5 Tips For Marketing Your Mobile App to Attendees

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1 cuttlesoft / Marketing Your Event App 5 Tips for Marketing Your App to Attendees

2 Marketing is a contest for people s attention. Seth Godin / Marketing Your Event App to Attendees You ve committed to designing and developing an event app, now what? An event app is useless unless your attendees are actually going to download and engage with it. Simply launching to the app store isn t enough to convince your attendees to add yet another app to their phone. You need to prove to them why they need this event app. You need to prove to them their experience will be nothing without it. You need a promotional plan to achieve the downloads and usage your brand new, awesome event app deserves. Make your attendees as excited about the app as they are about your event!

3 Give me six hours to chop down a tree and I will spend the first four sharpening the axe. Abraham Lincoln 1 Encourage Your Attendees Use features that allow attendees to make their own event. In today s age of the smartphone, everybody wants a custom experience both on and off their devices. Event attendees love to create their own mustsee, must-do schedule prior to attending events, and will love creating a schedule right on their smartphone even more. Encourage them to build their own event on their own device. This way they will experience the event on their terms, their way. More Encouraging Features Contests Raffles Voting Media Sharing Schedule Alerts

4 2 Create Social Media Hype Hype it up! Use the apps they re already using to get users excited. What better way to promote your event app than with social media? The top downloaded apps right now (April 2015) are Facebook, YouTube, Instagram, and Snapchat, with Twitter close behind, so use them! Your event app marketing calendar should start targeting potential users now, by using the apps they already know and love as a gateway. Keep attendees on the lookout and create excitement for your app with a social media campaign that shows off top features and enticing screen-shots. Call us today

5 3 Make Downloading Easy Simplify the process to obtaining your event s app and get more users. To maximize the amount of attendees that download and love your event app, minimize all obstacles that lead them there. Place download buttons on the event site, ticket site, newsletters, etc. to catch attendees attention. In fact, 51% of s are opened on mobile devices, so provide a direct launch from s to the app store to increase downloads. Make each new guest feel obligated to head directly to the app store after their ticket purchase! The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools. Confucius

6 4 Use Offers, Updates, & Information Offer some exclusivity to your attendees that make your app useful. Every attendee wants to and should feel like an honored guest at your event. Offer in-app exclusives such as contests, discounts, and upto-date schedule information that will drastically improve their experience. Promote these and other features of Cuttlefest that will make their event experience superior to their app-less friends. They won t want to miss out on this exclusive opportunity. Ready for the next level? Let us develop a Cuttlefest event app for you! Cuttlefest is a packaged mobile event application that is incredibly flexible and already filled with the kinds of features your audience is going to love! Cuttlefest is ready to go! We can have your application ready for distribution in as early as 3 weeks. If you would like to schedule a demo, please visit cuttlefest.com

7 Visit our website to learn more 5 Create Long Lasting Memories Make your app desirable even after the event is over. A great app lets attendees save and share their experiences long after the event ends. Remind attendees they can take notes and rate their favorites, because the event continues on their smartphone. Their memories of favorite beers, artists, wines, foods, speakers, you name it, will last forever with your event s app. Memorable Tools Contests Media Sharing Saving Personal Data Social Sharing Exclusive Content Notices for your next Event Start Building your App. We built Cuttlefest to be adaptable so each solution is unique and personal. Your application is developed to specifically suit your event s needs. Our CMS (Content Management System) comes included and is easily customized. Visit cuttlefest.com for more.

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