mydroplet strategic plan

Transcription

1 mydroplet strategic plan

2 our vision a world where everyone is inspired to give to charity our mission to grow a community of active donors whose collective efforts turn small donations into big change for great New Zealand charities and causes. mydroplet offers a range of ways to give and welcomes even the smallest donations. Every drop counts and makes a difference for a carefully selected group of great New Zealand charities.

3 values and principles More than words, our values and principles are alive in everything we plan and do. our values generosity New Zealanders are quick to offer a smile or a helping hand. Generosity is in our nature, so giving our drop to charities we know need our help just makes sense. integrity When it comes to charitable giving, we know trust is front and centre. Our motivations are genuine and being straight up is our priority. You can count on us. excellence We hold ourselves to a high standard and we re determined to run an outstanding service. Naturally we seek out charities and causes that are doing their best. community The power of mydroplet lies in our donors united. Connection through shared goals is at our heart. We can t change the world alone, but together we can do so much. respect We value every mydroplet member. We ve built our service around you and we wouldn t exist without you, so we ll always do our best to look after you and every cent you donate. We listen and we care. kindness Big impact starts with small acts of kindness by caring Kiwis. Not only that, giving to others can improve our own sense of well-being and make us happier. our principles Believe in and harness the power of collective generosity A donor-centred approach Encourage personal and informed choices Flexibility and innovation in service Build positive relationships Apply proven strategies and best practice Transparency and accountability

4 the mydroplet giving community strategic objectives Our strategic objectives focus on four key areas: Create and expand a community of inspired and active donors. Select quality New Zealand charities and worthwhile urgent causes that donors can support with confidence. Grow public understanding of best practice in the charity sector. Grow and maintain a strong, sustainable, and accountable organisation. We make a living by what we get. We make a life by what we give. Winston Churchill

5 key targets by objective 1. Create and expand a community of inspired and active donors. Develop and maintain an effective and engaging service that inspires frequent giving. Build a consistent mydroplet brand that reflects our vision and mission. Communicate effectively and regularly with members. Use social media to raise awareness and grow membership. 2. Select quality New Zealand charities and worthwhile urgent causes that donors can support with confidence. Develop and apply clear and valid criteria to evaluate new and existing charities. Develop and apply criteria to evaluate urgent causes for mydroplet spotlight cause. Build a sound understanding of our charities. Be increasingly responsive to community suggestions of charities and causes. 3. Grow public understanding of best practice in the charity sector. Research best practice in the non-profit sector and follow national and international developments in charity evaluation and review. Review new national and international research about public trust and confidence in the charity sector. Share our understanding through the mydroplet website, blog, and social channels. 4. Grow and maintain a strong, sustainable, and accountable organisation. Maintain transparent and ethical operation and organisation. Maintain a strong board and practices of sound governance. Demonstrate effective financial management and explore opportunities for new revenue streams. Secure relevant strategic partnerships and encourage private donations to the Droplet Charitable Trust. Monitor and evaluate growth and practices, making changes as needed.

6 monitoring and evaluation 1. Create and expand a community of inspired and active donors. Use data collected from website analytics to monitor growth, traffic, demographics, etc. Seek feedback on the mydroplet brand and service from charities and members. Monitor social media metrics for engagement. Address questions and resolve complaints promptly. Monitor trends and innovation in online donation. 2. Grow public understanding of best practice in the charity sector. Monitor public responses, questions, and feedback. Monitor traffic on the mydroplet blog and charity criteria and evaluation pages of the mydroplet website. Engage and invite discussion with charities and other players in the NZ charity space. Review and share new public trust and confidence data as they become available. 3. Select quality New Zealand charities and worthwhile urgent causes that donors can support with confidence. Monitor the number of droplets for each charity and regularly review our list. Set a fundraising target for each Spotlight Cause and monitor progress. Monitor public responses, suggestions, and feedback. 4. Grow and maintain a strong, sustainable, and accountable organisation. Stay aligned with FINZ standards and codes. Regularly evaluate balance of skills, interest, and experience of board members. Monitor transactions and reconciliation and review financial systems closely. Review benefits of strategic partnerships and seek feedback from partners. Undertake an annual audit or review and submit annual returns in a timely manner. Evaluate strategy and growth projections and build goal reflection into board meetings. Share progress in regular updates and an annual report.

7 our team mydroplet is run by the Droplet Charitable Trust, registration number CC Trustees Mike Atkinson Shannon Walsh Sarah Walsh Sarah Paykel Shelley Horton Petra Bagust CEO Charlotte Seath contact us Charlotte Seath e. p m