The Marketplace for Cloud Resources

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1 Deutsche Börse Cloud Exchange The Marketplace for Cloud Resources Trusted Cloud June 2014

2 Deutsche Börse Cloud Exchange 1 How it began... What if Deutsche Börse AG standardised IaaS products and turned computing power, data storage and memory into a commodity?

3 Deutsche Börse Cloud Exchange 2 Why standardising IaaS? Vendor driven market Consumer situation: Take it or leave it! Lack of balance Inefficiencies between demand and supply Examples: Vast incomparable cloud offerings Intransparency Lack of data stewardship, security, trust Long time-to-market Vendor lock-in Quality inefficiency, inconsistency Inconvenience Insufficent and non-compliant legal frameworks

4 Deutsche Börse Cloud Exchange 3 What is Deutsche Börse Cloud Exchange (DBCE)? Subsidiary which develops the Marketplace for Cloud Resources Company What we do The Marketplace for Cloud Resources Founded in May 2013 Combining ICT and financial skills: Joint Venture Zimory/Deutsche Börse AG Vendor-neutral marketplace for cloud computing Launch of the trading platform in 2014 Standardizing IaaS by turning compute, memory and storage into tradable commodities Connecting providers and consumers Facilitating and operating the trading of cloud capacities Neutral entity for standardization and quality control

5 Deutsche Börse Cloud Exchange 4 Deutsche Börse Cloud Exchange positioning in the Cloud World Cloud variations Contract Costs Standards Scalability Security Comparability Standard provider contract $ (++++) Price, product, performance Public Cloud Standard provider contract $ (+++) x Hybrid Cloud Individual customer contract $$ (+++) x Private Hosted Cloud Individual customer contract $$ (++) x Private Cloud Individual customer contract $$$ (++) x Virtualized data centre n/a $$$ (+) x

6 Deutsche Börse Cloud Exchange 5 What about the process of contracting? Greatly decreased time-to-market Vendor lock-in Up to 1.5 years contracting period High cost of information, procurement and monitoring Any buyer can contract with any seller within 60 seconds On-demand resources

7 Deutsche Börse Cloud Exchange 6 Which products are tradeable at Deutsche Börse Cloud Exchange?

8 Deutsche Börse Cloud Exchange 7 Which services are provided by Deutsche Börse Cloud Exchange? LOREM IPSUM Standardized products LOREM IPSUM Trading LOREM IPSUM Guaranteed LOREM IPS Mpayment Standardized approval process Standardized contracts and agreements Defined SLAs Benchmarks guarantee performance Trading interface for placement of orders Based on the platform of the EEX (European Energy Exchange) Cash flow for providers on a prepaid basis Deutsche Börse Cloud Exchange acts as trustee Settlement LOREM IPSUM Delivery and provisioning of resources

9 Deutsche Börse Cloud Exchange 8 How does trading and settlement work?

10 Deutsche Börse Cloud Exchange 9 Value Proposition cloud consumer cloud provider Flexible buying of standardized cloud capacities based on actual needs Choice of the governing region Conformity with the law by definition and surveillance of approval requirements as well as transparent data protection guidelines One single interface for many cloud providers Standardized contract definitions Standardized payment system Simplified orchestration of resources by different providers New and efficient sales channel Refinancing of existing IT infrastructures One central interface for pricing and provisioning Description of sellers profiles, USPs and services Automated management of capacities Standardized interfaces facilitate the realization of market roles like cloud brokers Payment processing by Deutsche Börse Cloud Exchange AG Faster cloud adaption rate

11 A new era begins - turn your business vision into reality. Deutsche Börse Cloud Exchange AG Mergenthalerallee 55 D Eschborn Phone +49-(0) Fax +49-(0)

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