No matter your destination in Los Cabos, within the pages of Destino Magazine you will find an open door to quality editorial about this beautiful

Transcription

1 DESTINO MAGAZINE MEDIA KIT 2016

2 No matter your destination in Los Cabos, within the pages of Destino Magazine you will find an open door to quality editorial about this beautiful region of Southern Baja, as well as relevant tourist information, maps, activities, culinary discoveries, entertainment, real estate, healthy living, local culture, art, sports, and more. Destino is the only magazine to partner with.

3 Eye Catching Covers... Working with a limited advertising budget in 2013, it was important to choose wisely for our print media goals. After researching the local options, we chose Destino Magazine. Our focus was to attract the Los Cabos vacationer and Destino Magazine appealed to us because of their distribution numbers and locations. Due to the professional staff at Destino, our ad resulted in sales covering both the cost of the ad campaign and all related expenses. We could not have been happier and will continue to place our confidence and advertising dollars with Destino Magazine. - Joanne Berkowitz, Real Estate Sales Grand Regina Los Cabos...Quality Editorial and Relevant Tourist Information

4 Advertising with Destino Magazine Our purpose is simple: We want the tourists of Los Cabos to experience the best vacation possible while learning about the local culture. We take pride in our high quality standards, and in publishing editorial that s so entertaining that our readers keep coming back, month after month. Our carefully planned editorial to advertising ratio was developed to keep readers interested, while assuring the best possible exposure and placement of your ad. Social Media All advertising packages include on-going promotional exposure through Destino Magazine s social medial audience, which includes thousands of followers on Facebook, twitter, Pinterest, and Instagram. As part of our internal marketing strategy, Destino invests marketing dollars into boosting and promoting key posts that perform well on social media. As an advertiser, you can expect to see your ad run twice per month on the Destino Facebook page: Demographic As a reputable publication, we have made it our responsibility to provide accurate and pertinent information to the tourists of Los Cabos, and the majority of the content in Destino Magazine is directed to that specific market. With tourism on the climb in Los Cabos, visitors are appearing from farther reaches around the world, and Destino continues to grow and adapt with our readers. While we proudly accommodate the tourists of Los Cabos, our local following continues to grow as well. New monthly subscriptions for our online publication prove to be an even mix of locals, Americans, and Canadians. Destino Subscribers As part of our continued efforts to support our advertisers beyond the printed ads in our magazine, Destino has begun an campaign that enables your ads to reach Cabo regulars in and outside of town. Each new monthly issue of Destino Magazine is ed out to our database of double-opted-in subscribers, which continues to grow. Our subscribers can also expect to hear from us about other news and events, too. This resource is also available to our advertisers to announce exciting news, promotions, specials, and more.

5 Distribution Rack locations in South Baja Rack locations in Cabo San Lucas BE Be EVERYWHERE! Everywhere! Rack locations in San José del Cabo CABO SAN LUCAS RACKS Ace Hardware Area de Alberca VLE Area del Spa VDA Back to the Rack Baja Cantina Beach Cabo Bakery Cabo Café Plaza Cota Cabo Fitness Cabo Mar Restaurant Cabo Villas Cabo Wabo Cabo Whale Trek Cabo Winery Café Infusion Casa Country Club Cascadas CRUISE SHIP LANDING Desperados Restaurant Expedia (Plaza Gali) Fairfield Inn By Marriot Fonatur Api Recepcion Vfraiche Gricelda's Hoboken Nails Salon Hospitality VDA Jonhy Rockets Land's End Realty Mar de Cortes Hotel Marina Sol Marina Sol Condominiums One World Hospital Palmita Market VDP Pemex 6579 Salida Todos Solomon s Landing Pemex Costco 7018 Plaza Amelia Wilkes Plaza Aramburo Plaza Don Carlos Plaza Mariachi REmexico Real Estate Plaza Bonita Restaurant Taco Bar VDP Restaurante Bella California VDP Restaurante El Patron VDA Restaurante Taco Bar VDA Santa Carmela Market Sr.Frogs (Plaza Gali) Tiki Bar Uno Mas (Plaza dek Sol) Villa del Arco Lobby Villa del palmar Lobby Villa La Estancia Lobby Villa Serena Restaurant Walmart Entrance Wild Canyon SAN JOSÉ RACKS Art Walk Esquina Back to the Rack Cabo Santuario Art Walk Costa Azul Surf Shop Discovery Dolphins Hotel Posada Terranova Hotel Westing Grand Lobby Hyatt Place Mi Ensalada Molly's Restaurant Pemex Cerro Colorado Puerto Los Cabos La Playita REmexico Real Estate San José Art District San Jose Centro Esquina Doblado-Hidalgo Shops at palmilla Wiki Park Zipper's TODOS SANTOS RACKS Café Esquina Cerritos Surf Hotel Danas Diner Galeria Gabo Galleria Ezra Katz Hotel California Teatro Todos Santos EAST CAPE RACKS Hotel Plamas de Cortez Hotel Buena Vista LORETO RACKS Remexico Real Estate DROP-OFF LOCATIONS CABO SAN LUCAS Aerocalafia oficina Amerimed Hospital Andromeda Divers Bahia Hotel Bluenet Hospital Cabo Bungalos Cabo Cush Hotel Cabo Sunset condo Hotel Cabo Trek Cabo Villas Cabo Yacht Centre Casa Bella Casa Dorada Country Club Desert Spa Villa del Palmar Esperanza Auberge Estancia Real Hotel Finisterra Sandos Hotel Hotel Santa Fe La Picazon Los Milagros Hotel Me Cabo Hotel Old Town Gallery Piedi Carino Pueblo Bonito Blanco RP Consultores Siesta Suites SAN JOSE DEL CABO Airport Car Rentals: Thrifty,Usave,Eurocar, National Alegranza Amerimed Hospital Baja properties Best Western Airport Cabo Surf Hotel Container Restaurant Coral Baja Cynthia's Restaurant El Encanto Inn Holiday Inn Hotel Barcelo Hotel Grand Faro Hotel Royal Cameron los Cabos Hyatt Place Marisol Boutique Hotel One&Only Palmilla Posada Real Los Cabos Raintree Vacation Club (Westin Regina) Royal Solaris Tropicana inn Westin Grand Regina CORRIDOR Dreams Los Cabos El Ameyal Esperanza Auberg Esperanza Villas Fiesta Americana Grand Fiesta Americana Villas Hacienda Encantada Los Patios Marbella Suites Misiones RIU Palace RIU Santa Fe Secrets Marquis Serena del Mar Seven Crown Sheraton Hacienda del Mar Sunrock Hotel and Residence Villas del Mar Westin Resort & Spa Zoerty Casa del Mar TODOS SANTOS Art & Beer Baja Bean Café Esquina El Hotelito Galeria de Todos Santos Galeria La Sonrisa de la Muerte Galleria Ezra Katz Guaycura Boutique Hotel & Spa Hotel Casa Tota La Bohemia Hotel Palapa Society Rancho Pescadero Hotel Restaurante The Galline Santa Fe Restaurant Teatro Todos Santos The Hub Todos Santos Inn EAST CAPE Hotel Plamas de Cortez Hotel Buena Vista LORETO Hotel Villas del palmar HOTEL ROOMS Club Regina Estancia Real Esperanza an Auberge Hotel Santa Fe Playa Grande Seven Crown Grand Solmar Resort Marisol Boutique Hotel Villa del Arco Villa del Palmar Villa la Estancia Villas del Palmar Loreto The Bungalows

6 Destino Online Destino Magazine s resourceful information and interesting editorial is now online! The new website was designed and constructed by a leading, US based web development and advertising firm with great focus and investment in SEO and top Google ranking strategies. Advertising oportunities will now be available online, with premium placement options as well as a business listings page. Each new issue of Destino Magazine will feature active links that will lead readers directly to your website. Our decision to expand our advertising efforts into the online market derived from our ongoing efforts to give our advertisers more exposure. When you place an ad with Destino, we consider you a partner. The success of your ad is our responsibility, and our strategy for putting your ad in the hands of our many readers now includes a beautifully designed, state-of-the-art website. The new website will be mobile compatible, so tourists who are using cell phones and tablets can easily access information and coupons about your business from any mobile device. Ask about our online advertising pricing and our money saving print/online packages. Office: / Cell: Distribution We distribute 25,000 issues of Destino Magazine every month 300,000 annually. These magazines are predominantly distributed in Cabo San Lucas, the Corridor, and San Jose del Cabo, but our reach is now extending into Todos Santos and surrounding areas. Every issue of Destino Magazine is placed in over 1000 hotel room, and in our high-traffic rack locations across Los Cabos. Destino can be found in real estate offices, hotel concierge desks, restaurants, bars, food markets, shopping malls, and more. Our thorough distribution practices ensure that all locations remain stocked, and that the magazine is visible all month long. We distribute 25% more magazines than other local publications, at ad prices that are up to 75% less. The choice is clear Destino Magazine.

7 WHAT ARE YOUR ADVERTISING NEEDS? ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. Print Advertising SIZE 20% discount 40% discount 1 MONTH 6 MONTHS 12 MONTHS ADVERTORIAL OPTIONS Two page spread Full page 1/3 column 1/4 corner SPECIAL PLACEMENT Back cover Inside covers $2,200 $1,460 $760 $610 $510 $450 $300 $1,750 $1,600 $1,760 $1,170 $640 $500 $410 $360 $240 $1,400 $1,280 $1,320 $875 $460 $370 $300 $270 $180 $1,050 $960 Do you have a story to tell? Purchase a space to publish an article about your business. Regular advertising rates apply. Editorial and art to be provided by the client. Destino writing services are available at a rate of $0.25 per word. DESTINO SPOTLIGHTS Destino features a limited amount of businesses every month. By advertising your business in this section you will surely stand out from all other advertisers. Same rates as regular advertising apply. Coupons BENEFITS: ~ ~ Your coupon will be posted on our Facebook page twice a month. 1 MONTH: 6 MONTHS: 12 MONTHS: $130 $110 $90

8 MLS# BR 5 FULL BA Prestigious local architects, $3,375,000 Monroy Arquitectos, designed this 6,600+ Sq. Ft. luxury estate 1 into HALF the BAescarpa red rock in Panoramic ocean views matched with sleek clean lines blend traditional and contemporary on a site that can not be duplicated. Sit down anywhere in this luxury estate and have the Sea of Cortez in your lap. Custom woodwork in every No details spared. This property is only for the discerning buyer who truly recognizes and appreciates top quality and luxury living at its best. Virtual Tour: USA & CANADA MEXICO Corridor - Colina Blanca $649,950 MLS# FULL BA One house from the beach, Casa Kelly is your perfect Cabo Beach House getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of indoor living space. 3 BR The 3rd bedroom has a full kitchen, great for renting out as a Virtual Tour: FROM USA & CANADA FROM MEXICO Villa La Estancia $385,000 MLS# This 1/8 share villa offers 6 weeks of carefree ownership in a spectacular 5 star luxury resort. Enjoy 2BR, 3Ba, spacious living and stunning views from the villa and the terrace itself. Resort offers full service amenities galore, including world-class service, concierge and a truly spectacular setting right on the one and only Medano Beach! Mx: U.S.: Toll Free: own@villalaestancia.com VILLAS DE ORO 206 San José Corridor $349,000 MLS# Offering A very well priced 2BR unit in Villas de Oro, well appointed and a great price for being behind the gates in prestigious Palmilla. Enjoy luxury living at a fraction of the price with full ownership condos in Villas de Oro. Golf, beach, restaurants, and tennis are just a short walk away! USA & CANADA MEXICO Online Advertising ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. SIZE Premium Home page banner 700 x 120 ppi Standard rotating banner 330 x 190 ppi Book Now business listing 6 MONTHS $600 $400 $ MONTHS $480 $320 $160 All premium banner ads inlcude a Book Now business listing upon signing a one-year contract. Business listings can be booked individually. The more exposure you have, the more you save. Ask about our print/online money-saving packages. Real Estate Listings ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. SIZE Two page spread Full page 1/2 page 1/3 page 1/6 page 1 MONTH $700 $400 $250 $180 $150 6 MONTHS $560 $320 $200 $140 $ MONTHS $420 $240 $150 $110 $90 Full page Half page CASA KELLY One sixth YOUR LISTING AD CREATED FOR YOU AT NO COST - All listings are to follow the same design style and guidelines of Destino Magazine. Please provide the following: High resolution photos Name of the property Location Price MLS number Description Company Logo Contact information CASA ESCARPA Cabo Colorado One third Villa

9 Editorial Calendar 2016 JANUARY Eco Adventures, Lord of the Wind Todos Santos Music Festival FEBRUARY Golf in Los Cabos, Whale Migration MARCH Spring Break, nightlife, fun in the sun APRIL Cabo Weddings MAY Fishing, Yachting, Cabo Marine Show JUNE Surf, Los Cabos Open of Surf Family Fun in Los Cabos Cool off in the water! Scubadiving, snorkeling, water activities SEPTEMBER Spa and Fitness Issue Culinary Cabo Día de Los Muertos, Baja Film Festival, The San José del Cabo Art Walk DECEMBER The New Years Issue IN EVERY ISSUE: LOS CABOS 101 Information about our region, activities, top beaches, important information, maps. ENTERTAINMENT Events of the month, live music schedules, Cabo s party scene. ART & CULTURE San José Art District, giving back, cultural events. HEALTHY LIVING Yoga, organic, eco, fintess. HOME Imagine You Live Here, Real Estate Q&A, The Beach Home, Real Estate Listings. DEADLINES: Ad space reservation deadline is on the 8th of the previous month. Artwork submisison deadline is on the 12th of the previous month. Deadlines and schedules are subject to change.

10 Art Specifications ARTWORK FILES Press quality PDF with embedded JPG. RESOLUTION 300 dpi. All photos and logos must be at 300 dpi. Images from the web are TWO PAGE SPREAD w x h 47.6 cm ancho x 27.3cm alto With Bleeds w x h Con Sangrado 56.5 cm ancho x 32.3 alto Safe Zone 21 w x h Zona Segura 53.3 cm x 29.8 cm COLOR CMYK color mode and convert all spot colors (Pantone) to CMYK. Files in RGB mode and is the client s responsibility. FULL PAGE ADS Bleeds should be set to 0.25 (0.5 cm). Place all text and important elements inside the safe zone (0.25 or 0.5 cm from the edge of the page). FULL PAGE w x h 23.8 cm ancho x 27.3cm alto With Bleeds w x h Con Sangrado 28.3 cm ancho x 32.3 alto Safe Zone w x h Zona Segura 26.3 cm x 29.8 cm 1/3 Column 3.8 w x h 9.7 cm ancho x 27.3cm alto 1/4 Vertical 2.5 w x h 6.4 cm ancho x 27.3cm alto (624) / /4 Corner 4.58 w x 5.25 h 11.6 cm ancho x 13.3 cm alto 1/2 Horizontal w x 5.25 h 23.8 cm ancho x 13.3 cm alto 1/2 Vertical 4.58 w x h 11.6 cm ancho x 27.3cm alto Coupons 3 w x 2.5 h 7.6 cm x 6.4 cm Standard Rotating Web Banner 330 x 190 pixels Premium Web Banner

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