Richard S. Levick of Levick Strategic Communications Speaker 10a: 1 THE CREDIBILITY GAP. Class Action in the Digital Age

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1 Richard S. Levick of Levick Strategic Communications Speaker 10a: 1 THE CREDIBILITY GAP Class Action in the Digital Age

2 Richard S. Levick of Levick Strategic Communications Speaker 10a: 2 Jessica McClure Rush Limbaugh Matthew Drudge

3 Richard S. Levick of Levick Strategic Communications Speaker 10a: 3 71% Class Action Blogs News Inferno Highest rated class action blog Legal News Watch Class Action World Preeminent source for class action information but use a 1998 style message board: Class Action Defense Blog & SEO Published by Jeffer, Mangels

4 Richard S. Levick of Levick Strategic Communications Speaker 10a: 4 Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Accident Injury Questions Accident Lawyer Airline Lawyer Car Accident Attorney Defective Car Attorney Ford Explorer Rollover Lawsuit Lemon Law Claim Lemon Law Help Lemon Law Lawyer SUV Rollover Lawyer Truck Accident

5 Richard S. Levick of Levick Strategic Communications Speaker 10a: 5 Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Avandia Lawsuit Celebrex Lawsuit Effexor Suicide Lawyer Fen Phen Lawyer Zelnorm Heart Attack & Stroke Zyprexa Lawsuit Mirapex Lawyer Ortho Evra Birth Control Patch Paroxetine Lawyer Paxil Recall Trasylol Litigation Accutane Lawsuit Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Guidant Defective Settlement Hospital Malpractice Medical Device Defects Medical Malpractice Dental Medical Malpractice Lawyer Medical Malpractice Surgery Medtronic Consultation Taxus Stent Injury

6 Richard S. Levick of Levick Strategic Communications Speaker 10a: 6 Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Stand N Seal Injury Product Liability Lawyer Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Asbestos Law Blog Benzene Exposure Mesothelioma Lawsuit Silicosis Litigation

7 Richard S. Levick of Levick Strategic Communications Speaker 10a: 7 Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Castleberry Chili Food Poisoning Food Poisoning Blog Food Poisoning Lawyer Dole Spinach Recall Lawyer Topps Meat E Coli Diagnosis Pot Pies Food Poisoning Shigella Lawsuit Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Defective Carseat Aqua Dots Recall Attorney Evenflo Defective Car Seat Recall Graco Attorney

8 Richard S. Levick of Levick Strategic Communications Speaker 10a: 8 Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business Investment Fraud Attorney Recover Stock Losses Stockbroker Fraud Tax Fraud Attorney Worker Injury Lawyer Workplace Retaliation Transportation Pharma Medical Devices/Hospitals Product Liability Toxic Chemicals Food Children and Toys Financial/Business FMLA Discrimination Lawyer Injury Law Firm Injury Lawyers Nursing Home Abuse Attorney Police Brutality Lawyer Sexual Harassment Lawyer Wrongful Death

9 Richard S. Levick of Levick Strategic Communications Speaker 10a: 9

10 Richard S. Levick of Levick Strategic Communications Speaker 10a: 10 Who will do this job? Sergey Kuzmenick

11 Richard S. Levick of Levick Strategic Communications Speaker 10a: 11

12 Richard S. Levick of Levick Strategic Communications Speaker 10a: 12 Safe Harbor -- No Comment No Comment

13 Richard S. Levick of Levick Strategic Communications Speaker 10a: 13 No Comment

14 Richard S. Levick of Levick Strategic Communications Speaker 10a: 14

15 Richard S. Levick of Levick Strategic Communications Speaker 10a: 15 "Targeting brands was like discovering gun powder for environmentalists" --Greenpeace MOMENTS OF TRUTH

16 Richard S. Levick of Levick Strategic Communications Speaker 10a: 16 The Plaintiffs Bar Online

17 Richard S. Levick of Levick Strategic Communications Speaker 10a: 17

18 Richard S. Levick of Levick Strategic Communications Speaker 10a: 18 RUN TO THE CRISIS

19 Consumer Anxiety (1-100) Richard S. Levick of Levick Strategic Communications Speaker 10a: Consumer Anxiety Over Time Marketing Zone Number of Weeks Spinach Toys Pet Food

20 Richard S. Levick of Levick Strategic Communications Speaker 10a: 20 WIN FORWARD For certain people after fifty, litigation takes the place of sex. -Gore Vidal Triage

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