The Executive MBA in Branding & Marketing

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1 The Executive MBA in Branding & Marketing All Your Important Questions Answered What are the advantages and highlights of IPD-OUM s Executive MBA in Brand Marketing? You will be in the company of other like-minded and talented, experienced professionals who are capable of engaging in discussions on a wide range of topics that fall under the ambit of the Brand Marketing function. Executive student services strongly support all participants. You will receive a package of not-so-academic practical study materials and highly practical and informative Video CDs on various brand management topics. The accelerated delivery format of Saturdays and Sundays for every module will work well for busy professionals such as you. The teaching faculty includes a mix of professional corporate trainers and lecturers, thus your exposure to module content from a practical standpoint is assured. What you will learn will be very relevant to the real world of brand marketing; and to your world as well. You will have the opportunity to engage in an intense dialogue with at least SIX successful brand marketing practitioners who will share with you the latest happenings in the world of brand marketing. You attend lectures two weekends, study concurrently, and in the fourth week -- submit your assignment and do a group presentation. The EMBA is Malaysia s first Executive Master s programme that specializes in Branding & Marketing; the modules in there revolve very much around branding and marketing. and imagine receiving consistently from your Programme Director breaking news from the world of brand marketing to add value to your brand marketing competency. 1

2 How will my company benefit? Know that a company s competitive advantage is largely influenced and delivered by its pool of talented brand marketers. Companies need well trained professionals such as you. You will need to be a person who will approach and manage the brand marketing function in a structured manner, and view the same function from a broader and more strategic perspective. In addition, you must also be equipped to take the lead and transform your organization into a formidable brand marketing company. You will also need to ensure that your company can successfully manage local, regional and global competitive challenges. This programme will help your company to become a more formidable brand building company. What Award will I receive upon successful completion? The Executive Masters in Branding & Marketing It carries the initials EMBA How do I judge if the Executive Masters in Branding & Marketing (EMBA) is suitable for me? There may be different criteria to consider. However, here is a list of questions you may wish to answer: Will the programme satisfy my personal and professional ambitions? Will this Executive MBA programme transform me into a more capable and savvy Brand Marketer? How different is this programme compared with others in the marketplace? What value do I gain for my investment? Are the delivery & discussions more practical & applied? Will the facilitators be committed? Do I have the initiative to complete this programme? Which institution grants my Masters Degree? IPD-OUM (Institute of Professional Development Open University Malaysia) 2

3 Why should I consider IPD-OUM? IPD-OUM plays a very active role in developing the talent and competencies of professionals working in the private sector. It offers a range of programmes that are in high demand from the private sector. In addition IPD-OUM is regularly engaged by companies to develop and implement long term in-company training and development programmes. The REPUTABLE COMPANIES that have benefited from the range of programmes offered by IPD-OUM? Nestle, Toyota Boshuku, Dumex, PNB Investment, Malaysian Financial Planning Council, AEON Group, Samsung, Mydin, NIOSH, Panasonic Malaysia and many more. What are the entry requirements? Do I qualify? A recognised and approved bachelors degree, or equivalent professional qualification with minimum 5 years work experience in the branding & marketing field. Candidates must be sufficiently proficient in the English language. Those that do not satisfy the above may apply to the University. Admission into the programme will be subject to approval by the Admissions Committee. What do I submit with my application? A copy of your birth certificate or NRIC 2 recent passport size photos Copy of the award (diploma or degree) you have received Your CV Registration fee of RM payable to Meteor Learning Sdn Bhd. Please provide a sponsorship letter from your current employer if your employer is sponsoring your studies. Can I apply for the programme if I am working in any of the following departments (for example) - operations, supply chain management, administration? Yes you may. However, the Admissions Committee will assess your eligibility and inform you within 3 working days. 3

4 How long will it take to receive the EMBA award? You will need 10 months to successfully complete 9 modules. You will then receive the EMBA award in the next immediate convocation that comes immediately after completing the programme. IPD-OUM convocations are held twice every year in the month of November. How are the lectures conducted? Most modules will be delivered through a hybrid approach. This means that the modules will be delivered in a style used during corporate training sessions. It will not be purely academic. It will be more applied & practical. We will therefore, encourage you to ask your Facilitating Lecturers for reasonable solutions to issues and challenges experienced by your brand and organisation. Imagine the benefits there! Who are the members of the faculty? This programme will be taught and facilitated by a mix of brand marketing training consultants, brand marketing experts and academicians. The mix is guaranteed to deliver the best in terms of knowledge, competencies and solutions that you will need to not only complete the programme but also use what you have learned immediately at work. How committed will the faculty be? This is an executive development programme that is primed to transform you - both professionally and personally. We will make this happen as a team. Therefore, expect our full attention to be upon you. Our team will be approachable, resource support is assured and we will respond to your needs immediately. What do we do if we are concerned about some issues? Alert your Programme Director (Raghunath: Mob: ) and demand immediate solutions! 4

5 What reference materials will we receive? Every EMBA candidate will receive study materials that are more practical rather than academic. We do not intend to provide you with the standard academic texts that are often given to Masters Candidates; simply because we want this programme to make a difference to your strategic brand marketing capabilities. We would like your capabilities to fastrack. Expect the following - Two case-rich and practical books for every module (designed to transform and elevate your strategic capabilities) + Templates for selected modules and a Video CD (designed to transform and elevate your strategic capabilities). Tell me more about the practical books? The practical books that you will receive will ascend your brand marketing competency to a more strategic level. They will come rich with strategic ideas and cases that will force you to reevaluate how you or your company manages its brands. These books are hardly listed as recommended reading material by educational institutions. They deliver cutting edge ideas, serve as potent reference material and are inspirational as well. And the Video-CD? The Video-CD will include a variety of brand marketing videos. These videos will cover numerous areas such as brand strategy, line extension, social media strategy, brand identity, positioning and many more. View them wherever you like and experience your transformation. Will the lectures cover the prescribed syllabus? Make no mistake, the lectures will cover the prescribed syllabus; but with a heavy shade of practicality not as prevalent with many Masters programmes. And we challenge you - bring to us your work-related issues and challenges for these critical modules - and we will give you reasonable solutions you can consider applying at work! 5

6 What is the one additional unique feature I must experience? Imagine a dialogue with at least SIX experienced brand marketing professionals to enrich you personally and professionally! These professionals will be experts in selected fields within the brand marketing function. Example: One may be the MD of a digital marketing consultancy, the other a seasoned marketing director, the other an experienced brand consultant. We will invite each of these professionals to have an intense dialogue with you and your peers for 2 hours each. The purpose is to share their experience with you and for you to seek reasonable answers to lingering doubts and workrelated challenges. What more can I expect? Expect to receive a set of templates you can use at work immediately. How will I be assessed? You will complete a 3500-word assignment and this will account for 60% of total marks. The remaining 40% will be based on a group project that must be presented in Powerpoint format by each member of assigned groups. The assessment mode is highly practical and absolutely applied. It will help you to unlock your potential, help accelerate your brand marketing capabilities and test your ability to perform in a team. How will I commit time to the programme as a working professional? Each module will require the following commitment form you: Attend the facilitation-cum-discussion sessions the first two weekends - Saturday after lunch till night, the entire Sunday next day, and the following week s Saturday after lunch till night. Total 18 hours. Then another 10 to 15 hours of outside preparation, including self-arranged discussions with your classmates. Approx. 10 to 15 hours of outside time to prepare your 3500-word assignment; and submitted during the fourth weekend. Approx. 10 hours of outside time to prepare your group project (to be presented in PowerPoint format). Candidates who travel frequently will find this schedule more convenient. 6

7 Can I manage my professional and personal commitments along with the Executive Masters in Branding & Marketing? This programme is specifically designed for working professionals. It will not be a problem to successfully engage in the programme if candidates know how to adjust their schedule smartly. In addition, some social and community activities may be reduced or postponed to complete the programme successfully. You may also have to delegate some of your work to your staff if necessary, and if possible. What if I have to miss a lecture? Do make advance arrangements with your facilitators and study team members to help them make up whatever you have to miss. How can I finance the programme? These are your options: Finance thru EPF Apply for a loan from a financial institution Request your employer to sponsor Turn to your savings What is the relationship between IPD-OUM and Brandedge? IPD-OUM has a single-minded intent: To respond to the talent development & career enhancement needs of working professionals. To facilitate this, the management of IPD-OUM has successfully implemented a plan that facilitates the formation of strategic partnerships with external organizations. A range of such partnerships now operate for a variety of programmes offered by IPD- OUM. The Executive Masters in Branding & Marketing is the result of such a strategic partnership. I have more questions. Who can I speak to? Call Raghunath, Programme Consultant & Chief Learning Officer Brandedge Sdn Bhd at Thank you. 7

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