DesignHammer Media Group LLC

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1 DesignHammer Media Group LLC About Us Durham-based web design and development company featuring advanced planning, repeatable processes, refined aesthetics, solid technology, and personalized service. DesignHammer empowers clients by Building Smarter Websites.

2 Presenters Caroline Kosta DesignHammer Media Group LLC Durham, North Carolina

3 Usability Testing as a Method for Ensuring Marketing Success ProductCampRTP September 26th, 2009

4 Usability, Accessibility and SEO Usability Effective Website Accessibility SEO

5 What is Usability? Definition: 1. The elegance and clarity with which the interaction with a computer program or website is designed. 2. Methods for improving ease-of-use during the design process.

6 The Five Components of Usability Learnability: The amount of time taken for a new user to accomplish a basic task navigating through the website Efficiency: The amount of time taken for an experienced user to navigate the website Memorability: Impact upon the user so they can use site effectively after first use without re-learning how to navigate through the site Errors: The frequency and severity of errors coupled with the amount of recovery time needed to get back on track Satisfaction: The user s enjoyment of the website experience

7 Why is Usability Important? Creating an inviting environment on the website in order to convert a user into a customer If the website is: Hard to use Hard to understand Hard to find answers to their questions A frustrated user will leave the website!

8 Case Studies

9 Datatrial A clinical data management business that helps organizations navigate the clinical research process Old website had problems with site navigation, presentation of content, and layout.

10 Before

11 After

12 Before

13 After

14 Before

15 After

16 Web Performance, Inc A company that develops enterprise-level web stress testing software and offers website performance testing services Old website had problems with the online store, site navigation, and too much textual information

17 Before

18 After

19 After

20 Before

21 Software Services Support Blog Company Download Store Sales Premium Maintenance and Support After Store Overview Load Tester Advanced Server Analysis Web Performance Analyzer Load Testing Services Premium Support Renewal Free 14-Day Trial License License Comparison Payment Methods License / Software Upgrade International Resellers Returns Policy Customers search... Our software comes with basic support and maintenance included. We recommend our customers purchase a premium maintenance and support package. A detailed comparison of our support packages is available to help you decide. Please note that there is no price difference between renewing a pre-existing support contract and purchasing a new premium support contract. All premium support contracts are valid for one year. If you have a license with lapsed support, you must first purchase a version upgrade. Please contact us for more details. Premium Maintenance and Support Contracts Simultaneous Virtual Users Load Tester Fixed-Seat License Load Tester Floating License Advanced Server Analysis Module 100 $499 add to cart $748 add to cart $125 add to cart 200 or 250 $999 add to cart $1,498 add to cart $188 add to cart 500 $1,749 add to cart $2,623 add to cart $250 add to cart 1000 $2,749 add to cart $4,123 add to cart $500 add to cart 2000 or 2500 $3,999 add to cart $5,998 add to cart $750 add to cart 5000 $4,999 add to cart $7,498 add to cart $1,000 add to cart Unlimited $6,249 add to cart $9,373 add to cart $1,250 add to cart Premium Support for Web Performance Analyzer Software License Premium Support and Maintenance Web Performance Analyzer Free Edition Web Performance Analyzer Pro N/A $125 add to cart International Customers Please contact a reseller for international pricing. Copyright 2009 Web Performance, Inc. Website design and development by DesignHammer A Durham web design company Policy Terms of Use Contact Us

22 Usability Testing

23 What kinds of tests? User surveys Heatmaps 5-second test Log analysis Competitive analysis User Testing

24 User Testing In-depth testing of a website utilizing audio/video recording

25 Consult with the client Identify problem areas, specific aspects to be tested, and most importantly, the goals and metrics that will determine success

26 Develop a test plan Create scenarios and tasks to test user behavior

27 How many users do I need to test? N(1-(1-L) n ) n = number of users in a usability test N = total number of usability problems in the design L = proportion of usability problems discovered while testing a single user

28 How many users do I need to test? N(1-(1-L) n ) Source: Jakob Nielsen, Why You Only Need to Test with 5 Users

29 Test the test Conduct in-house testing to ensure the test works well

30 Recruit test subjects Test subjects should be from the user groups that the client organization is targeting

31 Carry out the testing

32 Carry out the testing

33 Evaluate data Collectively analyze data and draft reports with conclusions - do this sooner rather than later

34 Iterate and test again Source: Jakob Nielsen, Why You Only Need to Test with 5 Users

35 Conclusions Can you afford usability testing? Can you afford not to conduct usability testing?

36

37 Thank You Caroline Kosta

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