DRAFT. November Digital Media Group Overview Sony Pictures

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1 November 2013 Digital Media Group Overview Sony Pictures

2 Sony Pictures Technologies Mission Statement Enable the most creative and cost effective means of supporting SPE s global business objectives through discovery, negotiation, development and adoption of innovative processes & technologies Recurring Themes Business Enablement collaboration, guidance, value maximization, customer focus, agility, research & development, security Efficiency standardization, automation, process improvement, governance Forward Thinking transformative, protection of long term asset value, metadata curation & solutions, industry standards Technology Innovation improve studio s operations, enhance the value of studio s content Supply Chain Management cost control, negotiation, quality assurance, benchmarking, vendor management, deal evaluation

3 Digital Media Group Overview The Digital Media Group (DMG) develops and maintains asset management and delivery solutions to support the various business divisions of SPE Core Function: Creating innovative solutions, including building and operating the next generation asset management platform for SPE Operating and enhancing the current platforms that support the business today as the hub of an integrated workflow Developing and operating new digital asset workflows to support business divisions Additionally: Supports numerous digital technology and workflow initiatives within the business divisions as media technology experts R&D on video processing, watermarking, DRM, automation, etc.

4 Core Systems and Scope DMG has three major asset management systems in its portfolio EAGL (Entertainment Assets Global Library) Cineshare+ ACORN Serve as a core hub of asset management services for dozens of business division workflows (traditionally focused on short form content as well as images/photos, audio) ~5,000 users ~4.5 M assets, ~2 PBs of asset data 18 Integrated Systems Additionally, created web sites and ios apps to support sales and distribution for TV and HE via Screening Room Online

5 Dimensions of DMG s Core What would be the criteria by which we would rank our Customer relation to our Core Focus ()? File size how does this relate to the cloud? Full quality or lower resolutions? Archival taxonomy, storage Integrated Workflows (APIs, Dev team to support integrations) Reuse Risk of data loss is high/preservation (IP) Near(?) Final Assets Strength of team; areas of experience Should we focus only on Marketing workflows? Strong Image tools is a need not met by MCS Do not focus on Production Production goes to MCS Other areas of non-focus to MCS or tools suggested to help the business How about Production related groups? Do not focus on direct distribution Do not take on 3rd Party business

6 Importance of Integrated Workflows, Systems Single source of the truth for assets and their metadata Ensures the right assets are used Eliminate the duplication of costs from recreating assets Allow integrating applications to focus on their user experience vs. complexities of asset management and delivery/streaming Examples include: File export, Sharing, DRM, Video streaming Business critical part of sales and distribution processes and supply chains

7 Looking to the Future Increasing demand for DMG services across all business lines However, DMG s current systems limit our ability to consistently provide quick response to all business needs systems are > 5 years old Thus, a new platform is being developed by DMG Phoenix Project is a new technology platform that will consolidate all of SPE s assets and workflows New, modern technology stack Adopting Agile processes throughout the organization Improve response time to business needs and reduce support conflicts/overhead Strategically leverage other Sony offerings such as Sony Media Cloud Services (MCS) Result will provide DMG the ability to meet SPE s business divisional goals well into the future

8 Additional Functions (1/2) Digital Architecture Modernization and Strategy Support SPT s MediaCentre Initiative Support WPF in the development of the Hub system and its DBB Integration Digital Asset Workflow Innovation Drive consistency across workflows for asset ingest and identification, including metadata standardization Support and drive modernization in the Digital Mastering process Support WPF in the refinement of digital distribution/fulfillment workflows

9 Additional Functions (2/2) Production Backbone Solution that is integral to efficient digital post-production data exchange for Theatrical and TV content Develop Services Roadmap to support Post-Production, Mastering Non-overlapping with MCS Identify technology and process collaboration opportunities across the studio Industry Standards and Efforts SMPTE IMF ETC Production in the Cloud

10 Appendix

11 Graphic of Supported Divisions/Systems Click to edit Master text styles Second level Third level Fourth level Fifth level

12 EAGL System Quick Facts Launched on October 23, ,200+ Users 1.4+ million assets / 228 TB 14 TB (23,300 assets) average uploads / month 25 TB (33,000 assets) largest uploads in a month (Mar 2013) 49 TB (55,800 assets) average downloads / month 78 TB (68,200 assets) largest downloads in a month (Sept 2012)

13 EAGL s API Facilitates Studio-wide workflows Sony Pictures Television B2B Screening Room Online Sony-SRO (Home Ent) SPT-SRO (SPT) ios Apps for SPT, HE Worldwide Publicity U.S. International Australia New Zealand France Distribution Backbone (DBB) Sony Pictures Inflight Non-Theatrical Repertory Competitive Release Board SPT Marketing Sites Hannibal GPMS Magic SO-NET Japan

14 cineshare+ Quick Facts Launched in November st DMG application; originally designed as replacement for FTP 2,100+ Users, ~50% of users external 1.9 million+ assets / over 1.2 PB Average uploads / month (for 2013) 52 TB (29,600 assets) Largest upload in a month (Mar 2013) 71 TB (43,700 assets) Average downloads / month (for 2013) 80 TB (39,100 assets) Largest download in a month (Jul 2013) 92 TB (43,300 assets)

15 ACORN Quick Facts Launched in 2005 ~500 Users; primarily supporting SPHE 950,000+ assets / 18 TB 16,200 average uploads / month in ,725 average uploads / month in ,250 assets submitted for Approval (last 12 months) 11,105 assets Delivered to Print (last 12 months) +39% 10,331 assets exported to SPHE Connect (last 12 months) +88%

16 Sony-SRO.com (SPHE, 2011) Post-theatrical (Pre-DVD) features Integrated with PRISM Publishing & users handled by DMG Window-based & role-based security SPTScreeningRoom.com (2012) Post-air episodics, pilots, pre-dvd features Integrated with GPMS (title info) Role-based security Publishing & user admin handled by SPT

17 Custom SRO (2013) MS PlayReady Streaming Browser-based, branded look & feel Fast-expiring, single-use password Forensic (and dynamic visible) watermark Screening Room ipad App (2013) Full native app (Objective C) Download & offline playback, resume sync MS PlayReady, Aspera download Forensic (and dynamic visible) watermark & remote delete

18 Example: Integrated Content Flow WPF ClientOps cineshare+ DMG TechOps SRO Web EAGL SPT SR ipad SPT

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