May 14 18, 2016 Exhibit Dates: May 16 & 17 Henry B. González Convention Center San Antonio, TX

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1 AAPA CONFERENCE 2016 May 14 18, 2016 Exhibit Dates: May 16 & 17 Henry B. González Convention Center San Antonio, TX EXHIBITOR PROSPECTUS EXHIBITING, PRODUCT THEATER AND SPONSORSHIP OPPORTUNITIES More than 6,000 PAs and students in San Antonio for the largest PA-focused CME event in the world!

2 WHERE PAs COME FOR OPPORTUNITIES More than 6,000 physician assistants (PAs) from across the country will be at AAPA Conference 2016 looking for innovative products and new technologies will you be there? 67% of clinically practicing PAs are female. 57% of PAs have been practicing for fewer than 10 years. 56% of clinically practicing PAs are under the age of 40. PA profession ranks high in today s economy Forbes named PAs as the #1 most promising job for Employment of PAs is projected to grow 38% from 2012 to 2022, much faster than the average for all occupations. Forbes.com ranked PAs in its list of best master s degrees for jobs three years in a row. CNNMoney.com ranked PA number two on its Best Jobs in America list in 2009 and The profession continues to rank high. U.S. News & World Report ranked the PA profession as one of the 50 best careers of Kiplinger s named being a PA as one of the great careers for your future. Common diseases PAs treat include: PA practice specialties * Hypertension Upper Respiratory Ailments 23.7% Surgical Subspecialties 2.8% General Surgery Diabetes Coronary Artery Disease Osteoarthritis Musculoskeletal Conditions Asthma Chronic Pain Obesity/ Weight Loss 23.6% Family Medicine 10.7% Emergency Medicine 10.1% Internal Medicine Subspecialties 5.0% General Internal Medicine 3.2% Dermatology 2.8% Hospital Medicine 2.0% Obstetrics/ Gynecology 1.9% General Pediatrics 1.5% Pediatric Subspecialties 12.6% Other *Source: 2013 AAPA Annual Survey

3 ABOUT PAs PAs are nationally certified and state licensed to practice medicine. PAs are educated at the graduate level and practice in every medical and surgical subspecialty and setting. PA duties include: Prescribing Performing physical examinations Diagnosing and treating illnesses Ordering and interpreting lab tests Assisting in surgery Providing patient education and counseling Making rounds in nursing homes and hospitals Today, PAs are one of the fastest-growing occupations on the front lines of healthcare. PAs are a key target group for us. This is our fourth year conducting Product Theaters and they have been quite successful. Both sessions had over 450 attendees they are a sell-out! David Downy Senior Brand Manager for Teva First-year PAs earn a median salary of $80,000 annually. * *Source: 2013 AAPA Annual Survey PA work environment * 38.4% Hospital 2.7% Federally Qualified Health 18.7% Single- Center Specialty Physician Group 0.9% HMO Facility 10.3% Solo- 0.9% Nursing Physician Practice Home or Long-Term Care 9.2% Multi- Specialty Physician 0.8% University/ Group College Health Facility 3.0% Community Health Center 11.1% Other 3.3% Certified Rural Clinical Facility *Source: 2013 AAPA Annual Survey PAs see an average of patients per week. The profession has grown 34% since 2006 and is expected to continue growing. More than 294 million patients were seen by PAs in In 2013, PAs wrote more than 246 million prescriptions.

4 SPONSORSHIP OPPORTUNITIES Add visibility and traffic to your booth Visibility and Signage Sponsorships Get your organization or product message out to all PA attendees at AAPA Conference Generate interest through visual impressions on site, as well as on the way to the convention center. Carpet Logo $2,000 (2' x 2'), $5,000 (5' x 10'), $10,000 (10' x 10') Welcome PAs to AAPA Conference with a carpet logo prominently featuring your artwork. Each carpet logo can showcase your company or inform attendees about your specific products. Aisle Signs $20,000 (exclusive sponsor) or $3,000 per aisle Exhibit Hall aisle signs hang above the aisles to help attendees navigate the busy exhibit floor. Your brand will be prominently displayed to every attendee via multiple signs throughout the Exhibit Hall. Floor Decals $10,000 Direct PAs to your booth with footprints featuring your message strategically placed across the Exhibit Hall. You will receive (20) footprint floor decals to lead attendees directly from the Exhibit Hall entrance to your exhibit space. Freestanding Signs/Meter Boards $3,000 (each), $12,500 (5 signs) Freestanding signs are an effective, affordable way to communicate with attendees. These two-sided signs display your message in high-traffic areas of the convention center, inspiring curiosity about your product. Each sign is approximately 1 meter wide by 2 meters tall. Medical Pursuit $1,000 A great opportunity to help drive traffic to your exhibit. Provide questions that attendees must visit your booth to answer. Act fast! This opportunity is limited to 16 exhibitors. Tangible Sponsorships A rare opportunity to get your product, giveaway, marketing message or educational content in the hands of all attendees. Attendee Bag Insert $5,000 each Bag inserts are the only items that will be included in the convention bags aside from the essential show materials distributed to all registered attendees on site. You may create a new giveaway, maximize return from a past investment by distributing a pre-existing item, or generate a print piece creating general awareness about your company/product. Or, use it as a tool to maximize booth traffic or promote one of your sponsored events.

5 SPONSORSHIP OPPORTUNITIES Add visibility and traffic to your booth Convenience/Hospitality Sponsorships Position your brand s image against the backdrop of a helpful on-site resource, where attendees will spend time finding the information they need at AAPA Conference. Dual Charging/Internet Station $15,000 Attendees will be eager to recharge their mobile devices and surf the Internet while taking some time to relax. As the exclusive sponsor, your logo and message will appear on the Dual Charging/ Internet Station and be recognized on signage within the charging station lounge area. Live Experience Sponsorships Share your educational messages with PAs in an interactive, relaxed setting where attendees are engaged and ready to learn. Challenge Bowl Gold Level: $10,000 Silver Level: $5,000 The Student Academy National Medical Challenge Bowl is a Jeopardy-style event and is a highlight for student attendees. It is high-energy and fosters fun, school pride and friendly competition for both the contestants and audience. As the sponsor, take advantage of the opportunity to expose more than 2,000 PA students and practicing PAs to your messaging and branding before, during and after the event.

6 PRODUCT THEATERS Product Theaters are 45-minute sessions that provide supporters with a high-value live marketing opportunity to reach motivated professionals in a private session held in the convention center. These unopposed presentations are scheduled throughout the day. Product Theaters provide a forum to gather and discuss issues on patient education, specific products and therapeutic areas with company representatives or your designees. AAPA recognizes that Product Theaters will be promotional and may concentrate on a specific product or medication. These sessions are not approved for CME credit. Product Theater Type Days Available Costs Coffee-Up & Connect Breakfast Product Theaters 7 7:45 am Sunday Tuesday Monday Wednesday $25,000 No food or beverage $37,500 Food and beverage included for 350 people * Energize & Educate Lunch Product Theaters Noon 12:45 pm Saturday Monday Sunday Tuesday $30,000 No food or beverage $42,500 Food and beverage included for 350 people * Unwind & Inform Reception Product Theaters 6 6:45 pm Saturday Sunday $25,000 No food or beverage $37,500 Food and beverage included for 350 people * Product Theater Logistics Space for 350 attendees (rounds of 10, podium and riser) Logistical assistance from AAPA *Separate registration may be required Audio-visual equipment (screen, lavaliere microphone, podium microphone, laser pointer, sound amplification, mixer and LCD projector). Freeman AV is the exclusive provider of AV services Pre-registration and post-conference attendee mailing list Attendee list of all who attend your session from lead retrieval machines, if used by individual company Two badge scanners for on-site admission tracking at the PT check-in (picked up at registration and used at your discretion) Featured web page listing all Product Theater titles, dates, times and locations Listing in all on-site printed materials (Final Program, Playbill), contingent upon print deadlines Promotional listing on signs located in the convention center Social media promotion the day before and day of the session Discounted rates on advertising available only to Product Theater supporters

7 EXHIBIT AT AAPA CONFERENCE 2016 Get the best space for your company today! Exhibit Rates for AAPA Conference Type Early-Bird Rate Prior to 5/25/2015 On-site Rate After 6/1/15 In-line $2,600 $2,750 $3,000 Island $28/sf $29.50/sf $32/sf Non-Profit * $1,275 $1,350 $1,450 Constituent $450 $450 $450 Corner Charge $200 per corner $200 per corner $200 per corner *The non-profit rate is for non-recruiting companies only. What is included with the booth? Each booth space includes at no additional charge: 44" x 7" two-line company identification sign indicating your company name and booth number 8 ft. draped back wall and 3 ft. draped side wall (corner and insides only) Company listing in the Final Program (if submitted by April 1, 2016) Company name and booth number on the AAPA Website and Mobile App Daily cleaning of aisles Roving security guard in the hall Four complimentary badges per 100/sf; additional badges are $50/each 2016 Exhibit Hall Hours Monday, May :00 am 5:00 pm Tuesday, May :00 am 2:30 pm Rules and regulations All exhibitors must adhere to the AAPA exhibitor rules and regulations.

8 For more information and a complete listing of opportunities, contact: Tony Manigross Director, Strategic Business Development P: F: Founded in 1968, AAPA is the national professional society for physician assistants (PAs). It represents more than 100,000 certified PAs across all medical and surgical subspecialties in all 50 states, the District of Columbia, all U.S. territories and within the uniformed services. AAPA works to ensure the professional growth, personal excellence and recognition of PAs and to enhance their ability to improve the quality, accessibility and cost-effectiveness of patient-centered healthcare.

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