SARDAR PATEL UNIVERSITY Programme: BBA (GENERAL) Semester: IV Syllabus with Effect From: November/December-2012

Transcription

1 Paper Code: UM04CBBA01 Title Of Paper: Marketing Management-II I Buyer Behavior and Market Segmentation Introduction, Model, Scope, Process, Major influencing Factors, Types of Buying Decisions, Bases of Market Segmentation, Segmentation Process II Consumerism Meaning, History of Consumerism, Causes, Consumer Protection Act, Consumer Movement. III Service Marketing Introduction, Characteristics of Service, Classification of Service, Service Marketing Mix, Introduction, Determinants of Service Quality, Characteristics of Service Quality, Strategies for Recovering Service Quality Failures. IV Recent Issues and Development in Marketing Social Marketing, Direct Marketing, Online marketing, Relationship Marketing Marketing Management by Dr. C.B.Gupta. and Dr. Rajan Nair,Sultan Chand Publication,New Delhi. Marketing Management by Philip Kotler. Marketing Management by S.A.Sherlekar,Himalaya Publication. Service Marketing by P.K.Gupta, Everest Publishing House Marketing of Services Strategies For Success, by Haresh V. Verma., Global Business Press Page 1 of 1

2 Paper Code: UM04CBBA02 Title Of Paper: Financial Management-II I Working Capital Management : [Theory 50% and Examples 50%] Overview Concepts Significance Factors affecting working capital requirement Computation of operating cycle Estimation of working capital requirements Sources of working Capital. Trade Credit Meaning, Benefits & Cost of Trade Credit Bank Finance Meaning, Forms, Security Required Commercial Paper Meaning, Features, Merits & Demerits Factoring-Meaning, Functions, Modus of Operation(Steps) Current scenario of Bank Finance II III Notes: Paper setters are required to mention no of days in a year (360/365) for calculation of operating cycle. Management of Cash and Inventory Management: [Theory 30% and Examples 70%] Facets of cash management Motives for holding cash Cash Planning Cash Budgeting (including examples) Managing the flow Investment in marketable securities Need to hold inventories, Objectives of inventory management, Inventory management techniques (Theory & Examples) - EOQ, ABC analysis, Fixation of Inventory levels, and Recorder point and safety stock Just-in-time (JIT) Systems Management of Receivables: [Theory 50% and Examples 50%] Credit Policy Optimum Credit Policy Credit Policy variables Page 1 of 2

3 Credit Evaluation Credit Granting Decision Monitoring Receivables Cost-Benefit Analysis of Receivables IV Leverage Analysis : [Theory 30% and Examples 70%] Concept, Significance, Operating Leverage, Financial Leverage and combined Leverage and their implications Financial Management : P.V.Kulkarni Financial Management : S. N. Maheshwari Financial Management : I. M. Pandey Financial Management : Prasanna Chandra Financial Management : Khan & Jain Financial Management : R. S. Kulshreshta Fundamentals of Financial Management: Van Horne Page 2 of 2

4 Paper Code: UM04CBBA03 Title Of Paper: Human Resource Management-II I Employee Safety and Health Employee Safety: Meaning, Types of Industrial Accident, Causes of Industrial accident, and Statutory Provisions of Employee safety in India. 25 % Health: Meaning, Occupational Hazards and Diseases, Protection against Hazards, and Statutory provisions of health according to factories act, II Industrial Relations and Industrial Disputes Industrial Relations: Concept, Objectives, Parties, Importance and Approaches. Industrial Dispute: Definition, Forms, Causes and Preventive Machinery (Settlement Authorities) III Trade Union and Collective Bargaining Trade Union: Meaning, Functions, Problems and Measures. Evolution of T.U Collective Bargaining: Meaning, Strategies, and Process. IV HRM in Global Scenario HRM and Human rights (UNO) Challenges of HRM at Global level. Impact of Globalization on HRM. ILO. Personnel Management: C B Memoria& S V GAnkar, Himalaya Publishing House Human Resource Management: S S Khanka, S Chand Human Resource Management: C B Gupta, Himalaya Publishing House Text and Cases of Human Resource Management: P SubbaRao, Himalaya Publishing House Human Resource and Personnel Management: K Aswathappa Page 1 of 1

5 Paper Code: UM04CBBA04 Title Of Paper: Cost Accounting I II Essential of Cost Accounting: (Theory Only) Introduction & Definition and Concept of Cost Accounting. Advantages & Objectives of Cost Accounting. Financial Accounting and Cost Accounting. Methods and Techniques of Cost Accounting. Installation of Costing System. Material and Labour Cost: 25 % III IV Material Cost: Meaning of Material; Material Control; Techniques of Material Control ABC Techniques VED Analysis. Examples based Stock Levels: Maximum Level; Minimum Level; Reorder Level; Danger Level; Average Stock Level; Economic Order Quantity. Labour Cost: Meaning; Control of Labour Cost; Labour Turn Over; Causes of Labour Turn Over. Methods of remuneration ; Time Rate; Piece Wage Examples based on Labour Turn Over and Incentive Plans: Helsey Premium Plan; Rowan Plan; Taylor s Differential Piece Rate System and Overhead Cost: Meaning of Overheads; Classification of Overhead Cost; Fixed Cost and Variable Cost. Allocation and Apportionment of Overheads; Absorption of Overheads Examples based on Apportionment of Service Department Overheads over Production Department under Repeated Distribution Method and Reciprocal Distribution Method. Examples based on Machine Hour Rate. Unit Costing and Reconciliation of Cost and Financial Accounts: Unit Costing: Costing Procedure; Treatment of Stocks Examples based on Cost Sheet and Price Quotation Reconciliation of Cost and Financial Accounts: Need for Reconciliation; Methods of Reconciliation. Problems on Preparation of Cost Reconciliation Statement. Cost Accounting - Khan My And Jain Pk Cost Accounting And Financial Management - Kishore Ravi M Problems And Solution In Adv Accounting - Maheshwari S N And Maheshwari S K Advanced Cost Accountancy - Nigam Lall And Sharma G.L Page 1 of 2

6 Cost Accounting Method And Problems - Bhar B K Studies In Cost Accounting - Das Gupta Cost Accounting - Saxena V K Advanced Cost Accounting - Jain S P And Narang K L Page 2 of 2

7 Paper Code: UM04CBBA05 Title of Paper: Economic Analysis-II I II III IV Indifference Curve Approach Indifference curve Approach Properties. Marginal rate of Substitution, Budget Line, Consumer s Equilibrium, Application and Uses of Indifference Curve- Negotiation Principle(Edgeworth Box Diagram), Subsidy in Cash Vs. Kind. Monopoly Characteristics, Price output determination, Price discrimination- degrees, possibility and profitability under domestic and international market. Monopolistic competition: Characteristics, Product differentiation, Price output determination, Selling cost, Concept of excess capacity. Duopoly and Oligopoly: Characteristics, Cartel model of duopoly, Price Leadership models, Price War model by Bertrand and Price Rigidity model of Sweezy Economic Theory And Operation Analysis W.J. Baumol Managerial Economics Samuel Paul Managerial Economics Coyne Introduction To Managerial Economics Savage And Small Managerial Economics D.C. Hague Economic Theory Stonier Hague Advance Economic Theory H.L. Ahuja Managerial Economics GopalKrishna Managerial Economics G.S. Gupta 25 % Page 1 of 1

8 Paper Code: UM04CBBA06 Title of Paper: Statistics for Management-II I II III IV Samling (Theory Only) Terminology:Population,Sample,Parameter,Statistic Characteristics of ideal sample Population Survey V/s Sample Survey,Concept of Sampling erros Sampling Methods:Procedure,Merits,Demerits Simple Random Sampling Stratified random Sampling Systematic Sampling Cluster Sampling Test of Hypothesis-I Introduclion and procedure of testing a hypothesis, Null & Alternate, Simple & Composite hypothesis, Standard Error, Level of Significance, One tail & Two tail Jests Large sample tests (Z-Test) Tests of significance of mean Test of signifci ance of difference of two means Test of significance between two S.D. Test Of Hypothesis-II Difference between Large & Small Sample Tests, Concept Of Degress of freedam,conditions for applying T-Test. Application Of T-Test Tests of Significance of mean Test of Significance of difference of twomeans Paired T-Test Analysis of Variance (ANOVA) F Test Introduction,Definition Variance RatioTest (F Test) One Way ANOVA Two Way ANOVA Chi-Square Test: Introduction,Definition,Properties Uses of X2Test:Test Of Independenceod of twoattribute 25 % D.C Sancheti & V K Kapoor:Statistics (Theory, Methods & Applications) Sultan Chand Sous,New Delhi S C Guptam:Fundamental of Statistics, Himalaya Publishing House R P Hooda:Statistics for Business and Economics,Macmillan,New Delhi Page 1 of 1

9 (Under Choice Based Credit Scheme) Syllabus with Effect From: Paper Code: UM04CBBA07 Title Of Paper: Customer Relationship Management I II III IV Conceptual Foundation Concept, Definition, Benefits, Objectives, Significance of CRM, Relationship between CRM and technology, Evolution of CRM, Customer Life Cycle value CRM Strategy Strategic Perspective on CRM, Creating CRM Culture, Building Blocks of CRM, CRM Strategies CRM in Marketing Importance of CRM in Marketing, Types in CRM, Marketing Initiatives of CRM E- Customer Relationship Management E-CRM, Different Levels of E-CRM, Evolution of E-CRM, Difference between CRM and E-CRM, E-CRM Tools 25 % CRM Customer Relationship Management By, Dr. K GovindaBhat, Himalaya Publishing House CRM-At the speed of Light by Paul Greenbeng,TataMcGraw Hill E-CRM by M.P.Jaiswal and Anjali Kausik, Asian Book Pvt.Ltd. Customer Relationship Management Emerging Concepts, Tools andapplications by Jagdish Seth, AtulParvatiyar and G.Shainesh Page 1 of 1

10 Paper Code: UM04EBBA01 Title Of Paper: Rurban Planning for India I Rural Development Concept of Rural Development, Size, Structure and Characteristics, Determinants of Rural Development, Gandhian model of Rural Development. II Urban Development Concept of Urbanization, Causes of Urbanization, Trends in Urbanisation, Effects of Urbanisation, Urban informal Sector, Women in Informal Sector.Migration Meaning, Types and Causes, Migration and development, Todaro s Migration Model. III Rurban Development Concept, Rurban orphology ngujarat,rurban bjectives,rurban Development Plan in Gujarat IV Rurban Schemes and model village Current Schemes of rurban development, Initiatives and Future Challenges. A Study of Model Rurban village in state of Gujarat (e.g. Dharmaj or Thamna in Anand district). Michael P Todaro (2001), Economic Development, Pearson Education. Mishra S K And Puri, Economics Of Development And Planning Theory & Practice, Himalaya Publications M L Jhingan, Economics Of Development And Planning, Vrinda Publications. Face-Of-Modern-India Government of Gujarat, Development Program , General Administration Department, Planning Development, Gandhinagar, February Website Of Gujarat Knowledge Society Statistical Handbook Of Gujarat. Page 1 of 1

11 Paper Code: UM04EBBA02 Title Of Paper: Disaster Management I II III IV Overview of Disaster Management Introduction to disaster,nature, characteristics and significance. Distinguishing between an emergency and a disaster situation. Concept of Risk, hazards andvulnerability. Types of natural and non-natural disasters. Disaster Management Cycle. Disaster Mitigation and disater preparedness. Disaster Mitigation, Approaches and stategies. Disaster Preparedness and Precautionary mesures. Meaning of Search and Rescue. Disaster Risk Reduction (DRR). The Emergency Operation Plan (EOP). Disaster Management and Technology. Meaning of predictability, Forcasting and Warning. Emergency Management Systems (EMS). Geographic Information Systems (GIS) and Disaster Management. The Role of Media in Disaster Management. Disaster Management in India. Geographical classification of India on the basis of natural disasters.. Disaster management policy of India: Significance, Main elements of national body. National Disaster Management Authority. Nodal Agencies: State, district and local authorities. Stakeholders in disaster management. Sinha, P. C. (Ed) Encyclopedia of Disaster Management; Anmol Publications, New Delhi W. Nick. Carter, Disaster Management a Disaster Manager s handbook, Asian Development bank February 1992 IGNOU study material. Srinivas, H. (2005) Disasters: a quick FAQ. Rajdeep Dasgupta, Disaster Management and Rehabilitation Mukesh kapoor, Disaster Management, Surabh Publication House, New Delhi. B.B.N Murthy Disaster Management, Text and Case studies, Deep and Deep Publication, new Delhi Page 1 of 1

12 THEORY Course Contents: Paper Code: UM04FBBA01 Title Of Paper: Corporate Communication - II I A. Press Reports Drafting of Press Reports on accidents, disasters, natural calamities celebration of national holidays and important days, current events) B. Non-verbal aspects of communication ( Kinesics, Proxemics, Paralanguage) 13% 12% ( Short notes may be asked) II Business Reports Drafting of Individual and Committee Reports on the following topics: Selection of Site ( Feasibility Report) Labour and Personnel Problems Decline in Sales Fire and Accidents III Drafting of Speeches (Speeches on the occasions like inauguration, welcoming, condolence, farewell, celebration of important days and national holidays, Chairman s speech at the Annual General Meeting, vote of thanks) IV Notice, Agenda and Minutes of Corporate Meetings ( Drafting of Notice, Agenda and Minutes of First Meeting of the Board of Directors; Statutory Meeting; Routine Board Meeting; Meeting of the Board of Directors held prior to the Annual General Meeting of the Company and Annual General Meeting ) PRACTICAL (Advanced Language Skills) Listening Comprehension Note Taking/Note Making Oral Expression ( Delivery of Speeches ) Review Writing (An Autobiography / A Biography) Basic Text & Reference Books :-( Theory) Essentials of Business Communication Rajendra Pal and JS Korlahalli (Sultan Chand & Sons) Principles and Practice of Business Communication Rhoda A Doctor & Aspi H Doctor (AR Sheth & Company, Mumbai) Business Communication US Rai & SM Rai (Himalaya Publishing House, Mumbai) Developing Communication Skills Krishna Mohan & Meera Benerji (Macmillan) Effective Business Communication Asha Kaul (Prentice Hall Economy Edition) Page 1 of 2

13 Business Communication Asha Kaul (Prentice Hall of India Pvt Ltd, New Delhi) Effective Business Communication M V Rodriques (Concept Publishing House) Writing with a purpose Champa Tickoo and Jaya Sasikumar (Oxford University Press, Mumbai) Business Communication and Report Writing R P Sharma and Krishna Mohan (Tata Mcgraw Hill 2002) Communication Skills Sanjay Kumar & Pushp Lata (OUP) Basic Text & Reference Books :-( Practical) Choosing your English BBC (Audio)( Sem-I Units 1 to 20)( Sem-II Units 21 to 40) Starting Business English BC ( Video)( Sem-I Units 1 to 10)( Sem-II Units 11 to 20) English for International Cooperation BC (Audio) Follow Through BBC (Video) Page 2 of 2

14 Syllabus with Effect from: November-2013 Theory Paper Code: UM04FBBA02 Total Credit: 3 Title Of Paper: Corporate Communication II (Revised) I Press Reports Drafting of Press Reports on accidents, disasters, natural calamities, celebration of national holidays and important days, current events) Non-verbal aspects of communication 13%(08 marks) 12%(07 marks) ( Kinesics, Proxemics, Chronemics, Paralanguage) ( General questions / short notes may be asked) II Business Reports Drafting of Individual and Committee Reports on the following topics: Selection of Site ( Feasibility Report) Labour and Personnel Problems (15 Marks) Decline in Sales Fire and Accidents III Drafting of Speeches Speeches on the occasions like inauguration, welcoming, condolence, farewell, celebration of important days and national holidays, Chairman s (15 Marks) speech at the Annual General Meeting, vote of thanks) IV Notice, Agenda and Minutes of Corporate Meetings Drafting of Notice, Agenda and Minutes of First Meeting of the Board of Directors; Statutory Meeting; Routine Board Meeting; Meeting of the Board of Directors held prior to the Annual General Meeting of the Company and Annual General Meeting ) (15 Marks) Practical (Advanced Language Skills) I Note Taking/Note Making 33% (20 Marks) II Group Discussion 33% (20 Marks) II Review Writing (A Novel/a Biography/an Autobiography) 34% (20 Marks) Basic Text & Reference Books (Theory) Essentials of Business Communication Rajendra Pal and JS Korlahalli (Sultan Chand & Sons) Principles and Practice of Business Communication Rhoda A Doctor & Aspi H Doctor (AR Sheth & Company, Mumbai) Business Communication US Rai & SM Rai (Himalaya Publishing House, Mumbai) Page 1 of 2

15 Developing Communication Skills Krishna Mohan & Meera Benerji (Macmillan) Effective Business Communication Asha Kaul (Prentice Hall Economy Edition) Business Communication Asha Kaul (Prentice Hall of India Pvt Ltd, New Delhi) Effective Business Communication M V Rodriques (Concept Publishing House) Writing with a purpose Champa Tickoo and Jaya Sasikumar (Oxford University Press, Mumbai) Business Communication and Report Writing R P Sharma and Krishna Mohan (Tata Mcgraw Hill 2002) Communication Skills Sanjay Kumar & Pushp Lata (OUP) Books / Programmes Recommended: (Practical) Starting Business English Follow Through BBC ( Video) BBC (Video) Page 2 of 2