Pre-Conference Discount. Save $300 by Aug 31. Group incentives available. Big Ideas for Serving Small Business

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1 Pre-Conference Discount Save $300 by Aug 31. Group incentives available. BIA/Kelsey SMB September 29-30, 2015 Denver, CO Marriott Denver Tech Center Big Ideas for Serving Small Business KEY BENEFITS Craft winning strategies to sell to and profit from SMBs. Understand the growing impact of big data on the marketing opportunities for SMBs. Accelerate mobile, social and video advertising to drive innovation and sales. Improve sales performance by learning from best practices.

2 Big Ideas for Serving Small Business At BIA/Kelsey SMB, you'll be privy to a unique examination of how to best serve small businesses. And, you will rub elbows with companies that have had extraordinary success with SMBs. At the conference, we'll Examine opportunities from four key perspectives - strategies, tactics, technology and sales. Share brand new SMB advertising research from our Local Commerce Monitor (LCM) study that offers deep insights into the trends and spending behavior of SMBs. Be joined on stage by a "rock star" lineup of speakers who are experts in local SMB marketing and demonstrate technology innovation. Come get clear, prescriptive content (and networking) that will fuel strategic planning conversations well into 2016.

3 Attend BIA/Kelsey SMB and walk away with leading-edge strategies for: Building and defining your business value to SMBs Identifying valuable technologies to solve SMB challenges Relating to SMBs (please, no more acronyms) Thinking outside the constraints of conventional wisdom Defining the optimal role for sales automation Selling and fulfilling on the mobile ad opportunity Making social scalable for you and effective for SMBs Our goal is to send you home energized with new ideas and all the high value networking that kept you going from before breakfast until the bartender shouted last call. What's New for 2015? A fast-pace environment offering deeper audience engagement. Attendees will be able to share their thoughts and ideas via live audience polls and surveys. SMBiz Digital BIA/Kelsey SMB. We re kicking off BIA/Kelsey SMB with a blend of learning and networking in a three-hour networking and learning time consisting of a one-hour Crash Course: Choose the Right Digital Tools for Your Small Biz, followed by our high-energy SMBiz Mixer & Welcome Reception. More access to BIA/Kelsey data on SMBs. All attendees will receive our new Planning and Budgeting for 2016 report that will be loaded with valuable details on numerous SMB verticals and their advertising and marketing behaviors across all media. Smart speakers delivering tactically-focused and candid conversations about what it takes to win in the SMB space. Buzzwords and rhetoric will not be tolerated! A mobile app that will facilitate networking a month in advance of the conference.

4 What Attendees Think Learn, Network & Stay Current in a Changing Marketplace Target-Rich Environment for Business Development & Client Relations "We believe our company is developing cutting-edge tools for local businesses, and [BIA/Kelsey SMB] is the perfect event for us to showcase these tools. There's simply no better venue for us to interact with the people and agencies we serve every day." Any Powell, CallRail BIA/Kelsey s SMB conference was a breath of fresh air. BIA/Kelsey is facilitating industry-wide discussions with thought leadership, and provocative keynotes and panels. Ben Saren, Entrepreneurial Executive (and by Twitter) Tremendous ROI Getting great value from the BIA/Kelsey conference. Probably the best SMB conference out

5 About BIA/Kelsey Events BIA/Kelsey conferences are the "go-to" events for those on the frontlines of local media and SMB marketing. We are the recognized conference leader for events focused on local. Our executive level events tackle the most challenging and forwardlooking opportunities related to local, with a strong focus on technology and finance. All of our events are curated by our expert analyst team and our proprietary industry research and analysis guides all the discussions on the agenda. Media companies, agencies tech innovators, investors and potential partners all come to connect, learn and become inspired by the valuable content and a highly-engaged audience. BIA/Kelsey conferences deliver an experience you can t buy anywhere. Opening Session of Conference Get Ready! Laying the Groundwork: The BIA/Kelsey SMB Roadmap BIA/Kelsey will open the conference with a comprehensive view of the SMB space. We will challenge conventional wisdom and (hopefully) make some audience members shift uncomfortably in their seats. Along the way, we'll answer: What is the consumer journey to purchase in the SMB space, and what opportunities does it present? Where will SMB-related investment flow? What metrics really matter in assessing opportunities in the SMB space? Which companies will thrive in the SMB market over the next five years? Which won t? This presentation will establish a thought-leading agenda, grounded in data, for the entire conference.

6 Meet Our Analysts Curating the Conference BIA/Kelsey SMB is organized and developed by several of our highlyrespected industry professionals offering deep expertise in market segments serving SMBs. These forward-thinking analysts will provide rich context via exclusive BIA/Kelsey research and financial and market information. Charles Laughlin SVP, Senior Analyst, BIA/Kelsey & Co-Chair, BIA/Kelsey SMB cross-platform local media solutions local media monetization strategies local media sales operations local media financials directory publishing Steve Marshall Director of Research, BIA/Kelsey local commerce trends SMB digital marketing trends emerging Internet businesses and markets Michael Boland Chief Analyst, VP, Content, BIA/Kelsey local media disruption local on-demand economy mobile-local location targeting call monetization Abid Chaudhry Senior Directory of Industry Strategy & Insight, BIA/Kelsey local media operations local media monetization strategies SMB digital marketing solutions local search hyper-local platforms

7 "Fresh from the Field" SMB Research from BIA/Kelsey BIA/Kelsey is extremely well-respected for its comprehensive small and medium-sized business (SMB) research. As the conference begins, we'll be releasing our 19 th round of our Local Commerce Monitor (LCM). "Fresh from the field," LCM will inform the conversation on every topic covered at SMB from the use of cloud based services to the debate over DIFM vs DIY to the importance of social, mobile and video to the SMB. BIA/Kelsey's LCM offers deep business insights into the advertising and marketing spend of SMBs. Take some LCM back to the office! All attendees receive: Planning & Budgeting for 2016 Report Filled with valuable details on SMB verticals and their advertising and marketing behaviors across all media.

8 Agenda at a Glance Monday Sept. 28 3:00 pm 6:00 pm SMBiz Digital BIA/Kelsey SMB We re kicking off BIA/Kelsey SMB with a blend of learning and networking in a three-hour networking and learning time consisting of a one-hour Crash Course: Choose the Right Digital Tools for Your Small Biz, followed by our high-energy SMBiz Mixer & Welcome Reception. 4:45 pm Women LEADING IN LOCAL 5:30 pm Welcome to Denver! Networking Reception 8:30 am Laying the Groundwork: The BIA/Kelsey SMB Roadmap 8:55 am Audience Voting: Which SMB trends will matter most over the next five years? 9:00 am Headliner: Darren Clark, CTO, YP 9:30 am Making Big Data Small Enough for SMBs 10:00 am Networking Refreshment Break 10:30 am Is Location the New Local? 11:15 am Executive Interview: Randy Parker, Small Business Expert, Founder of PagePart and Constant Contact 11:30 am Programmatic for SMBs Is This a Thing Yet? Tuesday Sept :00 pm Networking Lunch 1:45 pm DUAL HEADLINERS: Chris Terrill, CEO, and Craig, Smith, COO, HomeAdvisor 2:15 pm Is There a Play for the Long Tail SMB? 3:00 pm Networking Refreshment Break 3:30 pm SEO What Really Works for SMBs 4:00 pm Executive Interview: Kevin Jasper, CEO, hibu US 4:15 pm Denver SMBs What's Working a Mile Above Sea Level? 4:45 pm The SMB Showcase: Let s See the Shiny New Toys 5:25 pm Audience Voting: Pick the SMB Showcase Winner 5:30 pm Cocktail Networking Reception, Mile High City Style

9 7:30 am The Breakfast Club: Data and Doughnuts 8:30 am Wednesday Kickoff 8:45 am Headliner 9:15 am It s All About the Money 9:45 am Crowdfunding and Micro-lending The Democratization of SMB Finance? 10:15 am Executive Interview: D. Scott Bowen, VP & GM, Digital Services, Vistaprint Wednesday Sept :30 am Networking Refreshment Break 11:00 am Headliner 11:30 am Bringing Hollywood to Main Street Evolutions in Video Advertising 12:00 pm Networking Lunch 1:30 pm Headliner 2:00 pm Building the Right SMB Sales Structure The Debate Continues 2:25 pm Audience Voting: What s the Answer for Sales Structures? 2:30 pm Inbound Sales Bringing Customers to You 3:00 pm The Future of Search 3:30 pm The BIA/Kelsey Alumni Roundtable Solution Showcase Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. biemedia has been one of the leading providers of online video marketing content for over 20 years. We've produced over 800,000 videos for clients worldwide in 27 different languages, and have forged strategic new media partnerships for mobile applications, including an investment in the Scottish visual search enterprise, Mobile Acuity. Infogroup provides a combination of expertise and the latest technology to bring our clients the solutions they need. Some well-known brands and solutions include: Yesmail Interactive, Yesmail Market Intelligence, Infogroup Targeting Solutions, List Services, Infogroup Nonprofit Solutions, Express Update, ReferenceUSA, Salesgenie, and InfoUSA.

10 MatchCraft is a global provider of search engine marketing (SEM) technology that enables large-scale sales organizations to provide local SEM solutions for high volumes of SMBs. Our platform provides a suite of solutions combined with product, sales, marketing and strategy support for online directories, Yellow Pages publishers, newspapers, and digital agencies. Media Distribution Solutions (MDS) offers the BetterVideo and BetterReputation platforms allowing digital marketing solution providers to quickly add high quality video and rich reputation intelligence to their offering. From business profile videos to monitoring social media campaigns, MDS solutions have the features and tools advertisers and partners need. Boostability provides SEO technology and fulfillment services for agencies, media companies, and phone book (yellow pages) providers. Our business is integrating with partners that service small and local businesses and who want to offer SEO to clients. We partner with the largest media companies in the market to deliver cost-effective and scalable SEO solutions. Neustar is the pioneer and industry leader of real-time, cloud-based information services and analytics. We help marketers PROMOTE their businesses and IT/security professionals PROTECT them. As an innovator of real-time technologies, we have the expertise to drive high-volume and high value data-driven decision-making for our customers. Telmetrics call tracking solutions enable marketers to evaluate consumer phone response to ads by providing valuable ad feedback and consumer call intelligence. With greater visibility into advertising performance across all media channels, media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation. Universal Business Listing (UBL) guarantees your businesses are listed accurately on Search Engines, Social Networks, YP Directories, 411 Directory Assistance and Mobile/GPS devices all for a low fixed annual fee. We specialize in helping major national brands, enterprises, SMB's, SOHO's, all verticals and the agencies and channel partners that serve them. Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 90+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world. Our mission is perfect location information in every hand. YP is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP s flagship brands include the popular YP app, YP.com and The Real Yellow Pages directory. YP solutions include online presence, local search, display advertising and direct marketing.

11 What's Included? In addition to all the conference sessions, keynotes, executive interviews and product demos, your conference registration fee includes: Networking Breaks - breakfasts (2), lunches (2), and evening receptions (2) Solution Showcase SMB Advertising Report: Planning and Budgeting for 2016 Session Available On-Demand. All attendees will be given access to the on-demand version of the conference. Watch your favorite discussions again or see anything that you missed. Registration and Pricing Building an effective SMB digital solutions team involves shared intel, insights and experiences. And BIA/Kelsey SMB offers the ultimate environment for your team to learn and network. Take advantage of pre-conference discounts and our group rate discounts. Pre-Conference Discount Save on registration when you sign up by Aug. 31. Pre-Conference: At-the-Door Rate: $1,695 (public rate) $1,495 (client rate) $1,895 (public rate) $1,695 (client rate) 3 Ways to Register Web: conference@biakelsey.com Phone: (609) Group Rate Discount Bring your whole team to the conference. Maximize learning by participating together in relevant sessions or separating to cover more ground. Enjoy these savings! 1 complimentary for 3 paid 2 complimentary for 5 paid 3 complimentary for 7 paid Venue Contact Sheila Steinmuller at ssteinmuller@biakelsey.com or (609) to arrange your group registration Denver Marriott Tech Center is host to BIA/Kelsey SMB. Our special BIA/Kelsey hotel room rate of $145 per night is available for a limited time, so book your room ONLINE today to ensure you receive our conference rate.