Sponsorships & Advertising

Transcription

1 NADA YEAR-ROUND E-Newsletters Online NADA Video Social Media NADA CONVENTION Print Digital NADA Video Transportation Hotels Convention Center Multimedia Displays NADA FORUM / CONFERENCE New York Los Angeles Sponsorships & Advertising

2 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING NADA YEAR-ROUND E-NEWSLETTERS PAGE 4 NADA Headlines ATD Insider ONLINE PAGE 5 nada.org ATD.org NADA VIDEO PAGE 6 Bumpers Commercials SOCIAL MEDIA PAGE 7 NADA Convention NADA Forums CONVENTION & EXPO PAGES 8-19 PRINT PAGES 9-10 NADA Convention Magazine NADA Convention Program & Expo Directory NADA Convention Journal NADA Convention Pocket Map CONVENTION CENTER PAGES Rotating Kiosks PowerBars Convention Room Sponsorships: ~ Press Room ~ International Roundtable ~ International Lounge Expo Floor Sponsorships: ~ Wifi ~ Explore Pavilion ~ Relax Pavilion MULTIMEDIA DISPLAYS PAGE 19 SOCIAL MEDIA WALL NADA AUTO FORUM NY PAGES AUTOCONFERENCE LA PAGES TERMS & CONDITIONS PAGE 26 DIGITAL PAGE 11 NADA Convention Mobile App NADA Convention E-Blast NADA VIDEO PAGE 12 Lounge News Segment Commercials TRANSPORTATION PAGE 13 Shuttle-Bus Wraps Shuttle-Bus Headrest Covers HOTELS PAGES Key-Cards Key-Card Sleeves Door Hangers In-Room Sponsorships: ~ Hotel Room-Drop Inserts ~ Hotel Room-Drop Bags (plus 2 free inserts) SPECIAL NOTICE FOR NADA CONVENTION SPONSORS For NADA Convention sponsorships ONLY: NADA will allocate one exhibit space priority point for exhibitors that purchase an official NADA Convention sponsorship. No minimum purchase required. SALES CONTACTS Michele Schaner mschaner@nada.org Joe Phillips jphillips@nada.org 2 nada.org

3 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING Fast Facts Advertise with NADA to reach the most influential group of dealer decision-makers the dealermembers of NADA. 17,665 Franchised New-Car Dealerships 92% The percentage of all franchised new-car dealers who are NADA members. 1 million+ 100% The percentage of NADA s membership retention rate. $84.6 billion Service, parts and body shop sales by franchised new-car dealers. Number of workers employed at franchised new-car dealerships across the country. 33% 15.5 million New vehicles sold or leased by franchised new-car dealers million Used vehicles sold by franchised new-car dealers. Making total dealership sales equal $730 billion Percentage of ad dollars franchised new-car dealers spent on Internet advertising. $7.6 billion Total advertising expenditures by franchised new-car dealers. 3 nada.org

4 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING ADVERTISING E-NEWSLETTERS ➊ NADA HEADLINES $6,500 (net) per banner per month NADA Headlines the must-read morning e-newsletter for auto-industry news has grown to 44,000 subscribers, including dealers, general managers, automakers, suppliers and the media. ➋ Choice of six banners: ➊ 120 x 50-pixel top banner (adjacent to NADA Headlines logo) ➋ 200 x 50-pixel branding button in Quotable ➌ 200 x 50-pixel branding button in Video ➍ 200 x 50-pixel branding button below Webinars ➎ 200 x 50-pixel branding button below Foundation News ➏ 585 x 50-pixel bottom banner ➌ ➍ ➎ ➏ ATD INSIDER $1,000 (net) per banner per month ATD Insider is the best source for retail truck-industry news, with 8,600 subscribers including dealers, truck makers and the media. ➊ Choice of four banners: ➊ 120 x 50-pixel top banner (adjacent to ATD Insider logo) ➋ 200 x 170-pixel right column banner ➌ 300 x 100-pixel banner between two articles ➍ 585 x 50-pixel bottom banner ➌ ➋ ➍ 4 nada.org

5 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING ADVERTISING ONLINE ➊ NADA.ORG $2,500 (net) per banner per month The official NADA website nada.org includes links to all NADA departments, as well as the latest regulatory bulletins, Call to Action updates and the popular NADA Data report on dealership financials. Our leading-edge responsive website design provides user-friendly access across all platforms Choice of three banners, each with a minimum 20% share of voice: ➊ 970 x 90-pixel leaderboard banner ➋ 300 x 250-pixel right-hand rail banner ➌ 300 x 100-pixel right-hand rail banner ➋ ➌ ATD.ORG $500 (net) $1,000 (net) per banner per month Founded in 1970, the American Truck Dealers (ATD) division of NADA is the only national organization representing dealers selling new medium- and heavyduty trucks. ➊ Choice of three banners, each with 100% share of voice: ➊ 970 x 90-pixel leaderboard banner ➋ 300 x 250-pixel right-hand rail banner ➌ 300 x 100-pixel right-hand rail banner ➋ ➌ 5 nada.org

6 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING ADVERTISING NADA Video NADA VIDEO BUMPERS $5,000 (net) NADA Video Bumpers are up to 15-seconds pre-roll. Video reports are prominently displayed on nada.org, as well as on the popular NADA Headlines e-newsletter. NADA Video videos including all NADA Convention coverage are archived online throughout the year. NADA VIDEO COMMERCIALS $10,000-$17,500 (net) NADA Video creates award-winning automotive industry news and interview segments that are linked to all daily editions of NADA Headlines and archived at nada.org for viewing throughout the year. Available spots include 15, 30 or 60-seconds. For more info on commercials within NADA Video convention coverage, see page nada.org

7 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING ADVERTISING SOCIAL MEDIA NADA CONVENTION #NADA is how NADA Convention attendees stay current with all things social. Sponsorship opportunities include the award-winning NADA Convention mobile app and the social media wall inside the NADA Social Connection Zone on the Expo floor for non-stop viewing. For more details, see pages 11 and 19. NADA FORUM Be the exclusive Twitter feed sponsor at the NADA Auto Forum located in New York City. The rotating Twitter feed for each event will be displayed on 50" (or larger) flatscreen TVs in the lobby, just outside the event registration area and the conference hall. For more details, see page nada.org

8 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 Fast Facts Advertising at the NADA Convention & Expo brings you face-to-face with more dealers than any other automotive venue. 69% ATTENDEE SALES BREAKDOWN Three out of four attendees plan to make purchases as a result of attending the Expo. 39% (up to $25K) 12% ($25K to $50K) The NADA Expo is ranked as the #1 reason auto dealers attend the show. 23% of attendees are first-timers, giving exhibitors access to new prospects every year. The percentage of the Top 150 Dealership Groups attending the NADA show representing 2,822 dealerships. over 88% The percentage of 2015 Dealer/ Manager attendees who say they plan to attend the NADA Convention & Expo in Las Vegas. 21% ($50K to more than $100K) DAYS 51,000 LEADS Exhibitors gathered more than 51,000 3customer leads during the 3-day Expo. 66% Percentage of attendees who visit 20 or more exhibiting companies at the show. 86% Percentage of 2015 exhibitors that rated the Expo as good to excellent compared to other shows in which they exhibit. OVER 23,000 PEOPLE ATTENDED THE NADA SHOW IN More than 50% of attending dealerships bring between two and five people from their organization to the show. 93% Percentage of attendees who have either the final say, specify the supplier and/or recommend for purchase the products and services exhibited at the NADA Expo. 8 nadaconvention.org

9 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 ADVERTISING PRINT NADA CONVENTION MAGAZINE Covers $12,000 (net) Full-pages $9,000 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 Placed in the hands of every NADA Convention attendee (and mailed to the full NADA membership the week before the convention), the annual NADA Convention Magazine has a complete convention overview listing all booth locations and a workshop schedule for easy reference. NADA s award-winning editorial coverage includes profiles of the incoming NADA chairman, NADA economic forecast, NADA 2015 objectives and other key articles. MEET THE SPEAKERS JAY LENO, JEB BUSH, BECK WEATHERS PAGE 11 JANUARY 2015 STATE OF THE INDUSTRY AUTOMAKERS, SALES TRENDS PAGE 20 NADA 2015 LEADING NADA, WHO S WHO PAGE 32 KEYNOTE SPEAKER: JAY LENO NADA CONVENTION PROGRAM & EXPO DIRECTORY Covers $15,000 (net) Full-page tab dividers $11,000 (net) Space deadline: 2/8/16 Creative deadline: 2/10/16 The NADA Convention Program & Expo Directory placed inside all official registration bags and distributed throughout the convention center includes full details of all workshops, speakers and general sessions, as well as full descriptions and contact information for each exhibitor. Choose from any of the three cover placements or a full page ad on any of the glossy tab dividers. Premium space is limited reserve yours today! 9 nadaconvention.org

10 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 ADVERTISING PRINT Attendee Information NADA CONVENTION JOURNAL Inside Front Title Page $15,000 (net) Space deadline: 1/25/16 Creative deadline: 2/1/16 Exclusive sponsorship! A full-page, four-color print ad on the inside title page of this spiral-bound journal, which includes convention center and expo hall maps, workshop, franchise and make meeting grids, and ruled notepaper. Journals will be distributed to convention attendees inside the official NADA registration bags. NADA CONVENTION POCKET MAP $20,000 (net) Space deadline: 2/1/16 Creative deadline: 2/26/16 Exclusive sponsorship! Always popular with attendees since this map fits neatly in a shirt or suit pocket. Contains a detailed expo floor map, alpha list of exhibitors and their corresponding booth numbers, hours of operation for the expo, registration, workshops, NADA franchise and ATD make meetings. Pocket map ranks high in attendee exit survey for ease of use and overall content. 10 nadaconvention.org

11 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 ADVERTISING DIGITAL NADA CONVENTION MOBILE APP $25,000 (net) Nearly 90% of Show attendees credit the app with helping them manage their time more efficiently before, during and after the show. Be the exclusive sponsor of this award-winning app! Attendees rely heavily on the real-time expo information at their fingertips: exhibitor list, interactive floor plan and session schedule, planning, networking and social media tools. Sponsor receives co-branded/two-way leaderboard on the main menu page, along with the company logo as the sponsor icon linked to the URL of your choice. Sponsor s logo also included in all NADA Convention marketing featuring the mobile app. The NADA Convention mobile app launches approximately eight weeks prior to the Show and remains active all year long so your company also receives exposure during the major marketing and registration period for the 2017 NADA Convention! NADA CONVENTION E-BLAST $5,000 (net) per month Start your Expo marketing early to Show attendees with an 88x88-pixel box linked to the URL of your choice. The average open rate for the convention e-blasts is nearly 20%. E-blasts scheduled through late March; totaling between e-blasts. Call for availability and materials deadline date. Registration opens soon! Your Ad Here This is a paid Advertisement 11 nadaconvention.org

12 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 ADVERTISING NADA Video NADA VIDEO LOUNGE $25,000 (net) Space deadline: 2/1/16 Creative deadline: 2/5/16 Provides comfortable, non-stop viewing of award-winning NADA Video convention coverage each day of the expo. Strategically placed within a popular common area inside the convention center, sponsor receives prominently displayed name and logo branded alongside NADA Video on the viewing wall and a 30-second commercial spot (sponsor provides) airing at least once during each show. Sponsor may provide copies of a promotional brochure and/or marketing slick, which will be placed in a magazine rack inside the Lounge. NADA VIDEO NEWS SEGMENT $20,000 (net) Space deadline: 2/1/16 Creative deadline: 2/5/16 Back by popular demand become the exclusive sponsor of the daily NADA Video News segment. Sponsor receives recognition bumper messaging before and after the news segment; sponsor s commercial (15, 30 or 60-second) to air directly after the news segment in all shows; sponsor s commercial to air at least one additional time during each of the shows. NADA Video broadcasting runs 24/7, Thursday, March 31 through Monday, April 4. NADA VIDEO COMMERCIALS $10,000-$17,500 (net) Space deadline: 3/7/16 Creative deadline: 3/11/16 NADA Video the official NADA Convention video news program features daily convention coverage, exhibit hall reports and interviews of top auto industry executives. NADA Videois broadcast to participating NADA Convention hotels, the Convention Center, and on most of the NADA shuttle buses. For maximum exposure, each 15, 30 and 60-second commercial airs at least once an hour, every day of the NADA Convention starting 6 a.m. Thursday, March 31 (the first day of convention registration) through 9 a.m. Monday, April nadaconvention.org

13 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS TRANSPORTATION SHUTTLE-BUS WRAPS $5,000 $27,500 (net) per bus Space deadline: 2/8/16 Creative deadline: 2/12/16 Shuttle buses transport attendees to and from the convention center, resulting in thousands of impressions to dealers. Bus wraps available in five sizes (including complete bus wraps), with the sponsor s name, logo, booth number and messaging prominently displayed. (Minimum purchase of five shuttle buses is required.) SHUTTLE-BUS HEADREST COVERS $2,500 (net) per bus Space deadline: 2/8/16 Creative deadline: 2/12/16 Headrest covers (HRCs) are made of high-quality cotton/polyester for sharp graphic resolution. Sponsor messaging is available on both sides of the headrest cover. Display area is 9.5x7.25 inches and sponsorship includes production of one-color design, installation and removal. (Minimum purchase of headrest covers on five shuttle buses is required.) The published cost of this sponsorship guarantees a minimum of 40 shuttle buses with at least 50 seats covered per bus on all three days of the Show. Shuttle bus numbers may increase during peak hours. To guarantee all shuttle buses with HRCs, additional costs for production and installation/removal downtime will be incurred. 13 nadaconvention.org

14 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS HOTELS HOTEL ROOM KEY-CARDS $40,000 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 A hotel room key-card places the sponsor s messaging directly in the hands of dealers. On average, convention attendees view their credit card-sized room keys seven times a day. NADA has negotiated a 30% discount with participating convention hotels, and that discount is passed along to the sponsor. Inquire for a list of participating hotels and corresponding room count. HOTEL ROOM KEY-CARD SLEEVES $40,000 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 Exclusive sponsorship available at the Wynn and Encore hotels the NADA headquarter hotels! Custom template designed for these two high-profile hotels provides a one-of-a-kind messaging opportunity for the sponsor. HOTEL ROOM DOOR HANGERS $40,000 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 Customized door hangers drive traffic to a sponsor s booth and increase ROI. Door hangers can be used for booth drawings, to promote celebrity appearances, freebies and plenty of brand awareness. 14 nadaconvention.org

15 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS HOTELS IN-ROOM HOTEL ROOM-DROP INSERTS $8,000 (net) per insert Space deadline: 2/22/16 Creative deadline: 2/26/16 Inserts can include a brochure, one-sheet promo, customized pen or other giveaway. NADA has negotiated a 35% discount on all room-drop deliveries with participating convention hotels, and that savings is passed along to the sponsors. HOTEL ROOM-DROP BAGS Plus 2 Inserts Free! $25,000 (net) Space deadline: 1/11/16 Creative deadline: 1/15/16 Exclusive sponsor receives company logo, booth number and marketing slogan on the bag branded alongside the NADA Convention logo. Bags are delivered the peak night of Friday, April 1. NADA has negotiated a 35% discount on all room-drop deliveries with participating convention hotels, and that savings is passed along to the bag sponsor. 15 nadaconvention.org

16 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS CONVENTION CENTER ROTATING KIOSKS $5,000 (net) per panel Space deadline: 2/22/16 Creative deadline: 2/26/16 Popular each year with convention sponsors, the kiosks are a highly visible way to drive traffic to your booth. Framed in high-tech aluminum and mounted on a stylish revolving base, each rotating three-panel kiosk is back-lit and placed prominently throughout the convention center. Panel size: 46x67 inches (vertical). All kiosks sold out early in Don t wait! Secure your spot today! POWERBAR Rapid-Charging Stations / Internet Centers $10,000 (net) per center Space deadline: 2/1/16 Creative deadline: 2/5/16 Two internet centers will be combined with rapid-charging stations to help attendees stay connected. Both centers will be located in high-traffic areas for easy accessibility and maximum exposure for the sponsor(s). 16 nadaconvention.org

17 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS CONVENTION CENTER ROOMS NADA PRESS ROOM $15,000 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 Place your company logo and messaging in front of more than 200 auto-industry journalists by sponsoring the NADA Press Room. Sponsorships are available Friday, Saturday and Sunday (April 1 3) and include multiple signage inside the NADA Press Room and at the entrance. Sponsor may distribute one promotional giveaway and/or a marketing slick. Provides the sponsor (as well as other exhibitors) the chance to meet one-on-one with top auto-industry journalists. NADA INTERNATIONAL ROUNDTABLE $7,500 (net) Space deadline: 2/8/16 Creative deadline: 2/12/16 The highly acclaimed International Roundtable is a morning conference for the presidents and other members of the more than 40 international dealer associations attending the NADA Convention. The roundtable will be held on Sunday, April 3, at the Las Vegas Convention Center. This sponsorship includes co-branded signage prominently displayed, moderator acknowledgement of sponsor and NADA Video coverage of the event to include sponsor mention. Sponsor may distribute one promotional giveaway and/or a marketing slick. NADA INTERNATIONAL LOUNGE $2,500 (net) per sponsor (5 sponsorships available) Space deadline: 2/1/16 Creative deadline: 2/5/16 At least 2,500 international dealers from more than 40 countries visit the lounge. Sponsorships include company logo on lounge signage, in the Program Directory and on other NADA marketing. Sponsors may place one marketing slick or promo item in the lounge (with NADA approval). Each sponsor receives equal placement and prominence. (Note: absolutely no additions or alterations to the above offerings/critieria.) 17 nadaconvention.org

18 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 SPONSORSHIPS CONVENTION CENTER EXPO FLOOR WIFI $25,000 (net) Space deadline: 2/22/16 Creative deadline: 2/26/16 The wifi areas include all of the public areas and meeting rooms. The exclusive sponsor receives their logo on the customized event landing page, co-branded signage and tent cards at all of these high-traffic locations, as well as the sponsor s logo on all NADA convention marketing specific to this item. EXPLORE PAVILION $20,000 (net) Space deadline: 2/1/16 Creative deadline: 2/5/16 Brand your company alongside NADA as dealers learn how to explore a healthy lifestyle and engage in fun activities while on the expo floor. Pavilion will offer healthy heart, bone-density and COPD screenings, but will also showcase fun activities including a NASCAR driving simulator. Exclusive sponsorship includes prominently displayed co-branded signage at the entrance, inside the pavilion and on the perimeter wall; pavilion staff sporting t-shirts with NADA and sponsor s logo; co-branded tent cards at sign-in desks; sponsor s marketing slick (with NADA approval) inside the pavilion. Sponsor both rest stops the Explore Pavilion and the Relax Pavilion and receive a 20% discount! RELAX PAVILION $15,000 (net) Space deadline: 2/1/16 Creative deadline: 2/5/16 From chair massages to the trendy nap pods, attendees will stop by frequently to rejuvenate. This exclusive sponsorship includes co-branded signage prominently displayed at the entrance and inside the Relax Pavilion. Plus, their staff will be sporting t-shirts designed to include company logo. Sponsor both rest stops the Relax Pavilion and the Explore Pavilion and receive a 20% discount! 18 nadaconvention.org

19 CONVENTION & EXPO LAS VEGAS MARCH 31 APRIL 3 ADVERTISING MULTIMEDIA DISPLAYS SOCIAL MEDIA WALL $29,000 (net) Space deadline: 2/1/16 Creative deadline: 2/5/16 The 15x12-foot social media wall is prominently placed in the NADA Convention s Social Connection Zone on the Expo floor. Text, photos and videos are posted live from Twitter on the wall. The entire 15x12-foot display features the sponsor s name and logo. 19 nadaconvention.org

20 NADA AUTO FORUM NY GRAND HYATT HOTEL NEW YORK MARCH 22 Fast Facts This day-long event is full of high-profile speakers, panel discussions and networking events. Attendees learn how the latest sales and financial trends both nationally and globally are expected to influence the auto industry in the coming months and years. Previous keynote speakers Warren Buffett CEO, Berkshire Hathaway / More than 400 high-level attendees Dealers Automaker executives Wall Street analysts Automotive suppliers The media (covering financial and auto-industry news) Johan de Nysschen President, Cadillac Executive VP, General Motors Thomas J. Doll President and Chief Operating Officer Subaru of America, Inc. Networking events Breakfast (sponsorship opportunity) Morning break (sponsorship opportunity) Luncheon (sponsorship opportunity) Afternoon break (sponsorship opportunity) Evening reception (sponsorship opportunity) Previous panel discussions The transformation of the automotive marketer The new world of automotive retail marketing The definition of affordable luxury 20 nada.org

21 NADA AUTO FORUM NY GRAND HYATT HOTEL NEW YORK MARCH 22 SPONSORSHIPS NADA AUTO FORUM NY SOLD ELITE SPONSOR (exclusive) $75,000 (net) Multiple, prominent, on-site branding opportunities, combined with vast digital, print and video marketing impressions. Ten (10) complimentary and discounted passes to the Forum, access to pre- and post-event attendee lists, and so much more! NETWORKING RECEPTION SPONSOR (exclusive) $35,000 (net) Brand inclusion on event signage, agenda, napkins, event website and all related event marketing. Sponsor may also distribute brochures, promotional items and giveaways. Five (5) complimentary and discounted event passes, plus access to pre- and post-event attendee lists. NETWORKING LUNCH SPONSOR (exclusive) $35,000 (net) Brand inclusion on expanded event signage, agenda, website and all related marketing for the event. Sponsor may also distribute brochures, promotional items and giveaways during the lunch. Five (5) complimentary and discounted event passes, along with access to pre- and post-event attendee lists. NETWORKING BREAKFAST SPONSOR (exclusive) $20,000 (net) Brand inclusion on event signage, agenda, website and all related event marketing. Sponsor may also distribute brochures, promotional items and giveaways during the breakfast. Four (4) complimentary and discounted event passes, along with access to pre- and post-event attendee lists. 21 nada.org

22 NADA AUTO FORUM NY GRAND HYATT HOTEL NEW YORK MARCH 22 SPONSORSHIPS NADA AUTO FORUM NY WIRELESS INTERNET CONNECTION SPONSOR (exclusive) $15,000 (net) Pre-set Internet home page to sponsoring company s website, along with choice of Internet login and password. Brand inclusion on Social Media informative leaflet, agenda and website. Sponsor may distribute promotional items and giveaways. Three (3) complimentary event passes for sponsoring company personnel. ASSOCIATE SPONSOR $15,000 (net) Brand inclusion on event website and all event marketing second sponsorproduced video included in video montage playing in the main ballroom. Sponsor may distribute promotional items and giveaways. Three (3) complimentary event passes for sponsoring company personnel and access to pre- and post-event attendee lists. REFRESHMENTS AT CHECK-IN SPONSOR (exclusive) $12,000 (net) Sponsor-branded refreshments are provided to attendees picking up their event credentials at the registration desk. Sponsor brand inclusion on website and all event marketing. Sponsor may distribute promotional items and/or giveaways. Two (2) complimentary event passes for sponsoring company personnel. NETWORKING BREAK SPONSOR (one sponsor per break) $10,000 (net) Two sponsorships available include morning break and afternoon break. Brand inclusion on prominent signage, event agenda, website and all event marketing. Sponsor may distribute promotional items or giveaways. Three (3) complimentary event passes for sponsoring company personnel. 22 nada.org

23 NADA AUTO FORUM NY GRAND HYATT HOTEL NEW YORK MARCH 22 SPONSORSHIPS NADA AUTO FORUM NY TWITTER FEED SPONSOR (exclusive) $10,000 (net) Sponsor logo displayed on prominent signage alongside 50" plasma flat screen TV in the registration area, with rotating Twitter Feed. Sponsor logo included on Social Media leaflet, event website and event marketing. Two (2) complimentary event passes for sponsoring company personnel. LANYARD SPONSOR (exclusive) $10,000 (net) Lanyards with sponsor s company logo are distributed to all attendees from the registration desk. Sponsor s logo included on event website and all event marketing. Sponsor may distribute promotional items or giveaways. Two (2) complimentary event passes for sponsoring company personnel. NOTEPADS/PENS SPONSOR (exclusive) $10,000 (net) Sponsor-branded notepads and pens are placed on each seat in all conference rooms. Sponsor s logo included on event website and all event marketing. Sponsor may distribute promotional items or giveaways. Two (2) complimentary event passes for sponsoring company personnel. BOX MINTS SPONSOR (exclusive) $10,000 (net) Sponsor-branded mints are placed on each seat in the general session room. Sponsor s logo displayed on event website and included in all event marketing. Sponsor has an opportunity to distribute promotional items and/or giveaways. Two (2) complimentary event passes for sponsoring company personnel. 23 nada.org

24 AUTOCONFERENCE LA JW MARRIOTT LOS ANGELES L.A. LIVE NOVEMBER Fast Facts In conjunction with the Greater Los Angeles New Car Dealers Association and California New Car Dealers Association. This half-day event which focuses specifically on sales, digital marketing and other industry trends in the California/LA marketplace is full of high-profile speakers, panel discussions and networking events. Following a group luncheon and keynote presentation, the afternoon program includes a cross-section of speakers and panel discussions on topical industry issues. Attendees can ask challenging questions during panel discussions and get to meet up with colleagues at networking events through the day. JW Marriott Los Angeles L.A. Live Nov. 17, 2015 / More than 400 high-level attendees Dealers Automaker executives Digital marketers Automotive suppliers The media (covering digital marketing and auto-industry news) 2015 Keynote speakers Networking events Luncheon (sponsorship opportunity) Evening reception (sponsorship opportunity) Scott Keogh President Audi of America William D. Fay Group VP and General Manager Toyota Motor Sales, U.S.A., Inc. 24 nada.org

25 AUTOCONFERENCE LA JW MARRIOTT LOS ANGELES L.A. LIVE NOVEMBER SPONSORSHIPS AUTOCONFERENCE L.A. PREMIER (exclusive) $25,000 (net) Sponsor receives recognition from the podium, prominent logo exposure on stage via projection at appropriate times during the event, largest display of company logo on the event website with a link to your company s website, largest display of logo included on all event marketing, inclusion in the sponsors video sequence, promotional tabletop exhibit, six (6) complimentary event passes, access to pre- and post-event attendee lists and a full-page, back cover ad on the program guide. NETWORKING LUNCH (exclusive) $20,000 (net) Sponsor receives prominent signage at the networking lunch, logo exposure on stage via projection at appropriate times during the event, recognition from the podium, second tier display of company logo on the event website with a link to your company s website, second tier company logo included in all event marketing, brand inclusion on the lunch agenda, inclusion in the sponsors video sequence, promotional tabletop exhibit, full page ad in the program guide, access to the preand post-conference attendee lists and five (5) complimentary event passes. NETWORKING RECEPTION (exclusive) $20,000 (net) Sponsor receives prominent signage at the networking reception, company logo exposure on stage via projection at appropriate times during the event, podium recognition, second tier logo presence on the event website and agenda, inclusion in the sponsors video sequence, promotional tabletop exhibit, full page ad in the program guide, access to the pre- and post-conference attendee lists and five (5) complimentary event passes. ASSOCIATE (general day) $10,000 (net) Sponsor receives company logo exposure on stage via projection at appropriate times during the event, third tier logo presence on the event website, agenda and in all event marketing, inclusion in the sponsors video sequence played in the main ballroom during the event, promotional tabletop exhibit, half-page ad in the program guide, access to pre- and post-event attendee lists and three (3) complimentary event passes. JUNIOR (non-exclusive) $3,000 (net) Sponsor receives company logo exposure on stage via projection at appropriate times during the event, fourth tier logo presence on the event website, half-page ad in the WAC program guide, access to pre- and post-event attendee lists and two (2) complimentary event passes. 25 nada.org

26 NADA YEAR-ROUND SPONSORSHIPS & ADVERTISING ADVERTISING TERMS & CONDITIONS All contents of sponsorships or advertisements are subject to NADA s approval, which may be withheld if the content is determined at NADA s sole discretion to be obscene, offensive, illegal, used without permission or otherwise inappropriate for the requested mode of presentation, whether print, electronic or other, at the Convention Center or otherwise associated with the NADA Convention & Expo. NADA reserves the absolute right to reject or cancel any sponsorship, advertisement, insertion order or position commitment at any time. DETAILS Only NADA Expo exhibiting companies are eligible to purchase NADA Show sponsorships listed herein. Insertion orders and cancellations must be received in writing on or before the space reservation deadline date to avoid penalty. Some orders non-cancelable. All sponsors or advertisers are required to prepay. Special sponsors or advertisers may be subject to the same requirement. No exceptions. Insertion orders are considered binding contracts. NOTICES NADA reserves the right to add the word Advertisement to any presentation that resembles editorial matter. Positioning of sponsorships or advertisements is at the discretion of NADA. NADA shall have no liability for errors in key numbers, advertisers index or booth number information. No conditions shall be binding on NADA unless specifically agreed to in writing by NADA. Rates are subject to change on notice from NADA. Liability for content of any sponsorships or ads (text, representation, illustration, video or other presentation) is assumed by sponsors, advertisers and advertising agencies for any claims arising therefrom against NADA. NADA is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of NADA affecting production or delivery in any manner. NADA will not supply proof of purchase for any sponsorship other than print. PRINT INSERTS / OUTSERTS Ad copy and stock weight for inserts must be approved by NADA in advance of publication. A final copy of the insert must be approved in advance of issue by NADA. NADA has the right to require that the word Advertisement be printed on any insert resembling editorial or run-of-book material. All inserts must meet U.S. Postal Service requirements. All outserts polybagged with a NADA publication must read Supplement to NADA s (name of publication). 26 nada.org Revised: January 07,