Pentaho, a Hitachi Data Systems company Fact Sheet

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1 COMPANY OVERVIEW Pentaho, a Hitachi Data Systems company Fact Sheet For press and analyst inquiries please contact: Rebecca Shomair Director of Communications Updated June 2015 WHO WE ARE Pentaho, a Hitachi Data Systems Company, is a leading data integration and business analytics company with an enterprise- class, open source- based platform for diverse big data deployments. Pentaho was acquired by Hitachi Data Systems in June 2015 and was touted as the largest Big Data acquisition transaction to date. Through this acquisition, HDS gains core big data integration and analytics software, brand recognition, industry expertise and credibility in the big data market. For Pentaho, the acquisition provides sales and services scale and direct entry to the emerging Internet of Things market. Big data and the Internet of Things are disrupting entire markets, with machine data driving the merging of the virtual world with the physical world. This market matters the global IoT market is expected to reach more than US$1.7 trillion in 2020 (IDC, June 2015). Winners in the market will be companies that can deliver big data solutions the fastest, take advantage of this disruption, and connect people, data and things while seamlessly blending into the established infrastructures of business. Hitachi owns the infrastructure and Pentaho owns the data integration and analytics platform and know- how to harness big data. Together, Pentaho and HDS form a powerhouse to deliver on the big data promise. Pentaho s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho Overview Modern, cohesive data integration and business analytics platform Full spectrum of advanced analytics for all key roles Embeddable, cloud- ready analytics Big data blending for analytics in real- time environments, including IoT Broadest and deepest big data integration Innovation through open source Open, pluggable, purpose- built for the future Early sustained leadership in big data ecosystem with technology innovation Critical mass achieved Over 1,500 commercial customers Over 15,000 production deployments Page 1 of 9

2 THE BASICS Mission Pentaho s mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Video: Watch Pentaho CEO, Quentin Gallivan, talk about Pentaho s mission and differentiators: pentaho.com/about Worldwide Engineering, Services/Support Office Citadel International, Suite Hazeltine National Dr. Orlando, FL 32822, USA Executive & Worldwide Marketing & Sales Office 353 Sacramento Street, Floor 15 San Francisco, CA 94111, USA OPEN (6736) Europe, Middle East & Africa office One Euston Square 40 Melton Street London, NW1 2FD +44 (0) Founded October 2004 Ownership Independent subsidiary of Hitachi Data Systems Acquired in June Read the news release here. Websites pentaho.com pentaho.de pentaho.fr pentahobigdata.com community.pentaho.com infocenter.pentaho.com Leadership Pentaho is thriving under the guidance and leadership of some of the brightest minds and most experienced executives in the business. Meet the Pentaho team. Page 2 of 9

3 Leadership Team Chief Executive Officer Quentin Gallivan Founder and Chief Strategy Officer Richard Daley Executive Vice President, COO/CFO Doug Johnson Chief Marketing Officer Rosanne Saccone Executive Vice President, Worldwide Sales Rod Squires Executive Vice President and Chief Product Officer Chris Dziekan Executive Vice President, Engineering Bob Kemper Executive Vice President, Business Development Eddie White Technical team Senior Vice President, Community - Pedro Alves Founder and Chief- Geek/CTO James Dixon Founder and Product Manager, Big Data Doug Moran Founder and Chief Engineer Marc Batchelor Vice President, Engineering Will Gorman Chief Architect, PDI/Kettle Project Founder Matt Casters Senior Vice President, Enterprise Solutions Dave Henry Senior Pentaho Data Mining Consultant/Engineer, Weka founder Mark Hall Chief Architect, Pentaho Reporting Thomas Morgner SOCIAL MEDIA You can access all on the Pentaho Digital Newsroom - pentaho.com/connect Blog blog.pentaho.com Twitter twitter.com/pentaho Facebook facebook.com/pentaho LinkedIn linkedin.com/company/pentaho YouTube youtube.com/user/pentaho SlideShare slideshare.net/pentaho Xing xing.com/app/forum/seoparser/pug FAQ PENTAHO PRODUCTS AND SOLUTIONS What are the top 5 reasons leaders and innovators choose Pentaho? A single unified comprehensive platform Pentaho s platform simplifies preparing and blending any data and provides a broad spectrum of self- service business analytics including dashboards, reports, data visualization, discovery and predictive analytics. Governed data delivery - Fundamental to Pentaho s strategy is the concept of governed data delivery, defined as the ability to blend trusted and timely data to power analytics at scale for all users in all environments. Easy to embed Pentaho s platform is a multi- tenant architecture making it easy to embed analytics into any workflow application or deployment model including Cloud, on- premise, mobile and hybrid models. Page 3 of 9

4 Power to access, prepare and blend all data The Pentaho data integration platform delivers accurate, analytics ready data to end users from any data source. Visual drag and drop tools eliminate coding and complexity, easily putting big data and traditional data sources at the fingertips of business and more sophisticated users alike. Native integration to all big data sources Regardless of data source, analytics requirements or deployment environment, Pentaho allows you to turn big data into big insights. Pentaho s Adaptive Big Data Layer creates future- proofed access to all data sources including Hadoop, NoSQL and analytic databases insulating organizations from the shifting sands of the big data ecosystem. What is Pentaho s open source heritage? Pentaho s strong open source heritage drives an extensible, pluggable and open platform with flexibility for a wide range of visualization and analytic options, from reporting to predictive analytics. Pentaho delivers the greatest value for a complete enterprise- class business analytics solution fueled by an open innovation model. Pentaho has an active and engaging open source community whose contributions deliver better, faster and more reliable products. Developers, testers, writers, implementers and most of all users are directly involved as a team to make high- valuable software contributions. Pentaho s most popular open source projects include Weka, Kettle, Mondrian and CTools. What is Pentaho s business model? Pentaho s modern platform is matched by its modern subscription, core based pricing model that is aligned with both embedded and direct customer business models. Pentaho has over 10,000 production deployments and 1,500 commercial customers worldwide bringing their data to life including: Bank of NY, Cisco, EMC, Landmark Halliburton, Moodys, NASDAQ, RichRelevance, Sears and Staples. How is Pentaho a leader in Big Data? As the first major business analytics vendor to introduce its big data capabilities in May 2010, Pentaho has led the charge in big data integration, governed data blending and embedded analytics. This first- mover advantage enabled Pentaho to engage with big data customers early and address the first emerging use cases while continuing to deliver technology innovations that keep its users ahead of the big data curve and future proof investments. The company s robust partner ecosystem includes technology leaders such as Amazon Web Services, Cisco, Cloudera, DataStax, Dell, EMC Greenplum, Hortonworks, HP Vertica, MapR, MongoDB and Teradata. With the ability to drastically reduce the time to design, develop and deploy analytics solutions, Pentaho serves numerous big data customers. How do companies use the Pentaho Platform? Pentaho addresses the barriers that block an organization's ability to get value from all its data. Our platform simplifies preparing and blending any data and includes a spectrum of tools to easily analyze, visualize, explore, report and predict. Open, embeddable and Page 4 of 9

5 extensible, Pentaho is architected to ensure that each member of the team - - from developers to business users - - can easily translate data into value. Learn more about the Pentaho platform for: Data Integration Access, transform and manage all data sources for business analytics or big data. Business Analytics Make information- driven decisions that positively impact a company s performance. Big Data Harvest the meaningful patters buried in large volumes of structured and unstructured data. Embedding Seamlessly integrate analytics into enterprise applications at the point of business impact. Internet of Things Analytics Deliver value from sensor and machine data HDS solutions Accomplish Big Data Goals with Hitachi Data Systems and Pentaho Pentaho Orchestration Platform Pentaho unveiled its three- year roadmap at PentahoWorld in October 2014 sharing its vision to deliver the future of data integration and analytics through a big data orchestration platform. This platform overcomes three persistent big data challenges: need for strong data governance, diverse data blending and delivery of analytics embedded at the point of impact. Fundamental to Pentaho s strategy is the concept of governed data delivery, defined as the ability to blend trusted and timely data to power analytics at scale for all users in all environments. Pentaho for Embedded Analytics Pentaho believes that embedded analytics is the New BI. Quentin Gallivan shared in his keynote at PentahoWorld and his 2015 predictions blog, Although classic BI, which involves a business analyst looking at data with a separate tool outside the flow of the business application, will be around for a while, a new wave is rising in which business users increasingly consume analytics embedded within applications to drive faster, smarter decisions. Gartner s latest research estimates that more than half the enterprises that use BI now use embedded analytics*. Pentaho customers supporting this point include a RichRelevance data scientist building a predictive algorithm for a recommendation engine or a marketing director accessing Marketo to consume analytics related to lead scoring or campaign effectiveness. Pentaho powers analytics everywhere with the right balance of flexible technology and extensive deployment experience. Full array of visual analytics on any data Platform built for embedding and customization 100% tailored analytics user experience Delivery of governed and secure data More info: analytics *Gartner, Use Embedded Analytics to Extend the Reach and Benefits of Business Analytics, Daniel Yuen, October 3, Page 5 of 9

6 Pentaho Architected Data Blending Analysts believe the digital universe is doubling every year, with the unstructured component doubling every three months. By 2025, IDC estimates that machine data and devices will generate 40 percent of the digital universe. The dream of a single, consolidated Enterprise Data Warehouse is now considered moot as organizations realize, and industry influencers confirm, that agile analytics require Big Data to remain in specialized stores that can handle the volume, variety, and velocity of this data. This now changes the EDW from a physical construct to a logical one spread across disparate, distributed stores. At the same time, the real value of Big Data is now evident: when combined with all the relevant data inside and outside the organization, it delivers the deepest possible insight for business decisions. Pentaho blends together all the data needed for these insights, regardless of its type or where it is being stored, while preserving the performance, governance, semantics, and accuracy of the data required to make the best possible decisions. Pentaho for IoT IDC predicts that the number of IoT endpoints, connected devices such as cars, refrigerators and everything in between, will grow from 10.3 million in 2014 to more than 29.5 million in 2020 (IDC, June 2015). However, these data types present significant challenges related to data volume and variety, as well as predictive modeling. Pentaho provides the ability to blend operational data with data from a company s IT systems of record and deliver intelligent analytics to those stakeholders who need them most. The Pentaho platform empowers organizations to integrate, transform, and orchestrate machine and sensor data in a Big Data environment, as well as blend big data with data from traditional information systems. With Pentaho s complete analytics solutions enterprise can provide customers and partners with equipment and device intelligence in the context of existing applications and business processes. What are Pentaho s key verticals? Pentaho provides analytics to over 1,500 customers across industry verticals such as healthcare, retail, gaming, finance, government and software (SaaS). Several of Pentaho s partners provide vertical applications that embed Pentaho capabilities. In addition, our community has made vertical specific enhancements to our platform such as integration with HL7 (for healthcare). CUSTOMERS AND AWARDS Who are Pentaho s Customers? Pentaho s Enterprise customers range from small companies to Fortune 1000 enterprises spanning all verticals. A sampling of customers include: Big Data and OEM ABN- AMRO Clearing Global securities services provider clearing over 16 million trades per day and covering 85 exchanges worldwide edo - leader in the card- linked offers industry Halliburton Landmark software for oil and gas, E&P Marketo Leader in SaaS marketing automation solutions Page 6 of 9

7 RichRelevance Global leader in omni channel personalization NASDAQ OMX world s largest exchange company Traveltainment Provider of multi- channel distribution platforms for the travel industry Travian Games Top German game developer Business Analytics BOS International automotive parts manufacturer and distributor Bywaters Largest recycling company in London (UK) Cardiac Science Global leader in cardiology products StoneGate Senior Living Senior Living Group Sheetz $4.9B US Retailer Learn more about Pentaho customer success stories pentaho.com/customers NASDAQ OMX: (Cloud/AWS, Embed, Monetize my Data) Fine tuning pricing models to extract the greatest return is a goal for almost every business. Accomplishing this when analyzing roughly 10 billion rows of financial information every business day is a proposition that few companies are prepared to successfully take on. NASDAQ s OMX (NASDAQ: DNAQ), the world s largest exchange company, took on this challenge to meet the needs of more than 3,4000 listed companies with a market value over $8.5 trillion. Their clients were looking for self- service analytics to make faster and more strategic decisions with less IT support. By replacing their legacy system with Pentaho and AWS Redshift, NASDAQ OMX created a solution that manages huge volumes of data efficiently and cost effectively so their business can derive more useful information. With Pentaho, a single development team replaces work previously done by a mix of development, system admins, and database administrators. The new system infrastructure costs are 43% of the prior legacy solution, reducing costs by more than 50%. The new system is faster and more powerful for users and allows NASDAQ to continue to scale and provide the greatest value to their customers. ESRG: (IoT, Weka, R, Embed) When large ships such as those that belong to the US Navy or container ships are out to sea, they do not have the luxury of a repair shop nearby if something goes wrong. ESRG (Engineering Software Reliability Group) can predict machine behavior to help operators make strategic decisions to prevent failures and improve operational efficiency. ESRG embodies Pentaho's vision for 'delivering the future of analytics.' Seven years ago they launched the OstiaEdge platform that embeds Pentaho s expertise in bringing cutting edge analytic solutions to their customers. They were one of the first Pentaho customers to deploy Pentaho s Data Science Pack, which includes R and WEKA. With these new predictive capabilities, ESRG can deliver asset optimization, downtime/failure avoidance and cost reduction to their customers. Looking toward the future, ESRG is currently creating additional value for 1000 s of assets and predicting they will reach tens of thousands of assets globally in the coming years making sure that no one is left out to sea. RichRelevance (Hadoop, Cloudera, Embed, Monetize My Data): RichRelevance automatically generates product recommendations and advertisements for their customer base (i.e., Target, CVS, KMART, L Oreal), based upon a machine- learning algorithm that Page 7 of 9

8 leverages log data pulled into Hadoop. Their data scientists write the predictive scripts and algorithms that plug into Pentaho. With Pentaho, the team at RichRelevance has created a Big Data application that puts Big Data in the hands of their BI team, as well as their customers. Their proprietary learning algorithm coupled with embedded Pentaho Business Analytics allows users of all kinds to directly query and access Big Data for the broadest insights. RichRelevance is lowering the Big Data barrier and presenting Big Data in an intelligent way that improves business and monetized customer behavior. edo Interactive (Cloudera, Embed, Streamline Data Refinery): Another company that's deployed big data analytics is Edo Interactive, a Nashville, Tenn., provider of a digital advertising platform that connects brands with consumers and harnesses billions of data points to better understand customer preferences and behaviors. The company creates personalized offers and automatically preloads them onto consumer credit or debit cards within its network of more than 200 financial institutions. Pentaho is used to streamline the data preparation and analytics process. It extracts, integrates and analyzes nearly 20 terabytes of data. Every day, edo tracks stores, blends and analyzes over 15 billion financial data transactions, with an outlook of daily growth by the millions. They needed an analytics solution that could handle the immense volume of data flowing into their organization daily, while simultaneously extracting, transforming and loading that data in an efficient way to run queries. The company wanted to provide better ROI for marketers and merchants. Hadoop, complemented with Pentaho, helps them do just that. The data visualization provided by Pentaho has also improved the company's analytical capabilities so it can better serve its customers. Reporting capabilities in the system enable managers to create real- time and ad- hoc reports for customers. The extract, transform and load (ETL) process time decreased by 70 percent almost immediately after implementing Pentaho. German customers embedding Pentaho for IoT (Industry 4.0) Kirchhoff Datensysteme Software GmBH (KDS) is a software development and system house with more than twenty years of experience developing independent and industry- specific solutions. KDS OEM partnership with Pentaho enabled it to build Poly.Mis, a highly specialized analytics tool for the plastic compounding industry. INFORM offers advanced optimization software solutions for six industries including aviation. The company embedded Pentaho to complement its GroundStar product for optimizing aviation processes with the business intelligence module GS BIS, helping their customer to achieve service levels and INFORM to sell more of its software. USU is a provider of IT- Service- Management (ITSM) solutions and consulting services. Its OEM partnership with Pentaho enabled it to build USU Service Intelligence, a cross- systems analysis tool that allows anyone in the customer s IT department to easily run reports and pinpoint the root causes of problems. What are Pentaho s recent awards and recognition? Database Trends & Applications (DBTA) 2015 Trend Setting Product in Data and Information Management Wealthfront 106 Career- Launching Technology Companies Bossie Awards: The best open source application development tools JMP Securities 2014 Hot 100: Best Privately Held Software Companies The CRN Big Data 100 SD Times 100 Page 8 of 9

9 Red Herring Global 100 (Nov 2013) Q&A FOR PENTAHO ACQUISITION BY HITACHI DATA SYSTEMS Why did HDS acquire Pentaho? This acquisition will build on an existing OEM relationship between the two companies and is part of a larger Social Innovation strategy by Hitachi Data Systems to use innovative technology and business solutions to address larger societal trends solutions for the internet of things that matter. Hitachi Social Innovation is our promise for a healthier, safer, and smarter society for generations to come. The Pentaho vision of the interconnectedness of people and things, supported by a big data orchestration platform to power embedded analytics, makes the companies visions align perfectly. Pentaho expertise will advance today s HDS portfolio of products and services, and accelerate the portfolio s expansion over time. The result will be unique, comprehensive solutions to solve specific challenges through a shared analytics platform. This acquisition brings together two companies that deliver quality and proven solutions to enterprises around the world. Together, Pentaho and HDS will continue to deliver innovative and dependable solutions to our customers that will bring a very positive outlook for continued growth and success. How will Pentaho be integrated into HDS? Pentaho is a wholly owned subsidiary of Hitachi Data Systems, and will retain the Pentaho brand. The Pentaho team will continue to expand and accelerate momentum in the big data and embedded analytics markets, as well as help to develop and sell solutions targeting the IoT and Social Innovation markets. What about Pentaho s open- source community? The Pentaho open- source heritage and development model was a core differentiator and advantage that attracted HDS. Pentaho will continue to embrace and engage the open- source community to encourage innovative contributions and extensions to its platform. We will continue to work together as an extended developer community to drive innovation in open source, big data integration and business analytics. See Pedro Alves blog on February 10, 2015 for more information. Page 9 of 9

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