Turn pirates into customers and increase your sales. Solutions by Sony DADC

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1 Turn pirates into customers and increase your sales Solutions by Sony DADC

2 A large and growing audience is consuming your DVD and Blu-ray titles for free by illegitimately copying, ripping and downloading. This is a serious concern to content owners everywhere, but when viewed in a different way, the piracy issue actually represents a huge, untapped market. These viewers are expressing interest in content, and if guided and persuaded in the right ways, they can become valuable paying consumers. Screen Pass is the most effective and most frequently updated disc-based antipiracy solution on the market today. By taking a novel approach to the piracy issue, Screen Pass allows content owners to capitalize on piracy and turn would-be pirates into legitimate consumers. Sony DADC s 360 content security solution addresses all aspects of piracy on disc like casual copying of DVD and Blu-ray as well as online sharing and downloading from the Internet.

3 Screen Pass offers advanced tracking services Comprehensive reporting and intelligence gathering services keep you informed on the status of your titles against rip tools and provides in-depth analysis of piracy scene releases, posts in ripping forums, and activity in blogs. Screen Pass anti-piracy strategies Sony DADC constantly explores new ways to hinder rip tool development and prevent piracy through intelligence sharing with legal and regulatory bodies, active membership in anti-piracy organizations, and piracy awareness building efforts. Lifecycle Screen Pass is the leading 360 solution to protect your intellectual property throughout its entire lifecycle, offering you the most powerful way to gain additional revenue. Compatibility Sony DADC s unparalleled experience in the production and testing of optical media ensures that Screen Pass compatibility is tested to exacting standards. As a result, protected DVDs and Blu-rays offer seamless performance on any playback device. Global adoption Screen Pass is used by Hollywood major studios as well as independent publishers throughout the world. Since its launch, close to one billion discs have been protected on thousands of individual titles. Start using Screen Pass today!

4 There's a prince in every frog. But there s good news: if a copy attempt fails, many would-be copiers purchase or rent instead. 59% who fail to copy, buy or rent the disc. Screen Pass prevents casual copying on DVD Screen Pass for DVD-Video is the most advanced anti-piracy solution available for preventing unauthorized one-to-one disc duplication and ripping. Always evolving and constantly updating, Screen Pass stays one step ahead of rip tool creators to keep your titles safe. Screen Pass prevents casual copying on Blu-ray Traditional DRM solutions prevent copying of data (from the disc to another disc or hard drive). In contrast, Screen Pass for Blu-ray actually allows copies to be made, but playback of the copy is disrupted, allowing content owners to direct would-be copiers down legitimate paths to buy or rent the movie. Screen Pass protects your preview/screener disc Screen Pass prevents early Screener leaks through a two-tier protection system. The first tier prevents copies from being made while the second tier, which personalizes each viewer s copy through a unique watermarking process, acts as a psychological deterrent against sharing or leaking. Screen Pass monitors and prevents Internet downloads Screen Pass searches for illegal activities on P2P networks, cyberlockers and streaming portals. ISP notifications and takedowns are available to prevent illegal downloads of pirated content. Screen Pass production is embedded in secure plants As a full service technology and solutions provider for optical media, Sony DADC offers authoring, replication and distribution in any location as well as access to a worldwide Screen Pass partner network and has a central interest in content security.

5 You are giving away your content for free! Copying unprotected discs (DVD and Blu-ray) and downloading pirated files has never been easier anyone with a computer can steal your content in a matter of minutes. According to a recent Futuresource study*, casual disc copying is the biggest threat: 75% increase in Blu-ray copying (compared to the past year) 38% of respondents confessed to copying DVDs 17% admitted to downloading pirated movies from the Internet The bad news is that Blu-ray copying is on the rise. The Futuresource survey* paints a disturbing picture. 40% of the legitimate buyers copy 11 DVD and 18.5 BD titles per year. For every title, 2.3 DVD and 3.9 BD copies are created. 55% received copied discs within the last 12 months. * Source: Futursource Consulting Ltd., Home Copying Survey March 2011

6 For more information, please contact: Europe Thomas Goebl Sonystrasse Anif/Salzburg, Austria Phone: North and Latin America Robert Hernandez Phone: Japan DigitalWorks Sales Team Asia Pacific Ivan Lam Phone: FOLDSP0913

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