continued Turkish lira weakness, the picture is potentially good for exporters. But exporters biggest market, the EU, hasn t yet managed to shake off its own troubles. These experts share their vision for choosing the right road ahead. Özlem Dalga, Economy Coordinator, Bloomberg HT Tv, Turkey Refet S. Gürkaynak, Department of Economics, Bilkent University, Turkey Atilla Yesilada, Economist, Global Source Partners, Turkey Murat Yülek, Partner, PGlobal Global Advisory & Training Services Ltd, Turkey Fatih Keresteci, Global Markets Director, HSBC, Turkey 10:40 Refreshment break and Speakers Corner 11:20 Unlocking potential in digital processes E-invoicing is still in its infancy in Turkey: what potential benefits does it offer? For example, how is it being used in other countries where the market is more mature? In 2015, some corporates in Turkey will be required to submit all electronic invoices to a central hub, where the invoices will be registered and stored electronically. How can you prepare for this and how will this affect trade finance instruments such as invoice discounting or factoring? Many in the market have noted that e-invoicing is not enough in itself to really help companies achieve greater efficiencies. So how can you use it to your advantage? How can e-invoicing enable companies to offer or benefit from dynamic discounting or help them to automate accounts payable (AP)? Other initiatives include e-books and e-archiving. How can you benefit from these developments? Pınar Şener, Director Treasury & Financial Services, Carrefoursa, Turkey Efsal Gülen, Cash Management Product Development Vice President, Akbank, Turkey 12:00 How to drive sales and profitability: Implementing learn to lead The CFO s role has sometimes been seen as largely a supporting function by the board and senior management. But can the CFO be a strategic driving force? What are the key components in order to help sales, drive revenues and bring value and profitable growth to the company? This CFO has implemented a learn to lead model. The key is communication, for the CFO to find out what procurement and sales need and what customers want and to identify how the finance department can help to deliver this. An eye on cash generation and forecasting is a key focus for helping redraw a business model. How can these be assessed and how can they be translated into better working capital management, new financing solutions for customers and better ways of doing business? Şant Margos, Chief Financial Officer, Volvo CE, Turkey 12:40 Lunch 14:00 Cash strategies that boost global growth Global business never stands still, so how can you keep your trade and operations running efficiently while you expand into new markets? Ensuring you have liquidity where you need it can make or break your company s prospects for success. However, many growing mid-size and multinational companies come up against credit challenges. Even a technology problem in a foreign market can trip up the best of us. What strategies ensure you have cash without the technical glitches? Counterparty risks are also one of the top concerns for companies operating outside their domestic market. Whether you re in Turkey and seeking to expand further afield, or you re a multinational with an eye on the Turkish market s potential, taking steps to mitigate counterparty risk will enable you to step outside your comfort zone with confidence. Doruk Malhan, Board Member, Koleksiyon Mobilya, Turkey Ekrem Özçelik, Treasury & Customer Credit Manager, Sanofi, Turkey Virma Sokmen, AGM Corporate & Business Banking, HSBC, Turkey 14:40 Crunch time: Anatomy of an acquisition Successful acquisitions enhance value and require a high degree of strategic insight. This company s high profile acquisition of a major European corporate was minutely prepared and planned for. Not just from a strategic point of view but also financially. More than half of the large price tag was paid up front while part of the acquisition was financed through bank credit. How did the financial division put in place this financing? The deal changed the company s shape and scope. How did it adapt to its new markets and how did its treasury and risk parameters change to cope with new exposures and new systems? Nurtaç Ziyal, Head of M&A & Business Development, Yildiz Holding, Turkey 15:20 Refreshment break and Speakers Corner 16:00 OPEN SPACES Risk in action: Strategies to raise your game Hedging exposures to FX, interest rates and commodity price volatility are major concerns. What strategies and tools are your peers using and what works best? Are you facing other risks you just can t see? Businesses rely on wide networks of other organisations, from smaller distributers to large financial players and other service providers. But evaluating the financial risk posed by counterparties is a mammoth task. How can credit ratings companies help this process and save you time? Does this work in practice and is it a cost effective way of gaining insight into risk in your supply chain? Too many companies aren t taking a thorough approach to ensuring risk mitigation is consistent across all entities and areas of business. How can you work with senior management and the board to ensure an effective risk management framework is implemented? What other risk considerations, such as disaster contingency planning, are other companies working on? Open Spaces is a new EuroFinance format with expert contributors including corporate professionals, banks and risk management experts, in a forum setting discussing risk management: measuring, benchmarking and hedging risks. Sit back and listen or raise questions and deepen the conversation: the choice is yours. Moderated by: Erda Gerçek, Managing Partner & CEO, Thales Training & Consulting, Turkey Nuri Tezel, Chief Financial Officer, ASSAN Alüminyum Sanayi ve Ticaret A.Ş., Turkey Cumhur Bilgili, Manager, Risk Management, Brisa Bridgestone Sabancı, Turkey Mehmet Yörük, Vice Chairman Finance & Treasury, Doğan Şirketler Grubu Holding AS, Turkey Taner Pilavcı, Finance Director, Freebird Airlines, Turkey 17:20 Conference adjourns to Treasury Networking Reception For programme and speaker updates, visit

4 DAY 2 Tuesday 21 April 2015 Chaired by: Dr. Riza Kadilar, Senior Country Manager & Representative for Turkey, NATIXIS, Turkey 08:00 Registration, refreshments and exhibition opens 09:00 When risk management really is rocket science When your business is putting human lives and hundreds of thousands of dollars of equipment up in space, you had better have the best risk management available in the universe. NASA is facing dramatic changes, but it needs to remain the best. What are the risk processes and technologies necessary to manage risk on manned space programmes when budgets are no longer as infinite as space? How do you manage with restructured missions and objectives and evolving partnerships with commercial space launch vendors? This session explores and explains the risk processes and tools used. It has to be possible to develop risk mitigation plans and to communicate risk information and status when projects are under way with a variety of new stakeholders. Importantly, what are the lessons learned from space-age risk management implementation, and how can your company use them too? Jeevan Perera, Snr Engineer former International Space Station Risk Manager, NASA, US 09:40 Incentive hunting: Can you get a better deal for your company? The government is offering financial incentives to companies. The catch is that each company must negotiate its own deal. The process can be long and complex but, with a government keen to cut the current account deficit and encourage investment in certain key regions and sectors, there could be an advantage for those who know where to look. This company has successfully negotiated significant incentives. How can you do the same for your company? This session looks at how to open up the negotiating process, the areas in which incentives can apply and the factors that underpin successful talks. Buğra Sükan, General Manager, Dunapack Dentaş, Turkey 10:20 Refreshment break and Speakers Corner 11:00 Financial expert to business visionary: How should a CFO think? Business is developing fast and the role of the CFO is evolving from one focused on the financials into a strategic role that manages some of the most serious risks any business can face. Knowing how to be a valuable partner to the board and CEO is vital. So is getting to grips with managing risks throughout the enterprise. What are the pressures facing senior finance professionals in today s markets and what are the best strategies for dealing with the challenges. One thing is clear: having financial expertise is now just a minimum requirement. Much more is needed, including the communication skills and business vision. Mustafa Kiliç, Chief Financial Officer, Candy Hoover Group, Turkey Orhun Köstem, Chief Financial Officer, Coca-Cola İçecek, Turkey Bülent Beydüz, Group Chief Financial Officer, Erdemir, Turkey Murat Erden, Chief Financial Officer, Turkcell, Turkey 11:40 Treasury Verdict: The impact of change on Turkey At all our major events worldwide we ask our delegates for their views on the key treasury topics of the moment. In addition, through research and polls, we track the trends on perceptions and issues of significance. In this session we look at those trends and compare them with your responses this year and with those of your global peers. How have your concerns changed? Are you more or less positive now than before? What do you see as key stumbling blocks? This is your chance to vote and compare. A panel of treasury experts will be on hand to analyse your responses and address the concerns raised. Sponsored by: Mehmet Yörük, Vice Chairman Finance & Treasury, Doğan Şirketler Grubu Holding AS, Turkey Akil Ozcay, Head of Fixed Income & Assistant General Manager, TEB, BNP Paribas, Turkey 12:20 Lunch 13:40 Getting on budget: Risk analysis for budgets and planning The budgeting and business planning cycle usually is a busy time for finance departments, and also for sales and marketing, product and operations departments. Forecasts are built on macro assumptions as well as company-specific growth ambitions. Distribution channels, products et al are examined in detail and targets are set, then stretched, set again and then stretched some more. Markets certainly don t stand still commodity prices, foreign exchange volatility, political and economic risks move all the time. CFOs, CEOs and the board are paying close attention to risk data from across the group. How do you analyse risk for your budget and planning process? What can your risk functions do for the planning and budgeting process? How can they assist with what may slip into being a mechanical process, when in fact it is clearly a strategic one? Aysan Sinanlioglu, Executive VP of Risk Management, Dogus Holding & President Enterprise Risk Management Association, Turkey 14:20 Flight risk: Hedging at 32,000 feet Turkey s airline industry has taken off in the past 15 years, with new carriers opening for business and flagship companies cementing their business. But what are the financial risks that CFOs and financial managers in this sector face? Hedging jet fuel prices and FX exposures are the main priorities in terms of risk mitigation. As with the growing consumer choice when it comes to air travel, the range of tools available to manage volatile markets is also expanding. What are the instruments that most effectively limit risks in this industry? What are the more global economic factors that threaten to destabilise an airline s cash flows and long-term financial stability? This case study discusses why hedging is at the heart of a successful company. Doğuş Erdoğan, Investment & Hedge Specialist, Corendon Airlines, Turkey 15:00 Refreshment break and Speakers Corner 15:40 A virtual future: Finding the virtue in virtual accounts Some of the world s biggest multinationals are only just getting to grips with how virtual accounts can benefit their collections. So what exactly is a virtual account and how can this product be applied internationally? Some corporates are already starting to adopt a virtual account structure, in which collections are channelled via one bank account and virtual IBANs are used to identify each payee. What centralisation advantages can this bring? How does it help companies to reconcile their collections? How could this structure bring benefits to a large conglomerate or to a smaller business? Mariko Yashiro, Cash Management, F. Hoffmann-La Roche, Switzerland 16:20 Ready, steady, start-up: Finance in the fast lane New technology is stretching business in unexpected directions. Global companies such as Uber, Airbnb or ebay have based their business models on mobile, satellite and payment technologies and a whole host of companies in Turkey are also breaking new ground. They are small, innovative and growing quickly. What are their financial and treasury considerations and what can bigger companies learn from the innovative use these companies make of technology? Business start-ups take risks and evolve in a fast-paced environment. They are small enough to react quickly to change. Can they demonstrate new ways of working? Nevgül Bilsel Safkan, CEO, KlikSA, Turkey 17:00 Conference closes Follow us on Twitter Join our LinkedIn group eurofinance.com/linkedinturkey

5 Partners & exhibitors Official lead sponsor Official sponsor With a consolidated asset size of around USD 94 billion as of 2014 yearend, strong and extensive national distribution network comprising close to 1000 branches and around 16,500 employees, Akbank is one of the most valuable companies in Turkey in terms of its market capitalization. Founded in 1948, Akbank is also the Most Valuable Banking Brand in Turkey according to the Brand Finance - Banking 500 report for the third consecutive year. In addition to its core banking activities, Akbank offers a wide range of corporate, commercial, SME, consumer and private banking services as well as cash management and foreign trade. The bank conducts overseas operations through its subsidiaries in Germany (Akbank AG) and Dubai (Akbank Dubai Limited) along with a branch in Malta. Akbank s robust capital, low leverage, high level of liquidity and effective risk management policy constitute its pillars of strength and support the Bank s profitable growth. Akbank s local subsidiaries are Ak Securities, Ak Asset Management and Ak Lease. Since its inception, Akbank continuously reviews and upgrades its operations, technology and business processes to ensure the sustainability of its stakeholder s welfare. Implementing its corporate social responsibility activities to create sustainable value, Akbank significantly contributes to the further progress of the society through the diverse projects such as culture & arts, education, entrepreneurship and environment which it undertakes and supports. HSBC Turkey, operating in Turkey since 1990, provides services in Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets and Private Banking. In line with its strategy to become the preferred leading international bank in Turkey, HSBC Turkey offers a full spectrum of financial services to its customers through 311 branches and digital banking channels as of 3Q2014. HSBC Group, as one of the world s largest banking and financial services organisations, provides services in 74 countries and territories with nearly 6200 offices in Europe, Asia-Pacific, North America, Latin America, the Middle East and Africa. Exhibitors Sponsorship and exhibition opportunities There are a limited number of sponsorship and exhibition opportunities available. If you have products or services to offer corporate treasurers and finance directors, then this is the ideal opportunity. Please Susan Christopherson at or give her a call on +44 (0) Global sponsor Official PR Agency Official publication Media partners

6 Registration form Cash, Treasury & Risk Management in Turkey April 2015, Istanbul, Turkey Please complete in capitals and black ink Person making the booking: Tel: Delegate details (please complete this section in full) Dr/Mr/Mrs/Ms/Miss: First name(s): Family name: Position: Department: Company: Address: City: Post code: Country: Tel: Signature: Date: EuroFinance is part of The Economist Group. Occasionally, we would like to contact you about new features, events, special offers and for market research purposes. Tick this box if you d like to hear from EuroFinance by Tick this box if you d like to hear from the other companies in The Economist Group by We ll assume that we may contact you unless you tick these boxes: No contact from EuroFinance by post No contact from EuroFinance by telephone The Economist Group is a global organisation and operates a strict privacy policy around the world. To find out more about our privacy policy, please go to: Are you interested in in-house training? Yes No Were you invited by a sponsor/exhibitor, if so which one? Do you have any special requirements? (e.g. diet, hearing loop, etc.) What is the annual turnover of your company? under US$25m US$26m US$100m US$101m US$500m US$501m US$999m US$1bn US$9.9bn over US$10bn THREE EASY WAYS TO REGISTER: Online: Fax: Complete, detach and fax form to +44 (0) Post: EuroFinance, Floor 5, 20 Cabot Square, London, E14 4QW, UK For all enquiries call +44 (0) or Register and pay by Friday 6 March 2015 to qualify for the early registration discount Method of payment If paying by credit card, please register and pay at or return this form with your credit card details by fax to +44 (0) Please debit US$: from my credit card AMEX Eurocard Mastercard Visa Delta Card number: Expiry date: Cardholder s signature: Date: Cardholder s name: (MM/YY) Billing address if different from adjacent: Please invoice me/my company Bank transfer to: Account name: Sort code: Barclays Bank PLC Account no: SWIFT: IBAN: You must quote this code when booking: Delegate prices Register and pay by Friday 6 March 2015 to qualify for the early registration discount. If payment is not received by this date, you will be charged the full registration fee. Members of the corporate treasury or finance functions in corporations Early reg Full reg 2-day conference US $ 775 US $ 1,045 Financial institutions/system suppliers/consultants/lawyers/accountants Early reg Full reg 2-day conference US $ 1,045 US $ 1,295 EuroFinance Conferences Ltd BARCGB22 GB30BARC WEB Please include the delegate name and code 525 in the transmission details. Fees include: Refreshments, lunch, full documentation and conference materials where available (they do not include hotel accommodation). All fees are inclusive of published discounts. Bank transfer charges are the responsibility of the payer. EuroFinance Conferences Limited reserves the right to alter the programme content, speakers or course at any time due to circumstances beyond their control. Hotel accommodation: Hilton Istanbul Bosphorus, Cumhuriyet Caddesi Harbiye, 34367, Istanbul, Turkey. Bedrooms are to be booked directly with the hotel. Delegates have to mention they are attending the EuroFinance Conference on April As availability is limited, we recommend you reserve your room as soon as possible. Cancellation terms: Receipt of this signed booking form (inclusive or exclusive of payment) constitutes formal agreement to attend this conference/course and cancellation terms apply. Full refunds are available on all cancellations received in writing (letter, or fax) 28 days before the conference/course start date. NO REFUNDS OR CREDITS AFTER THIS DATE AND ANY OUTSTANDING PAYMENT WILL BE REQUIRED IN FULL. The option to transfer to another conference or course is subject to availability. All confirmation details will be sent upon receipt of the booking form. Attendance fees will not be refunded (irrespective of the date of booking) in the event or threat of war, terrorism or circumstances outside of the organisers control. Promotional discounts: EuroFinance regrets that additional discounts received after the registration form has been submitted cannot be retrospectively applied to reduce the original price charged. Dress: Business. Incorrect mailing: If any details on the mailing label are incorrect, please NOTE: There will be photography and/or filming at this event and your image may be captured by us and used for our business and promotional purposes, in printed publications, videos and/or on our website. By registering for the event you are giving us your permission to use your image in this way. If you have any queries about this, please EuroFinance Conferences Limited. 525

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