International Semester Corporate Communication across Cultures at the Danish School of Media and Journalism Campus Aarhus Study Guide

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1 International Semester Corporate Communication across Cultures at the Danish School of Media and Journalism Campus Aarhus Study Guide Autumn semesters: August (week 35) - December (week 51) This semester presents various perspectives of Corporate Communication and combines theoretical insights with enterprise practices. Students will be presented to a broad range of corporate communication disciplines, and will get insight into how selected international companies deal with disciplines such as change communication, branding and corporate social responsibility. Companies are bounded by economy, society and politics as conditions for doing business, and students get an insight in why and how companies deal with these challenges in practice. The semester consists of two individual courses; one focusing on the disciplines of corporate communication and one focusing on economics, society and politics as conditions for doing business. Guest lectures will take place in a co-operation with global enterprises. The objectives of this semester To attain knowledge of selected disciplines of corporate communication such as branding, reputation, change and risk management and corporate social responsibility To attain knowledge of methods and theories of cultural analysis and an understanding of the challenges of cross cultural communication To establish an understanding of how enterprises use different communication disciplines in order to deal with the challenges of doing business in a complex world To give an introduction to experience economy and event management as a way of creating growth and innovation through experience-based business development To establish an understanding of selected theories and models of macro economics To attain basic knowledge of mechanisms in economic policies and of how changes and development in the economy affect the conditions of doing business To increase the students understanding of the interaction between the market of goods, the market of money and the market of labour To increase the students ability to operate in an integrated and globalized world. To offer students the opportunity of lifelong professional and personal bonds by being part of an international group of students from all over the world Courses Introduction Week Multi Media and Interactive communication project Corporate Communication Disciplines and Challenges 15 ECTS ECTS 5 ECTS 1

2 Economics, Society and Politics Contextual Conditions for doing Business TOTAL 10 ECTS 30 ECTS Introduction Week Lecturers: Head of International Department DMJX, Inger Munk, and guest lecturers The introduction week provides students with an insight into political, financial, social and cultural aspects of the Danish society through introductions to different institutions, structures, stereotypes and media. The introduction aims at making international students familiar with their new study environment as quickly as possible. International students will also be offered a Danish language course. Multi-media and interactive communication project Lecturers: Trine Vendelboe Juul, Karsten Vestergaard and Stig Møller Hansen together with various external lecturers. ECTS: 5 Graded: Passed/not passed You will participate in an interdisciplinary team consisting of perceptive analysts and strong concept developers, creative product developers and skilled communicators, both visually and in writing. As a team, you will develop a strategically considered concept that will communicate a prestigious project from the real world. For example, this could be the 'Holistic Plan' for Gellerup and Toveshøj, which will transform a deprived ghetto in an Aarhus suburb into an attractive city area. Your team will 'compete' with 1-3 other teams for the prize for the best concept, the principal demand of which will be that it must be multi-media and interactive - physically and digitally. You will train your skills in creative communication and concept development and sharpen your ability to think in broad and complex solutions. You will obtain theoretical knowledge of, and practical experience with, strategic communications, experience economy communications, and branding. Last, but not least, you will obtain increased knowledge of the professional and competence breadth at the school, and you will gain experience of interdisciplinary collaboration, and project management. Content and form: We start up with a workshop, setting up of teams and a synopsis of the first week. Afterwards, there will be guidance and project work, for just under the next two weeks, before we complete with concept presentations and awarding of the prize, on the final 2

3 day of the course. Place: Workshop and presentation will take place in Aarhus. Guidance may be in Aarhus and in Copenhagen. The project work itself, will take place at the choice of the individual teams. Corporate Communication Disciplines and Challenges Lecturers: Ass. Professor, Henrik Petersen DMJX, and guest lecturers ECTS: 15 Graded: The course focuses on different disciplines and challenges within Corporate Communication. Students will be introduced to selected theories, methods and models in branding and change communication as well as social responsibility, crisis and leadership communication. Additionally, the course touches upon theories of cultural analysis and to the challenges of cross cultural communication. The course also introduces theories relating to event management and experience communication. The primary aims are to Establish an understanding of selected disciplines of corporate communication such as branding, reputation, change and risk management and corporate social responsibility Provide students with a basic knowledge of methods and theories of cultural analysis and an understanding of the challenges of cross cultural communication Introduce students to experience economy and event management as a way to create growth and innovation through experience-based business development Learning outcome Students are expected to have achieved knowledge and understanding of: Theories of branding, change, crisis, and reputation management Theories and methods and challenges of cultural analysis and communication Experience economy as a way of generating growth in business and sales Skills Students completing the course are expected to: Be able to evaluate and develop concrete communication solutions Develop analytical, reflective, strategic and critical skills Know how to conduct cultural analysis and identify the challenges of cross cultural communication Know how to create growth and innovation through experience based business development Navigate and operate within a various number of disciplines of corporate communication 3

4 Economics, Society and Politics Contextual Conditions for doing Business Lecturers: To be announced ECTS: 10 Graded: The course presents selected theories and terms of macro-economic theory relevant in a professional field. Students will acquire basic knowledge of selected economic areas and mechanisms of economic policies. Furthermore the students will get insight into how aspects of economics, society and politics constitute a set of conditions for the existence of companies and their actions. Also, the course will increase the students ability to operate in an integrated and globalized world. The primary aims of the course are to: Develop an understanding of selected theories and models of macro economics Provide basic knowledge of mechanisms in economic policies and of how changes and development in the economy affects the conditions of doing business Increase the understanding of the interaction between the market of goods, the market of money and the market of labour Learning outcomes Students are expected to have achieved knowledge and understanding of: Selected theories and models of macroeconomics Mechanisms in economic politics How change and development in the economy and society as such affect the conditions for doing business The interaction between different markets such as market of commodities, the market of money and the market of labour Skills Students completing the course are expected to: Identify contextual conditions affecting the existence of companies and regulate their actions Navigate in a changing political and economic landscape Operate in a globalized world conditioned by economy, society and politics Choose and use relevant macroeconomic models 4

5 LEVEL Advanced undergraduate. Students must have a minimum of two years of studies in Communication and a high level of English. 5th semester communication students at the Danish School of Media and Journalism will be participating in the courses. ADMISSION We offer about 20 places for international students, mainly from partner institutions of the Danish School of Media and Journalism, and young professionals. HOW TO APPLY Visit dmjx.dk/international for the application form DEADLINE FOR APPLICATION April 1 FOR FURTHER INFORMATION Visit dmjx.dk/international for student handbook, international partners, study culture. 5