Content Delivery Networks

Transcription

1 Content Delivery Network Market Assessment Picture by Susie Eustis A BRIGHT FUTURE Content Delivery Networks POSITION TO PARTICIPATE IN HIGH GROWTH SEGMENTS POSITION TO TAKE ADVANTAGE OF INTERNET OPPORTUNITIES

2 WinterGreen Research, Inc. Lexington, Massachusetts CONTENT DELIVERY NETWORKS MARKET STRATEGIES AND FORECASTS, CHECK OUT THESE KEY TOPICS CONTENT DELIVERY RESTRUCTURING Market Strategies, Market Forecasts The New Internet Global Competition and Growth Factors -N ETWORK D ELIVERY M ARKET F ORECASTS WORLDWIDE MARKET SHARES NETWORK ARCHITECTURE

3 WEB HOSTING / CONTENT - STREAMING INTEGRATED INTERNET SCALING SOLUTIONS MERGERS, ACQUISITIONS, IPO Company Profiles REPORT METHODOLOGY This is the Forty First report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. market share analysis includes conversations with marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment. CONTENT DELIVERY NETWORKS ARE THE FUTURE OF INTERNET GROWTH AND PRODUCTIVITY YOU MUST HAVE THIS STUDY CDN EXECUTIVE SUMMARY

4 Content Delivery Network Executive Summary 1 Power Of Edge Delivery 1 Network Architecture 2 Benefits Of Content-Delivery Solutions 2 Market Shares Content Delivery Services 4 Market Forecasts Content Delivery Services 5 CONTENT DELIVERY MARKET DEFINITION 1.1 Content Delivery Data Replication Advanced IP Services Content Delivery Content Delivery Bringing Information Close To Users Content Delivery System Re quirements Customer Service Network Operations Command Center Dynamic Content Goes Beyond Static Content Last-Mile Content Delivery Market Issues Complete Control Over Network Bandwidth Closing The Gap Between Business Requirements And CDN Solutions Revenue-Enabling Services / Akamai Advertising Content Streaming Open Streaming Ad Delivery Platform Web Hosting Business E-Services Benefits E-Services Approach 23

5 E-Services Challenge e-services Partnering Retail Portal Channels Business Models Content Streaming To Frames Within A Site Sophisticated Business Models Mediaplus Advertising Open Streaming Ad Delivery Platform Online Advertising E-Services Is The Business Model Caching Content Streaming To Frames Within A Site Content Delivery Sophisticated Business Models Core CDN Technology Integrated Solutions For Scaling The Internet Traffic Servers Media Technology Search Services 46 CONTENT DELIVERY SERVICES MARKET FORECASTS 2.1 Network Architecture Market Trends Global Competition Benefits of Content-Delivery Solutions Market Growth Forces Market Growth Drivers 6

6 2.6 Market Shares Content Delivery Services Market Forecasts Content Delivery Services Market Shares Content Streaming Services Market Forecasts Content Streaming Services Online Advertising Pricing Content Delivery License Fees Inktomi Search and Submit System Akamai Pricing Streaming Delivery Real Networks Mirror Image ISI Market Size Online Advertising iclips and Akamai 21 CONTENT DELIVERY PRODUCTS AND SERVICES 3.1 CDN Product Definition Key Differentiators Akamai Akamai EdgeSuite Benefits of Akamai EdgeSuite Whole Site Delivery EdgeSuite Whole Site Delivery Application Server Akamai FreeFlow Akamai Streaming 15

7 3.3.7 Akamai Forum Akamai Conference Akamai Product Strategy Akamai Products and Strategy Mirror Image Mirror Image Cisco System for Content Delivery Networks Cisco Systems for Service Providers Cisco Enterprise Content Delivery Systems Cisco Content Peering Cisco Router Cisco Content Distribution Manager Specifications Hardware Cisco CDN Key Benefits Cisco CDN Content Distribution Manager Cisco Content Engines Cisco Content Switches Content Edge Delivery Intelligent Network Services Cisco Content Engines Content Switches Content Distribution Manager Description Control Over Network Bandwidth Web Integration 45

8 Alternate Media Delivery Media Replication With Zero Incremental Bandwidth Channel Editor Flexible Importing Fault Tolerance and Fault Prevention Cisco CDN MPEG Decoder in Content Engines Seamless Support for Directory Structures Remote Add and Delete Real Server Support Cisco Service Provider CDN Software Cisco CDN Service Provider Software Functionality Cisco Service Provider CDN Product Line Key Benefits Cisco Service Provider CDN Product Line Key Differentiators Content Delivery Storage Inktomi XML XML for Dynamic Web Development Inktomi / Ultraseek Server Content Classification Engine Inktomi / Ultraseek Web And Enterprise Portal Search Server Inktomi / Ultraseek Customers Inktomi Core Technology Inktomi Design Partners Boundaries of Content Networking Inktomi Inktomi 83

9 3.8 Adero Adero Enablement Services Adero Best Route Calculations Adero Globalwise Technology Digital Island Digital Island Caching Digital Island Mirroring Digital Island Streaming Media Digital Island Routing Digital Island Delivery Service Level Agreements Digital Island Features And Benefits Speedera Networks Planet Rx Yahoo Real Player Players Producers and Shows Speederaor Streaming InterNAP InterNAP Peering Content Delivery Online Advertising Akamai Advertising Akamai's Mediaplus Engage and Akamai 110

10 Hitplay Media iclips and Akamai 112 DELIVERY OF INTERNET CONTENT 4.1 Optimized Delivery Of Internet Content Content Alliance Content Peering Storage ISI Content Bridge Cisco CDN System Peering Self-Organizing Distributed Architecture Caching Inktomi Search Engine Inktomi Architecture Integrated Solutions For Scaling The Internet 15 CONTENT DELIVER COMPANY PROFILES 5.1 Adero Akamai Customers Akamai Acquisitions Loudeye Technologies PacketVideo DiscoverMusic Alteon WebSystems 8

11 5.7 BMG Check Point Software Technologies Cisco Systems Compaq Computers Hewlett Packard Hitplay Media IBM IBM Global Services InterNAP Inktomi Inktomi Network Products Inktomi Portal Services: Search Solutions Inktomi Portal Services: Commerce Engine Inktomi Customers Electric Lightwave Foundry Networks RealNetworks Redback Networks Microsoft SeminarSource.com SGI Sun Microsystems Sitesmith Telefónica Data Virage 23

12 CONTENT DELIVER NETWORK MARKET STRATEGIES, MERGER, ACQUISITION, AND IPO ACTIVITY 6.1 Merger, Acquisitions, And IPO Activity Mergers, Acquisitions Akamai and IBM BMG Entertainment / Akamai To Stream Online Video Syndication BT Ignite Content Hosting and Akamai Akamai / SiteSmith Strategic Alliance Cisco and Akamai Electric Lightwave and Akamai Akamai and Telefónica Data Akamai and Intel Akamai and InterNAP Hughes Network Systems and Inktomi Engage and Akamai iclips and Akamai China Mobile and Inktomi Lycos Europe and Inktomi Search 19 MANY OF THESE KEY TOPICS HAVE PHENOMENAL SUBCATEGORIES LIST OF TABLES AND FIGURES Market Forecasts Market Shares 2001

13 Table ES -1 3 Benefits of a Content-Delivery Solution 3 Table Content Delivery Systems Positioning 5 Table Routing Table Systems Aspects 6 Table Advanced IP Web Sites Services 9 Table Advanced IP Web Site Use of Content Delivery Services 10 Table Selected Types of High Volume Sites Needing Content Delivery 11 Table Content Delivery Services Functions 12 Table Content Delivery System Requirements 14 Table Content Delivery Aspects of Customer Service 15 Table Total Control Over Content Distribution 18 Table Business Applications Driving Content Delivery Adoption 20 Table

14 Business Benefits of Establishing an E-Services Approach 24 Table E-Services Positioning for Delivering IT-Based Benefits 26 Table Principles of Application Integration 26 Table E-Services Challenge 28 Table Akamai Features 32 Table Akamai Advantages 32 Table E-Services Partnering Strategy 36 Table E-Services Systems Strategy 36 Table E-Services Positioning 37 Table E-Services 38 Table E-Services Marketing Directions 39 Table E-Services Market Positioning 40 Table E-Services Modular Strategy 41

15 Table E-Services Component Strategy 41 Table Cac hing 42 Table Benefits of Content Streaming To Frames Within a Site 44 Table Benefits of a Content-Delivery Solution 3 Table Relevant CDN Market Aspects 5 Akamai Revenue First Quarter 9 (In Thousands) 9 For the Three Months Ended March 31, 9 Table Complete CDN Solutions 10 Table Akamai Family of Applications 12 Table Benefits of Akamai EdgeSuite Whole Site Delivery 14 Table Benefits of Akamai FreeFlow 17 Table

16 Akamai product strategy 21 Table Cisco's CDN System Comprised of Five Technologies 26 Table Cisco Content Distribution Manager Devices 30 Table Content Distribution Manager Functions 34 Table Cisco Content Engines 36 Table Content Distribution Managers 37 Tabl e Content Engines 45 Table Content Distribution Manager Key Features and Benefits 47 Table Content Distribution Manager Integration of Content with the Web 49 Table Cisco Content Engine Benefits 54 Table Cisco Support for Directory Structure 55 Table Benefits of Remote Add and Delete 56 Table Real Server Content Engine Benefits 57

17 Table Cisco CDN network for Applications 58 Table CDN Functionality 59 Table Cisco CDN Service Provider Software Benefits Provided 60 Table Service Provider Software Node Types 60 Table Cisco Service Provider CDN Product Line Key Benefits 61 Table Cisco Service Provider CDN Solution Key Differentiators 62 Table Inktomi Core Technology 70 Table Inktomi Coupled Cluster Software Features 70 Table Inktomi Dataflow Technology Features 71 Table Inktomi Concept Induction 71 Table Core Technologies Functions 72 Table Inktomi Performance Features 75 Table

18 Inktomi Scalability 76 Table Inktomi Fault Tolerance 77 Table Inktomi Data Transport 78 Table Inktomi Advanced Networking Functionality 78 Table Inktomi Security 79 Table Inktomi Administration and Control 80 Table Inktomi Granular Cache Control 81 Table Inktomi Expanded Logging Features 81 Table Advanced Hosting Features 83 Table Application Integration Features 83 Table Media-Traffic Server Functions 84 Table Inktomi Platform Specifications 85 Table Inktomi Traffic Server Features 88

19 Table Digital Island Mirroring Uses 94 Table Digital Island Footprint Content Types 96 Table Digital Island Content Delivery Features 98 Table Digital Island Content Delivery Benefits 99 Table PlanetRx WebSite healthcare information 100 Table Real Player Product Portfolio 103 Table Akamai Family of Streaming Media Applications 110 Table Akamai's MediaPlus Content Delivery Functions 112 Table Akamai Advantages 114 Table Akamai Acquisitions 3 Table Akamai Investments 4 Table 6-1 4

20 BT Ignite and Akamai Technologies Content Hosting / Internet Content Delivery Services 4 Table Primary Focus Of BT Ignite / Akamai Integration Efforts 5 Table Akamai and Telefónica Data Key Information 9

21 ABOUT THE COMPANY WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years. ABOUT THE PRINCIPAL AUTHORS Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts. Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunicaitons Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College. ORDER FORM Return To: WinterGreen Research, Inc. 6 Raymond Street Lexington, MA 02421USA Phone: (781) Fax: (781)

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