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1 Founder and President of Data Means Corporation Outstanding blend of project management, process improvement and technology solutions More than 15 years of professional experience in the areas of Data Management, Business Analytics, Automation, Quality Improvement, Client Engagements and Project Management Excellent people's, trouble shooting, project management and continuous improvement skills. Team player and change agent. Expert in automation, data validation strategies and advanced analytics business applications. Extensive knowledge in the applications and use of data to answer business questions and make recomendations. Outstanding blend of analytical (Stats), technical (SAS & VBA),and business skills. Superior leadership, managerial, continuous improvement and communications skills. Extensive knowledge in application of statistical methods and use of data to answer business questions EXPERIENCE 3/12-Present, Johnson & Johnson, NJ Responsible for developing data analytics infra structure to support Professional Oral Dental Health Care Sales and Marketing organization Integrate disparate data sources that capture performance of online and offline media Analyze and benchmark performance across channels, media properties, creative executions Develop actionable optimization recommendations Interface with agency and client stakeholders to drive implementation Design and execution of market tests to benchmark the performance of different go-to-market strategies Business Performance Reporting Key Performance Indicator Reports (KPIs) Distributor Sales & Marketing Reporting Average Weekly Recommendations (AWR) Analysis Revenue (Net Sales, MC) Sales Force Benchmarks Loyalty Programs CRM/Customer Recruitment & Promotional Offerings Web site analytics Media optimization across traditional and emerging media Engagement Analysis Profiling, retention, conversion, up-sell, cross-sell Customer Acquisition Digital Marketing Loyalty & Promotional 1 of 5 Advanced Analytics and Data Infrastructure CRM/Customer Recruitment & Promotional Offerings Data Integration and Standardization Design segmentation studies, concept tests, market simulations, tracking studies Sales and Marketing Reporting Segmentation Geo Sales and targeting

2 Enrollment Programs Sales Force Support Multichannel Targeting Mailing Lists lists 2 of 5 Analysis Sales force sizing Promotion response Targeting campaign ROI AWR to sales conversion Non personal promotion optimization 08/11-3/12, Bloomberg Strategic Marketing, NYC Responsible for developing global prospect lists, opportunity and ROI analysis to support customer acquisitions campaigns for Bloomberg Terminal, Bloomberg Business Week, Markets, BWealth, BSports and Blaw magazines. Managed, QC, profiled, Match Merged subscription data against DNB, Broker Dealers (BD) Firm, Registered Independent Advisors (RIA), Registered Representatives (RR), Trusts, Insurance agents and marketing lists data for the purpose of cross selling and customer acquisition.. Evaluated data quality solutions from SAP, Pitney-Bowes, Informatica and Data- Flux. Integrates USPS CASS certified marketing lists into central data mart. Generates and validates mailing, , telemarketing and mobile prospects lists. Implement marketing campaigns using Aprimo. Bloomberg Terminal: Conducts lift analysis on training events. Bloomberg Business Week, Markets and Blaw magazines: Conducts lift analysis to support marketing activities. Creates weekly attrition, retention, profiling and prospects trends reports from multiple data sources for early acquisitions and retention. Extensive use of SAS, SAS EG, SQL, Aprimo and response fulfillment data. 04/11-08/11, Merkle Associate Director, NJ Responsible for managing analytical team for design, implementations and analysis of customer centric multichannel marketing campaigns pain therapies: Lidoderm: Conducted gap analysis to support business case for , Fax, WebMD and Direct mail marketing Campaigns. Fortesta & VGel: Developed investment model, campaign evaluation design and target list for DocAlerts, Mobile, Direct Mail and Campaigns.. Opana: Completed lift analysis, response statistical and profitability segmentation models to evaluate effectiveness of Direct Mail, , edetailing and Fax campaigns. Frova: Presented tactical recommendations and campaign learning s to improve brand grow and profitability. Extensive use of SAS, SAS EG, SQL and VBA. Automated ROI, reporting and waterfall data process. Response fulfillment data. 4/03-4/11 Merck/Schering Plough, Kenilworth, NJ

3 Responsible for managing continuous improvement analytical support to Merck/Schering Plough sales operations division to support sales force and marketing activities. Promotion Response o Measured impact of sample distribution, dinner meetings, teleconferences, speaker programs and direct mail programs on physician prescribing behavior o Used cluster analysis models and techniques to produce physician segments o Applied and validated test & control matching methodology and use propensity scores models and covariance analysis to control for market influences, prescribing behavior, seasonality and differential detailing and estimate incremental lift in physician prescribing directly attributable to Program. o Presented promotion response analysis and recommendations Hep C Treatment Management o Responsible for Hep C disease management program evaluation and reporting. o Designed and implemented database patient referral tracking process in conjunction with external disease management vendor, Sales/Clinical Consultants, IT and business partners to improve patients enrollment and retention. Coupon and Voucher programs o Identified physicians with abnormal coupons and vouchers usage o Reported to regional sales directors coupons and vouchers utilization trends. o Analyzed coupon and vouchers impact on monthly NRx and TRx. Integrated and automated call plan data process and diagnostics. Brand Reviews o Provided trend, risk and opportunity analysis. o Responsible for identifying and applying deep data and business insights to monitor sales activities and goals Sales Support o Reach and frequency Sales Reports o Depth and breadth Analysis o Field force sizing studies o Produced savings of more than 10 million dollars over 7 years in outsourcing cost by developing turnkey interactive reporting applications (SAS/VBA) and managing team of 5 consultants. o Dashboard Key Indicators Reports o Institutional and Outlet Rx Reports o Managed Care Rx Reports o Weekly & M0nthly Franchise Rx Reports o Product trend Reports o Quarterly Sales Reports 2/02-3/03, Pharmacia/Pfizer, Peapack, NJ Provided programming and analytical support to Decision Science Group. o Implement test and control matching algorithm for retrospective studies. o Prepare physician listings for targeting and market research studies. o Pharmacies promotional campaign analysis for overactive bladder product. o Switching patterns impact analysis from promotional programs. 3 of 5

4 7/00-12/01, Bristol Myers Squibb, Plainsboro, NJ Responsible for technical and analytical support for market research projects. o Developed and maintained fully automated statistical algorithm to build test and control groups of physicians to evaluate through statistical models the effectiveness of marketing campaigns, and other physician targeting related activity. Develop sampling methodology to conduct experimental design to measure the effectiveness of samples in treatment adoption. o Develop automated Dashboard reports in excel and PowerPoint. o Oncology Promotion Response Promotional response model to measure the effectiveness of Oncology programs. 2/00-7/00 Merrill Lynch, Somerset, NJ Responsible for data analyses and reporting of financial transactions 5/99-11/99 Sanofi -Synthelabo, NYC. Responsible for analytical and programming support in SAS, SQL*Plus, PL/SQL, VB, and VBA for Business Information Analysis department. Major projects included: Implemented SAS data mart that combines sales force physician detailing, promotional samples, and prescription data from IMS, Xplorer, Oracle data warehouse. Completed full automation, in SAS and VBA (MS Access & Excel)), of business intelligence physician matching algorithm for program evaluation 1/99-4/99 The Institute For Effectiveness Research, Montvale, NJ. Responsible for programming analyses algorithms and business rules that combine and QA provider, patient demographic, patient enrollment and pharmacy claims (NDC, CPT and ICD9 codes) data from Medco Teradata warehouse and PCS tapes to perform post market drug evaluation analyses for major pharmaceutical client. 2/98-12/98 Integrated Therapeutics Group-Schering Plough, Kenilworth, NJ Consultant NJ Responsible for providing ongoing support to ITG management with respect to statistical modeling for disease management programs. Extensive use of medical and pharmacy claims data. Developed logistic models for patient risk assessment include; Model development, validation (ROC curves, positive predictive values and Hosmer-Lemeshow test) and testing using large health care medical, pharmacy, and eligibility claims data. E-Marketing CRM Analytics Developed data base application to analyze and report on product educational website traffic 10/96-1/98 Oxford Health Plans, White Plains, NY. QUALITY MANAGEMENT OUTCOMES RESEARCH MANAGER- Responsible for managing program evaluation, and quality improvement studies: Access & Availability 4 of 5

5 Study, HEDIS 3.0 Effectiveness of Care studies, Pharmacy And Therapeutics, Diabetes Clinical Guidelines, Breast Cancer Screening, Congestive Heart Failure Clinical Guidelines, and Asthma. Extensive use of medical, pharmacy and lab claims data /96 Peer Review Organization of New Jersey, East Brunswick, NJ. RESEARCH AND ANALYSIS GROUP LEADER - Responsible for conducting health care quality improvement projects: Cardiac Catheterization Pneumonia & H.Pylori Congestive Hearth Failure. Extensive use of medical claims data (ICD9 CPT4) Island Peer Review Organization of NY, Lake Success, NY DATA ANALYST - Responsible for conducting systematic data analysis for health outcomes studies. Extensive use of medical claims data (ICD9 CPT4). TECHNICAL SKILLS SAS Platforms Data Sources Other Data Bases o BI o UNIX o IMS o VBA o Oracle o Management o MVS o Nielsen o SQL o DB2 Console o EG/OLAP Cube o Windows o Calls & Samples o Adobe o Terradata Studio o Web Report o Dos o Claims Data o Maestro o SQL Studio o Enterprise Miner Sever o Xponent/Plantrak o Cognos o MS Access PRESENTATIONS & PUBLICATIONS: o Alpfa Leadership Summit 2013, Philadelphia, PA- Inside Look at Business Analytics o Conference Board Human Capital and diversity 2012, NYC- Small Supplier Perspective o Pharmasug Atlanta, GA Comparing Files without Proc Compare o PharmaSUG Denver, CO Promotion Response Analysis o SAS Data Mining Conference 2006 Las Vegas, NV Practical Implications of ROI o Pharmaceutical Marketing & Sales Global Summit 2004 Orlando, FL o Data Warehousing and Internet Initiatives, Disease Management & Health Outcomes 2001, Vol 9, No1. EDUCATION MS in Applied Mathematics-Statistics, October Evening Program, New Jersey Institute of Technology, Newark, New Jersey. BS degree in Physics, May Newark College of Arts and Sciences- Rutgers University, Newark, New Jersey REFERENCE AVAILABLE UPON REQUEST 5 of 5

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