Roger P. Gimbel & Associates Xerox Corporation

Size: px
Start display at page:

Download "Roger P. Gimbel & Associates Xerox Corporation"

Transcription

1 13000 Roger P. Gimbel & Associates Xerox Corporation Cross Media for Event Planning Customer Roger P. Gimbel & Associates is a marketing consultancy that assists in the review, adoption and implementation of advanced digital creation and delivery solutions, as part of an integrated marketing communication strategy for printers and their clients. Xerox Corporation is a $15.7 billion technology and services enterprise that helps businesses deploy smarter document management strategies and find better ways to work., Inc. is an Advanced Business Partner of Xerox. Challenge Stage a 7-month, 19-venue, 12-country, Digitally Cool Seminar Tour to raise awareness of and Xerox digital print-related technologies, identify the business opportunities tied to ondemand and Variable Data Publishing (VDP) workflows, and drive approximately 1,000 qualified new prospects for these products into the Xerox sales cycle. Demonstrate the power of multi-channel VDP by delivering a fully integrated set of personalized seminar communications pieces, each in the recipient s native language. Implementthe promotion for the seminar series in six weeks, and maintain a rigid production schedule throughout the tour s duration. Piensas que esto es Radical? Pues Xavier, espera a ver la rentabilidad extrema de la impresión digital a color. Esto si que es Radical. Digitally Cool. Solution Assemble a team of experts in one-to-one marketing, design and production to create a Cross Media, customized communications program, utilizing the Xerox and technologies featured in the Digitally Cool seminars. Leverage the flexible and extensible capabilities of PersonalEffect software to develop a program campaign template once, then replicate it in a cost- and time-efficient manner for each attendee and seminar. Regístrate ahora para asistir a Digitally Cool; el evento de impresión a color de Xerox, y tendrás la oportunidad de ganar uno de estos tres fantásticos dispositivos digitales. Conoce como A. G. Ediciones logra incrementar sus benefi cios con Soluciones Color Xerox. Hablamos de Negocio. XEROX CORPORATION, Reservados todos los derechos. XEROX, DocuColor, igen3 son marcas registradas por XEROX CORPORATION. Pantone es una marca registrada de Pantone, Inc. El resto de los productos mencionados en este documento son marcas comerciales o marcas comerciales registradas de sus respectivos dueños. Este documento fue impreso en los Estados Unidos, utilizando la prensa digital Xerox igen3. Invitees received a vibrant, high-impact poster that featured a RURL, which was delivered in a mailing tube with a full-color, personalized mailing label. SUCCESS STORy Xavier, no te pierdas Digitally Cool, el evento de impresión digital en Color de Xerox. El Martes 12 de Julio del 2005, en el edifi cio Xerox de Madrid. Esta es tu oportunidad de conocer todos los detalles acerca de cómo los productos digitales a color y las soluciones de fl ujo de trabajo pueden ayudarte a incrementar el volumen y los benefi cios, elevando el color digital a un nivel superior. A diferencia de una feria profesional, esta sesión de trabajo se concentrará exclusivamente en los conocimientos que tú y tus colegas queréis tener. Los expertos de Xerox y de nuestros socios estratégicos, te ofrecerán una sesión práctica de los programas y productos que aumentarán el volumen de tu negocio en los próximos años. Nos concentraremos en: Valor. Aprenderás a utilizar el valor del color digital. Discutiremos brevemente las tendencias de la industria, los detalles acerca de las últimas soluciones de fl ujo de trabajo, y además analizaremos minuciosamente los programas 1:1 más efectivos en el desarrollo del negocio. Calidad. Descubre hasta donde llega actualmente la calidad del color digital. Los expertos de la industria de Pantone nos explicarán en directo las nuevas formas de asegurar la consistencia del color en los actuales equipos digitales, con la misma riqueza y precisión del offset tradicional. Soluciones. Podrás ver en vivo las últimas y más productivas prensas de Xerox en acción: la prensa digital Xerox igen3, la nueva prensa digital Xerox DocuColor 8000 y la versátil prensa digital a color Xerox DocuColor Al fi nal del día, conocerás el verdadero potencial de rentabilidad del color digital de Xerox. Y tendrás la oportunidad de ganar uno de estos tres fantásticos dispositivos digitales. BlackBerry 7290 Cámara Digital Fuji Finepix E550 Apple ipod 40Gb Regístrate ahora en tu web personalizada y elige el dispositivo que desearías tener la oportunidad de ganar. La capacidad es limitada. Por favor regístrate antes del Martes 4 de Julio de Results Utilized PersonalEffect to facilitate a seamless partnership between the strategy, creative and production teams and the client, resulting in a highly productive and cohesive personalized communications campaign. Produced and delivered more than 13,000 customized invitations in six languages, all on tight deadlines and fixed budgets. Customized invitations motivated 5,300 people, or 41% of invitees, to visit a personalized Web landing for valuable information exchange. An impressive 26% of all Web visitors pre-registered for the seminars. Secured attendees per seminar, adding 1,600 highly qualified prospects to the Xerox sales cycle. The Digitally Cool Seminar Series is credited with generating over 1000% ROI from new sales revenue for Xerox Corporation., Inc. 767 Third Avenue, New York, NY USA Tel.: , Fax.: Ltd. 12 Hamelacha Street, Poleg Technology Park, Netanya, Israel Tel.: , Fax.:

2 and Roger Gimbel Turn Big Ideas into Big Results for Xerox Roger Gimbel, a 35-year veteran and recognized expert in the digital printing industry, has a proven track record of leveraging and Xerox technologies to stage successful selling events for high-profile clients. These programs have utilized multichannel, personalized and customized communications to deliver exceptional results for one-time events. While the award-winning campaigns were highly extolled, Roger Gimbel wondered how his firm could take this model to the next level. The answer? Employ the flexibility and extensibility of one-to-one solutions to create a Cross Media program campaign once, and then replicate it in a cost- and time-efficient manner to promote each of 19 events in a traveling seminar series. Working with VDP solutions made the Digitally Cool program strategy, planning, and implementation possible. Roger Gimbel, President Roger Gimbel & Associates An impressive 41% of all personalized invitations prompted a visit to a personalized Web. Roger approached Xerox with a big idea: Develop, promote and execute a seminar tour that would attract an average of 50 highly targeted attendees per event, where presenters would show how Xerox and VDP technologies can help printers add new, profitable, business oppor tunities to expand services to their current clients, and attract new clients. Attendees would represent qualified, newly educated prospects for the Xerox sales organization s follow up. To differentiate this program and ensure its success, Roger further proposed that all seminar elements invitations, promotions, and on-site fulfillment packages be produced as personalized communications pieces, utilizing the multi-channel technologies featured at the event. This strategy would demonstrate the validity of Cross Media personalized marketing, and provide attendees with a powerful first-hand experience of its ability to connect, inform, motivate, and deliver relevant content. The scale and schedule of the Digitally Cool seminar series demanded a highly streamlined, flexible and integrated Cross Media workflow. Each element of the communications program became increasingly unique and relevant and therefore more complex as the campaign progressed. The targeted invitation list required the production of more than 13,000 personalized invitations, or approximately 680 unique invitations per session. This entailed the production of very targeted, short runs of materials, in rapid succession. Adhering to time and budget guidelines was imperative in order to support the seminars as they quickly spanned three continents. Strict corporate branding and consistent messaging

3 The event registration allowed for collection of additional valuable information. A raffle prize was included as an incentive for attending a Digitally Cool event. required tight integration of data, design and business rules for each recipient and each media, flexible proofing options, rapid response to last minute changes, and impeccable output quality. Roger Gimbel & Associates had identified the perfect project and challenge to test the create once, replicate multiple times model. Each Digitally Cool seminar would, in itself, be an informational event, as well as a proof of concept. Solutions Make it Possible In response to these lofty goals, Roger Gimbel assembled a team of experts with years of experience developing multi-channel, multitouch point, personalized communications with PersonalEffect. The team, including creative visionaries Roberts Communications and leading digital printer Toppan America, created an ambitious communications program consisting of five key elements. First, invitees received a vibrant, high-impact personalized poster in a mailing tube with a full-color, personalized mailing label. The poster, designed to show off the Xerox igen3 Digital Production Press s largest paper size of x 22.5, featured the recipient s name, company and seminar details in their native language. The poster also included a Response URL (RURL), which incorporated the recipient s name and pointed to a personalized Web that was created on-demand by uproduce, the server component of the PersonalEffect system. As the first touch point of this important campaign, the poster s creativity, print quality, corporate branding, messaging and personalization set a high standard for the remaining pieces. An impressive 41% of all personalized invitations prompted a visit to a personal Web. The personal Web a second touch point welcomed each visitor by name, provided seminar details in his or her native language, and featured the convenience of a prepopulated event registration form. This also provided Gimbel an opportunity to collect additional information of value, including addresses that were previously unavailable. As an additional incentive, the prospect was invited to select from three attractive raffle prizes that would be awarded at the seminar. Upon submitting the on-line registration form, each recipient immediately received a customized confirmation Web and that confirmed the registration information, venue details, and displayed an image of the prize they had selected. These demonstrated the immediate response generation of personalized text and graphics. The personalized with the same confirmation information was the third touch point. On the day of the seminar, each attendee was greeted with a fourth element of the campaign a customized Xerox DocuCard agenda, which contained ten variable elements, including the attendee s name and company, RURL, chosen seminar topics, and a perforated raffle

4 card highlighting their selected raffle prize. This card was easily detached and entered into the drawing. Lastly, each seminar venue featured program information and signage produced in the local language. PersonalEffect works with Adobe InDesign to import text blocks in any font and language, making the production of the localized programs a breeze. All materials contained consistent Digitally Cool branding and corporate messaging that emphasized value, quality and integrated solutions. Throughout the seminar communications campaign, each element leveraged dif ferent communications channels print, Web or to connect with prospects. PersonalEffect made it possible to utilize each media option for its specific advantages: impact, convenience, interactivity, or immediacy. These elements combined to deliver a compelling multi-touch, multi-channel, campaign with customized messaging that convinced 1,375 people or 26% of all recipients to pre-register to attend a Xerox Digitally Cool Seminar. Seamless Collaboration To support such a high level of customization and Cross Media production, Roger Gimbel worked closely with -pioneer Bruce Kielar, Senior Vice President, Executive Creative Director and his team at Roberts Communications, Inc. in Rochester New York, and Gavin Jordan-Smith, Director of Marketing, Strategic Business Development, Digital Services, and Information Technology at Toppan America in Somerset, New Jersey. The strategy, design and print teams were separated by hundreds of miles, so s distributed workflow and a dependable on-line proofing and review process were essential to keeping the project on time and on budget. s WYSIWYG previews within the design tools allowed for the real-time preview of customized files prior to production. This approval process afforded a fast and efficient response to last minute changes. As a leader in VDP solutions, has identified and resolved the challenges that can hamper the proper execution of a Cross Media program, thus ensuring the most predictable, efficient and high quality output. The team s creative strategy provided unrestricted design expression while streamlining the production of each print or HTML in a time- and cost-efficient manner. Using the PersonalEffect ucreate component, Roberts Communications created a single -tagged Adobe InDesign file for each print piece and single master file for each Web landing and HTML . Bruce Kielar and Roger Gimbel teamed to develop the variable data and programming rules that facilitated this automated process. The documents were then automatically populated with customized text and graphics for each person, venue, country and language. uproduce was at the heart of the campaign output, coordinating the integration of the data, business rules and design for each recipient, document and media throughout the entire seminar series. All of this was accomplished while providing Kielar s team the complete design freedom of working with their preferred off-the-shelf design tools. Gavin Jordan-Smith lent production expertise with his knowledge of software and the Xerox igen3 Digital Production Press. ucreate and uproduce ensured a fast, accurate and seamless transfer of design files for consistent, high quality, full-color output. Doris Brown, Vice President of Marketing at Pantone, was one of the Digitally Cool seminar speakers. She highlighted digital technologies and tools that designers can use to faithfully reproduce corporate brand colors in a digital print and VDP production environment. Tight Deadlines The team had just six weeks to define the program elements, develop the variable database, finalize creative design, and complete qual-

5 ity output tests. After that, all communications had to be distributed on a regular and unwavering schedule that mapped to the seminar dates. PersonalEffect afforded us extremely fast turnaround, because we never had to start again from scratch, says Roger Gimbel. It was truly scalable and perfectly fit the defineonce, repeat-often model. PersonalEffect software along with extensive font support in Adobe InDesign saved significant time in the localization of materials in six languages, including English, French, Spanish, German, Dutch and Portuguese. The software offers a variety of copyfitting options to automatically accommodate text length variations that are inherent in producing different language versions. As a result, all text boxes were populated correctly. Bruce Kielar was particularly grateful for this feature, which reduced errors and kept guesswork to a minimum for the Roberts team. This is a testament to the flexibility and versatility of s phenomenal software, says Roger Gimbel. Once we had the program template in place, we were able to scale it up to accommodate more cities and maximize the value of the program. -Fueled Program Produces Impressive Gains for Xerox Working with VDP solutions helped Roger Gimbel & Associates exceed Xerox s goals and achieve many of their own. In total, the seminar series attracted 1,600 attendees to 19 events. Drawing between 40 and 200 guests per seminar, they easily beat their target of an average of 50 attendees per venue. The creative, high impact customized poster invitations compelled 41% of the recipients to visit a personalized Web, where Roger Gimbel could acquire additional valuable information and track program response rates. A remarkable 26% of visitors to the personalized Web s pre-registered for the conference a response rate that impressed even the seasoned VDP experts on team. Lastly, the seminar series added 1,600 new, highly qualified prospects to the Xerox sales cycle, 600 more than the original program goal. Digitally Cool was a great program that utilized variable data printing and a cross-media promotion campaign just like we encourage our customers to do because of the opportunity for exceptional results, says Jerry Murray, Vice President, Production Product Marketing at Xerox. The Digitally Cool program delivered outstanding results with over 1000% ROI and contributed to our worldwide success in Production Color last year. The third touch point in the campaign was a confirmation that confirmed the registration information, venue details and the prize they had selected. Lasting Impressions According to Roger Gimbel, working with VDP solutions made the Digitally Cool program strategy, planning and implementation possible. Given the complex level of variable text and graphics, the coordination of multi-channel campaign elements, and geographically dispersed work teams, I cannot

6 The Digitally Cool program delivered outstanding results with over 1000% ROI and contributed to our worldwide success in Production Color last year. Jerry Murray, Xerox Vice President, Production Product Marketing think of another VDP solution provider other than that could have supported this program so successfully. Bruce Kielar agrees. It s important to us to team with forward-thinking partners like Roger Gimbel & Associates, Xerox, Toppan America and. At Roberts Communications, we re committed to delivering programs that focus on Customer Think. Delivering relevant, customer-driven messaging is central to our firm s mission. With, we can walk the talk. By all accounts, the Digitally Cool Seminar Tour was a success. Roger Gimbel concludes, In the future, we will not be measured by the quality of the output, we will be measured by the quality of the outcome. The Digitally Cool seminars provided a very compelling demonstration of how printers can harness the power of Xerox and customized communications to generate new business, new customers and greater profitability. And that is very cool, indeed. Copyright 2006,. All rights reserved., the logo, PersonalEffect, uchart, ucreate, udirect, uedit, uimage, uplan, uproduce, ustore, ADOR, X-DOT, XLIM and the slogan one to one in one are trademarks or registered trademarks of. XEROX, igen3 and DocuCard are registered trademarks of Xerox Corporation in the United States and/or other countries. Roger P. Gimbel & Associates is a registered trademark of its respective owners. Adobe and InDesign are trademarks of Adobe Systems Incorporated in the United States and/or other countries. PANTONE and PANTONE COLOR MATCHING SYSTEM are property of Pantone, Inc. All other trademarks are the property of their owners and may be registered in certain jurisdictions

Individualized Communications Delivers

Individualized Communications Delivers A Vision to Lead XMPie was founded in 2000 by veterans of Scitex and EFI, who prior to starting XMPie, made major contributions to the innovative analog and digital printing solutions those companies created.

More information

udirect Video Training

udirect Video Training udirect Video Training Customer Expectation Document XMPie udirect Video Software version: v1.5 Document version: v1.2 Published date: July 2013 Notices 2013 XMPie, A Xerox Company. All rights reserved.

More information

Xerox Workflow Solutions Brochure. Tools. Choice. Results. A new way to look at business challenges and more ways to help you solve them.

Xerox Workflow Solutions Brochure. Tools. Choice. Results. A new way to look at business challenges and more ways to help you solve them. Xerox Workflow Solutions Brochure Tools. Choice. Results. A new way to look at business challenges and more ways to help you solve them. Tools When there s a job to do, we reach for a tool. But while a

More information

Level 2 Spanish, 2012

Level 2 Spanish, 2012 91148 911480 2SUPERVISOR S Level 2 Spanish, 2012 91148 Demonstrate understanding of a variety of spoken Spanish texts on familiar matters 2.00 pm Tuesday 20 November 2012 Credits: Five Achievement Achievement

More information

Transformative Document Services for Your Business. Xerox Centralized Print Services

Transformative Document Services for Your Business. Xerox Centralized Print Services Transformative Document Services for Your Business Xerox Centralized Print Services Turnkey services simplify your document production. As a company leader, you re responsible for making some tough choices.

More information

Demand more from your retail marketing. HP Retail Promotion Manager

Demand more from your retail marketing. HP Retail Promotion Manager Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the

More information

PE Web-to-Print Training

PE Web-to-Print Training PE Web-to-Print Training Customer Expectation Document XMPie PersonalEffect StoreFlow, XMPie PersonalEffect ustore, or XMPie Enterprise Print + ustore Software version: PE v7.1 / ustore v8.1 Document version:

More information

LINIO COLOMBIA. Starting-Up & Leading E-Commerce. www.linio.com.co. Luca Ranaldi, CEO. Pedro Freire, VP Marketing and Business Development

LINIO COLOMBIA. Starting-Up & Leading E-Commerce. www.linio.com.co. Luca Ranaldi, CEO. Pedro Freire, VP Marketing and Business Development LINIO COLOMBIA Starting-Up & Leading E-Commerce Luca Ranaldi, CEO Pedro Freire, VP Marketing and Business Development 22 de Agosto 2013 www.linio.com.co QUÉ ES LINIO? Linio es la tienda online #1 en Colombia

More information

BtoB MKT Trends. El Escenario Online. Luciana Sario. Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1

BtoB MKT Trends. El Escenario Online. Luciana Sario. Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1 BtoB MKT Trends El Escenario Online Luciana Sario Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1 Audio Test Estamos haciendo un Audio Test y estoy hablando en este momento

More information

Transform your business

Transform your business Transform your business with high-value online services Web-to-print and cross-media marketing tools from Online Print Solutions and Kodak Tap into today s growth opportunities Web-based tools are becoming

More information

Pageflex Persona Cross Media Suite

Pageflex Persona Cross Media Suite Pageflex Persona Cross Media Suite Pageflex Persona Cross Media Suite gives you the power to create personalized cross media campaigns using the award-winning variable data capability of Pageflex on your

More information

Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide

Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide Notices 2011 XMPie Inc. All rights reserved. U.S. Patents 6948115, 7406194, 7548338, 7757169 and pending patents.

More information

Versión precedente* Lista productos disponibles** Disponible desde el June 1, 2013

Versión precedente* Lista productos disponibles** Disponible desde el June 1, 2013 Versión precedente* Lista productos disponibles** Disponible desde el June 1, 2013 Las solicitudes de licencias de versión anterior sólo están disponibles para los productos enumerados en este documento.

More information

Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide

Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide Microsoft SQL Server 2008 R2 Express Edition with Advanced Services Installation Guide Notices 2010 XMPie Inc. All rights reserved. U.S. Patents 6948115, 7406194, 7548338, 7757169 and pending patents.

More information

Microsoft SQL Server 2014. Installation Guide

Microsoft SQL Server 2014. Installation Guide Microsoft SQL Server 2014 Installation Guide Notices 2015 XMPie Inc. All rights reserved. U.S. Patents 6948115, 7406194, 7548338, 7757169 and pending patents. JP Patent 4406364B and pending patents. Microsoft

More information

Microsoft SQL Server 2008 R2 (64-bit) Standard Edition Installation Guide

Microsoft SQL Server 2008 R2 (64-bit) Standard Edition Installation Guide Microsoft SQL Server 2008 R2 (64-bit) Standard Edition Installation Guide Notices 2011 XMPie Inc. All rights reserved. U.S. Patents 6948115, 7406194, 7548338, 7757169 and pending patents. JP Patent 4406364B

More information

Computershare Communication Services. Make every connection count

Computershare Communication Services. Make every connection count Computershare Communication Services Make every connection count Integrated solutions that increase customer engagement Computershare Communication Services helps companies better connect with their customers

More information

JENZABAR EX. Exceptional insights. Extraordinary results. JENZABAR EX

JENZABAR EX. Exceptional insights. Extraordinary results. JENZABAR EX JENZABAR EX Exceptional insights. Extraordinary results. JENZABAR EX JENZABAR EX A Proven Solution for Higher Education Jenzabar EX is a comprehensive, fully-scalable administrative platform designed specifically

More information

Desde la División de Advanced Solutions de Ingram Micro, queremos agradecerle su asistencia al evento Technology Day organizado por Symantec.

Desde la División de Advanced Solutions de Ingram Micro, queremos agradecerle su asistencia al evento Technology Day organizado por Symantec. Apreciado colaborador, Desde la División de Advanced Solutions de Ingram Micro, queremos agradecerle su asistencia al evento Technology Day organizado por Symantec. A su vez, esperamos que su asistencia

More information

End-to-End Communication Solutions for Print & Marketing

End-to-End Communication Solutions for Print & Marketing End-to-End Communication Solutions for Print & Marketing All from one, centralized web-based interface! Your company communicates in lots of ways. Through printed documents & publications, corporate marketing

More information

Direct Mail Application Brochure. Direct Mail

Direct Mail Application Brochure. Direct Mail Direct Mail Application Brochure Increased relevance leads to unforgettable results. Direct Mail 2 Direct mail is big business. And it s growing bigger by the day. In fact, direct mail is one of the most

More information

IBM PureSystems: Familia de Sistemas Expertos Integrados

IBM PureSystems: Familia de Sistemas Expertos Integrados IBM PureSystems: Familia de Sistemas Expertos Integrados Carlos Etchart Sales Support Specialist IBM Está IT listo para el Cambio? New server spending Power & cooling costs Server mgmt & admin costs 2013

More information

Sales Management Main Features

Sales Management Main Features Sales Management Main Features Optional Subject (4 th Businesss Administration) Second Semester 4,5 ECTS Language: English Professor: Noelia Sánchez Casado e-mail: noelia.sanchez@upct.es Objectives Description

More information

IBM Software Group IBM Marketing Center

IBM Software Group IBM Marketing Center IBM Marketing Center Cloud-based, all-in-one solution combining customer analytics with real-time marketing Highlights Execute marketing communications designed for each customer as an individual Draw

More information

The Twins Campaign - Spot the Difference

The Twins Campaign - Spot the Difference Fuji Xerox 1to1 Marketing The Twins Campaign - Spot the Difference The 1:1 Experience Service reaches record-breaking highs with a revolutionary multichannel marketing campaign Fuji Xerox put its expertise

More information

Reaching New Customers With E-Mail Newsletters An Executive White Paper

Reaching New Customers With E-Mail Newsletters An Executive White Paper Reaching New Customers With E-Mail Newsletters An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

Adobe, shortening the sales cycle.

Adobe, shortening the sales cycle. Adobe, shortening the sales cycle. Digital publishing solutions leader leverages Adobe Digital Publishing Suite and Adobe Experience Manager integration to drive impact with sales enablement app. Adobe

More information

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience

Accenture Interactive Joint Point of View with Adobe. Making it Relevant Optimizing the Digital Marketing Experience Accenture Interactive Joint Point of View with Adobe Making it Relevant Optimizing the Digital Marketing Experience Making it Relevant Optimizing the Digital Marketing Experience Digital is no longer a

More information

Imaging solutions that enhance your business

Imaging solutions that enhance your business Imaging solutions that enhance your business Your Guests Are Your Business We re the clear choice for enhancing and extending their experience You succeed when you maximize two simple things Optimizing

More information

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and

More information

SOFT DRINKS. Demo General Report. Report Monthly Oct 30, 2013 - Nov 28, 2013

SOFT DRINKS. Demo General Report. Report Monthly Oct 30, 2013 - Nov 28, 2013 Report Monthly Oct 3, 213 - Nov 28, 213 Sep 3, 213 - Oct 29, 213 (Comparison) "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

More information

SUMMER PROGRAM APPLICATION

SUMMER PROGRAM APPLICATION www.iefl.org SUMMER PROGRAM APPLICATION LATINO STUDENT LEADERSHIP CONFERENCE July 29 August 3, 2012 ASTROCAMP IDYLLWILD, CALIFORNIA MAY BE DUPLICATED INLAND EMPIRE Dear Student: If you are an eighth- or

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013)

Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA

More information

WIN TIPS #1. Cómo asegurar el éxito de tu startup

WIN TIPS #1. Cómo asegurar el éxito de tu startup WIN TIPS #1 Cómo asegurar el éxito de tu startup AUTORES: Magdalena Peyroux is la actual CMO de GanaClientes.com. Cuenta con una dilatada experiencia como inbound marketer y ha dirigido las operaciones

More information

Owatonna - BCBSF Library Initiative Evaluation Plan Template March 2013. Data to be collected

Owatonna - BCBSF Library Initiative Evaluation Plan Template March 2013. Data to be collected Owatonna - BCBSF Library Initiative Evaluation Plan Template March 2013 Activity to be Create new access points to access the library, focused on health equity topics, for targeted population a. Provide

More information

Powering Local Marketing with Signage

Powering Local Marketing with Signage Powering Local Marketing with Signage Prepared for FedEx Office by: Comments or Questions? Table of Contents Introduction...3 Defining Local Marketing...3 The Power of Signage in Local Marketing...3 Examples

More information

IBM Rational Dónde estamos? Adónde vamos?

IBM Rational Dónde estamos? Adónde vamos? IBM Rational Dónde estamos? Adónde vamos? IBM Software Group Antonio Rodríguez IBM Rational Leader for Spain, Portugal, Greece & Israel DONDE ESTAMOS? 2 2 IBM Rational en Social Media Información al instante

More information

maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing

maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing Kodak Solutions that fit your business Whatever your size, set up or scale, Kodak is a valuable resource to

More information

ACF INTERNATIONAL BRAND IDENTITY

ACF INTERNATIONAL BRAND IDENTITY INTERNATIONAL BRAND IDENTITY INDEX INTERNATIONAL 4 5 6 8 16 22 24 26 28 30 32 34 36 40 40 42 44 46 48 50 52 54 S CORPORATE MANUAL: GUIDELINES & GRAPHIC IDENTITY PERSONALITY : THE BRAND THE 4-COLOR LOGO

More information

INTRODUCING U.CONNECT...A MODULAR, INTEGRATED BUSINESS COMMUNICATION SOLUTION DESIGNED TO EFFECTIVELY:

INTRODUCING U.CONNECT...A MODULAR, INTEGRATED BUSINESS COMMUNICATION SOLUTION DESIGNED TO EFFECTIVELY: Modular, Integrated esolutions Support a Project, a Program, or Enterprise Print Management Your company communicates in lots of ways. Through printed documents & publications, corporate marketing collateral,

More information

Moving toward sustainable in-plant printing. Together, we re working to protect our environment.

Moving toward sustainable in-plant printing. Together, we re working to protect our environment. Moving toward sustainable in-plant printing. Together, we re working to protect our environment. Today s in-plant printing operations may be greener than you think, with a number of ways that they re reducing

More information

IMPORTANT NOTICE: Copyright 2010-2011 The Practice Office S.L. and Christopher Wright. All Rights Reserved.

IMPORTANT NOTICE: Copyright 2010-2011 The Practice Office S.L. and Christopher Wright. All Rights Reserved. Top 10 techniques Meeting Skills in English ebook IMPORTANT NOTICE: Copyright 2010-2011 The Practice Office S.L. and Christopher Wright. All Rights Reserved. Share this ebook with friends as long as it

More information

REACH. CONNECT. ENGAGE.

REACH. CONNECT. ENGAGE. REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive

More information

Digital Asset Management

Digital Asset Management A collaborative digital asset management system for marketing organizations that improves performance, saves time and reduces costs. MarketingPilot provides powerful digital asset management software for

More information

Products CRM and Business Intelligence for DNA

Products CRM and Business Intelligence for DNA Products CRM and Business Intelligence for DNA Leverage Your Financial Institution s Rich, Robust Data to Analyze Performance and Build Stronger Accountholder Relationships Products Knowledge is power.

More information

True On-Demand Dynamic Imaging

True On-Demand Dynamic Imaging True On-Demand Dynamic Imaging Image Compositing Fabric Draping Text Handling Colorization Dynamic Imaging Solutions from LiquidPixels Give your customers what they want: compelling, interactive shopping

More information

Find over 300 other case studies on digital print applications at www.podi.org/casestudy.

Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 1 Find over 300 other case studies on digital print applications at www.podi.org/casestudy. 2008, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or

More information

Cross Media. DirectSmile. Increase direct marketing impact while saving costs. Manage campaigns and track results in real-time

Cross Media. DirectSmile. Increase direct marketing impact while saving costs. Manage campaigns and track results in real-time DirectSmile Cross Media Increase direct marketing impact while saving costs Manage campaigns and track results in real-time Create personalized print pieces, e-mails and websites Automate marketing and

More information

Despliegues en la Plataforma Cloud AWS Antonio Alvarez EMEA Business Developer Manager. SAP Forum Madrid, 12 Marzo 2015

Despliegues en la Plataforma Cloud AWS Antonio Alvarez EMEA Business Developer Manager. SAP Forum Madrid, 12 Marzo 2015 Despliegues en la Plataforma Cloud AWS Antonio Alvarez EMEA Business Developer Manager SAP Forum Madrid, 12 Marzo 2015 Agenda Que es AWS? Beneficios de AWS Cloud + Intel SAP on AWS: Casos de Uso y referencias

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

IT & Management Consulting Services

IT & Management Consulting Services 2008 Microsoft Corporation. All rights reserved. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, Excel, Microsoft Dynamics,

More information

Workflow. The key to streamlining the production printing process

Workflow. The key to streamlining the production printing process Workflow The key to streamlining the production printing process Contents Workflow Summary 3 What is a workflow? 4 Workflow Where did it come from and where is it going? 6 What s so important about a Workflow?

More information

Make Your Business Simple Using FobessCRM

Make Your Business Simple Using FobessCRM Make Your Business Simple Using FobessCRM 1 FobessCRM at a Glance Built for Planning Prepare and manage content Design channel strategy Decide targeted campaigns Freedom in Interaction Approach customers

More information

Información On Demand Podemos predecir lo que sucederá?

Información On Demand Podemos predecir lo que sucederá? Información On Demand Podemos predecir lo que sucederá? Jeffrey Haggott IBM Corporation Americas Data Warehouse Business Unit Latin America Sales Leader jhaggot@us.ibm.com Temas de Nuestra Charla Gestión

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

20-22 MAYO MAY 2014 ORGANIZA ORGANISED BY

20-22 MAYO MAY 2014 ORGANIZA ORGANISED BY 20-22 MAYO MAY 2014 ORGANIZA ORGANISED BY XVI Salón Profesional Internacional de la Tecnología Audiovisual 16th International Audio-Visual Technology Trade Fair Del 20 al 22 de mayo de 2014 From May 20

More information

Sage CRM I White Paper. Enhance Your Business Relationships With Sage CRM

Sage CRM I White Paper. Enhance Your Business Relationships With Sage CRM I White Paper Enhance Your Business Relationships With Accelerate Your Performance With True 360 Business Visibility Imagine: Your top sales professional calls your best customer to sell him a new product.

More information

combining innovative business IT services and consumer technology to inspire the new digital economy The Atos Samsung Alliance

combining innovative business IT services and consumer technology to inspire the new digital economy The Atos Samsung Alliance The Atos Samsung Alliance combining innovative business IT services and consumer technology to inspire the new digital economy Your business technologists. Powering progress The Atos and Samsung alliance

More information

Cambridge IGCSE. www.cie.org.uk

Cambridge IGCSE. www.cie.org.uk Cambridge IGCSE About University of Cambridge International Examinations (CIE) Acerca de la Universidad de Cambridge Exámenes Internacionales. CIE examinations are taken in over 150 different countries

More information

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit executive summary In today s competitive global marketplace, enterprise brand managers

More information

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011)

Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Go Red Por Tu Corazón TM Logo Guidelines (Updated March 2011) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA organization-wide

More information

business communications

business communications business communications Enabling business communications Business documents play a central role in the communications between organizations and their clients. Invoices, statements, financial reports; every

More information

IBM s State of Marketing Survey 2012

IBM s State of Marketing Survey 2012 IBM Software Enterprise Marketing Management Marketers biggest challenges and opportunities reveal the rise of the empowered customer 2 Contents 2 Leading the customer experience 4 Removing silos and integrating

More information

F I N A N C I A L S E R V I C E S & B A N K I N G S O L U T I O N S. Helping Financial Firms Engage Customers to Drive Growth

F I N A N C I A L S E R V I C E S & B A N K I N G S O L U T I O N S. Helping Financial Firms Engage Customers to Drive Growth F I N A N C I A L S E R V I C E S & B A N K I N G S O L U T I O N S Helping Financial Firms Engage Customers to Drive Growth Meet your communication needs with one solution Every year, your business is

More information

The ALL-IN-oNe solution for PersoNALIzed CommuNICATIoN

The ALL-IN-oNe solution for PersoNALIzed CommuNICATIoN The ALL-IN-one solution for Personalized Communication 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Let's Talk About Your Business John, Take your business into the future with complete

More information

Ricoh Dataworks 3. Variable Data Printing Solution Create, Distribute and Save. direct mail. transactional. ranspromo

Ricoh Dataworks 3. Variable Data Printing Solution Create, Distribute and Save. direct mail. transactional. ranspromo Ricoh Dataworks 3 Variable Data Printing Solution Create, Distribute and Save direct mail transactional ranspromo Ricoh Dataworks 3 Software Suite Customized communications create opportunities. They speak

More information

INTELIGENCIA DE NEGOCIO CON SQL SERVER

INTELIGENCIA DE NEGOCIO CON SQL SERVER INTELIGENCIA DE NEGOCIO CON SQL SERVER Este curso de Microsoft e-learning está orientado a preparar a los alumnos en el desarrollo de soluciones de Business Intelligence con SQL Server. El curso consta

More information

GUL-UC3M Jornadas Técnicas

GUL-UC3M Jornadas Técnicas GUL-UC3M Jornadas Técnicas Global Open Source Enterprises My experience in Openbravo 14 de Noviembre de 2008 Agenda Introduction to Openbravo Dynamics of Open Source Openbravo Community Services My takeaways

More information

Case Study. SugarBush Media s Transition to a Marketing Services Provider Yields Sweet Success. August 2011. Comments or Questions?

Case Study. SugarBush Media s Transition to a Marketing Services Provider Yields Sweet Success. August 2011. Comments or Questions? Case Study August 2011 SugarBush Media s Transition to a Marketing Services Provider Yields Sweet Success Comments or Questions? Table of Contents Introduction... 3 The Evolution of SugarBush Media...

More information

Contact Center Solutions

Contact Center Solutions OVERVIEW MITEL Contact Center Solutions Strengthen Customer Relationships While Protecting the Bottom Line Your contact center is the primary interface to your organization, for your most valuable asset

More information

Customer Name Address City, State Zip

Customer Name Address City, State Zip <INSERT DATE> Customer Name Address City, State Zip Announcement to Customers: The transition is complete Dear < insert name>, has successfully completed transitioning your water utility account. Once

More information

Simply better banking

Simply better banking Simply better banking How does a bank make the right impression on customers? Did you know that Xerox: Processed 1 billion card transactions in 2012 Hosts 1 billion mortgage loan images Processes 800 million

More information

MEASURING MARKETING AUTOMATION ROI FOR FINANCIAL ADVISORS

MEASURING MARKETING AUTOMATION ROI FOR FINANCIAL ADVISORS MEASURING MARKETING AUTOMATION ROI FOR FINANCIAL ADVISORS By D. Bruce Johnston, President and COO CaptureTrackConvert Marketing Automation Software www.capturetrackconvert.com 2011 Copyright CaptureTrackConvert,

More information

A CASE FOR PERSONALIZATION. Proof that Relevant Content is King

A CASE FOR PERSONALIZATION. Proof that Relevant Content is King A CASE FOR PERSONALIZATION Proof that Relevant Content is King RELEVANT CONTENT IS KING No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are.

More information

El modelo estratégico de los canales de. contacto con el cliente dentro de los objetivos. de calidad y rentabilidad

El modelo estratégico de los canales de. contacto con el cliente dentro de los objetivos. de calidad y rentabilidad El modelo estratégico de los canales de Click to edit Master text styles contacto con el cliente dentro de los objetivos Second level de calidad y rentabilidad Third level Fourth level Fifth level presentado

More information

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS Maximizer CRM is a completely integrated sales, marketing and customer service and support management solution that enables you to attract prospects,

More information

Creating a Vision for Technology

Creating a Vision for Technology EVENT Solutions Creating a Vision for Technology Event Solutions Our expertise and technology will amplify your event success St. Louis Audio Visual is known for its event production services across the

More information

Market Share Leadership of the Year, Dynamic Publishing Solutions Global, 2010

Market Share Leadership of the Year, Dynamic Publishing Solutions Global, 2010 Market Share Leadership of the Year, Dynamic Publishing Solutions Global, 2010 Frost & Sullivan s Global Research Platform Frost & Sullivan is entering its 50 th year in business with a global research

More information

Cuánto se demora una pit stop?

Cuánto se demora una pit stop? Cuánto se demora una pit stop? The Internet of Things Connect Transform Reimagine Edgar Galindo Septiembre 2015 Version 1.0 2 Agenda The IoT Por qué nos debería importar? Optimice su cadena de valor a

More information

How to Choose the Best Web Content Management System for Customer Experience Management:

How to Choose the Best Web Content Management System for Customer Experience Management: white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content

More information

Por qué ExecuTrain? Por qué ExecuTrain? Modalidad de servicio

Por qué ExecuTrain? Por qué ExecuTrain? Modalidad de servicio Por qué ExecuTrain? ExecuTrain es un proveedor de entrenamiento corporativo a nivel internacional y líder mundial en la capacitación empresarial. Contamos con 22 años y más de 62 mil personas capacitadas

More information

Oracle Front Office Applications. Enabling Customer-Responsive Enterprises

Oracle Front Office Applications. Enabling Customer-Responsive Enterprises Oracle Front Office Applications Enabling Customer-Responsive Enterprises promote customer loyalty promote customer loyalty promote customer loyalty grow your business grow your business grow your business

More information

Enhance Your. Business Relationships. SageCRM. with. www.sagesoftware.co.in

Enhance Your. Business Relationships. SageCRM. with. www.sagesoftware.co.in Enhance Your Business Relationships with SageCRM www.sagesoftware.co.in Accelerate Your Performance with True 360 Business Visibility Imagine: Your top sales professional calls your best customer to sell

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

How to increase Marketing Efficiency to Gain and Retain Customers

How to increase Marketing Efficiency to Gain and Retain Customers How to increase Marketing Efficiency to Gain and Retain Customers How marketing automation and CRM can help a midsized business consolidate data, improve customer information, streamline marketing efforts,

More information

NAME IN WHICH BUSINESS IS OR WILL BE CONDUCTED NOMBRE EN EL CUAL EL NEGOCIO ES O SERA CONDOCIDO CITY CIUDAD STATE ESTADO ZIP CODIGO POSTAL

NAME IN WHICH BUSINESS IS OR WILL BE CONDUCTED NOMBRE EN EL CUAL EL NEGOCIO ES O SERA CONDOCIDO CITY CIUDAD STATE ESTADO ZIP CODIGO POSTAL COUNTY FILED BUSINESS # ASSUMED CERTIFICATE OF OWNERSHIP NEGOCIONO ARCHIVADO EN EL ESTADO NOMBRE ASUMIDO DE CERTIFICADO DE LA PROPIEDAD NOTICE: THE FILING OF THIS BUSINESS IS VALID ONLY FOR A PERIOD NOT

More information

Online Order Management

Online Order Management discover Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually

More information

Conference ConCepts Inc. Company Profile Background

Conference ConCepts Inc. Company Profile Background Conference ConCepts Inc. Company Profile Background Founded in 1994, Conference ConCepts Inc. (CCC) is a full- service professional conference and association management company. CCC produces technical

More information

Para ser considerado para obtener un espacio para vender y ser incluido a nuestro sistema de datos, por favor envíenos la siguiente información:

Para ser considerado para obtener un espacio para vender y ser incluido a nuestro sistema de datos, por favor envíenos la siguiente información: Vendor Information Latin Food & Music Family Festival: Saturday, October 3, 2015 To be considered for vendor space and be added to our database, please send all of the following: Information about your

More information

Fiorano Partner Group Program Guide

Fiorano Partner Group Program Guide Fiorano Partner Group Program Guide Document Outline A partnership with Fiorano represents a mutually beneficial relationship. Our program provides a predictable and clearly defined environment for you

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Perfect Customer Relationship Management (CRM) System

Perfect Customer Relationship Management (CRM) System Al-Andalus Software Development & Technology Co. Perfect Customer Relationship Management (CRM) System Product Overview Overview Perfect Customer Relationship Management (CRM) System empowers your sales,

More information

Customer Relationship Management - a strategic approach

Customer Relationship Management - a strategic approach Sage CRM Solutions Customer Relationship Management - a strategic approach Managing interactions with prospects and customers effectively and profitably is a fundamental part of business. Success depends

More information

ENVIRONMENT: Collaborative Learning Environment

ENVIRONMENT: Collaborative Learning Environment Guía Integrada de Actividades Contexto de la estrategia de aprendizaje a desarrollar en el curso: The activity focuses on the Task Based Language Learning (TBLL). The task is used by the student in order

More information

Application for World Wide Views on Climate and Energy Phoenix, AZ

Application for World Wide Views on Climate and Energy Phoenix, AZ Application for World Wide Views on Climate and Energy Phoenix, AZ Thank you for applying to be part of the Arizona deliberations for World Wide Views on Climate and Energy. To learn more about the global

More information

BUSINESS EQUIPMENT. www.ondemandhouston.com. www.ondemandhouston.com

BUSINESS EQUIPMENT. www.ondemandhouston.com. www.ondemandhouston.com BUSINESS EQUIPMENT www.ondemandhouston.com www.ondemandhouston.com About Us On Demand Office Equipment Is The Total Solution For All Of Your Business Needs: Office Equipment Printer Fleet Management Production

More information

HPN Product Tools. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HPN Product Tools. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HPN Product Tools Requerimiento: Conozco el numero de parte (3Com,H3C,Procurve) Solución : El lookup Tool 1 Permite convertir el número de parte de un equipo proveniente de 3Com, H3C o Procurve para obtener

More information

Data Center. Business Intelligence. Enterprise Computing Solutions North America. IBM Group Marketing Guide for Business Partners. arrow.

Data Center. Business Intelligence. Enterprise Computing Solutions North America. IBM Group Marketing Guide for Business Partners. arrow. Business Intelligence Data Center Cloud Mobility Enterprise Computing Solutions North America IBM Group Marketing Guide for Business Partners arrow.com Introduction To shorten your time to market and begin

More information