ROSE D OR FESTIVAL 2012, MAY 6-10, LUCERNE, SWITZERLAND

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1 ROSE D OR FESTIVAL 2012, MAY 6-10, LUCERNE, SWITZERLAND TUESDAY, MAY 8 Stand and Deliver: Public Value Entertainment in a New Media Economy hrs, Hotel Schweizerhof Host: Scott Roxborough, The Hollywood Reporter, Cologne hrs, Welcome Markus Helbling, Festival Director, Rose d Or, Lucerne Markus Schächter, Director General rtd, ZDF / Head of Strategy Committee, Rose d Or Festival, Lucerne hrs, Presentation European Standards. Successful Public Entertainment Bettina Brinkmann, Head of the Entertainment, Fiction & Arts, EBU, Grand-Saconnex Jørgen Franck, TV Director a.i., EBU, Grand-Saconnex hrs, Keynote Public Connected Content Mike Dicks, Senior Policy Executive, PACT, London hrs, Coffee Break hrs, Panel Discussion Public Value Entertainment in a New Media Economy Dodo Roscic, Head of Development, ORF, Vienna * Oliver Berben, General Manager, Constantin Film Produktion, München Aleksandar Kostadinov, Music and Entertainment Producer, HTR, Zagreb Ricardo Villa, Director of Interactive Media, RTVE, Madrid * et al. Lunch Break hrs, Hotel Schweizerhof

15 hrs, Welcome Markus Helbling, Festival Director, Rose d Or, Lucerne Markus Schächter, Director General rtd, ZDF / Head of Strategy Committee, Rose d Or Festival, Lucerne 10.15 10.

2 TUESDAY, MAY 8 Children of the Revolution. Kids Entertainment, Now! hrs, Hotel Schweizerhof Host: Scott Roxborough, The Hollywood Reporter, Cologne hrs, Welcome hrs, Presentation Succesful Kids Entertainment. An Overview Claire Mitchell, Research Executive, Médiamétrie, Paris Alexandre Callay, Director Eurodata TV Worldwide, Médiamétrie, Paris hrs, Keynote Multiplatform Kids. The Transmedial Entertainment Approach Thomas Grond, Head of Children's Programming/ZAMBO, SRF, Zurich hrs, Coffee Break hrs, Keynote 24/7 Children s Entertainment. Anytime and Anywhere Claude Schmit, Managing Director, Super RTL, Cologne hrs, Keynote Kids as Customers. Barbara Uecker, Head of Programming and Acquisitions Children s TV, ABC, Melbourne * Schedule Watch by C hrs, Hotel Schweizerhof European Acquisition Trends Gün Akyuz, Research Editor, C21Media, London The Famous Rose d Or Boat Cruise hrs, Lake Lucerne Public Screening hrs, Bourbaki Cinema

45 hrs, Keynote Multiplatform Kids. The Transmedial Entertainment Approach Thomas Grond, Head of Children's Programming/ZAMBO, SRF, Zurich 14.45 15.00 hrs, Coffee Break 15.00 15.

3 WEDNESDAY, MAY 9 Format Innovations for the Digital Arena hrs, Hotel Schweizerhof Host: Patty Geneste, CEO, Absolutely Independent, Amsterdam hrs, Welcome Corinna Scholz, Head of Ringier Entertainment Television, RingierAG, Zurich hrs, Presentation New Formats on the Block. An Overview Claire Mitchell, Research Executive, Médiamétrie, Paris Alexandre Callay, Director Eurodata TV Worldwide, Médiamétrie, Paris hrs, Keynote Successful Format Trends. An Insight into Talpa s Talent Shows. Diana Buddingh, Head of International Productions, Talpa Media Holding, Laren hrs, Coffee Break hrs, Keynote Creativity in Format Development. Make It Your Trade! Omri Marcus, Creative Partner, Red Arrow Entertainment, Tel Aviv hrs, Keynote The Most Out of Your Format. Make it Happen! Cliff Fluet, Partner, Lewis Silkin LLP, London Lunch Break hrs, Hotel Schweizerhof

An Overview Claire Mitchell, Research Executive, Médiamétrie, Paris Alexandre Callay, Director Eurodata TV Worldwide, Médiamétrie, Paris 10.45 11.15 hrs, Keynote Successful Format Trends.

4 WEDNESDAY, MAY 9 How to Make the Most Out of Your Cult Hit Show hrs, Hotel Schweizerhof Host: Patty Geneste, CEO, Absolutely Independent, Amsterdam hrs, Welcome hrs, Presentation Crossing Borders. Redefining the Television Landscape Avi Armoza, CEO, Armoza Formats, Tel Aviv hrs, Keynote Talking Funny. Creating TV s Hit Comedies Kristin Newman, Screenwriter, How I Met Your Mother / That 70s Show, Los Angeles hrs, Coffee Break hrs, Keynote Find My Family. Shaping a Format s Global Success Taco Rijssemus, TV Director, KRO, Hilversum * hrs, Keynote The Ride of Your Life. Top Gear s Need for Speed Jeremy Clarkson, Host Top Gear, London Andrew Wilman, Executive Producer Top Gear, London Schedule Watch by C hrs, Hotel Schweizerhof European Local Production Trends Gün Akyuz, Research Editor, C21Media, London Efficient IP Management. An Introduction for Format Producers, Buyers and Owners hrs, Hotel Schweizerhof Claudia Schaub, Senior Manager, International Corporate Tax, KPMG AG, Zürich Andreas Müller, Partner, International Corporate Tax, KPMG AG, Zürich Public Screening hrs, Bourbaki Cinema Top Gear Cult Night

Creating TV s Hit Comedies Kristin Newman, Screenwriter, How I Met Your Mother / That 70s Show, Los Angeles 14.45 15.00 hrs, Coffee Break 15.00 15.30 hrs, Keynote Find My Family.

5 THURSDAY, MAY 10 Branded Entertainment and Transmedia Storytelling hrs, Hotel Schweizerhof Host: Stefan Kastenmüller, General Manager Ringier Entertainment, Ringier AG, Zurich hrs, Welcome Stefan Kastenmüller, General Manager Ringier Entertainment, Ringier AG, Zurich hrs, Presentation Best Branded Entertainment Cases. An Overview Florian Heister, Founder and CMO, BEO Branded Entertainment Online, Berlin hrs, Keynote Connecting the Greater Cultural World. Innovation on a Global Scale John Jay, Executive Creative Director, Wieden+Kennedy, Portland hrs, Coffee Break hrs, Keynote It Takes One to Know One. Grey Goose s Iconoclasts Ben Schneider, Executive LLC, London hrs, Keynote Working to Inspire. Delivering Vision, Thought Leadership and Solutions Nick Bailey, Executive Creative Director, AKQA, Amsterdam * Coffee Break hrs, Hotel Schweizerhof

An Overview Florian Heister, Founder and CMO, BEO Branded Entertainment Online, Berlin 10.45 11.15 hrs, Keynote Connecting the Greater Cultural World.

6 THURSDAY, MAY 10 Host: Stefan Kastenmüller, General Manager Ringier Entertainment, Ringier AG, Zurich Futuretainment: What s Next? hrs, Hotel Schweizerhof Panel Discussion Jana Bennett, President Worldwide Networks and Global BBC iplayer, BBC, London * Kinzie Kramer, Associate Product Marketing Manager, YouTube, San Francisco Peter Kerckhoff, Head of Content & Media Partnering, Products & Innovation, Deutsche Telekom, Darmstadt Frederic Komp, Managing Director, Brainpool Artist & Content Services, Cologne Sam Sniderman, Commercial Director, Pulse Films, London Manuel Uhlitzsch, Managing Director, MyVideo.de, Berlin et al. Coffee Break hrs, Hotel Schweizerhof Awards Ceremony hrs, Hotel Schweizerhof Awards Night hrs, Hotel Schweizerhof

Francisco Peter Kerckhoff, Head of Content & Media Partnering, Products & Innovation, Deutsche Telekom, Darmstadt Frederic Komp, Managing Director, Brainpool Artist & Content Services, Cologne Sam

ROSE D OR FESTIVAL 2012, MAY 6-10, LUCERNE, SWITZERLAND

ROSE D OR FESTIVAL 2012, MAY 6-10, LUCERNE, SWITZERLAND TUESDAY, MAY 8 Stand and Deliver: Public Value Entertainment in a New Media Economy 10.00 12.30 hrs, Hotel Schweizerhof Host: Scott Roxborough, The