KERN COMMUNITY COLLEGE DISTRICT CERRO COSO COLLEGE DMA C201 COURSE OUTLINE OF RECORD

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1 KERN COMMUNITY COLLEGE DISTRICT CERRO COSO COLLEGE DMA C201 COURSE OUTLINE OF RECORD 1. DISCIPLINE AND COURSE NUMBER: DMA C COURSE TITLE: E-Commerce 3. SHORT BANWEB TITLE: E-Commerce 4. COURSE AUTHOR: Ama, Suzanne N. 5. COURSE SEATS: - 6. COURSE TERMS: 30 = Spring 7. CROSS-LISTED COURSES: 8. PROPOSAL TYPE: CC New Course 9. START TERM: 30 = Spring, C-ID: N/A 11. CATALOG COURSE DESCRIPTION: This course provides students with a foundation in market analysis, business administration, sales and marketing, management, customer service, product or service development, and financial planning. The course also provides students with an understanding of legal, tax, regulatory, and security issues that apply to e-commerce. Students develop a business concept and create a functioning e-commerce Web site. 12. GRADING METHOD Default: S = Standard Letter Grade Optional: P = Pass/No Pass;A = Audit 13. TOTAL UNITS: INSTRUCTIONAL METHODS / UNITS & HOURS: Method Min Min Units Hours Lecture 2 36 Lab 1 54 Activity 0 0 Open Entry/Open Exit 0 0 Volunteer Work Experience 0 0 Paid Work Experience 0 0 Non Standard 0 0 Non-Standard Hours Justification: 15. REPEATABILITY Type: Non-Repeatable Credit 16. MATERIALS FEE: No 17. CREDIT BY EXAM: No 18. CORE MISSION APPLICABILITY: Associate Degree Applicable (AA/AS);Certificate of Achievement (COA);Career Technical Education (CTE) 19. STAND-ALONE: No 20. PROGRAM APPLICABILITY Required: Web Professional (AS Degree Program) Web Professional -- (Certificate of Achievement) Restricted Elective: Elective:

2 21. GENERAL EDUCATION APPLICABILITY Local: IGETC: CSU: UC Transfer Course: CSU Transfer Course: 22. STUDENT LEARNING OUTCOMES Upon completion of the course, the student will be able to 1. Analyze the market and identify how to meet needs with specific products or services. 2. Develop a business plan that includes market analysis; mission and description; organization and management; service or product line; marketing and sales strategy; staff, vendors, and resources needed; customer service plan; and financial projections. 3. Explain legal, tax, regulatory, and security issues that apply to e-commerce. 4. Design and develop an e-commerce Web site. 23. REQUISITES Prerequisite: DMA C DETAILED TOPICAL OUTLINE: Lecture: A. Business Foundations 1. Market analysis 2. Business structure 3. Service or product development 4. Marketing and Sales 5. Customer service B. Electronic Commerce Foundations 1. Microcommerce and macrocommerce 2. Benefits and drawbacks of electronic commerce 3. E-commerce solutions 4. Web storefront hardware and software 5. Characteristics of a web storefront 6. Site implementation C. Introduction to Internet Legal Issues 1. Electronic Publishing 2. Intellectual Property Issues 3. Areas of Liability 4. Copyright, Trademark and Patent 5. Issues 6. Privacy and Confidentiality

3 7. Jurisdiction and Electronic 8. Publishing 9. Internet Taxation 10. International Tax and the Internet 11. Customs and E-Commerce 12. Tariffs and E-Commerce 13. Protecting a Brand 14. Ethical Business Practices D. Web Marketing Goals 1. Marketing Overview 2. Web Marketing Benefits 3. Examples of Successful Web 4. Marketing 5. Marketing Goals 6. Web Marketing Strategies 7. Growth Drivers and Barriers in ECommerce 8. Selecting and Positioning Your 9. Product 10. Identifying Your Target Market E. Online Product Promotion 1. Online Promotion Overview 2. E-Commerce Promotion 3. Considerations 4. E-Commerce Site Categories 5. Banner Ads 6. Advertising Representatives 7. Banner Ad Positioning 8. Banner Ad Exchange Networks 9. Referrer Programs 10. Blogs and Blogads 11. Pop-Up and Related Ads 12. Search Engine Placement 13. Tags and Search Engines 14. and Marketing 15. Ad Performance Evaluation 16. Offline Product Promotion

4 17. Ad Campaign Implementation F. Customer Relationship Management (CRM) and E-Services 1. Managing the Customer 2. Customer Relationship 3. Management 4. Customer Service Concepts 5. Customer Service Tools and 6. Methodology 7. E-Service Action Plan 8. Integrating CRM and Customer Service G. Business-to-Business Frameworks 1. B2B E-Business Overview 2. E-Commerce Fundamentals 3. Business Concepts 4. Internet Marketplaces 5. Tools and Technologies 6. Electronic Data Interchange (EDI) 7. Open Buying on the Internet (OBI) 8. Open Trading Protocol (OTP) 9. Web Services I. Inventory Control and Order Processing 1. Inventory Management 2. Inventory Systems 3. Designing Order Systems 4. Order System Implementation J. Payment Processing in E-Commerce 1. Choosing Payment-Processing 2. Methods 3. Credit Card Processing 4. Managing Transactions 5. Implementing PayPal 6. Online Check Processing 7. Preventing Fraud K. E-Service Implementation and Support 1. Implementing Customer Support 2. and User Forums

5 3. Frequently Asked Questions (FAQ)Implementation 4. Knowledge Base L. Transaction and Web Site Security 1. Overview of Transaction Security 2. Purposes of Security 3. Encryption and Decryption 4. Public Key Infrastructure (PKI) 5. X.509 Standard 6. Certificate Revocation 7. VeriSign 8. Using, Obtaining and Installing Certificates 9. Implementing Microsoft Certificate Services 10. Secure Electronic Transactions (SET) 11. Securing Sensitive Data 12. Identifying Attack Types 13. Protecting Against Attacks 14. E-Commerce Forensic Techniques M. E-Learning Solutions 1. E-Learning Introduction 2. E-Learning Models 3. Distance-Learning Essentials 4. E-Learning Content 5. Student Navigation and Progress Reporting 6. Reusable Learning Objects N. Site Management and Performance Testing 1. Site Management Tasks 2. Managing Web Site Performance 3. Logging and Trend Analysis 4. Performance-Monitoring Tools Lab: A. E-commerce site development 1. Software packages 2. Content management system extensions 3. Outsourced solutions 4. Server specifications 5. Commerce site development

6 6. Creating an online catalog 7. Commerce site management 25. METHODS OF INSTRUCTION--Course instructional methods may include but are not limited to 1. Case Study; 2. Demonstration; 3. Discussion; 4. Group Work; 5. Laboratory; 6. Lecture; 7. Peer analysis, critique & feedback; 8. Problem Solving; 9. Project-based learning; 10. Skills Development and Performance; 11. Written work; 26. OUT OF CLASS ASSIGNMENTS: Out of class assignments may include but are not limited to Textbook Readings: Example: Students will read a chapter on legal issues that pertain to ecommerce. Business Plan: Example: Students will identify a product or service that meets a market need and develop a business plan for providing that product or service online. Quizzes: Example: Students will correctly identify business concepts with examples. Project: Example: Students will develop a web site with a functional shopping cart. 27. METHODS OF EVALUATION: Assessment of student performance may include but is not limited to Business Plan: Example: Students will identify a product or service that meets a market need and develop a business plan for providing that product or service online. Quizzes: Example: Students will correctly identify business concepts with examples. Project: Example: Students will develop a web site with a functional shopping cart. 28. TEXTS, READINGS, AND MATERIALS: Instructional materials may include but are not limited to Textbooks Schneider, G.. (2012) Electronic Commerce, 10th, Course Technology Manuals

7 Periodicals Software Other 29. METHOD OF DELIVERY: Online with some required face-to-face meetings ( Hybrid );Online (purely online no face-to-face contact) ;Face to face; 30. MINIMUM QUALIFICATIONS: Computer Information Systems;Graphic Arts;Multimedia;Small Business Development; 31. APPROVALS: Origination Date 09/21/2012 Last Outline Revision 10/19/2012 Curriculum Committee Approval 10/19/2012 Board of Trustees 12/20/2012 State Approval 02/01/2013 UC Approval UC Approval Status CSU Approval 50 = Summer 2013 CSU Approval Status Approved IGETC Approval CSU GE Approval IGETC Approval Status CSU GE Approval Status Data Element Changes Data Justification BSAD C211 E-Commerce has been an elective in the Web Design program for many years. However, as a lecture-only course with no opportunity for hands on experience developing e-commerce sites, the course had limited value. The Business and Information Technology Department also intends to delete BSAD C211, because of the inactivation of the Small Business and Entrepreneurship program. The creation of DMA C201 better meets the needs of web design students, and it does not supplant any other courses. Course Element Changes Course Change Justification Course ID (CB00) CCC TOP Code (CB03) Website Design and Develo; Course Credit Status (CB04) D - Credit - Degree Applicable; Course Transfer Status (CB05) C = Not Transferable Course Units of Credit Maximum High (CB06): 3 Course Units of Credit Minimum Low (CB07): 3 Course Basic Skills (BS) Status (CB08): N = Course is not a basic skills course. SAM Code (CB09): C = Occupational; Cooperative Education Course Status (CB10): Not part of Coop Work Exp; Course Classification Code (CB11): Career-Technical Education; Course Special Status (CB13): N - Not Special; CAN Code (CB14): CAN-Code Seq (CB15): Course Prior to College Level (CB21): Not Applicable; Course Non-Credit Category (CB22): Not Applicable, Credit Course;

8 Course Non-Credit Category (CB22): Not Applicable, Credit Course; Funding Agency Category (CB23): Not Applicable Course Program Status (CB24): 1 - Program Applicable;

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