1 School of Management and Business Marketing
2 Welcome Welcome to the Marketing degree scheme brochure. We re sure you ll find that Aberystwyth is a fantastic place to study. It is a busy tourist and culturally vibrant area and has some of the best landscapes in the UK, from rolling hills and fast-flowing rivers, to unspoilt beaches and coastal scenery. Add to this the investment of over 100m in enhancing and extending our already excellent residential and teaching facilities, including the Llanbadarn Centre - a centre for a new generation of academics and professionals - and that s what we call the Aberystwyth Advantage! Our School of Management and Business (SMB) links world-class teaching with professional development training to make you ready to work after you graduate. Marketing offers you a degree course which is interesting, broad-ranging and leads to an exciting range of careers.
3 Aberystwyth University 1 Contents In all of our Marketing degrees You learn to apply theory to the real world of Marketing You are equipped with the skills and knowledge employers actively seek Your studies are informed directly by our world-class research and consulting You are given the opportunity to take up one of our highly regarded work experience placements You receive teaching that is internationally focused. We hope you ll find everything you need in this brochure to help you decide which course to select. If you need more advice please don t hesitate to contact us by phone, or post. Further information is also available at Why Choose Aberystwyth? 2 The School of Management and Business at Aberystwyth 4 Studying Marketing 6 Our Degree Schemes Single Honours Marketing 9 Marketing Major/Minor Schemes 10 Marketing Joint Schemes 11 Your Career 12 Studying Overseas 14 Student life at Aberystwyth 15 Information for International Students 18 Your Opportunities at Aberystwyth 20 How to Apply 22 Graduate Profiles 24 We hope to meet you in Aberystwyth soon! Enquiries to: School of Management and Business Aberystwyth University Rheidol Building Llanbadarn Centre Aberystwyth, SY23 3AL Tel: Web:
4 2 Marketing Why choose Aberystwyth? Top 10 for excellent teaching facilities Times Higher Education s Student Experience Survey The safest place in the UK to be a student The Complete University Guide 2013
5 Aberystwyth University 3 Aberystwyth University ranked 276th overall, the Times Higher Education s World University Ranking 2013 Almost 90% of Aberystwyth graduates are in employment and/or further study 6 months after graduation. The average starting salary of our UK domiciled SMB graduates who were in full-time employment six months after graduating was in excess of 18,600. Marketing at Aberystwyth was ranked as the second best of all Marketing programmes in the UK (most recent National Student Survey
6 4 Marketing The School of Management and Business at Aberystwyth The School of Management and Business (SMB) has recently relocated to the Llanbadarn Centre along with the Department of Law and Criminology, and the Department of Information Studies. 4million has been invested in the Llanbadarn Centre, and it provides state of the art teaching and IT facilities. There is 24 hour access to the fully equipped IT workstation rooms, and SMB has its own dedicated library based in the Thomas Parry Building at the centre of the site. For when you are not in class there are vibrant social spaces with Wi-Fi connectivity and there is a brand new catering outlet serving a full range of hot food, cold snacks and drinks. The Llanbadarn Centre provides you with an inspiring site, where along with fellow students and staff, you can thrive in a fantastic and inter-disciplinary learning environment whilst enjoying the stimulating and beautiful location.
7 Aberystwyth University 5 Our programme is quality assessed The School has an excellent reputation for the quality of its teaching, the excellent personal and academic support, learning environment and the cultural experience it offers its students. Our exciting and workplace-relevant degree schemes are highly regarded by both students and employers. We aim to contain the right blend of subject-specific and transferable skills to help you achieve your career aspirations. The School regularly engages with monitoring organisations such as the Association of Business Schools (ABS) to help us with the continuous improvement of our Management and Business education provision. Your learning is practice-focussed Our lecturing staff are actively engaged in academic and policy-orientated research and consulting. Many have a business, as well as an academic background allowing us to inform you of the latest developments in your subject and to pass on a practical awareness of the contemporary business environment. Supporting your learning are guest speakers such as entrepreneurs and leaders from many organisations, who bring their professional experience to the classroom. recruits both students and lecturers from around the globe, and aims to illustrate the globalisation of markets and recognise the significance of establishing a wide network of collaborations with universities throughout the world. We have been awarded an Eduniversal 3 Palmes award, which indicates our international reputation as an academic institution. Your career options increase We are aware that your job opportunities are at the heart of your study. You will benefit from improving the most important skills that employers are seeking, including consultancy, communication and leadership skills, as well as presentation practice. Our links with a range of organisations offer you increased work placements and job opportunities. You have a new business and professional environment in which to study Recently the School has become a part of an innovative, new interdisciplinary Institute. 4m has been invested in a major project of re-investment at the Llanbadarn Centre where high profile and internationally renowned business leaders can interact. Your qualification is globally recognised An important part of our undergraduate programme is the international approach to Management and Business education. In our increasingly global marketplace it is necessary for you to gain international business knowledge that enhances your employability and increases your job opportunities. Our School
8 6 Marketing Studying Marketing at Aberystwyth Our Marketing programme has been specifically developed to provide you with a learning environment that will enable you to develop skills and knowledge that will provide you with a number of interesting career opportunities or pathways to further postgraduate study. Through case study analysis and real-life scenarios, you will be involved in developing marketing strategies, skills in marketing management and will gain a comprehensive understanding of Marketing in relation to other business activities. Your Marketing tutors are all active researchers and regularly publish in leading academic journals and are therefore able to incorporate the latest developments in Marketing into your learning experience. All of our Marketing degree schemes are accredited by the Chartered Institute of Marketing (CIM), the leading international professional marketing body. Successfully completing one of our Marketing degrees will provide you with exemptions from the professional examinations offered by CIM. This will enable those who intend on going into a career in Marketing to achieve Chartered Marketer status earlier. The School of Management and Business (SMB) offers a single honours degree in Marketing but also provides the option of completing a joint degree or major/minor degree, which allows you to combine your study of Marketing with other subject areas. The School of Management and Business operates a modular degree scheme. This means that each degree scheme is made up of core and optional modules. The advantage of a modular degree scheme is that it allows you to focus on areas of interest within your chosen programme. A number of different learning methods are utilised, such as case study analysis, project work and simulation activities, which will help you to develop a good understanding of the tools and techniques that marketers use in developing practical solutions. All of our degree programmes offer you the opportunity to undertake a year in employment (on the Year in Employment Scheme) and gain valuable practical experience in the real business environment. In addition our exchange programmes provide you with the opportunity to study for a period at a university in Europe or North America; this is a real advantage when entering the graduate job market.
9 Aberystwyth University 7 Dr David Dowell Lecturer in Marketing The undergraduate modules I am involved in include International Marketing and Business-to- Business Marketing. Prior to teaching at Aberystwyth I was a lecturer at Charles Sturt University in Australia, which followed a career in the private sector. Alongside my teaching work at SMB I am actively involved in carrying out research, with my main areas of focus being relationship marketing and the evolution of business relationships. More recently I have focused on values and value in numerous research projects. I have also researched in the areas of marketing psychology and marketing education. I have produced journal articles which have appeared in many well regarded academic publications such as Industrial Marketing Management, Regional Studies, Qualitative Market Research, the Journal of Marketing Education, the Journal of Research in Marketing, and Entrepreneurship and Arts Marketing. Along with a fellow member of staff at SMB I have received funding from the Arts and Humanities Research Council to undertake further research that will be of benefit to students studying here.
10 8 Marketing Our Degree Schemes BSc Marketing (N500) BSc Marketing with... Accounting and Finance N5N4 Economics N5L1 International Politics N5L2 Law N5M1 Management N5N2 BSc Marketing and... Economics LN15 French NR51 Spanish NR54
11 Aberystwyth University 9 Single Honours BSc Marketing (N500) Our single honours degree in Marketing has been developed to allow you to learn about the traditional aspects of the discipline as well as studying newly emerging issues in Marketing such as the rapidly changing use of information technology and digital media for Marketing purposes. A single honours degree in Marketing will equip you with the multidisciplinary understanding of Marketing demanded by employers. Throughout your three years of study, you are provided with a combination of different types of modules which allows you to study your chosen areas of interest from a variety of perspectives, broadening and deepening your understanding of matters relating to Marketing. Year 1 Year 2 Year 3 Core Marketing modules 80 credits: 80 credits: 100 credits: Marketing Principles Creative Marketing Business Environment Management and Marketing Skills and Analysis Optional modules: A further 40 credits of Marketing related modules Marketing Management Consumer Behaviour Strategic Marketing Management Research Methods Additional modules to be studied with core modules Optional modules: A further 40 credits of Marketing related modules International Marketing Marketing Communications Research Project In Management and Business Advanced Marketing Seminar Marketing Case Studies Optional modules: A further 20 credits of Marketing related modules
12 10 Marketing Marketing Major/Minor schemes In a Marketing major degree scheme the associated minor subject accounts for one third of study time. SMB provides a number of major/ minor combinations with Marketing as the major subject. You could for example choose to study Marketing with Law. A programme such as this would normally be completed in three years however if you choose to study Marketing with a language minor you will spend a year abroad as part of your studies and you would complete your degree in four years. BSc Marketing with... Accounting and Finance N5N4 Economics N5L1 International Politics N5L2 Law N5M1 Management N5N2 Year 1 Year 2 Year 3 Core Marketing modules 60 credits: 80 credits: 80 credits: Marketing Principles Business Environment Management And Marketing Skills And Analysis Marketing Management Consumer Behaviour Strategic Marketing Management Research Methods International Marketing Marketing Communications Advanced Marketing Seminar Marketing Case Studies Additional modules to be studied with core modules + 40 credits of the minor subject Optional modules: +20 credits of further SMB modules + 40 credits of the minor subject + 40 credits of the minor subject
13 Aberystwyth University 11 Marketing Joint Schemes There is the option to study Marketing as a joint degree with another subject. You could for example, choose to combine the study of Marketing with that of Economics or possibly with a Foreign Language. In each year of your studies you would take half of your credited subjects from the other degree of your choice BSc Marketing and... Economics LN15 French NR51 Spanish NR54 Year 1 Year 2 Year 3 Core Marketing modules 60 credits: 40 credits: 20 credits: Marketing Principles Business Environment Management and Marketing Skills and Analysis + 60 credits of the joint subject Marketing Management Strategic Marketing Additional modules + 20 credits of further SMB modules + 60 credits of the joint subject Marketing Case Studies + 40 credits of further SMB modules + 60 credits of the joint subject
14 12 Marketing Your Career Studying for a degree at the School of Management and Business will not only increase your knowledge in your given subject area but it will also provide you with an opportunity to significantly improve your career prospects. You need to be involved in as many opportunities as you possibly can in order to develop a good range of skills and experiences. At Aberystwyth you will be provided with a number of services and opportunities that will help you to develop these skills. Almost 90% of Aberystwyth graduates are in employment and/ or further study 6 months after graduation. The Year in Employment Scheme (YES) All of our UK/EU students are invited to participate in the University s Year in Employment Scheme. The scheme normally involves you entering a paid year in employment between your second and third year of study. The graduate job market is extremely competitive and you need more than just a degree to make you stand out from the crowd. Taking part in YES is a fantastic opportunity to gain valuable employment experience, and to develop the transferable personal and professional skills that graduate employers are looking for in applicants. Taking part in YES may also provide you with the opportunity to: Make or test decisions about a chosen career path Work abroad and learn a new language Secure sponsorship for your final year Receive training which may count towards a professional qualification SMB Prizewinners at graduation A YES placement can also have a positive impact on your academic work as it may give you the chance to: Apply theories taught at university to real situations in the workplace Start research work for your final year dissertation Improve your final examination marks with the additional knowledge and skills acquired while on placement e.g. time management, making presentations, working with others Some of the organisations and institutions that Aberystwyth students have been employed at on the Year in Employment Scheme include: KPMG Ofgem Bosch IBM Airbus HP Disney Deloitte HM Treasury Welsh Assembly Government Boots
15 Aberystwyth University 13 Go Wales Work Placements As well as the YES scheme, all students if they wish can take part in the graduate work placement scheme Go Wales. This is a ten-week paid placement at a small or medium-sized enterprise (SME) where you can gain worthwhile work experience on graduate calibre projects. In previous years many students have been offered permanent positions on graduation. These placements are usually undertaken during the summer vacation. Career Development Planning (CDP) and the Careers Advisory Service Located on Penglais campus, the Careers Advisory Service provides a number of services to help aid your individual development and career planning. The staff will be able to help you identify opportunities and help you to make informed decisions about your future. They provide presentations/workshops on topics such as effective job searching, CV writing, and interview preparation. They also provide drop-in sessions which allow you Student profile Freya Boissonade YES Marketing participant For my industrial year I focused on searching for placements within the creative marketing sector, and was able to secure a fantastic opportunity within the Production team of DisneyMedia+, who create advertising and promotional solutions for businesses who wish to collaborate with Disney. I am now three months into my placement and I have been given the opportunity to produce my own commercial spot, which involves liaising with the client, writing the script and organizing the rest of the creative processes until I have successfully made a complete commercial. The work I have completed thus far has expanded my knowledge of creative marketing and has significantly developed my skills. I am thoroughly looking forward to building upon my experiences during the rest of my placement. to talk with a careers advisor on a one-to-one basis. The School of Management and Business provides a dedicated link careers adviser who co-ordinates careers and employability activities, specifically aimed at students studying within the School. The Careers Service will be available to you even after you have graduated from Aberystwyth. If you wish you can continue your studies at Aberystwyth after completing your undergraduate degree. The School offers a number of specialist and management taught Masters degree programmes, as well as the opportunity to complete a research Masters course. The School is one of a limited number of premier business schools that has its management programmes accredited by the Association of MBA s, which is a true mark of quality. A Professional Career A degree in Marketing will enable you to select from a diverse range of career options throughout business, industry and commerce or working within the public sector. Many of our graduates find successful employment in Marketing within international organisations or multinational companies. Organisations whom our recent graduates in Marketing have gone on to work for include Mencap, Metro Group, Sky, BUNAC, The Carlsberg Group, Unilever, Ted Baker, and Crown Interiors Ltd.
16 14 Marketing Studying Overseas As well as studying at Aberystwyth you have the opportunity to study abroad as part of your degree programme, on either the Erasmus European exchange programme or the North American Exchange programme. Erasmus European exchange programme As a UK or European undergraduate student, you will have the opportunity to join the Erasmus exchange programme, enabling you to gain valuable experience of studying, for one or two semesters in your second year at a partner university in Europe. Your study in Europe will be considered an integral part of your degree scheme and your credits and grades will count towards your final degree. Most programmes selected at our partner universities are taught through the medium of English so you do not need to worry about your academic language skills. Our partners include; the University of Tampere, Finland, University of Hasselt, Belgium and the University of Wroclaw, Poland. North American Exchange Programme You can participate in the University s North American Exchange Programme, enabling you to spend the second year of your degree programme studying at a partner university in the United States. Your credits and grades achieved during study in the United States will be transferred back to Aberystwyth and will count towards your final degree. Our partners in North America include the University of Pittsburgh, Washington State University, the University of Montana and Utica College, Boise State University. Student profile Mateusz Lukasiak I was lucky enough to participate in the North American Exchange Programme; I went to Washington State University (WSU) for nine months to study a range of Business and Marketing modules, amongst others that I chose myself. The experience was not only great because of the beautiful crimson-coloured campus and high standard of lectures but mainly because of the cultural vibe coming from an unbelievable mix of people which I had the privilege to choose my friends from. I was able to learn at a world-class institution in the day time and socialise among thousands of party-hungry students from all over the world in the night time. I made friends for life; I can go back to USA at any time and know that I can count on their support. I was also given a chance to participate in a business plan competition in which I won a 1,000 prize. All in all, if I could do it again I would not hesitate to do so. Both the European and North American Exchange programmes will provide you with a wonderful opportunity to experience a different culture and allow you to develop new perspectives and values associated with the study and practical application of business-related practice.
17 Living in Aberystwyth Aberystwyth University 15 Living costs are substantially lower in Aberystwyth than in the rest of the UK.
18 16 Marketing All first year students are guaranteed rooms in Halls of Residence. The Town and University Where you study is important, because the place determines the quality of life you enjoy, the opportunities open to you and the time available for academic study and personal development. Aberystwyth is a distinctive town on the beautiful shores of Cardigan Bay on the west coast of Wales. Its rich history is immediately apparent; the town s elegant Victorian seafront and picturesque harbour is overlooked by the ruins of a medieval castle and an iron-age hill fort. Aberystwyth is set in unspoilt surroundings, offering a fine coastline and expanses of rolling moorland and wooded valleys immediately inland. The Cambrian Mountains and Snowdonia National Park are within easy reach and provide access to a host of outdoor activities. Student Life Everything in Aberystwyth is accessible and within walking distance, and the town is served by frequent rail and bus services. There are no time-consuming, costly and frustrating journeys to work or leisure activities in this small, pollution-free, and safe university town. All students are guaranteed accommodation in their first year, and many students choose to live in university accommodation for their final year. The majority of second year students live in privately rented housing in the town. The fact that most students live on campus or in town creates very favourable conditions for the active student life for which Aberystwyth is famous. The Students Union offers a wide range of excellent student services, with clubs and societies that cover academic, musical, religious, political and recreational interests. Sports clubs flourish in Aberystwyth given the excellent facilities available at the University and in the town. Union membership gives free or cheap access to many facilities on campus - bars, music, cinema, theatre, shops and launderette. The Arts Centre on the campus provides an excellent programme of music, comedy, drama, dance and exhibitions.
19 Aberystwyth University 17 The opportunities for outdoor recreation and sport are outstanding. Fancy Dress at the Union 5th best place in the world to be a student, The International Student Barometer Survey 2012 The Students Today, housed on a splendid campus site, the University has expanded to more than 9000 students. It has a cosmopolitan atmosphere, with students from over 100 nations welcomed annually to undertake their chosen course. In recent years, students have been drawn in roughly equal number from Wales, and the rest of Britain and Ireland. All who study here acknowledge that Aberystwyth remains a very special place, which they remember with affection. Aberystwyth has a dynamic student community, an excellent social life, and a stunning location.
20 18 Marketing Information for International Students The School of Management and Business has established many international links and a number of collaborations with partner universities throughout the world. Our relationships are formed on the basis of equality, with focus on mobility and academic collaboration. We are very keen for students to contribute to these relationships, ensuring that the benefits are widely felt both at Aberystwyth University and throughout our partner universities. At our School we have a large cohort of students from around the globe. The international student community at our school currently consists of students from 50 different countries. Our School welcomes applicants from overseas and has particularly strong links with partner universities in India, China, Russia, Japan, the United Arab Emirates, Brazil and our portfolio of countries is rapidly expanding. International collaboration is an essential part of our School s work and accordingly we have considerable experience in dealing with applications from candidates offering qualifications from different countries. The University s International Office is responsible for promoting the courses overseas and co-ordinates student recruitment, the development and nurturing of institutional and other links worldwide, and the enhancement of study abroad and the student exchange opportunities. Their website has a wealth of information for international students. Visit: There s so much support for international students, from tutors and the international student adviser, they all actually reach out to you. Adlin Nasir Malaysia, SMB student
21 Aberystwyth University 19 English Language Assistance The International English Centre (IEC) runs a number of courses to improve English language competency of international students for whom English is a second or foreign language including an International Foundation Programme, a pre-masters course, year round English courses, and summer and pre-sessional courses. The IEC also runs a number of teacher training programmes for aspiring teachers of English as a foreign language. Visit: Further Information International Office Tel: +44(0) Fax: +44(0) Web: International English Centre Tel: +44(0) / Fax: +44(0) Web:
22 20 Marketing Your Opportunities at SMB The School has its own society made up of and run by Management and Business students known as The Biz. You are encouraged to become a member of The Biz as not only is it a great way of making new friends, it also provides opportunities to take part in enterprise and business related competitions and events. Members of the society regularly take part in organising educational visits to local and national business establishments as well as organising lectures from special guests. The Biz society recently organised an educational visit to Cadbury s World in Birmingham. Forty-five SMB students attended, and the visit included an educational talk from the Cadbury s education officer and a full factory tour. This allowed students to see theory taught in lectures happening in practice. Opportunity was also given for students to ask questions which included that of the Cadbury takeover by Kraft, their product development today and their increasing global presence in the confectionary and biscuit market. Competitions entered by SMB students by Danielle Bentley Since being at university, I have entered two business entrepreneur-style competitions and found them both to be amazing opportunities to put into practice what I have been learning as part of my degree. I was selected as part of a group of SMB students to represent Aberystwyth University in a national university business entrepreneur competition called FLUX. As a group we progressed to the all expenses paid final held in London. Over the two days we had to present three pitches (regarding a sales project), and take part in five meetings with a group of industry experts. The experience allowed us group members to build a number of invaluable contacts and the competition gave us all such valuable experience across many areas of business. I sit on the committee of The Biz society and the contacts I made at FLUX helped us plan further meetings and activities for the society.
23 Aberystwyth University 21 Inspiring alumni Guest lectures by experienced practitioners are often organised by the school in order for students to realise how their learning is relevant to the realworld. Spencer Dale who is the Executive Director and Chief Economist at the Bank of England and a member of its Monetary Policy Committee, recently gave such a lecture at Aberystwyth entitled Rebalancing the economy and the role of monetary policy. The lecture involved Mr Dale discussing with students the importance of rebalancing the UK economy with regards to the goods and services it supplies, in order to achieve economic growth. Mr Dale also explained why this process poses significant challenges for UK policy-makers. To commemorate the centenary of Economics as a subject at Aberystwyth University Robert Peston, the BBC s award winning business editor recently visited the school to give a talk entitled The Great Debt Shuffle. Mr Peston explained to students many of the reasons behind the recent global financial crisis and there was also the opportunity for students to put forward any of their own questions to Mr Peston. I was also able to secure a summer internship due to the contacts I developed at the competition. I also entered the IBM business competition, where for six weeks my team and I ran a theoretical catering business competing against hundreds of other teams across the country. Every week IBM would issue a market analysis with our demand and sales information and we would have to meet up and discuss our tactics to try and steal the market. It provided us with us with a real sense of what it takes to start up a company. I would really recommend getting involved with these kinds of opportunities that Aberystwyth offers so many of, as they have allowed me to put my studies into practice and have also provided me with some great experiences and memories that I will always treasure! Alumni profile George Ashworth George Ashworth a former Aberystwyth economics graduate, who is the Managing Director of the UK leasing arm of ABN Amro, regularly returns to Aberystwyth and recently came to give a workshop to SMB students informing them about his career in the financial sector. The workshop helped students to develop their understanding of the key employability attributes and skills they need to be successful. George also gave a presentation to the students entitled Successful Business in Difficult Times. The students were then divided into groups and each group was set a challenge where they had to prepare a creative solution to a current - real world business scenario. The winning group (consisting of four SMB students) were then invited to spend a day with George and fellow members of his senior management team, a visit that included an overnight stay in a hotel, all expenses paid. During the visit, the students attended a number of different presentations and were provided with a fantastic networking opportunity as they were able to interact with managers and staff who work alongside George. Xiang Li Being an international student who is new to the UK, I found the visit to be exceptionally interesting as well as inspiring. I was able to see why working in such an environment is so appealing to young professionals. The visit enabled my fellow group members and I to build important network relationships with people involved in a prestigious organisation. Xiang Li - SMB student who was part of the winning group. SMB students at the FLUX competition final in London