1 Deborah Brown McCabe, Ph.D. 33 Los Altos Square Los Altos, CA (h) (c) Education Ph.D. in Business Administration, with an emphasis in Marketing. Arizona State University, Department of Marketing in May Masters of Arts in Organizational Communication and Bachelor of Arts in Rhetoric and Public Address, California State University, Hayward, CA. Certificate to Teach English as a Second Language, University of California, Berkeley, CA. Academic Appointments Associate Professor of Marketing, Menlo College, Atherton, CA (2010-present) Clinical Professor of Marketing, W.P. Carey School of Business, Arizona State University, Tempe, AZ ( ) Assistant Professor of Marketing, Arizona State University at the West campus, Phoenix, AZ ( ) Visiting Professor, Thammasat University, Bankgok, Thailand. International Master s in Marketing program. (Summer 2004) Assistant Professor of Retailing, University of Arizona, Tucson, AZ ( ) Permanent Lecturer in the Department of Marketing and Entrepreneurship, California State University, Hayward, CA ( ) Lecturer in the English as a Second Language program, University of California, Berkeley ( ) Additional teaching: Various marketing and communications courses at Mills College, Oakland, CA; National Hispanic University, Oakland, CA; Chabot Community College, Hayward, CA ( ). Teaching Experience Undergraduate Courses Consumer Behavior Marketing Research Marketing Management Marketing Strategy International Marketing Public Relations Personal Selling Sales Management Introduction to Marketing Business Communication Business Communication for Non-Native English Speakers Masters Courses Marketing Research Research Methods Remote Channel Retailing Ph.D. Courses Research Methods and Paradigms Remote Channel Retailing
2 Research Focus The impact of technology on information processing and decision making. Within this research area, my work centers around (1) consumer preference in retail environments, (2) business use of technology, and (3) technology and learning. Refereed Journal Articles Morgan, Felicia and Deborah Brown McCabe (scheduled for publication August 2012), Learning Why We Buy: An Experiential Project for the Consumer Behavior Course, Journal of Marketing Education. Deborah Brown McCabe and Melissa Michelson (accepted pending publication), Pushing Too Hard: Using Door-in-the-Face to Get Out the Vote, Journal of Political Marketing. Anderson, Laurel and Deborah Brown McCabe (accepted and pending publication), A Co-Constructed World: Adolescent Self-Socialization on the Internet, Journal of Public Policy and Marketing. McCabe, Deborah Brown and Matthew L. Meuter (2010), A Student View of Technology in the Classroom: Does It Enhance the Seven Principles of Good Practice in Undergraduate Education, Journal of Marketing Education, 33 (2), Morgan, Felicia, Deborah McCabe, Michael Howley, Jim McCabe, and Michelle Steward (2010), The Influence of Different Types of Cues-to-Action on Vaccination Behavior: An Exploratory Study, Journal of Marketing Theory and Practice, Vol. 18 (2), McCabe, Deborah Brown and Mark Rosenbaum (2007), Perceived Service Quality and Shopping Motivations: A Dynamic Relationship, Services Marketing Quarterly, Vol. 29 (1), McCabe, Deborah Brown, Jim McCabe, and Laurel Anderson (2006), Shopping by Proxy: Senior Citizens Adaptations to Necessary Role Shifts, Journal of Customer Behaviour, Vol. 5 (2), Granitz, Neil M. and Deborah Brown McCabe (2006), Creating Meaning in Marketing Education: Contrasting Faculty, Practitioner, and Student Definitions of Meaning, Journal of the Academy of Business Education, Vol. 7 (Spring), Yurchisin, Jennifer, Kittichai Watchravesringkan, and Deborah Brown McCabe (2006), An Exploration of Identity Re-Creation in the Context of Internet Dating Social Behavior and Personality, Vol. 34 (1). Nowlis, Stephen M., Naomi Mandel, and Deborah Brown McCabe (2004), The Effect of Delay between Choice and Consumption on Consumption Enjoyment, Journal of Consumer Research, 32, December, (All authors contributed equally to this paper as noted in the article) McCabe, Deborah Brown and Stephen M. Nowlis (2003), The Effect of Examining Actual Product Descriptions on Consumer Preference, Journal of Consumer Psychology, 13 (4), Widmier, Scott, Donald Jackson, Jr., and Deborah Brown McCabe (2002), Infusing Technology into Personal Selling, Journal of Personal Selling and Sales Management, 22 (3), Textbooks McCabe, Deborah Brown and John P. Eaton (2003), Instructor s Resource Manual, for Consumer Behavior, 3rd edition, Wayne D. Hoyer and Deborah MacInnis. NY: Houghton Mifflin Company.
3 McCabe, Deborah Brown (2001), Instructors Resource Manual, for Consumer Behavior, 2 nd edition. McCabe,Deborah Brown (1997), Business Communication: A Practical Career Guide. Dubuque, Iowa: Kendall- Hunt Publishing. Manuscripts under Review Meuter, Matthew L., Deborah Brown McCabe, and James M. Curran, (under review) An Investigation of the Influence of Interprersonal WOM versus Electronic WOM: Are All Forms of WOM Equally Valuable?, Journal of Marketing Communications. Sekerka, Leslie, Deborah Brown McCabe, and Richard Bagozzi (under review), Influencing the Desire to Buy Green: Ethical Decision Making in a Social Media Context, Ethics and Behavior. Referred Proceedings McCabe, Deborah Brown, Jan Jindra, and Raechelle Clemmons (2012), ipads in the Classroom: The Future of Education or the Latest Fad? Proceedings of the Marketing Educators Assocation, Ed Petkus Jr. and Deborah Brown McCabe, eds, Long Beach, CA. Fabian Eggers and Deborah Brown McCabe (2011), Innovation in Tech Marketing: Its Application in Silicon Valley in Turbulent Times. Proceedings of the American Marketing Association, Charles Noble and Stephanie Noble, eds., San Francisco, CA. Morgan, Felicia and Deborah Brown McCabe (2011), Understanding Why We Buy: An Experiential Project for the Consumer Behavior Course. Proceedings of the Marketing Educators Assocation, eds. Edward Petkus and Susan Cadwallader, San Diego, CA. McCabe, Deborah Brown and Matthew J. Meuter (2010), A Student View of Technology in the Classroom: Does it Enhance the Seven Principles of Good Practice in Undergraduate Education? Proceedings of the Marketing Educators Association, eds. Susan Cadwallader and Glen Bordowsky, Seattle, WA. Anderson, Laurel, Deborah McCabe, and Julie Ozanne (2010), Will the Real Person Please Sign In: Adolescent Identity Play in the Online and Offline Worlds, Proceedings of the American Marketing Association James R. Brown and Rajiv P. Dant, eds, San Diego, CA. McCabe, Deborah Brown, Michael Howley, Felicia Morgan, Jim McCabe, Michelle Steward (2008), A Marketing Perspective on Public Policy Options in an Epidemic, Latin American Advances in Consumer Research, Volume 2, eds. Claudia R. Acevedo and Jose Mauro C. Hernandez and Tina M. Lowrey, Duluth, MN : Association for Consumer Research Rosenbaum, Mark S. and Deborah Brown McCabe (2008), Understanding How Consumers Rationalize Purchasing Illegal Designer Merchandise and Exploring Alternative Methods to Curtail the Behavior, Advances in Consumer Research, Volume 33, Cornelia Peschman and Linda Price, eds. Orlando, FL: Association for Consumer Research. Rosenbaum, Mark S., Deborah Brown McCabe, and Jennifer Yurchisin (2006), Changing Perceptions: Exploring the Dynamic Relationship between Consumer Shopping Motivations and Perceived Service Quality, Proceedings of the American Collegiate Retailing Association, Fayette, Arkansas. Howley, Michael, Deborah Brown McCabe, and Jim McCabe (2007), Designing Retail Services for the Elderly, Proceedings of the Frontiers in Services conference Brisbane, Australia: American Marketing Association.
4 Refereed Presentations McCabe, Deborah Brown, Jan Jindra, and Raechelle Clemmons (2012), ipads in the Classroom: The Future of Education or the Latest Fad? Proceedings of the Marketing Educators Assocation, Ed Petkus Jr. and Deborah Brown McCabe, eds, Long Beach, CA. Leslie E. Sekerka and Deborah Brown McCabe (2011), Influencing the Desire to Buy Green: Ethical Decision Making in a Social Media Context. Accepted for presentation at the International Academy of Management andbusiness conference in San Francisco, CA (November 2011). Fabian Eggers and Deborah Brown McCabe (2011), Innovation in Tech Marketing: Its Application in Silicon Valley in Turbulent Times. Presented at the American Marketing Association national conference in San Francisco, CA (August 2011). Morgan, Felicia and Deborah Brown McCabe (2011), Understanding Why We Buy: An Experiential Project for the Consumer Behavior Course. Presented at the Marketing Educators Conference in San Diego, CA (April 2011). McCabe, Deborah Brown and Matthew J. Meuter, A Student View of Technology in the Classroom: Does it Enhance the Seven Principles of Good Practice in Undergraduate Education? Presented at the Marketing Educators Conference in Seattle, WA (April 2010). Anderson, Laurel, Deborah McCabe, and Julie Ozanne, Will the Real Person Please Sign In: Adolescent Identity Play in the Online and Offline Worlds presented at the American Marketing Association conference in San Diego, CA (August 2008). McCabe,Deborah Brown, Michael Howley, Felicia Morgan, Jim McCabe, Michelle Steward, "A Marketing Perspective on Public Policy Options", presented at the Latin American Association for Consumer Research conference in Sao Paolo, Brazil (June 2008). McCabe, Deborah Brown and Mark Rosenbaum, Consumer Rationalization and Counterfeit Goods presented at the Association for Consumer Research conference in Orlando, Florida (October 2006). Howley, Michael, Deborah Brown McCabe, and Jim McCabe, Designing Retail Services for the Elderly, presented at the Frontiers in Services conference in Brisbane, Australia (June 2006). McCabe, Deborah Brown, Jim McCabe and Lenita M. Davis, Turning Silver into Gold: The Impact of Situational Influences on the Retail Patronage Behaviors of Senior Citizens. American Society on Aging conference in Chicago, IL (March 2003) and the European Association for Consumer Research conference in Dublin, Ireland (June 2003). Watchrevesringkan, Tu and Deborah Brown McCabe, Modeling Consumers Online Purchase Behavior: The Role of Product Knowledge and Consumers Perceptions of Apparel. American Collegiate Retailing Association conference in Montreal, Canada (March 2003). Nowlis, Stephen M., Deborah Brown McCabe and Naomi Mandel, The Effect of Forced Delay after Choice on Consumption Enjoyment. The Society for Consumer Psychology Winter conference in New Orleans, LA (February 2003).
5 Nowlis, Stephen M., Deborah Brown McCabe and Naomi Mandel, Time is on My Side: The Benefits of Consumer Anticipation. The Association for Consumer Research conference in Atlanta, GA (October 2002). McCabe, Deborah Brown and Stephen M. Nowlis, The Effect of Combining Information from Remote and In- Store Environments on Consumer Preference. American Marketing Association Summer Educators Conference, San Diego, CA (August 2002). McCabe, Deborah Brown and Stephen M. Nowlis, Information Integration Across Online and Offline Shopping Environments and Its Effect on Consumers Purchase Decisions. The Experiential E-Commerce Conference, Michigan State University (October 2001). McCabe, Deborah Brown and Stephen M. Nowlis, Consumer Browsing and Shopping: Moving Between Clickand-Mortar Stores and Brick-and-Mortar Stores, American Marketing Association Summer Educators Conference, Chicago, IL (August 2001). McCabe, Deborah Brown and Stephen M. Nowlis, Online vs. Offline Consumer Decision Making: The Effect of the Ability to Physically Touch Merchandise. INFORMS Marketing Science and the Internet Conference sponsored by University of Southern California and Arthur Andersen Consulting (April 2001). McCabe, Deborah Brown, The Effect of the Ability to Touch Merchandise on the Likelihood of Purchase, 30 th annual Haring Symposium, Indiana University (April 2000). Invited Presentations Cadwallader, Susan, Deborah Brown McCabe, Glen Brodowsky, and Neil Granitz. Special Session on Recruiting: Art or Science? Presentation to the Marketing Educators Association, Irvine, CA (April 2009). McCabe, Deborah Brown, The Future of the American Library in a Cyber World. Presentation to the Maricopa County Library District, Phoenix, AZ (August 2008). McCabe, Deborah Brown, Marketing Orientation in a Competitive Industry. Keynote address at the national conference for the Association for Graphic Solution Providers, Scottsdale, AZ (January 2006). McCabe, Deborah Brown and Antony Peloso, Customer Research to Get the Information You Need. Presentation to the National Ice Cream Retailers Association, Scottsdale, AZ (October 2005). McCabe, Deborah Brown, Information Integration: Consumers Use of Dual Shopping Channels. Second annual Arizona Marketing Consortium, Tucson, AZ (March 2002). McCabe, Deborah Brown, The Effect of the Ability to Touch Merchandise on the Likelihood of Purchase. 30 th Annual Haring Symposium at Indiana University, Bloomington, Indiana (April 2000). Grants Federal O Brien, Matthew and Deborah Brown McCabe. Development and Implementation of an Interdisciplinary E- Commerce Minor. U.S. Challenge grant awarded in Amount funded: $100,000. State McCabe, Deborah Brown. Understanding the Viability of the AZ State Parks Selling in an Online Environment. Funded by the State of Arizona, AZ State Parks. Amount funded: $12,371.
6 University of Arizona McCabe, Deborah Brown, The Impact of Information Sequence across Brick and Click Retail Environments. Sponsored by Cooperative State Research, Education and Extension Service Agency (CREES) to continue my interests in the areas of online and offline consumer decision making. Amount funded: $5,000 annually beginning McCabe, Deborah Brown, Investigation into the State of Online Learning in Retailing. UA Teaching grant. Amount funded: $1,000. Arizona State University McCabe, Deborah Brown, Why People Shop. SGML research grant. Amount funded: $5,934. McCabe, Deborah Brown, An Exploratory Investigation of Materialism, Horizontal Versus Vertical Individualism-Collectivism, and Their Relationships: A Study of Four Countries. A SGML research grant. Amount funded: $5,669. Academic Honors and Awards Nominated as Outstanding MBA Professor (2006, 2007, 2008) Best Theoretical Paper at the INFORMS Marketing Science and the Internet conference, University of Southern California (2000). $2,500 cash award. Chosen as the Haring Symposium Fellow, Indiana University (2000). Selected for the Center for Services Leadership Doctoral Research award, Arizona State University (2000). Awarded the Ken Coney Memorial Scholarship, Arizona State University (2000). Chosen as the AMA Sheth Doctoral Consortium Fellow (1999). Pew Charitable Foundation s Preparing Future Faculty Fellow, Arizona State University ( ). Doctoral Research Fellow, Center for Services Marketing and Management, Arizona State University (1999). Outstanding Faculty Member by Beta Alpha Psi, California State University (1989). Extramural Service Discipline-based leadership President-Elect of the Marketing Educators Association (April 2012-April 2013) and member of the Board of Directors for the organization. Ad hoc reviewer for scholarly journals Journal of Consumer Research Journal of Business Research Journal of Customer Behaviour Journal of Consumer Psychology Journal of Retailing and Consumer Services Journal of Marketing Education Reviewer for conference presentations and papers in conference proceedings Association for Consumer Research national conferences Association for Consumer Research Cross Cultural Research conferences Summer and Winter Educators conferences of the American Marketing Association The Academy of Marketing Science national conference
7 Reviewer for Doctoral Research Awards Society for Consumer Psychology - Sheth Doctoral Dissertation Competition Conference leadership Co-Chair of the Marketing Educators 2012 Conference. Managing the competitive sessions acceptances. Developed and conducted a special session for the American Marketing Association s national conference (2011) Developed and led special session for the Association for Consumer Research national conference (2008) Faculty presenter at the AMA Services Special Interest Group Doctoral Consortium in Brisbane Australia (2006) Session chair Frontiers in Services national conference (2005) ASU faculty representative to the University of Houston Doctoral Consortium (2005) Session chair/discussant at American Marketing Association Summer and Winter Educators Conference ( ) Session chair/discussant at Association for Consumer Research conference ( ) Discussant at Society for Consumer Psychology Winter conference (2002) Community outreach Worked with Cragar Industries, North West Valley Chamber of Commerce, Fender Guitars, LifeLock, Cox Communication, City of Phoenix, Maricopa County Library District, State of Arizona Library Association, and Arizona Exterminating Company on their marketing research needs. My MBA students completed marketing research projects for each of these organizations. Interviewed and quoted on Tucson s Channel 4 evening news as a retail expert on the topic of Kmart filing bankruptcy. Featured on National Public Radio show, The Computer Forum, discussing the impact of the Internet on the future of retailing. Interviewed and quoted in Diversity Inc. s online magazine regarding consumer activity during the holiday season. Contributed an article to the Southwest Center for Retail Education and Research s Retail Link. University College-level Member of the Curriculum Committee (2010-present) (Menlo) Member of the Committee to Assess Core Curriculum for AACSB (2010-present) (Menlo) Member of the Menlo Website Redesign committee (Spring 2012 present) Ad-Hoc Chair of the four-person Four-Day-A-Week Scheduling Committee ( school year (Menlo) Faculty leader for the implementation of Moodle, including presenting training sessions for full-time and adjunct faculty and developing a Moodle training manual (January 2011 present) (Menlo) Selected by President Kelly to participate in the review of Menlo s 403B plan. (Spring 2011-present) (Menlo) Sat on the hiring panel for the Web Marketing OIT position (Summer-Fall 2011) (Menlo) Presented two-sessions on buzz marketing at Menlo s Spring Preview Day (April 2011) Hosted the Marketing sessions at Career Day (Fall 2010) Hosted a table at the Etiquette Dinner (Spring 2011). Member of the First Year Experience Group (Summer 2010, 2011) (Menlo) Chaired the Teaching Excellence Committee ( ) (ASU West) Member of the Teaching Excellence Committee ( ) (ASU West:) Presented in the New Faculty Orientation (2005) (ASU West) Participated in the Faculty Research Poster Session (2004) (ASU West) Member of the Curriculum Committee ( ) (UA)
8 Attend commencement ceremonies every semester as well as Business convocations for Scottsdale MBA, CONNECT MBA, and on-campus graduates ( ). School-level Member of the 4-person AACSB strategy committee. Attending the AACSB Assurance of Learning conference in Houston in April (Menlo 2011-present) Project Coordinator for the Certified Professional Manufacturers Representative initiative. Executive education program hosted by the W.P. Carey School at ASU. The curriculum delves into managing multiple generations, principal relationships, line profitability, succession planning, and much more. Liaison between the ASU West SGML student retention committee and the Dean s advisory board retention sub-committee ( ). Worked closely with the sub-committee to develop surveys to be administered to alumni, current MBA students, current undergrads, community college students, and high school students. Developed, administered and analyzed descriptive data for undergrad quantitative survey; developed, administered and analyzed qualitative exploratory research at Glendale Community College. (ASU) Healthcare Certificate Program (2005). Developed the Services module description. SGML Faculty Search Committee (2004, 2005, 2006, 2007). Committee member for four searches. Also participated in numerous recruiting events: phone interviews, recruit presentations, etc. (ASU West) Freshman mentoring ( ). Called admitted freshmen and encouraged them to attend ASU West. Met with my two freshman mentees. Member of the Faculty Search Committee ( ). Participated in all facets of the interview process (UA) Member of the Committee on Committees ( ) (UA) Member of the E-Commerce Minor committee ( ) (UA) Department-level Coordinator of the Management 101 course: oversee processes and procedures and conduct meetings of the faculty involved in teaching the course (Menlo 2011-present) Coordinator of the MCM 333, Business Communication course. Worked with faculty in selection of a text and in updating the syllabus to reflect AACSB strategies (Menlo academic year). Working with the Menlo Advisory Board to enhance the Marketing curriculum, develop internships, and enhance the marketing program s reputation in the community (2011-present) Worked with marketing colleagues to revamp the Marketing major curriculum (Menlo) Worked on the development of a new Masters degree in Customer Centric Innovation and Marketing Research. Prepared documentation to be submitted to the Board of Regents ( ) (ASU) As part of the Master s Research course, serve as facilitator for company-sponsored research projects. Network with the business community to build student-client relationships ( ) (ASU) Member of RCSC graduate committee ( ) (UA) Coordinator of graduate research funding ( ) (UA) Coordinator of the Research Colloquium Member of search committee for new faculty positions (2002, 2003) (UA) Member of search committee for undergraduate program coordinator (2001) (UA) Advising responsibilities Comprehensive exam and dissertation committee member for two doctoral students (UA) Master s report committee chair and permanent advisor for two masters students (UA) Honor s College thesis chair (ASU) Formal mentor for one doctoral student and one masters student (UA) Advisor for 20 undergraduate Retailing majors (UA)
9 Additional Participant in the Faculty Mentoring Project ( and ). Participant in numerous sponsor and student-oriented activities through the Southwest Center for Retail Education and Research, including Center Board meetings, the Global Retailing conference, and SIFE activities. (UA) Business Experience Founding partner of Gallegos, Brown, Silvey and Associates, a organizational development, training and consulting firm ( ). Clients during my years with GBS included: Aetna Casualty and Life A.T.& T. Mervyns of California United States Postal Service Arthur Andersen Consulting FDIC Pacific Telesis The National Hispanic Chamber of Commerce Professional Memberships American Marketing Association Society for Consumer Psychology American Collegiate Retail Association Pi Sigma Epsilon, sales business fraternity Association for Consumer Research American Psychological Association Mu Kappa Tau, business honors fraternity