We are an independent digital agency

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1 1 We are an independent digital agency A titch about us. We are a team of passionate people working together to provide useful and honest experiences to humans who want them. Our job is to figure out what users want and ultimately find the best use of concept and technology to deliver it.

2 2 Table of Contents Our Approach 3 Our Belief System 3 Our Services. 4 The Process 5 Meet Your Team 6 Team Continued... 7 GEORGETOWN MCDONOUGH WEBSITE REDESIGN 8 Overview 9 Strategy 9 User Experience 10 Creative 10 Content Generation 11 Technical 11 The Timeline 12 The Budget 12 RELEVANT WORK. 13 Business Provisions 18 We are in agreement. 19

3 3 Our Approach Simply, it means we put the user first before ourselves, before our own creative ambitions, before our lust for awards, before industry accolades. Those things are not why we are here. If you want awards, go back to elementary school. We are here to provide useful and honest experiences to humans who want them. Our job is to help figure out what they do want, and ultimately find the best use of concept and technology to deliver it. If awards, accolades, and the respect of our peers are an ancillary result, then we are thankful. If we maintain our intent to deliver a message and experience for the users who want it, then mission accomplished. Our Belief System We believe what we ask of the user, and what we offer them, must at least be equal in value. Without an equitable experience, we are asking a user to pay for a message with their most finite resource-time. This is not a passive medium. People fast-forward through commercials and flip through ads, but with digital we are asking them to watch it, interact with it, and then share it with friends. This is a tall order. If we are going to ask this of the user, the exchange for their time better be worth it. If we meet the user where they are, with what they want, and with an honest message, the experience provides a value for their time.

4 4 Our Services. Digital Strategy Digital Brand Positioning User Engagement Strategy Brand Persona Study Technology Front & Backend Programming Content Management Systems ecommerce Systems Cross Platform Mobile Development Moving Content Video & Photo Production Editing & Rendering 2D & 3D Modeling Experimental Storytelling UX Persona & Scenario Study IA & Design Content Strategy User-flow Development Prototype Creation Formula & Gameplay Logic Creative Creative Concept & Design Branding & Art Direction User Interface Design Storytelling Illustration Emerging Media App Design & Development Social Networking Integration Experimental Technology

5 5 The Process Surprises - they are great on birthdays, but not so great in a big project. The BKWLD production process focuses on minimizing surprise by using a unique agile production process. The key is to start client collaboration and communications as early as possible and continue the collaboration as frequent as possible. DISCOVERY The Discovery is an educational phase which introduces our team and yours to our projects User. The main item in this phase is the Discovery meeting in which we flesh out the concept, define our target, our user and get a sensible idea of the actual size of the project. At the end of this phase, you will be delivered the first phase of requirements documentation, a strategy brief and the first version of the phase schedule. PHASED REQUIREMENT DOCUMENTATION Throughout the duration of any project, things will change. Our phased requirements documentation embraces change and helps keep us on track in steering our strategy throughout the process. Depending on your project needs you will be delivered documentation of each phase. PHASED SCHEDULE Our goal (yours and ours) is to deliver the best product possible within our budgets and timelines. Day to day plans can change, our phase milestones keep us on track on our overall timeline. We approach our planning with the notion that things are going to change, but just because we re changing the plan does not mean we change the budget or timing, we may or may not do that. But if we learn something can be done better for the User and we want to do something about it, the first step is to update the plan.

6 6 Meet Your Team Ryan Vanni / Account Director and Strategy Ryan.vanni@bkwld.com Ryan founded BKWLD in January 2001 as an interactive design and development studio. From the beginning his job has been to assist in goal assessment, strategic planning, and account supervision for all clients. Ryan s goal has always been to build a company with a strong and dedicated team culture, and to continually push what we expect from our team players, partners, and projects. Jeff Toll / Creative Director Jeff.toll@bkwld.com Jeff serves as Creative Director out of BKWLD s Sacramento office. Finding influence from unique and diverse lifestyles, Jeff s creative vision is what fuels and refines many of BKWLD s projects. He is actively involved in the direction of many projects and provides valuable insight through all steps of the process. As Creative Director, Jeff will lead the charge in user experience. Justin Jewett / Technical Coordinator Justin.jewett@bkwld.com Justin is the voice of our development team and many times the voice of reason. He will be involved in the digital aspects of this project ensuring creative goals are met with the developmental objectives. Donald Fierros / Senior Digital Producer Donald.fierros@bkwld.com Donald is a jack of all trades, producer extraordinaire. He comes from a strong ecommerce management background and now shares his talents amongst a wide range of BKWLD clients. He plans and manages projects from start to finish keeping the clients goals and objectives at the highest of priorities. Donald ensures every delivery will benefit its users.

7 7 Team Continued... Chad Turner / Senior Broadcast Creative chad.turner@bkwld.com Chad Turner is the Director of Video and Animation at BKWLD. He has directed for big name clients like Saatchi & Saatchi, Lenovo, Oakley, HP and Motorola. Chad works in a variety of styles from live action to animation. He is also way down to earth and loves family time. Brittany Pipkin/ Account Director brittany.pipkin@bkwld.com Brittany Pipkin is the Account Director at BKWLD. She is responsible for keeping the project on scope, time and within budget. She will be a friendly face to the client and your day-to-day contact throughout the life of the project.

8 8 Georgetown McDonough Website Redesign

9 9 Overview BKWLD will partner with Georgetown McDonough School of Business to discover a wellbalanced user experience, design and development approach to the site redesign. Our team will provide a clean and modern design for site that is responsive, providing a positive user experience across all viewing platforms. We ll identify the most appropriate and engaging tone for several mixed media elements within the academic program landing pages Additionally, as BKWLD is not a dedicated Drupal development resource, we will partner with a highly experienced and well vetted Drupal architect to insure that designs lend themselves to best practice development and keep the integrity of BKWLD design/ux. We will also look to the Drupal developer to implement static templates into a full featured, modern Drupal themed site. Partnering with our Drupal developer and the client to ensure that implementations are future proofed and leverage all content management functionality afforded them through Drupal. Strategy Our strategy is to create a site that gives the user an experience-rich website that communicates the Georgetown McDonough School of Business difference. In doing so we ll use story-like design and user flow that will not only be informational but will also be interesting. Mixed media will be used to engage and educate users on the site. Our goal is to give the user exactly what they re looking for while keeping them interested and impressed. This site will stand apart but will have great synergy with the Georgetown University family of sites. The primary audience for this site will be potential MBA students (age 21-35). We know our target user group is quite friendly with on the go devices so we ll make the site responsive and optimized for all viewing platforms.

10 10 User Experience At BKWLD we put the user first, giving a lot of thought and consideration to each element of the project and asking ourselves what does the user want?. This is the first step in our process to ensuring that the site is future proof, relevant and user friendly. Considering the Georgetown McDonough Business School primary target, we ll build the site architecture to give the right amount of information to the user in a simple and intuitive way. We ll provide (3) rounds of wireframe review with Georgetown McDonough Business School where both parties will review and sign off on the site build. Creative Our approach will be to create synergy between the Georgetown main site and the Georgetown McDonough Business School site. We ll use clean, modern, future-proof design paired with mixed media content to convey an informational, experience rich site. Each academic program will be treated through out the project in a unique but consistent way keeping the site fresh and engaging. Social media will play a large role in the site. We ll integrate the appropriate social media channels throughout the different areas of the site pulling in relevant content where necessary. The design will be responsive to insure a positive viewing experience across all platforms. BKWLD will provide (3) rounds of design review that will consist of homepage design and (6) templated content pages.

11 11 Content Generation Upon discovery we ll take a deep dive into each academic program to identify the correct type of media to generate for the respective section. Animation, videography, atmospheric and/or a combination of all three could be used to illustrate an engaging and exciting overview of academic life at Georgetown McDonough, as well as the school s point of distinction among it s competition. We ll work within the budget to find a balance between quality and quantity while abiding by these scope guidelines: -(7) media elements -All mixed media combined will total :60-:90-2-day shoot -Travel costs for 3 people provided by client -Limited on-set and equipment production costs Technical BKWLD will set about the construction of 1-2 unique landing page prototypes used to showcase content that is expressly created for that use. The client, Drupal architect, and BKWLD developers will partner to ensure that rich-content landing pages will be implemented in such a way that affords a high degree of content management flexibility to ensure that Georgetown is not 'stuck' or prohibited from updating feature pages at a later date. In addition to prototype development of the feature/landing pages, BKWLD will execute static versions of all the templates in question for the eventual Drupal theme. All responsiveness, mobile-friendly functionality, and browser testing will be performed inhouse, all the while keeping Georgetown and the Drupal Architect apprised of data, scripting, and dependency structures. Once all static prototype pages have been developed and approved, BKWLD will hand over code to the Drupal Architect and remain attached in a design/implementation management role to ensure that the theme-ification of pages and templates is done in such a way that affords Georgetown the flexibility that it's after, as well maintains an excellent level of UI/UX/Design consistency.

12 12 The Timeline ITEM TOTAL Discovery UX/IA Content Creation Design Development Site Live 1 week 2 weeks 5 weeks 3 weeks 3 weeks 14 weeks The Budget ITEM TOTAL Planning / Management $17,500 UX/IA $10,500 Design $24,500 Content Creation $33,250 Drupal Development $20,000 PROJECT TOTAL $105,750 *Travel costs not included in the overall budget. Client to absorb travel costs associated with the project.

13 13 Relevant Work.

14 14 Osborn Barr We were asked to redesign Osborn + Barr s agency website, using social media tools as a way to communicate company culture. We created a system that aggregates Instagram photos and tweets with hashtags associated with O+B throughout the site. The CMS allows the agency to moderate Instagram images and post photos from the community that are relevant to their culture and projects.

15 15 Band of Buds BKWLD collaborated with Momentum Worldwide to create a digital experience that allows you and your friends to compete against other groups around the country. The Band of Buds program is aimed at finding the country s best crews, and then fostering the participation of the crew members personal communities. The point-based system leveraged users existing social networks and aggregated content via a website, mobile app and Facebook app.

16 16 Canon Power of a Shot The team at Dentsu came to us with the challenge to somehow extract emotional elements from real photos and represent them through abstract art as part of Canon s Power of a Shot campaign. Lots of ideas were tossed around, from using neuroheadsets in real-world installations, to eye-tracking webcam interfaces. What ultimately mattered to us, was making sure the technology did not get in the way of the story, and putting the experience of the user first and foremost. We created an interactive version of Canon s Power of a Shot broadcast commercial as part of their recent integrated campaign to showcase the human emotion in photography. Using full-screen html 5 video, we worked with Dentsu and Beast to create an alternate video edit that breaks the spot into five unique emotions, allowing the user to learn about the Powershot camera s features as they navigate through each. This experience culminates by allowing the user to connect through Facebook and have the emotions in their own photos scanned and represented through a generative art piece.

17 17 Drexel University Agency Misfit and Drexel University tasked us with creating a way for alumni and students to share a message about the school with their family and friends. We researched the type of content that their demographic was likely to share, and decided to create a series of inspirational quotes that were easily sharable to Pinterest, Facebook and Twitter. Each quote is augmented by a full-screen video that we produced entirely in-house.

18 18 Business Provisions GOOD FAITH ESTIMATE This is a good faith estimate based on a current understanding of project needs. Fees do not include costs incurred for work beyond the scope understood at the time of this estimate, or for revisions after delivery of this estimate. IA/ UX Revisions Wireframes and/or a site-map will be will be authored, delivered, and reviewed prior to entering the Design phase. Any requests for changes, revisions, additions or deletions passed the scheduled time for IA/UX revisions will be estimated in an additional work order prior to execution. DESIGN REVISIONS Time has been allotted and scheduled for design changes and are specified in the accompanying project timeline. Any requests for changes, revisions, additions or deletions passed the scheduled time for design revisions will be estimated in an additional work order prior to execution. FUNCTIONAL REVISIONS A detailed RQD (Requirements Document) will be authored, delivered, and reviewed. Development will not commence until we have a final, approved, and signed RQD by the CLIENT. Any requests for changes, revisions, additions or deletions passed the scheduled time for functional revisions will be estimated in an additional work order prior to execution. MAINTENANCE Any maintenance needs outside of the scope of this project will be estimated separate from this agreement. We can provide annual Maintenance Retainers at reduced rates. ADDITIONAL WORK / CHANGE ORDERS There will be no additional charges unless an additional work or change order is presented to and signed by CLIENT and/or respective organization. INVOICING AND PAYMENTS 50% of deliverable is due upon commencement, 25% is due upon Creative Approval, 25% balance is due upon completion. INTELLECTUAL PROPERTY RIGHTS Unless otherwise discussed, and except for licensed works, all right, title, and interest in and to that portion of the deliverables that constitute text, graphics, and programming code, all final images displayed as a part of the deliverables, whether the same was initially created by CLIENT or BKWLD shall be the property of CLIENT and CLIENT shall be the sole owner thereof. BKWLD shall retain the right to display design examples for promotional purposes only, and will reference CLIENT as The Client. PROJECT DELAYS If the project is delayed by the CLIENT in any way for 5 or more business-days, BKWLD reserves the right to place the project on hold, and re-estimate the balance of the project based on the understanding of the scope of work at that time. BKWLD additionally reserves the right to bill a partial payment to re-commence. CANCELLATION If the project is cancelled by CLIENT at any time after acceptance of this agreement, CLIENT will compensate BKWLD for fees and expenses incurred to that date, for any expenses paid in advance that cannot be cancelled, and for an administrative fee of 20% of all fees and expenses incurred thus far.

19 19 We are in agreement. The payment is due upon completion, prior to final delivery. The fee shall be re-negotiated if the scope of the project increases, if the project is abandoned within a phase, or if the project is delayed. Your signature on this letter will constitute agreement to the terms and conditions of this letter, and constitute our notice to proceed. This agreement may be cancelled by either party upon written notice, and if unsigned by you, expires after 7 days. If cancelled between invoicing stages, a final payment shall be negotiated. We appreciate the commission, and look forward to a successful project. Client Signature Date Ryan Vanni Date CEO BKWLD