ENRICH, ENGAGE, ENTERTAIN 5 WAYS TO MAKE A BIGGER VISUAL IMPACT

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1 ENRICH, ENGAGE, ENTERTAIN 5 WAYS TO MAKE A BIGGER VISUAL IMPACT

2 FROM HIGH STREET STORES TO HOSPITAL WAITING ROOMS, DISCOVER HOW ORGANISATIONS ARE MAXIMISING INVESTMENT IN LARGE FORMAT DISPLAYS A big screen doesn t guarantee big success: it s what you put on them and where you put them that matters. Many organisations have invested in large format displays (LFDs) at some point, but these investments might be wasted through poor positioning and repetitive content. Even the most sophisticated hardware will fail to deliver on expectations if the use case lacks imagination. A range of new technologies are now available to help organisations transform their LFD use cases and it doesn t have to mean ripping out existing investments. With an average lifespan of around eight years, LFDs take on many different roles as the organisation and its communication needs evolve. Updating content, integrating screens or implementing interactive features can all help bring a new lease of life to existing assets and engage new audiences. To embrace these new use cases, organisations need to take step back from the technology, and think more creatively about how LFDs could help generate new revenue streams and enrich the customer experience. To help inspire you, we ve identified a range of ideas for five key environments. 2

3 1. CAPTIVATE THE CUSTOMER From retailers and banks to food outlets and travel agents they all need to make an instant impression to stand out from the crowd. With the right LFD environment, high street branches can draw customers through the door and keep them engaged once they re over the threshold. Displaying menu boards or product details via LFDs means they can be easily and rapidly updated, with rolling content enabling more information to be displayed in a smaller space. Screens can also be used for in-store advertising to highlight offers or promote partner products. Instead of just pushing out information, organisations can use LFDs to pull people in too. Interactive table-tops, cameras, facial recognition and gesture control can all be added to captivate customers or enable self-service. Integration with tablets, smartphones or QR codes can enable a personalised multi-channel experience, enabling customers and store staff to explore products in more detail or view online resources. With so many options, it can be easy to get carried away with the sheer potential of the technology. Putting the customers needs and expectations first will help organisations determine those investments that will add real value and those that are a mere novelty. BENEFITS Improve customer footfall Enhance store ambience Increase revenues with partner advertising, cross-selling and up-selling Target promotions and messaging Boost competitive advantage CASE STUDY: O2 increases footfall and sales in its high street stores Click here to read full case study 3

4 2. COLLATE CRITICAL INFORMATION Emergency services and operational control centres have unique needs when it comes to LFDs. To make rapid decisions, they need to be able to view real-time information from multiple sources. Multi-screen video walls are a key component for any control room. By bringing together CCTV footage, news coverage and updates from onsite personnel in a single place, stakeholders can co-ordinate a unified response to an emergency situation as it evolves. With specialist software that integrates with LFDs, organisations can securely collate and display data in various formats both analogue and digital. When designing video wall environments, organisations should consider whether screens will be on 24x7 and if the data being displayed needs to be retained. For example, to facilitate incident reviews, data may need to be identified and viewed months later. BENEFITS Improve collaboration across multiple locations and disparate teams Enable a faster response and better informed decisions CASE STUDY: Cherwell District Council improves police response with enhanced CCTV facilities Click here to read full case study 4

5 3. ENLIVEN EDUCATION From schools and colleges to libraries and corporate training rooms, learning involves communicating both with individuals and groups. LFDs make it easier to share multi-media content not only within the classroom but also off-site locations to support remote and virtual training. They can also be used to enable two-way interaction through the use of specialist software and tablet integration. For example, students can participate in surveys; teachers can conduct video tutorials, and colleagues can review work. All at the touch of a button. The usability and reliability of LFD solutions in learning environments is key; students and teachers will quickly be discouraged by complex or faulty equipment. A managed support service can help ensure high levels of availability. BENEFITS Simplify information sharing Free up teachers time Enhance the student experience Improve learning success rates 5

6 LARGE FORMAT DISPLAY USER SCENARIOS Space Definition Example User case Branch Organisations with presence on high street Retail store High street banks Quick service restaurants Self edge displays Point of sale Wayfinding In-store advertising Menu boards Interactive kiosks Communal (Internal) Areas where members of public have reasonable access, paid or unpaid Airport & transportation Leisure and entertainment Carparks during opening hours Football stadiums Communal stairways Information display Wayfinding Baggage handling Car park signage Interactive kiosks Back office A back office is the part of most organisations where tasks dedicated to running the company take place Reception Administration Business offices located across multiple locations Information delivery Entertainment rooms Internal newsfeeds Internal communications Conference rooms Wayfinding Meeting room solutions Control rooms A control room or is an environment serving as a central space where a large physical facility or physically dispersed service can be monitored and controlled AT DESK Oil refineries Call centres Fire services Emergency ser vices Theme parks Television production Recording studies Transport control rooms Traffic Surveillance Systems monitoring Computer aided despatch Crisis Centres Broadcast (Signal Monitoring/ Live Broadcast) Healthcare Healthcare is organisations that deliver medical services (public and private) Doctors offices Hospitals (offices, admin, wards, theatre) Nursing homes Dental surgeries Urgent care services Telemedicine Wayfinding Touch enabled information Emergency alerts Digital interactive health kiosks Diagnostic image viewing Education An environment in which training and education materials are delivered to a group Schools Universities Canteen Library Training centres Large corporate training rooms Information display Way finding Virtual learning Training room solutions Interactive kiosks 6

7 Business needs Benefits Consideration Recommendations Generate advertising revenue Provide expert advice on demand Raise brand awareness Product positioning Enhance product promotion Generate advertising revenue Provide expert advice Branding opportunities Animated visuals Customer flow management Enhance store environment Promote up-sell & impulse purchases G r e a t e r i m m e r s i v e e x p e r i e n c e Targeted promotions and messaging Increase footfall and sales Enhance store environment Customising information Allows ease of update and low-cost customisation Keep travellers informed Real time messaging at any transportation hub Influencing customer behaviour Enhance environment Design with customer & 24/7 screens technology in mind C o n t e n t d e l i v e r y s o f t w a r e Rethink your marketing Remote management distribution point H e a t m a n a g e m e n t s c r e e n s Networking/W ireless elements Optional touch displays A n a l y t i c s a n d d y n a m i c m e s s a g i n g Built-in media player Total Cost Ownership Videowall with narrow bezel Tablet interaction Impact of temperature and low power consumption Ability to daisy chain multiple screens and create video wall Incorporation of the RSS feeds Screen layout Altering content Software licensing Networking/W ireless elements Analytics and dynamic messaging 24/7 screens C o n t e n t d e l i v e r y s o f t w a r e Remote management H e a t m a n a g e m e n t s c r e e n s Optional touch displays Built-in media player Back office communications Health and safety messages Presentation and staff training Communicating between dispersed offices via VC and IWB Rapid access to information Coordinate a rapid response to incidents View, share and save critical information Big data, multiple IP or analog video streams and computer sources requires the latest video wall and image processing solutions Communicating critical information Clear view of information Automation of patient check-in Improved collaboration Patient education Share company information more efficiently Transform the meeting environment Additional advertising revenue through sponsorship Increase efficiency and reduce costs D i r e c t p e o p l e a r o u n d p r e m i s e s Improve communication and collaboration Optimise resources Reduce administration Shorter decision making time Free up resource time Big data visualisation Real time monitoring Improve waiting experience I n f o r m s e m p l o y e e s a n d p a t i e n t s Additional advertising revenue through sponsorship D e c r e a s e p e r c e i v e d w a i t t i m e Reinforce brand image User collaboration platforms C o n t e n t d e l i v e r y s o f t w a r e S c r e e n s f o r v i d e o c o n f e r e n c i n g Video conferencing Networking/W ireless elements Heat management screens A n a l y t i c s a n d d y n a m i c m e s s a g i n g Total Cost Ownership Software licensing Software designed for 24/7 screens Control Room Applications C o n t e n t d e l i v e r y s o f t w a r e Networking/W ireless elements H e a t m a n a g e m e n t s c r e e n s A n a l y t i c s a n d d y n a m i c m e s s a g i n g Full HD Resolution Total Cost Ownership Multi screen and flat panel Impact of temperature and low video wall power consumption Ability to record and archive Quality of image resolution Interactive touch display CCTV integration 3D visualisation LFD suitable for rugged healthcare environment Does it have longevity N e t w o r k i n g / W i r e l e s s e l e m e n t s Quality of image resolution Software licensing 24/7 screens C o n t e n t d e l i v e r y s o f t w a r e H e a t m a n a g e m e n t s c r e e n s Full HD Resolution DICOM Compliant Virtual learning Communicating critical information Emergency alerts and instructions Reinforce brand image Informs learning experience Showcase student achievements Create targeted promotions and messaging Additional advertising revenue through sponsorship User collaboration platforms Screens for video conferencing between locations N e t w o r k i n g / W i r e l e s s e l e m e n t s Total Cost Ownership Integration of student devices with screens Software licensing C o n t e n t d e l i v e r y s o f t w a r e Remote management H e a t m a n a g e m e n t s c r e e n s Optional touch displays Built-in media player 7

8 4. OPTIMISE HEALTHCARE Hospitals, clinics, doctors surgeries and nursing homes all need to operate as efficiently as possible. LFDs have traditionally been used to share information and provide entertainment within the health sector, but they can do much more than this. From touch-screens to automate the registration process to advanced telemedicine features, LFDs can improve the patient experience and free up resources. Integration capabilities, security and environmental factors are all key considerations when designing LFD environments for healthcare. For example, if PACS (picture archiving and communication system) integration is required, LFDs may need to offer high resolution to display medical images clearly. Secure data connections might also be required if displaying patient data along with ruggedised screens for public spaces. BENEFITS Decrease perceived wait time and improve ambience of waiting areas Enhance efficiency and free up resources Enable faster diagnosis and treatment Improve the patient experience 8

9 5. ENRICH PUBLIC SPACES Sports stadiums, transport hubs and corporate reception areas are very different environments but all have a very similar challenge: how to keep a large number of people informed and entertained. Ruggedised capabilities enable organisations to use deploy LFDs both inside and out. As well as helping people find their way, LFDs can be used to share real-time information such as departure details and emergency messages. With a captive audience, LFDs can also stream news, advertising and corporate videos. To ensure LFDs add value to any public space, content needs to be controlled and routinely updated. Organisations will need to establish an approach to content management and select a system that fits with business needs. BENEFITS Keep passengers, spectators and visitors informed Improve the visitor experience and reduce perceived wait times Influence behaviour and control crowds LFDs offer opportunities for every sector. By working with an experienced partner such as Computacenter, organisations can establish holistic and cost-effective solutions. By mixing and matching capability and content, organisations will be able to create unique LFD solutions that inform, enrich, engage and entertain. 9

10 MORE INFORMATION To discover how Computacenter can help you establish a more collaborative workplace please contact your Computacenter Account Manager or call For more information, please contact: or visit: 10

11 Computacenter (UK) Ltd Hatfield Avenue Hatfield Hertfordshire AL10 9TW United Kingdom T: +44 (0) e: w: computacenter.com Computacenter is a leading independent provider of IT infrastructure services and solutions. From desktop to datacenter, we help our customers minimise the cost and maximise the value of IT to their businesses. We can advise organisations on IT strategy, implement the most appropriate technology, optimise its performance, and manage elements of our customers infrastructure on their behalf. Computacenter operates in the UK, Germany, France and the Benelux countries, as well as providing transnational services across the globe. Computacenter 2014

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