How to Create Effective. Lead Magnets. That Build Your List. Welcome

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1 !! How to Create Effective Lead Magnets That Build Your List Welcome

2 The Lead Magnet Known By Many Names Lead Magnet Opt-In Bribe Bait Pieces Sign Up Forms Subscriptions Free Trials

3 Why Have a Lead Magnet? Helps establish you as an authority in your field Engages your audience Helps build your list* *Most important reason to have a Lead Magnet (and our focus today)

4 Examples Include ebook Special Report Free Trial Resource Guide Special Podcast / Audio File Top 10 List Video Tutorial First Session of a Course Free Assessment Webinar Buyers Guide Coupons / Special Offer Demonstration Simple List There are very few constraints to what can be a Lead Magnet as long as it is perceived as having value by your prospects.

5 Examples of Lead Magnets

6 Examples Include ebook Special Report Free Trial Resource Guide Special Podcast / Audio File Top 10 List Video Tutorial First Session of a Course Free Assessment Webinar Buyers Guide Coupons / Special Offer Demonstration Simple List Few constraints as long as it is perceived as having value by your prospects.

7 The Resource Guide Best performing Lead Magnet according to Clay Collins of LeadPages (Outperformed ebooks, Video Courses, and Free Coaching Sessions) Simple list of tools / resources that benefit your audience or potential audience Quick and easy to create

8 The Resource Guide Why does it work? People are experiencing information overload Doesn't require someone to process too much information Asks the Question: Do you want it or not? Don t have to read long book or watch video to get full value People want to know what the pros use

9 ! 4 Characteristics of Effective Lead Magnets

10 4 Characteristics of Effective Lead Magnets! 1. A Great Title

11 Examples of Great Titles

12 A Great Title Language Examples:! the top 5 dirt cheap and the good news is are free the best, including the one that I use everyday the 5 essential tools (Hint: the top three are free) Suggestions: Peak their interests Put an addendum in parentheses

13 4 Characteristics of Effective Lead Magnets 2. Set Expectations for Follow Up!

14 Set Expectations for Follow Up 1. Clarify what they are giving up to get the lead magnet Your address for my ebook 2. Clarify how often they will get mailed to A weekly subscription, can cancel at any time 3. Reduce perceived fear about what is being done with their info Privacy Guarantee: I ll never share your info 4. Reduce risk follow up messages will be flagged as spam Ask them to whitelist your address, provide a link to vcard 5. Clarify that you ll be sending them a few follow ups Other than your blog posts (autoresponders)

15 4 Characteristics of Effective Lead Magnets 3. Great Autoresponders!

16 Great Autoresponders Suggested Autoresponders (and timing): Verify Subscription & Welcome (instant) Ask what they would like to read about hours) Invitation to visit special offer or subscriber-only resource page 3 weeks) Are you enjoying my blog updates? Followed by request to share with others 6 weeks) Other touchpoints months, and so on )

17 4 Characteristics of Effective Lead Magnets! 4. Efficient System

18 Efficient System Components of Efficient System: 1. The Lead Magnet 2. Service Provider (MailChimp, Aweber, InfusionSoft) 3. Prewritten & Scheduled Autoresponders 4. Subscription Pages

19 Example Subscription Pages: Basic Subscription Page

20 Example Subscription Pages: Thank You Page Subscriber directed here after filling out subscription form! ( is sent out for them to confirm their subscription)

21 Example Subscription Pages: Additional Help Page Page with help resources. Available after filling out subscription form (if they need it)

22 Example Subscription Pages: Subscription Confirmation Page After subscriber confirms subscription (link in ), directed to this page.! Contains link to Lead Magnet (with redirect to hidden resource)

23 Download Page Hidden Page with Lead Magnet Download! (Note: If you would like to share this link Invites visitors to share the public link to the subscription page)

24 Lead Magnet Squeeze Page! Public Subscription Page for Lead Magnet Only

25 Example Subscription Pages: Page Type Suggested Page Title Example Page Subscription Page Public Get Updates via Subscriber directed here after filling out subscription form Hidden You re Almost Done /youre-almost-done/ Get help after filling out subscription form Hidden Almost Done almost-done Confirmation of Subscription & Link to Lead Magnet Hidden Thanks for Subscribing /thanks-for-subscribing/ Hidden Page with Redirect to Lead Magnet Hidden (Redirects to Current Offer) Free E-Book /free-ebook/ Subscription / Squeeze Page Public Get my ebook for Free!

26 Conclusion Create Your Lead Magnet if you don t already have one Peak reader interest with headline (Hint: Use hints and parentheses) :) Set expectations for mailing frequency & stick to it Create a series of engaging autoresponders Develop an efficient system for the subscription process

27 !!! Q&A

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